Cafe24 integrates with Musinsa, the biggest online fashion store

Press release

5.5 million members and 3500 brands, popular among teens to 20 yr olds
Cafe24 now connects 29 domestic and global sales channels

DTC stores can now easily sell through popular online fashion store Musinsa.

Global e-commerce platform Cafe24 announced on January 22 that its market integration service Multimarket Management will be adding Musinsa to its list of sales channels.

Musinsa is one of the biggest online fashion stores in Korea. With 5.5 million members and 3,500 brands including thisisneverthat, Beyond Closet, and O!Oi, the store is wildly popular among teens up to 20-year-olds. Musinsa is growing rapidly with its Gross Merchandise Volume (GMV) more than doubling last year to reach 770 million dollars (900 billion won).

Cafe24’s Multimarket Management service provides a one-click connection between DTC stores and external marketplaces so that merchants can sell directly on multiple channels. The service eliminates the process of logging into each marketplace and centralizes management like adding new products, tracking orders, and shipping information into Cafe24’s admin. The service is free for all DTCs using Cafe24.

Cafe24 now provides e-commerce merchants with a total of 29 domestic and global sales channels, including Gmarket, Auction, 11street, Amazon, and Rakuten. The service is available to all Cafe24 users for free.

Jaesuk Lee, CEO of Cafe24, said, “It is important to provide a range of different marketplaces so that merchants can secure adequate sales channels and accelerate business growth.” He added, “Cafe24 will continue to provide good services so that the merchants on our platform can maximize their growth.”

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.

About Multimarket Management

The Multimarket Management service is a tool that helps Direct-to-Consumer (DTC) stores sell on online marketplaces, social commerce sites, and other external marketplaces by syncing products with the main Cafe24 DTC store. Adding new products, managing orders and shipping information can all be efficiently managed from the Cafe24 admin. This service enables merchants to sell their products on multiple online channels with less complexity and maximize sales.

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