Cafe24 and CJ ENM unveil marketing strategies for e-commerce content

Press release

Sep 24 joint webinar shares DADA Pick case study
Successful e-commerce strategies on content marketing and global biz revealed

Cafe24 and CJ ENM will be joining hands to reveal online store building strategies and content marketing know-how.

Global e-commerce platform Cafe24 is hosting a webinar on Sep 24 at 2 p.m. on “DTC Brand’s Post-Pandemic Content Marketing Strategies.”

CJ ENM’s DADA Pick operations manager will be presenting the keynote on successfully operating an online Direct to Consumer (DTC) business and other effective plans of action. DADA Pick is a CJ ENM-operated Media Commerce[1] store that launched on Cafe24’s platform in December 2018.

The DADA Pick case study will look into different topics in depth. It will introduce how the store was built using Cafe24, which content marketing strategies boosted brand competitiveness and sales, and how content marketing can lead to success.

Jessica Song, Head of Cafe24’s Enterprise Business, will present successful DTC strategies in e-commerce. These include best practices of enterprises’ building and operating DTC stores, strategies for using Cafe24 services to enhance online shopping experiences, and success cases of doing global business and listing on international marketplace platforms.

Registration for the webinar is free and is available through the Cafe24 homepage. All merchants or companies that wish to expand and vitalize their online businesses are welcome to join.

Jaesuk Lee, CEO of Cafe24, said, “The new age of contactless commerce has brought about changes in consumption patterns as well as opportunities for online businesses.” He added, “We hope this webinar can help merchants and businesses to strategize for the changing e-commerce market.”

[1] Media Commerce: a form of e-commerce that uses media content to maximize marketing effectiveness


About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

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