Cafe24 expands e-commerce export channels to SEA

Press release

Integrations to five markets through Lazada, a marketplace with 65M users
Merchants to add Lazada & Shopee SEA channels with just several clicks
Local shipping service provides speedy deliveries to islands

Merchants in Korea are gaining a boost to expand their business to the Southeast Asian market. More selling channels will now connect brands with 660 million consumers, increasing their opportunities for success.

Global e-commerce platform Cafe24 is strengthening its partnership with one of SEA’s greatest online marketplaces Lazada to support merchant exports to more SEA markets.

The two companies will provide sales channels to three new markets, the Philippines, Indonesia, and Thailand, along with existing channels to Singapore and Malaysia. This will bring the total number of connected SEA markets to five. Lazada is one of the biggest online marketplaces in the SEA region, with 65 million members.

Merchants can use Cafe24’s Multimarket Management service to easily integrate the products featured on their online Direct-to-Consumer (DTC) stores to Lazada’s platforms in five different countries. The service allows merchants to see all the orders and delivery statuses on one centralized page, leading to efficient business operations.

Further, merchants can utilize logistics and shipping optimized for the SEA region. Lazada Global Shipping (LGS) supports fast and precise international delivery for packages headed to island addresses.

Cafe24 plans to leverage its global partnerships to add more markets where merchants can do business. The SEA region has a population of 660 million. As demand for Korean products rises in the area, Korean merchants can expect to reap success.

Jaesuk Lee, CEO of Cafe24, said, “Korean products are popular in SEA, where the e-commerce market has excellent growth potential.” He added, “Cafe24 will continue to establish partnerships with various companies to support our merchants’ global success.”

Meanwhile, Cafe24 partnered with Shopee in October of last year for system integrations. Shopee is one of SEA’s fastest-growing online marketplaces with 1.2 billion cumulative orders and 17.6 billion dollars in cumulative Gross Merchandise Volume (GMV).


About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.8 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

About Multimarket Management
The Multimarket Management service is a tool that helps Direct-to-Consumer (DTC) stores sell on online marketplaces, social commerce sites, and other external marketplaces by syncing products with the main Cafe24 DTC store. Adding new products, managing orders and shipping information can all be efficiently managed from the Cafe24 admin. This service enables merchants to sell their products on multiple online channels with less complexity and maximize sales.

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