Cafe24 and GS Retail sign MOU to support online beauty brands

Cafe24 beauty brands gain access to Lalavla’s online store and 140 offline stores
Cooperation between online and offline companies to boost beauty brands’ biz growth

Cafe24 and GS Retail (parent company of Lalavla) are joining hands to support the business growth of online beauty brands.

Global e-commerce platform Cafe24 announced its MOU partnership with GS Retail on June 15 to support and invigorate online beauty brands.

GS Retail’s Lalavla is a Korean Health and Beauty store that operates an e-commerce store as well as 140 offline locations in Korea. Lalavla is gaining popularity among younger consumers with its differentiated range of newer cosmetic brands like Rom&nd and Euyira.

The partnership between Cafe24 and GS Retail will enable beauty brands on Cafe24’s platform to list on Lalavla’s online and offline stores. They will be able to gain online promotion opportunities on GS Retail’s social media channels and receive the spotlight for new product launchings. Cafe24 will also work to help brands gain Lalavla’s online and offline stores as sales channels.

This partnership between major offline and online companies will benefit the growth of numerous online beauty brands.

Jaesuk Lee, CEO of Cafe24, said, “Gaining various sales channels that are adequate for distinct products are important for online brands to grow their business.” He added, “We will continue to provide services that will help these businesses expand.”

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.