Cafe24 new online store launches reach 35K in Q3, breaking 5 year record

Press release

Store launchings in Q3 increases 40% QoQ, Sept alone reaches over 50%
More than 10K store launchings per month, Cafe24 merchants total 1.79m
Cafe24’s AI and big data-based store-builder makes online biz launching easy

Online entrepreneurship through Cafe24 is surging and breaking records. It is the result of the company’s easy online store-builder met with rising demands for contactless business.

Global e-commerce platform Cafe24 announced that a total of 35,836 Direct-to-Consumer (DTC) online stores launched on its platform in the third quarter of this year.

Store launches increased by 39.61%, up from 10,168, compared to the same period last year. This comes down to an average of 11,945 launches per month. This quarter’s launch rate has already broken quarter-on-quarter records for the past five consecutive years, beginning in 2016.

In September alone, 11,545 new stores joined Cafe24’s platform, a 50.34% growth from 3,866 in the same period last year. July and August’s store launch rates also recorded a 31.06% and 39.72% jump, respectively.

A total of 1.79 million merchants are running their DTC stores on Cafe24’s platform, according to store counts done at the end of last month.

Cafe24 continues to develop new technologies so that anyone can easily launch an online DTC store and grow their business. The company’s platform incorporates artificial intelligence (AI) and big data to enable merchants to set up a technically advanced online store in just a few clicks. Cafe24’s efforts to introduce the latest technologies to create a more user-friendly online business solution have acted as a catalyst to the current entrepreneurship boom.

The company employs AI into its core services so that merchants can effectively boost their operational efficiency. Edibot uses AI to categorize product images automatically and instantly places them within a generated product details page. SERA draws consumer purchase patterns from big data to complete real-time analysis. And Recipe automates repetitive yet essential tasks in business operations.

Merchants can download and install various services in app form from the Cafe24 Store. These apps enable even novice merchants to instantly apply broader capabilities to run their online businesses better, allowing them to save resources on developing their own functions. Merchants have already downloaded these apps more than 100,000 times to install in their stores.

The world is currently shifting toward contactless business. Surging entrepreneurship resulting from this change is driving more DTC store launches on Cafe24’s advanced platform. Such trends will produce many more successful brands.

“We will continue to enhance our platform’s technical capabilities to lower the barrier to online entrepreneurship even further,” said Jaesuk Lee, CEO of Cafe24. “We will provide the best infrastructure so that merchants and entrepreneurs can reap business success.”


About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.8 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

About Edibot
Cafe24’s Edibot presents a series of AI-based content creation and editing tools specifically designed for online businesses. Edibot launched in 2018 as a service that utilizes AI to instantly create product detail pages for online stores. Since then, Cafe24 has rolled out more tools to make running an online store easier. Edibot Themes makes online store template editing easy with the drag-and-drop method. Edibot Banner helps create and edit web ad banners. Edibot Fit automatically inserts relevant size charts in a suitable language under the product details section. Edibot Review creates digital content based on customer reviews.

About SERA
SERA (Specialized and Enhanced Realtime Admin) is a big data analysis service that identifies online store visitors’ actions in real-time. It provides a back-end view of the store that is reminiscent of a stock market board showing trading situations in real-time. Through SERA, merchants can see the most clicked products blink in red, and the most bought products blink in blue. In this way, they can see customer responses to specific products as it happens at a glance and adjust things like product placements and prices accordingly.

About Cafe24’s open API and Store
Through Cafe24, partners can develop, integrate, and sell services that are necessary for merchants to run their online business. Cafe24 provides open Application Programming Interface (API) that partners can utilize to create solutions and services that can conveniently be integrated into Cafe24’s platform. Moreover, partners can make their services available for Cafe24’s 1.8 million online merchants through the Cafe24 Store. Already, various partner services like big data-based marketing, AI chatbots, logistics management, and promotional events are offered through Cafe24.

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