Cafe24 and Facebook sign MOU to link platforms

E-commerce advertising expected to achieve higher performance
MOU for e-commerce technical cooperation and marketer education

Cafe24 and Facebook announced plans to link platforms to propel online marketing performance for Korean DTC merchants.

Global e-commerce platform Cafe24 announced on Jan. 17 that the company signed a memorandum of understanding (MOU) with Facebook Korea at Cafe24 headquarters in Seoul.

Going forward, Cafe24 and Facebook will link Cafe24’s platform, which includes big data gathered from its 1.5 million DTC stores, with Facebook’s advertising platform to increase advertising effectiveness (ROAS) in the e-commerce field. The cooperation between an e-commerce platform with big data (such as DTC stores’ product information, sales data, page view, etc.) and one of the world’s biggest advertising platforms is expected to result in effective distribution of more sophisticated contents to more precise targets.

The two companies plan to further cooperative networks through technical cooperation, marketing specialist education, and various seminars. To start, Cafe24 and Facebook will co-host a global e-commerce vitalization marketing seminar that will focus on successful marketing strategies using Facebook and Instagram.

Jaesuk Lee, CEO of Cafe24, said, “Rapid changes in the e-commerce market and spending habits are placing more importance on big data and content needed in successful online marketing.” He added, “Great synergy is expected from joining Cafe24’s e-commerce big data expertise and Facebook’s content distribution capacity that connects global consumers.”

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.