{"id":9351,"date":"2026-07-28T08:00:00","date_gmt":"2026-07-27T23:00:00","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9351"},"modified":"2026-08-05T09:34:33","modified_gmt":"2026-08-05T00:34:33","slug":"cafe24-visits-to-d2c-shopping-malls-through-ai-increased-by-72-compared-to-the-previous-year-ai-emerges-as-a-new-commerce-channel-2","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-visits-to-d2c-shopping-malls-through-ai-increased-by-72-compared-to-the-previous-year-ai-emerges-as-a-new-commerce-channel-2\/","title":{"rendered":"\uce74\ud39824, AI \ud1b5\ud55c D2C \uc1fc\ud551\ubab0 \ubc29\ubb38 \uc804\ub144\u6bd4 72% \uc99d\uac00\u2026AI\uac00 \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \ucc44\ub110\ub85c \ubd80\uc0c1"},"content":{"rendered":"

\"\"<\/p>

\ucc57GPT\u00b7\uc81c\ubbf8\ub098\uc774 \ub4f1 \uc0dd\uc131\ud615 AI \uacbd\uc720 \ubc29\ubb38 2\ubd84\uae30 \uc57d 85\ub9cc \uac74\u2026\uad6c\ub9e4 \uc804\ud658\uc728 1.7\ubc30\u00b7\uc8fc\ubb38 195% \uc99d\uac00
AI \uc720\uc785 \ubc29\ubb38\uc790 \uc808\ubc18 \uc774\uc0c1, \uba54\uc778 \uc544\ub2cc \uc0c1\ud488 \uc0c1\uc138\ud398\uc774\uc9c0\ub85c \uc9c1\ud589\u2026\uae30\uc874 \uac80\uc0c9\uacfc \ub2e4\ub978 \ud0d0\uc0c9 \ubc29\uc2dd \ud655\uc778
\uce74\ud39824, GEO \uae30\uc220 \uc120\uc81c \ub3c4\uc785\u2026AI \uae30\ubc18 \uac80\uc0c9 \ud658\uacbd \ub9de\ucda4 \uc1fc\ud551\ubab0 \ub178\ucd9c \uacbd\uc7c1\ub825 \uc9c0\uc6d0<\/h3>

 <\/p>

\uc1fc\ud551\uc758 \uc2dc\uc791\uc810\uc774 \u2018\ud3ec\ud138\u2019\uc5d0\uc11c \u2018AI\u2019\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824<\/a>(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \uc790\uc0ac \ud50c\ub7ab\ud3fc \uae30\ubc18 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc758 \uc720\uc785 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \u2018\ucc57GPT\u2019, \u2018\uc81c\ubbf8\ub098\uc774\u2019 \ub4f1 \uc8fc\uc694 \uc0dd\uc131\ud615 AI\ub97c \ud1b5\ud55c \ubc29\ubb38 \uac74\uc218\uac00 2026\ub144 2\ubd84\uae30 \uc57d 85\ub9cc \uac74\uc744 \uae30\ub85d\ud558\uba70 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 72% \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>

\uc774\ubc88 \ubd84\uc11d\uc740 \uc1fc\ud551\ubab0 \ubc29\ubb38\uc790\uac00 \uc5b4\ub5a4 \uc0ac\uc774\ud2b8\ub97c \uac70\uccd0 \ub4e4\uc5b4\uc654\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \u2018\ub9ac\ud37c\ub7ec(referrer\u00b7\ubc29\ubb38 \uc720\uc785 \uacbd\ub85c)\u2019 \ub370\uc774\ud130\ub97c \uae30\uc900\uc73c\ub85c \uc9d1\uacc4\ud55c \uacb0\uacfc\ub2e4. \uc11c\ube44\uc2a4\ubcc4 \uc720\uc785 \ud604\ud669\uc744 \ubcf4\uba74 \ucc57GPT\ub97c \ud1b5\ud55c \uc720\uc785\uc774 \uc57d 62\ub9cc \uac74\uc73c\ub85c \uc804\uccb4(\uc57d 85\ub9cc \uac74)\uc758 73%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ub192\uc740 \ube44\uc911\uc744 \uae30\ub85d\ud588\ub2e4. \uc81c\ubbf8\ub098\uc774\ub294 \uc57d 17\ub9cc \uac74\uc73c\ub85c \uc804\ub144 \ub3d9\uae30 \ub300\ube44 686% \uae09\uc99d\ud588\uc73c\uba70, \uc804\uccb4\uc5d0\uc11c \ucc28\uc9c0\ud558\ub294 \ube44\uc911\ub3c4 4%\uc5d0\uc11c 20%\ub85c \ud655\ub300\ub410\ub2e4. \ud074\ub85c\ub4dc\uc640 \ucf54\ud30c\uc77c\ub7ff\uc744 \ud1b5\ud55c \uc720\uc785\ub3c4 \uac01\uac01 851%, 156% \uc99d\uac00\ud588\ub2e4.<\/p>

\uc0dd\uc131\ud615 AI \uc720\uc785\uc740 \ub2e8\uc21c\ud55c \ubc29\ubb38 \uc99d\uac00\ub97c \ub118\uc5b4 \uc2e4\uc9c8\uc801\uc778 \uad6c\ub9e4 \uc131\uacfc\ub85c \uc774\uc5b4\uc84c\ub2e4. \uac19\uc740 \uae30\uac04 AI \uacbd\uc720 \ubc29\ubb38\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 0.50%\uc5d0\uc11c 0.85%\ub85c \uc57d 1.7\ubc30 \ub192\uc544\uc84c\uace0, \uc8fc\ubb38 \uac74\uc218\ub294 195% \uc99d\uac00\ud588\ub2e4. \ud2b9\ud788 \ucc57GPT \uacbd\uc720 \ubc29\ubb38\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 0.96%\ub85c \uc81c\ubbf8\ub098\uc774(0.57%)\u00b7\ud37c\ud50c\ub809\uc2dc\ud2f0(0.50%) \ub4f1 \ub2e4\ub978 AI \uc11c\ube44\uc2a4\uc758 \uc57d 2\ubc30 \uc218\uc900\uc744 \uae30\ub85d\ud588\ub2e4. \uc774\ub294 AI\uac00 \ub2e8\uc21c \uc720\uc785 \ucc44\ub110\uc744 \ub118\uc5b4 \uc2e4\uc81c \uad6c\ub9e4\ub97c \uacac\uc778\ud558\ub294 \ucee4\uba38\uc2a4 \ucc44\ub110\ub85c \ubd80\uc0c1\ud588\uc74c\uc744 \ubc29\uc99d\ud55c\ub2e4.<\/p>

\uc774 \uac19\uc740 \uad6c\ub9e4 \uc131\uacfc\uc758 \ubc30\uacbd\uc5d0\ub294 \uc0dd\uc131\ud615 AI \ud2b9\uc720\uc758 \uc0c1\ud488 \ud0d0\uc0c9 \ubc29\uc2dd\uc774 \uc788\uc5c8\ub2e4. \uce74\ud39824\uac00 AI \uc720\uc785\uc774 \ub9ce\uc740 \uc0c1\uc704 30\uac1c \uc1fc\ud551\ubab0\uc744 \ub300\uc0c1\uc73c\ub85c \ubc29\ubb38\uc790\uac00 \ucc98\uc74c \uc811\uc18d\ud55c \ud398\uc774\uc9c0\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, AI\ub97c \uac70\uccd0 \uc628 \ubc29\ubb38\uc790\uc758 \uc808\ubc18 \uc774\uc0c1(57.4%)\uc774 \uc1fc\ud551\ubab0 \uba54\uc778\uc774 \uc544\ub2cc \uc0c1\ud488 \uc0c1\uc138\ud398\uc774\uc9c0\ub85c \uc9c1\uc811 \uc9c4\uc785\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uae30\uc874 \ud3ec\ud138 \uac80\uc0c9\uc774 \ube0c\ub79c\ub4dc\ub098 \uce74\ud14c\uace0\ub9ac \uc911\uc2ec \ud0d0\uc0c9\uc5d0\uc11c \uc2dc\uc791\ub418\ub294 \uac83\uacfc \ub2ec\ub9ac, \uc0dd\uc131\ud615 AI\ub294 \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \ud2b9\uc815 \uc0c1\ud488\uc73c\ub85c \uace7\ubc14\ub85c \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc774 \ub450\ub4dc\ub7ec\uc84c\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\uc758 \uc0c1\ud488 \ud0d0\uc0c9\ubd80\ud130 \uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uc5ec\uc815\uc5d0\uc11c \uc0dd\uc131\ud615 AI\uc758 \uc5ed\ud560\uc774 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>

\uc774\ucc98\ub7fc \uc0dd\uc131\ud615 AI\uac00 \uc0c8\ub85c\uc6b4 \uc0c1\ud488 \ud0d0\uc0c9 \ucc3d\uad6c\ub85c \uc790\ub9ac\uc7a1\uc73c\uba74\uc11c, AI\uac00 \uc1fc\ud551\ubab0\uacfc \uc0c1\ud488 \uc815\ubcf4\ub97c \uc5bc\ub9c8\ub098 \uc815\ud655\ud558\uac8c \uc774\ud574\ud558\ub290\ub0d0\ub3c4 \uc911\uc694\ud55c \uacbd\uc7c1\ub825\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc774 \uac19\uc740 \ud750\ub984\uc5d0 \ub300\uc751\ud574 \uc0dd\uc131\ud615 AI\uac00 \uc1fc\ud551\ubab0\uacfc \uc0c1\ud488 \uc815\ubcf4\ub97c \ub354 \uc815\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \ucd94\ucc9c\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \u2018GEO(Generative Engine Optimization\u00b7\uc0dd\uc131\ud615 \uc5d4\uc9c4 \ucd5c\uc801\ud654)\u2019 \uae30\uc220\uc744 \uc120\uc81c\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uace0 \uc788\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \uc11c\ube44\uc2a4\uc778 \u2018\uce74\ud39824 PRO<\/a>(\ud504\ub85c)\u2019\ub97c \ud1b5\ud574 AI \ud06c\ub864\ub7ec\uac00 \uc1fc\ud551\ubab0 \uad6c\uc870\uc640 \uc0c1\ud488 \uc815\ubcf4, \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \ub4f1\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uc548\ub0b4\ud558\ub294 \u2018llms.txt\u2019\ub97c \uc81c\uacf5\ud558\uace0, \uc0c1\ud488\u00b7\uc0ac\uc774\ud2b8\u00b7\uac8c\uc2dc\ud310 \uc815\ubcf4\uc5d0\ub294 \u2018\uad6c\uc870\ud654 \ub370\uc774\ud130(JSON-LD)\u2019\ub97c \uc801\uc6a9\ud574 \uc0dd\uc131\ud615 AI\uc640 \uac80\uc0c9\uc5d4\uc9c4\uc774 \uc1fc\ud551\ubab0 \uc815\ubcf4\ub97c \uad6c\uc870\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc774\ubbf8\uc9c0 \uc911\uc2ec\uc758 \uc0c1\ud488 \uc0c1\uc138\ud398\uc774\uc9c0\ub97c \ud14d\uc2a4\ud2b8 \uad6c\uc870\ub85c \uc804\ud658\ud558\uace0, \uc2e4\uc81c \uace0\uac1d \ubb38\uc758\ub97c \ubc14\ud0d5\uc73c\ub85c FAQ \ucf58\ud150\uce20\ub97c \uad6c\uc131\ud574 \uc0c1\ud488 \uc815\ubcf4\ub97c \ub354\uc6b1 \ud48d\ubd80\ud558\uac8c \uc804\ub2ec\ud55c\ub2e4. \uce74\ud39824\ub294 \uc0dd\uc131\ud615 AI \uae30\ubc18 \uac80\uc0c9 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \uad00\ub828 \uae30\ub2a5\uc744 \uc9c0\uc18d \ud655\ub300\ud574 \ub098\uac08 \ubc29\uce68\uc774\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uc0dd\uc131\ud615 AI\ub294 \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uc1fc\ud551\uc758 \uc2dc\uc791\uc810\uc774 \ub418\uace0, \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uc720\uc785 \ucc44\ub110\uc774 \ub418\uace0 \uc788\ub2e4\u201d\uba70 \u201c\uce74\ud39824\ub294 D2C \ube0c\ub79c\ub4dc\uac00 AI \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub354 \ub9ce\uc740 \uace0\uac1d\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\ub3c4\ub85d GEO \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d \uace0\ub3c4\ud654\ud574 \ub098\uac00\uaca0\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p><\/div>","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824’\ub294 \uc790\uc0ac \ud50c\ub7ab\ud3fc \uae30\ubc18 D2C \uc1fc\ud551\ubab0\uc758 \uc720\uc785 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, ‘\ucc57GPT’, ‘\uc81c\ubbf8\ub098\uc774’ \ub4f1 \uc8fc\uc694 \uc0dd\uc131\ud615 AI\ub97c \ud1b5\ud55c \ubc29\ubb38 \uac74\uc218\uac00 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 72% \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":9439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,16,61],"tags":[127,165,48],"class_list":["post-9351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pick","category-press-releases","category-all","tag-d2c","tag-165","tag-cafe24"],"yoast_head":"\n\uce74\ud39824, AI \ud1b5\ud55c D2C \uc1fc\ud551\ubab0 \ubc29\ubb38 \uc804\ub144\u6bd4 72% \uc99d\uac00\u2026AI\uac00 \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \ucc44\ub110\ub85c \ubd80\uc0c1 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc '\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)'\ub294 \uc790\uc0ac \ud50c\ub7ab\ud3fc \uae30\ubc18 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc758 \uc720\uc785 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, '\ucc57GPT', '\uc81c\ubbf8\ub098\uc774' \ub4f1 \uc8fc\uc694 \uc0dd\uc131\ud615 AI\ub97c \ud1b5\ud55c \ubc29\ubb38 \uac74\uc218\uac00 2026\ub144 2\ubd84\uae30 \uc57d 85\ub9cc \uac74\uc744 \uae30\ub85d\ud558\uba70 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 72% \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/cafe24-visits-to-d2c-shopping-malls-through-ai-increased-by-72-compared-to-the-previous-year-ai-emerges-as-a-new-commerce-channel-2\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uce74\ud39824, AI \ud1b5\ud55c D2C \uc1fc\ud551\ubab0 \ubc29\ubb38 \uc804\ub144\u6bd4 72% \uc99d\uac00\u2026AI\uac00 \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \ucc44\ub110\ub85c \ubd80\uc0c1 | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc '\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)'\ub294 \uc790\uc0ac \ud50c\ub7ab\ud3fc \uae30\ubc18 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc758 \uc720\uc785 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, '\ucc57GPT', '\uc81c\ubbf8\ub098\uc774' \ub4f1 \uc8fc\uc694 \uc0dd\uc131\ud615 AI\ub97c \ud1b5\ud55c \ubc29\ubb38 \uac74\uc218\uac00 2026\ub144 2\ubd84\uae30 \uc57d 85\ub9cc \uac74\uc744 \uae30\ub85d\ud558\uba70 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 72% \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/cafe24-visits-to-d2c-shopping-malls-through-ai-increased-by-72-compared-to-the-previous-year-ai-emerges-as-a-new-commerce-channel-2\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T00:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/07\/2-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" 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