Cafe24 upgrades Edibot to increase store visibility on search engines

Edibot advances SEO capabilities
Automatic keywords minimize manual input & maximize operational efficiency
Placing higher on global search engines increases customer traffic

Global e-commerce platform Cafe24 enhanced the Search Engine Optimization (SEO) capabilities for its artificial intelligence-based Edibot service.

SEO enables online stores to place higher on search engines like Google, increasing visibility and driving more customer traffic. In situations where consumers are searching for general items like dresses and jeans using the search bar, SEO gives businesses a more competitive edge by placing store addresses higher up in search results.

With the latest upgrade, merchants can simply register a product onto their store and Edibot will automatically analyze the product photos and set the best keywords for boosting SEO. When a merchant uploads a picture of a model wearing a white top, Edibot will pull keywords like t-shirt, short-sleeves, white, and product details. The keywords are then saved as ALT tags, which are attributes that help search engines identify what is in the image.

Previously, merchants had to manually input multiple keywords for each product to improve SEO. The new Edibot upgrade will automatically produce primary keywords, saving merchants from such manual tasks and maximizing operational efficiency.

SEO is growing in importance considering that 51% of global shoppers use Google to discover or find new brands (2020 Retail Guide, Google). E-commerce merchants looking to take their businesses to international markets can now utilize Edibot to drive brand visibility and attract new customers.

“Merchants can expect the new Edibot to boost their operational efficiency and provide a more systematic approach to increasing brand visibility,” said Lee Jaesuk, CEO of Cafe24. “We will continue to advance our technologies to provide a platform optimized for online business.”

About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with 1.8 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

About Edibot
Cafe24’s Edibot presents a series of AI-based content creation and editing tools specifically designed for online businesses. Edibot launched in 2018 as a service that utilizes AI to instantly create product detail pages for online stores. Since then, Cafe24 has rolled out more tools to make running an online store easier. Edibot Themes makes online store template editing easy with the drag-and-drop method. Edibot Banner helps create and edit web ad banners. Edibot Fit automatically inserts relevant size charts in a suitable language under the product details section. Edibot Review creates digital content based on customer reviews.