Cafe24 hosts webinar with Wish on 25th to show how brands can sell to multiple countries worldwide at once

Press release

Nasdaq-listed company ContextLogic’s global marketplace Wish
Simple integration to easily sell to multiple countries, including North America and Europe
Experts reveal global expansion strategies for Korean brands to help drive online exports

Easy methods to sell products to multiple countries around the world will be revealed. Cafe24 and US online marketplace Wish will be showcasing strategies that can help boost e-commerce exports to North America, Europe, Asia, Oceania, South America, and more.

Global e-commerce platform Cafe24 announced on January 24 that it will be hosting ‘Utilization strategy for the mobile commerce app Wish’ webinar on January 25 at 2 p.m. KST.

Wish is a marketplace operated by ContextLogic Inc., a Nasdaq-listed company headquartered in San Francisco, US. As of Q3 2021, the global monthly active users reached 60 million, and more than 500 thousand merchants were selling products on Wish. The company’s successful mobile-first approach has also been gaining traction as more than 90% of user activity and purchases occur on Wish’s mobile app.

Cafe24 and Wish announced the cooperation to support Korean companies’ global expansion in September last year. Businesses can conveniently link their online stores with Wish through Cafe24 Market Plus and easily sell products to multiple countries worldwide. As a result, Korean companies can expand the sales of Korean products to various parts of the world and obtain global growth opportunities.

In this webinar, experts from both companies will present specific Wish utilization strategies fit for Korean companies. Wish’s Director of Business Development Sarah Luo, Business Development Manager Kristal Hwang, and Cafe24’s Market Plus Manager Kim Dong Gyun will reveal know-how that can lead to high performances in global markets.

In particular, attendees will be able to envision localized sales strategies for each country through Wish. Main presentation would include Wish’s logistics service in North America and Europe, Fulfillment by Wish (FBW) usage strategies. Another would cover methods to use big data-based algorithm to recommend products for users from the landing page.

Wish supports Korean companies’ global expansion based on collaboration with Cafe24 and plans to introduce Korean brand products to users in various countries.

This webinar is free, and anyone can register on the Cafe24 website. Those preparing to start online businesses or are operating online stores are especially encouraged to attend.

“The connection between the popularity of the Korean wave and Wish’s infrastructure will serve as an opportunity for Korean companies’ exports,” said Lee Jaesuk, CEO of Cafe24. “We plan to continue cooperation with Wish so Korean brands can grow in even more diverse countries.”

About Market Plus (Previously Multimarket Management)
Market Plus is a tool that helps Direct-to-Consumer (DTC) brands sync their online stores with online marketplaces, social commerce sites, and more external channels. Merchants can connect 70 online channels, including SEA’s Lazada and Shopee, Japan’s Rakuten, Korea’s Coupang, Musinsa, SSG, 11street, CJMall, Gmarket, and Auction in one-click. Merchants can efficiently add new products, manage orders and shipping information from the Cafe24 admin. This service enables merchants to sell their products on multiple online channels with less complexity and maximize sales.

About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

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