Cafe24 launches Smart Mode for influencers and one-person businesses

Press release

One-stop biz operation through 20 core functions including managing inventory, payment, promotion
Transition to Pro Mode with a click of a button and access all tools used by successful businesses

Some of the most popular influencers in Korea such as Banzz, Jess, and Nancyrella are building and running DTC stores with Cafe24. The launch of an easy online store-builder is expected to further expedite such DTC store openings.

Cafe24 launched its Smart Mode online store-builder which enables one-person businesses like influencers wishing to sell as little as one product to enter the e-commerce market. Smart Mode is an easy solution offering 20 core functions needed for operating a business – from managing inventory to payment, shipping, and promotions –  all in one stop.

Creating an online store’s content is now easier. Artificial Intelligence-based service Edibot categorizes images into studio-shot photos and lifestyle photos to instantaneously generate product detail pages. The Smart Banner and Smart Popup services create webpage banners and popup images with just a couple of clicks. These services can be downloaded as apps from the Cafe24 Store and conveniently integrated to the store admin.

Smart Mode also offers a variety of services for driving sales including store templates specifically designed for small inventory, automatic SEO (Search Engine Optimization) that enables brand and product names to be shown at the top of search engine results, Buy Now links that direct users on social media to the store product page, and timed sales for group purchases.

Most of all, stores starting with Smart Mode can easily transition to the Pro Mode that is currently used by successful brands like Style Nanda and 66 Girls. With a push of a button, businesses can switch to Pro Mode and access much more e-commerce functions and services. By offering two platform modes, Cafe24 allows businesses to plan for the long term and scale up on a single platform.

Jaesuk Lee, CEO of Cafe24, said, “Cafe24’s Smart Mode provides small inventory merchants like influencers with necessary functions to easily go to market.” He said, “Cafe24 will continue to support anyone with creativity to succeed both at home and overseas.”


About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

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