Product search times on DTC stores reduced to 1 second

DTCs adopt Elastic Search, the industry’s first largescale search optimized system
Refined search filters by product type reduce search time four-fold

Global e-commerce platform Cafe24 announced the release of its Shopping Curation service on December 14. The service provides a search system optimized for DTC stores, allowing consumers to find the product they want more easily and faster.

This service released by Cafe24 is the first of its kind and uses filters like style, color, material, price, etc. for refined product searches and increase consumers’ shopping convenience.

Previously, consumers searched for products by typing in keywords like ‘red dress’ in the DTC store search bar and had to scroll through each product page for product details. Shopping Curation allows consumers to click through filter options like ‘red’, ‘dress’, ‘size Medium’, ’30,000~40,000 won’ to refine the search process.

The Shopping Curation service enables fast searching on DTC stores that carry a vast range of products using its search system (Elastic Search), which is optimized for largescale data searches. It also uses automatic completion of refined search filters by category using Artificial Intelligence (AI) technology.

A women’s fashion store with over 170,000 products has been able to reduce search times four-fold from 3 seconds to 0.8 seconds using the Shopping Curation system.

Additional services like hashtag-based automatic product display and smart hashtag settings have increased both consumer and DTC merchant convenience. Consumers can easily find products by simply clicking on hashtags like ‘New Winter Clothes’ and ‘Holiday Styling’. Merchants can easily make product suggestions that reflect the latest trends without additional tasks.

Jaesuk Lee, CEO of Cafe24, said, “Providing online shoppers with convenient search systems that enable easy and fast searches directly affect purchases.” He added, “Cafe24 will continue to develop search and product suggestion systems to provide DTCs with competitive shopping services for their customers.”

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.