Cafe24 and Facebook reveal successful global marketing strategies

Facebook APAC’s e-commerce experts to share insights
Keynotes include marketing success cases and Facebook Shops

Cafe24 and Facebook are revealing successful global marketing strategies for e-commerce businesses.

Global e-commerce platform Cafe24 is hosting its ‘Successful E-commerce Strategies on Facebook’ webinar on Sep 1.

Nadia Tan, APAC Marketing Partnership Director, and Philip Hur, APAC Head of Partnerships, will be the key speakers at the webinar.

The Facebook experts will share practical strategies for online merchants to maximize their sales growth using Facebook and Instagram’s advertising and marketing solutions. They will also speak on Facebook-analyzed global marketing trends and ways to utilize these insights.

Tan and Hur will be introducing Facebook Shops, which was announced last May. Shops is Facebook’s global e-commerce solution that aims to help entrepreneurs running online businesses. Cafe24 is the only company in Korea that was announced as a partner to the project.

Cafe24’s experts are presenting best practice cases in marketing strategy. They will look into the real-life marketing approaches of Ablue, an online brand known for its posture-correcting Curble chair that posts over 8 million dollars in monthly revenue, and WithYoon, one of the first online brands to strike success in Korea.

The upcoming webinar is free and sign-ups are available on Cafe24’s homepage. Anyone preparing to start an online business or is already running an online store can tune in.

Tan said, “Facebook has always valued the connection between people to people and people to businesses.” She added, “Facebook supports entrepreneurs so that they can provide consumers with a seamless shopping experience.”

Jaesuk Lee, CEO of Cafe24, said, “The partnership between global e-commerce platform Cafe24 and the world’s biggest social media network Facebook will create great synergistic effects.” He said, “Cafe24 will continue to work with Facebook to help online merchants worldwide to succeed.”

Meanwhile, Cafe24 signed an agreement with Facebook APAC in February last year to stimulate e-commerce merchants’ global marketing competitiveness through Facebook.

About Cafe24

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with 1.75 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.