Social proof wins over more customers for DTC merchants
At a time when consumers are keen to explore new brands, harnessing the power of social proof is a difference-maker...
What is a product description?
A product description is a marketing copy that provides all the information and details of an item being sold, including...
Merchant Spotlight: CES winner Maetel talks AI sleep tech and globalization plans
Maetel joined the 2022 Consumer Electronics Show (CES) where it bagged an Innovation Award for its cornerstone product, the ZEREMA...
What is e-commerce localization?
E-commerce localization is the adaptation of an online store to different languages and cultures. A fully localized e-commerce site should...
What is email marketing?
Email marketing is a digital strategy where brands and businesses build relationships with customers and generate sales through email.
Multichannel and localization strategies help DTCs go global
As e-commerce adoption continues to grow among consumers and brands alike, omnichannel and localization become the go-to strategies to compete...
