Cafe24’s e-commerce webinar on overcoming COVID-19 a success
Press releaseCEOs from 25-million-dollar brand Sister Ann and more share successful biz know-how
Insights include e-commerce trends like DTC strategies and big data marketing
Global e-commerce platform Cafe24 successfully hosted its webinar series on online brands that are winning COVID-19. The series was available in two sessions – on the 15th and 22nd – and attracted about 1,000 e-commerce merchants.
Four CEOs in the fashion and beauty industries shared their success-striking strategies for navigating the fast-changing e-commerce environment.
Jungwook Chun is the CEO of Sister Ann, a beauty brand making 25 million dollars in sales in just three years since launching. Chun emphasized the importance of implementing a Direct-to-Consumer (DTC) strategy in business. He said, “About 70% of Sister Ann’s total sales come from our online DTC store.” He added, “Rather than depending on external sales channels that can easily be affected by market changes like COVID-19, strategies like DTC that allow brands to take command of their own business are becoming more important.”
Chullyoung Choi, the CEO of children’s fashion brand Ozkiz, talked about finding the balance between humanistic content planning and statistics-based marketing. He said, “It is important to market fun and relatable content instead of just talking about how a product is good.” Choi said, “Instead of relying on instincts, I recommend utilizing Cafe24’s SERA (Specialized and Enhanced Realtime Admin) service to gain an accurate perspective of consumer patterns.”
Seunghwan Lee, the CEO of women’s fashion brand SSUMJ, shared insights on how he grew his business for 15 years. He said, “Keeping pace with the latest trends and focusing on offering the products that consumers want will allow a brand to succeed in the long term.” Keeping track of new visitors helps his team evaluate whether they are right on-trend. Lee added, “Producing your own products will also differentiate your brand and give you a competitive edge.”
Junho Ban, CEO of The Action, founded his brand with just 1,700 dollars. Since then, The Action has steadily grown to become one of the leading men’s fashion and accessories brand for the last eight consecutive years. Ban said, “You can profit from even one product if you choose the right item for the right target.” He said, “One way to increase customer satisfaction rates is to proactively provide the information that shoppers want to know before making a purchase – such as customer reviews.”
The webinars included Q&A sessions where the CEOs answered questions on brand philosophy, company culture, and business operations.
Jaesuk Lee, CEO of Cafe24, said, “The key to successfully grow a business even amid external influences like COVID-19 is to operate a DTC store that enables direct communication with customers.” He added, “Cafe24 will continue to provide a platform for communicating growth strategies so that merchants can weather this storm.”
About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.