Activate Google Ads campaigns with existing product info in just a few clicks
Online merchants can now aim for even higher sales conversions
It’s getting easier for e-commerce merchants to showcase their product ads on YouTube and Google searches. Cafe24’s new service is expected to help merchants drive more sales and help them expand their businesses to international markets.
Global e-commerce platform Cafe24 is launching its Google Channel service to provide online businesses easy access to Google’s machine learning marketing solutions.
Google Channel service streamlines the preparation process for Google Shopping Ads, which utilizes Google’s various Ads inventories available on YouTube, Google search engine, Google Shopping, and Google Display Network, with just a few clicks. Cafe24’s service automatically takes product images, details, and codes from a merchant’s online store and optimizes product information for Google.
Moreover, merchants can effortlessly create a Google Shopping Ads Campaign through the Google Channel service. They only need to input the name of their marketing campaign and set up the campaign budget to activate Google Shopping Ads.
Rather than spending time on keyword research and selections for digital marketing, merchants can now spend more time on their core business operations. The shift in the working process will help businesses drive more conversions and accelerate growth.
Google Channel enables all merchants – even those without expert developer knowledge – to maximize their use of Google advertising solutions. Merchants can manage their online stores and products as usual. Meanwhile, their product information is automatically synchronized to the Google platform.
Merchants who register their wares on Google will see their goods show up on the Google Image search and Shopping search results even before they run paid ads. Consequently, shoppers can discover these products using Google search’s price, color, and brand filters.
Cafe24’s Google Channel service will also open up business opportunities in global markets. Merchants can select markets like the United States, Japan, and Southeast Asia to reach shoppers in countries where Google has a presence. This can help accelerate the spread of Korean content and products online.
“Cafe24 establishes various partnership networks with global companies to provide merchants with the best business environment,” said Lee Jaesuk, CEO of Cafe24. “We will continue to help merchants succeed both domestically and internationally.”
Cafe24 continues to collaborate with global companies to scale its e-commerce ecosystem. In December of last year, the company became the first Facebook partner in East Asia to integrate its platform with Facebook Shops in real-time.
About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.