{"id":9355,"date":"2026-08-04T08:00:00","date_gmt":"2026-08-03T23:00:00","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9355"},"modified":"2026-08-05T09:32:45","modified_gmt":"2026-08-05T00:32:45","slug":"cafe24-39marketing-playbook-202639-held-brand-growth-strategy-and-execution-opportunities-in-one-place-2","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-39marketing-playbook-202639-held-brand-growth-strategy-and-execution-opportunities-in-one-place-2\/","title":{"rendered":"\uce74\ud39824, '\ub9c8\ucf00\ud305 \ud50c\ub808\uc774\ubd81 2026' \uac1c\ucd5c\u2026 \ube0c\ub79c\ub4dc \uc131\uc7a5 \uc804\ub7b5\uacfc \uc2e4\ud589 \uae30\ud68c \ud55c\uc790\ub9ac\uc5d0"},"content":{"rendered":"

\"\"<\/p>

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<\/div>
<\/div>

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\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824<\/a>(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \uc624\ub294 12\uc77c \uc624\ud6c4 2\uc2dc \uc11c\uc6b8 \uac00\ube48\uc544\ud2b8\ud640\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \ud2b9\ud654 \ucee8\ud37c\ub7f0\uc2a4 \u2018\uce74\ud39824 \ub9c8\ucf00\ud305 \ud50c\ub808\uc774\ubd81 2026(Marketing Playbook 2026)\u2019\uc744 \uac1c\ucd5c\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>

\uc774\ubc88 \ud589\uc0ac\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc790\uc0ac\ubab0 \uc131\uc7a5 \ub178\ud558\uc6b0, \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \ud65c\uc6a9\ubc95 \ub4f1 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc744 \uc704\ud55c \uc2e4\ubb34 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud55c\ub2e4. \uc544\uc6b8\ub7ec \ud06c\ub9ac\uc5d0\uc774\ud130 \ud611\uc5c5 \uc9c0\uc6d0 \ub4f1 \uc2e4\uc81c \ub9c8\ucf00\ud305 \uc2e4\ud589\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \ud568\uaed8 \uc81c\uacf5\ud55c\ub2e4.<\/p>

\ucd5c\uadfc \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uace0 \ub9c8\ucf00\ud305 \ucc44\ub110\ub3c4 \ub2e4\uc591\ud574\uc9c0\uba74\uc11c \ud55c\uc815\ub41c \uc608\uc0b0\uc73c\ub85c \ud6a8\uc728\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc774 \uc6b4\uc601\uc790\ub4e4\uc758 \uc8fc\uc694 \uacfc\uc81c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\ub2e4. \ud2b9\ud788 AI \ud65c\uc6a9\uc774 \ubcf4\ud3b8\ud654\ub418\uba74\uc11c \uae30\uc5c5 \uac04 \ub9c8\ucf00\ud305 \uae30\uc220 \uaca9\ucc28\ub294 \uc810\ucc28 \uc904\uc5b4\ub4dc\ub294 \ucd94\uc138\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uace0, \uc774\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \uc131\uacfc\ub97c \uac00\ub974\ub294 \ud575\uc2ec \uc694\uc778\uc73c\ub85c \uaf3d\ud78c\ub2e4. \uc774\ubc88 \ucee8\ud37c\ub7f0\uc2a4\ub294 \uc774\ub7ec\ud55c \ud658\uacbd \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc8fc\uc81c\ub85c, \uc2e4\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\ub860\uacfc \uc0ac\ub840\ub97c \uc9d1\uc911\uc801\uc73c\ub85c \ub2e4\ub8ec\ub2e4.<\/p>

\uc5f0\uc0ac\ub85c\ub294 \uce74\ud39824 \ub9c8\ucf00\ud305\uc13c\ud130\uc758 \ud604\uc7a5 \uc2e4\ubb34 \uc804\ubb38\uac00\ub4e4\uc774 \ub098\uc120\ub2e4. \uce74\ud39824 \ub9c8\ucf00\ud305\uc13c\ud130\ub294 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc758 \ub9c8\ucf00\ud305\uc744 \uc9c1\uc811 \uc124\uacc4\ud558\uace0 \uc2e4\ud589\ud574 \uc628 \uc870\uc9c1\uc73c\ub85c, \ud604\uc7a5\uc5d0\uc11c \ucd95\uc801\ud55c \uc0ac\ub840\uc640 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc2e4\ubb34\ud615 \ub178\ud558\uc6b0\ub97c \uacf5\uc720\ud560 \uc608\uc815\uc774\ub2e4.<\/p>

\uc2e4\uc81c \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5 \uacbd\ud5d8\ub3c4 \uc18c\uac1c\ub41c\ub2e4. \uc5ec\ud589\uc6a9 \uce90\ub9ac\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc \uc778\ud3ec\ud2b8\uc758 \ubc15\uc815\ud6c8 \uc774\uc0ac\ub294 \uc624\ud508\ub9c8\ucf13 \uc911\uc2ec \ud310\ub9e4\uc5d0\uc11c \uc790\uc0ac\ubab0 \uc911\uc2ec\uc73c\ub85c \uc0ac\uc5c5 \uad6c\uc870\ub97c \uc804\ud658\ud574 \uc804\uccb4 \ub9e4\ucd9c\uc758 70% \uc774\uc0c1\uc744 \uc790\uc0ac\ubab0\uc5d0\uc11c \uc62c\ub9ac\uac8c \ub41c \uacfc\uc815\uc744 \ubc1c\ud45c\ud55c\ub2e4. \uc774\ubc88 \ubc1c\ud45c\uc5d0\uc11c\ub294 \uc790\uc0ac\ubab0 \uc804\ud658\uc744 \uacb0\uc815\ud558\uac8c \ub41c \ubc30\uacbd\ubd80\ud130 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc\ub97c \uc131\uc7a5\uc2dc\ud0a8 \uc2e4\uc9c8\uc801\uc778 \uacbd\ud5d8\uae4c\uc9c0 \ub4e4\ub824\uc904 \uc608\uc815\uc774\ub2e4.<\/p>

\ud06c\ub9ac\uc5d0\uc774\ud130 \ud611\uc5c5\uc744 \ud65c\uc6a9\ud55c \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc804\ub7b5\ub3c4 \uc8fc\uc694 \uc8fc\uc81c\ub2e4. \uce74\ud39824\ub294 \uc0c8\ub86d\uac8c \uac1c\ud3b8\ud55c \uc720\ud29c\ube0c \uc1fc\ud551<\/a> \uc81c\ud734 \ud504\ub85c\uadf8\ub7a8\uc758 \ud65c\uc6a9\ubc95\uc744 \uc18c\uac1c\ud558\uace0, \ube0c\ub79c\ub4dc\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ub9e4\uce58\uba54\uc774\ud0b9 \uc804\ub7b5\uacfc \uc6b4\uc601 \ub178\ud558\uc6b0\ub97c \uacf5\uc720\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>

\ud589\uc0ac \ud604\uc7a5\uc5d0\uc11c\ub294 \ucc38\uac00 \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \uc2e4\ud589\uc744 \uc9c0\uc6d0\ud558\ub294 \ub7ed\ud0a4\ub4dc\ub85c\uc6b0 \uc774\ubca4\ud2b8\ub3c4 \uc9c4\ud589\ub41c\ub2e4. \ucd94\ucca8\uc744 \ud1b5\ud574 1\ucc9c\ub9cc \uc6d0 \uc0c1\ub2f9\uc758 \ud06c\ub9ac\uc5d0\uc774\ud130 \ud611\uc5c5 \uc9c0\uc6d0\uacfc AI \uc20f\ud3fc \uc81c\uc791 \uc9c0\uc6d0 \ub4f1\uc744 \uc81c\uacf5\ud558\uba70, \uc774 \ubc16\uc5d0\ub3c4 \uc5ec\ud589\uc6a9 \uce90\ub9ac\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \uacbd\ud488\uc774 \ub9c8\ub828\ub410\ub2e4. \ud589\uc0ac\ub294 \ubb34\ub8cc\ub85c \uc9c4\ud589\ub418\uba70, \uc790\uc138\ud55c \ub0b4\uc6a9 \ud655\uc778\uacfc \ucc38\uac00 \uc2e0\uccad\uc740 \uce74\ud39824 \ud648\ud398\uc774\uc9c0 \uc774\ubca4\ud2b8 \ud398\uc774\uc9c0\uc5d0\uc11c \uac00\ub2a5\ud558\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\ub9c8\ucf00\ud305 \ud50c\ub808\uc774\ubd81\uc740 \uc0c1\ud669\ubcc4\ub85c \uac80\uc99d\ub41c \uc804\ub7b5\uc744 \uc815\ub9ac\ud574 \ub454 \uc2e4\uc804 \uac00\uc774\ub4dc\u201d\ub77c\uba70 \u201c\uc774\ubc88 \ud589\uc0ac\ub294 \uc804\ub7b5\uc744 \uc18c\uac1c\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \ud06c\ub9ac\uc5d0\uc774\ud130 \ud611\uc5c5 \ub4f1 \ube0c\ub79c\ub4dc\uac00 \uc2e4\uc81c \uc131\uc7a5\uc73c\ub85c \uc774\uc5b4\uac08 \uc218 \uc788\ub294 \uc2e4\ud589 \uae30\ud68c\uae4c\uc9c0 \ud568\uaed8 \uc81c\uacf5\ud558\ub294 \uc790\ub9ac\uac00 \ub420 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p><\/div>","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824’\ub294 \uc624\ub294 12\uc77c \uc624\ud6c4 2\uc2dc \uc11c\uc6b8 \uac00\ube48\uc544\ud2b8\ud640\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \ud2b9\ud654 \ucee8\ud37c\ub7f0\uc2a4 ‘\uce74\ud39824 \ub9c8\ucf00\ud305 \ud50c\ub808\uc774\ubd81 2026’\uc744 \uac1c\ucd5c\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":9436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,16,61],"tags":[127,165,48],"class_list":["post-9355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pick","category-press-releases","category-all","tag-d2c","tag-165","tag-cafe24"],"yoast_head":"\n\uce74\ud39824, '\ub9c8\ucf00\ud305 \ud50c\ub808\uc774\ubd81 2026' \uac1c\ucd5c\u2026 \ube0c\ub79c\ub4dc \uc131\uc7a5 \uc804\ub7b5\uacfc \uc2e4\ud589 \uae30\ud68c \ud55c\uc790\ub9ac\uc5d0 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc '\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)'\ub294 \uc624\ub294 12\uc77c \uc624\ud6c4 2\uc2dc \uc11c\uc6b8 \uac00\ube48\uc544\ud2b8\ud640\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \ud2b9\ud654 \ucee8\ud37c\ub7f0\uc2a4 '\uce74\ud39824 \ub9c8\ucf00\ud305 \ud50c\ub808\uc774\ubd81 2026(Marketing Playbook 2026)'\uc744 \uac1c\ucd5c\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/cafe24-39marketing-playbook-202639-held-brand-growth-strategy-and-execution-opportunities-in-one-place-2\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" 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