Cafe24 launches marketing service connecting online brands & large companies

Big data matches the most optimum marketing partner
Online brands gain more loyal customers while companies boost brand image

Global e-commerce platform Cafe24 launched its Promotion Bridge service that uses big data to connect online stores with larger companies for joint promotional campaigns.

Online Direct-to-Consumer (DTC) stores are gaining notice as favorable marketing partners for larger companies. Their well-defined customer base that falls into a certain age group and has shared tastes tends to reap maximum effects in joint target marketing campaigns.

The Promotion Bridge service finds the most optimal promotional event partner for both online brands and large companies. Each party can quickly input basic information like the type of marketing campaign they wish to organize, target consumers, and preferred brand. Cafe24’s big data analysis system then identifies the best match and automatically connects them. The service also supports everything from promotional material design to performance reports.

Once a match is made, online brands can utilize its partner company’s products or services as giveaways for shopping events. For these stores, providing unique shopping experiences through such promotions can become an effective strategy in gaining more loyal customers.

In the same way, larger companies that organize trendier target marketing campaigns can build a fresh brand image. In all, collaborative marketing can become a win-win strategy for both parties’ business acceleration.

There are already various types of joint marketing efforts taking place. For instance, an online fashion brand targeting teens and 20-year-olds is packing their fashion goods in shipping parcels printed with a food and beverage legacy corporation’s logo. Another beauty brand targeting 30-year-olds are including their new product sample kits in orders that a children’s fashion brand is shipping to their customers. Meanwhile, other partners are working together to print logos or characters onto products. Many more creative promotions are happening across various industries, including food, game, media contents, and travel.

This service is free for all merchants on the Cafe24 platform as well as online and offline businesses wishing to organize collaborative marketing.

Jaesuk Lee, CEO of Cafe24, said, “Such partnerships can become a strategy to increase both parties’ strengths.” He added, “We will continue to sophisticate our technologies so that optimized connections will deliver even greater benefits to the end consumer.”

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.