Big data-based recommendations, marketing, UI analysis
Apps allow merchants to expertly utilize big data
DTC stores can now easily utilize big data in various aspects of their businesses.
Global e-commerce platform Cafe24 announced that a growing number of apps launched on the Cafe24 Store are aimed to mobilize the use of state-of-the-art technology such as big data. Merchants can use big data at a professional-level by downloading apps that provide product size recommendations, refined target marketing strategies, and UI analysis.
Realsize is an app that recommends customers with the right product size. It uses an algorithm to suggest sizes for clothing items such as t-shirts, pants, and skirts as well as shoes. Realsize revealed, “DTC stores have seen customer purchase rates go up as high as 20% after installing Realsize. Our users have also stated that item refunds and exchanges have notably reduced since using the app.”
Meanwhile, IFDO is an app that allows its users to target specific customer segments for effective marketing results. Merchants can use the app to offer customers with relevant product recommendations based on big data analysis. Merchants can also engage with customers and post pop-up ads – all personalized through user data. According to IFDO, its users experienced sales increase of 1,691% for recommended products while the registration rate from first-time visitors skyrocketed by 3,640%.
Beusably applies big data to visualize data to effectively improve website UX and UI. One of its main benefits is that the app provides data analytics at an intuitive level so that even those without expert knowledge can utilize the provided information.
Ilseob Hwang, Head of the Cafe24 Store, said, “Merchants are showing positive reactions to these apps as they provide access to big data analytics without the need for special expertise. Moving forward, the Cafe24 Store will continue to introduce new apps that can bring out merchants’ operational efficiency.”
About Cafe24
Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.
About Cafe24’s open API and Store
Through Cafe24, partners can develop, integrate, and sell services that are necessary for merchants to run their online business. Cafe24 provides open API that partners can utilize to create solutions and services that can conveniently be integrated into Cafe24’s platform. Moreover, partners can make their services available for Cafe24’s 1.7 million online merchants through the Cafe24 Store. Already, various partner services like big data-based marketing, AI chatbots, logistics management, and promotional events are offered through Cafe24.