Cafe24 enters marketing partnership with global short video app TikTok

Marketing reach expands to TikTok users in 150 countries and regions
DTC global business to benefit from TikTok

Global e-commerce platform Cafe24 announced on May 27 that the company established a global marketing partnership with short video mobile app TikTok.

TikTok is a short-form video platform that is used to create and share 15-second videos. It is currently available in 75 different languages and services 150 countries and regions including Korea, China, and the US.

The app is taking the world by storm through its easy-to-use video editing and sharing features. TikTok was so popular on a global scale that it surpassed YouTube to become the most downloaded app in the Apple App Store in the first quarter of 2018, according to market intelligence firm Sensor Tower.

The new partnership will allow DTC stores on Cafe24’s platform to utilize TikTok as a marketing channel, making it easier to expand their business reach to consumers around the world.

Jaesuk Lee, CEO of Cafe24, said, “Video platforms are becoming a major channel through which people consume various content.” He added, “Cafe24 will continue to strengthen services for our DTCs so that they can capture business growth during the v-commerce trend.”

Cafe24 also provides an integrated service for marketing on key platforms including Facebook and Google so that DTCs can accelerate their business in the global market.

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.