How K-beauty brand ‘Sister Ann’ is reaching beyond the Asian market
Social proof wins over more customers for DTC merchants
At a time when consumers are keen to explore new brands, harnessing the power of social proof is a difference-maker for DTC entrepreneurs that want to compete with big names.
Merchant Spotlight: CES winner Maetel talks AI sleep tech and globalization plans
Maetel joined the 2022 Consumer Electronics Show (CES) where it bagged an Innovation Award for its cornerstone product, the ZEREMA Smart Pillow.
Multichannel and localization strategies help DTCs go global
As e-commerce adoption continues to grow among consumers and brands alike, omnichannel and localization become the go-to strategies to compete in global markets.