{"id":9347,"date":"2026-07-21T08:00:00","date_gmt":"2026-07-20T23:00:00","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9347"},"modified":"2026-08-05T09:41:03","modified_gmt":"2026-08-05T00:41:03","slug":"cafe24-food-and-beauty-emerge-as-new-growth-axes-in-the-d2c-market-new-transaction-volume-increased-by-44-and-38-respectively-in-2-years-2","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-food-and-beauty-emerge-as-new-growth-axes-in-the-d2c-market-new-transaction-volume-increased-by-44-and-38-respectively-in-2-years-2\/","title":{"rendered":"\uce74\ud39824 "D2C \uc2dc\uc7a5 \uc0c8 \uc131\uc7a5\ucd95\uc73c\ub85c \uc2dd\ud488\u00b7\ubdf0\ud2f0 \ubd80\uc0c1"\u20262\ub144 \uc0c8 \uac70\ub798\uc561 \uac01\uac01 44%\u00b738% \uc131\uc7a5"},"content":{"rendered":"

\"\"<\/p>

\uc2dd\ud488\u00b7\ubdf0\ud2f0 \uc5c5\uc885 5\uac1c \ubc18\uae30 \uc5f0\uc18d \uac70\ub798\uc561 \uc99d\uac00\u2026\ud569\uc0b0 \ube44\uc911 28.3%\ub85c D2C<\/a> \uc2dc\uc7a5 \uc131\uc7a5 \uacac\uc778
\ubdf0\ud2f0\ub294 \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc720\uc785\u00b7\uc2dd\ud488\uc740 \uae30\uc874 \ube0c\ub79c\ub4dc \uc2ec\ud654\u2026\uc5c5\uc885\ubcc4 \uc131\uc7a5 \ubc29\uc2dd \ub69c\ub837\uc774 \uad6c\ubd84
\uc804\uccb4 \uc8fc\ubb38 \uac74\uc218 2\ub144 \uc0c8 18.5% \uc99d\uac00\u2026\uad6c\ub9e4 \ube48\ub3c4 \ud655\ub300\uac00 D2C \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\ub825<\/h3>

 <\/p>

\uc2dd\ud488\uacfc \ubdf0\ud2f0\uac00 D2C \uc131\uc7a5\uc758 \ubb38\ubc95\uc744 \ub2e4\uc2dc \uc4f0\uace0 \uc788\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824<\/a>(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 2026\ub144 \uc0c1\ubc18\uae30 \uc790\uc0ac \uc1fc\ud551\ubab0 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \uc2dd\ud488\u00b7\ubdf0\ud2f0 \uc5c5\uc885\uc774 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ucd95\uc73c\ub85c \ubd80\uc0c1\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. \ucd5c\uadfc 2\ub144\uac04 \uc0c1\ubc18\uae30 \uc2e4\uc801\uc744 \uae30\uc900\uc73c\ub85c \uc2dd\ud488\uacfc \ubdf0\ud2f0 \uc5c5\uc885\uc740 \uac01\uac01 43.8%, 38.0% \uc131\uc7a5\ud558\uba70 \uc5c5\uc885\ubcc4 \uac70\ub798\uc561 \uc131\uc7a5\ub960 1\uc704\uc640 2\uc704\ub97c \uae30\ub85d, D2C \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc774\ub04c\uc5c8\ub2e4.<\/p>

\uc2e4\uc81c\ub85c \ub450 \uc5c5\uc885\uc758 \uc131\uc7a5\uc138\ub294 \uc77c\uc2dc\uc801\uc778 \ubc18\ub4f1\uc774 \uc544\ub2cc \uc9c0\uc18d\uc801\uc778 \ud750\ub984\uc73c\ub85c \ud655\uc778\ub410\ub2e4. 2024\ub144 \uc0c1\ubc18\uae30\ubd80\ud130 2026\ub144 \uc0c1\ubc18\uae30\uae4c\uc9c0 \uc2dd\ud488\u00b7\ubdf0\ud2f0 \uc5c5\uc885\uc740 \ubaa8\ub450 5\uac1c \ubc18\uae30 \ub3d9\uc548 \ucd5c\uace0 \uac70\ub798\uc561\uc744 \uac70\ub4ed \uacbd\uc2e0\ud588\ub2e4. \uac19\uc740 \uae30\uac04 \uc804\uccb4 \uac70\ub798\uc561\uc5d0\uc11c \ucc28\uc9c0\ud558\ub294 \ube44\uc911\ub3c4 \uc2dd\ud488 \uc5c5\uc885\uc740 2.7%\ud3ec\uc778\ud2b8, \ubdf0\ud2f0 \uc5c5\uc885\uc740 1.4%\ud3ec\uc778\ud2b8 \ud655\ub300\ub410\ub2e4. 2026\ub144 \uc0c1\ubc18\uae30 \uae30\uc900 \ub450 \uc5c5\uc885\uc758 \ud569\uc0b0 \ube44\uc911\uc740 28.3%\ub85c, \uce74\ud39824 \uae30\ubc18 D2C \uc1fc\ud551\ubab0 \uac70\ub798\uc561\uc758 4\ubd84\uc758 1 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\ub294 \uc218\uc900\uc774\ub2e4.<\/p>

\uc8fc\ubaa9\ud560 \uc810\uc740 \ub450 \uc5c5\uc885\uc774 \uc2dc\uc7a5\uc744 \ud0a4\uc6b4 \ubc29\uc2dd\uc774 \uc11c\ub85c \ub2ec\ub790\ub2e4\ub294 \uc810\uc774\ub2e4. \ubdf0\ud2f0\ub294 \uc2dc\uc7a5\uc758 \uc800\ubcc0\uc744, \uc2dd\ud488\uc740 \uc2dc\uc7a5\uc758 \ubc00\ub3c4\ub97c \ud0a4\uc6b0\ub294 \ubc29\uc2dd\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4.<\/p>

\ucd5c\uadfc 2\ub144\uac04 \ubdf0\ud2f0 \uc5c5\uc885\uc740 \uac70\ub798\uac00 \ubc1c\uc0dd\ud55c \uc1fc\ud551\ubab0 \uc218\uac00 23.6% \ub298\uba70 \ub192\uc740 \uc218\uc900\uc758 \uc99d\uac00\uc728\uc744 \ubcf4\uc600\uace0, \uc8fc\ubb38 \uac74\uc218\ub3c4 34.2% \uc99d\uac00\ud588\ub2e4. \ubab0\ub2f9 \ub9e4\ucd9c\ub3c4 11.7% \ub298\uc5b4 \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc720\uc785\uc774 \ub2e8\uc21c\ud55c \uc2dc\uc7a5 \ud655\ub300\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc2e4\uc81c \uac70\ub798 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\ub294 \uad6c\uc870\ub97c \ubcf4\uc600\ub2e4. \uc774\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \ube0c\ub79c\ub4dc\uc758 \ud655\ub300\uc640 \ud328\uc158 \ube0c\ub79c\ub4dc\uc758 \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac \ud655\uc7a5, \uae30\uc874 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uc11c\ube0c \ube0c\ub79c\ub4dc \ub860\uce6d \ud655\ub300 \ub4f1 \ube0c\ub79c\ub4dc \ub2e4\ubcc0\ud654 \ud750\ub984\uc774 \uac70\ub798 \uc131\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9c4 \uacb0\uacfc\ub85c \ud480\uc774\ub41c\ub2e4.<\/p>

\uac19\uc740 \uae30\uac04 \uc2dd\ud488 \uc5c5\uc885\uc740 \uac70\ub798\uac00 \ubc1c\uc0dd\ud55c \uc1fc\ud551\ubab0 \uc218(+12.5%)\ubcf4\ub2e4 \uc8fc\ubb38 \uac74\uc218(+32.0%) \uc99d\uac00 \ud3ed\uc774 \ub450\ub4dc\ub7ec\uc84c\ub2e4. \ubab0\ub2f9 \ub9e4\ucd9c\ub3c4 27.8% \ub298\uc5b4 \uae30\uc874 \ube0c\ub79c\ub4dc \uc911\uc2ec\uc758 \uac70\ub798 \uaddc\ubaa8\uac00 \ub354 \ube60\ub974\uac8c \ucee4\uc9c0\ub294 \uc2ec\ud654\ud615 \uc131\uc7a5 \uad6c\uc870\ub97c \ubcf4\uc600\ub2e4. \uc774\ub294 \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc720\uc785\ubcf4\ub2e4 \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \ubc18\ubcf5 \uad6c\ub9e4\uac00 \uac70\ub798 \ud655\ub300\ub97c \uc774\ub044\ub294 \uc2dd\ud488 \uc2dc\uc7a5\uc758 \ud2b9\uc131\uc774 \ubc18\uc601\ub41c \uac83\uc73c\ub85c \ud574\uc11d\ub41c\ub2e4.<\/p>

\ub450 \uc5c5\uc885\uc758 \uc131\uc7a5\uacfc \ud568\uaed8 \uce74\ud39824 \uae30\ubc18 D2C \uc0dd\ud0dc\uacc4\ub3c4 \uafb8\uc900\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\ub2e4. 2024\ub144 \uc0c1\ubc18\uae30\ubd80\ud130 2026\ub144 \uc0c1\ubc18\uae30\uae4c\uc9c0 \uc804\uccb4 \uac70\ub798\uc561\uc740 5\uac1c \ubc18\uae30\uc5d0 \uac78\uccd0 \uc6b0\uc0c1\ud5a5 \ud750\ub984\uc744 \uc774\uc5b4\uac14\ub2e4. \uac19\uc740 \uae30\uac04 \uc804\uccb4 \uc8fc\ubb38 \uac74\uc218\ub294 18.5% \uc99d\uac00\ud55c \ubc18\uba74 \ud3c9\uade0 \uac1d\ub2e8\uac00\ub294 1.9% \uc0c1\uc2b9\uc744 \uae30\ub85d\ud574, \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4 \ube48\ub3c4 \ud655\ub300\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc774\ub048 \uac83\uc73c\ub85c \ubd84\uc11d\ub410\ub2e4. \uac70\ub798\uac00 \ubc1c\uc0dd\ud55c \uc1fc\ud551\ubab0 \uc218\ub3c4 5.8% \ub298\uc5b4\ub098\uba70 D2C \ube0c\ub79c\ub4dc \uc0dd\ud0dc\uacc4\ub3c4 \uafb8\uc900\ud788 \ud655\uc7a5\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>

\uc2dd\ud488\u00b7\ubdf0\ud2f0\uc5d0 \uc774\uc5b4 \ub514\uc9c0\ud138\u00b7\uac00\uc804(+36.2%), \ud328\uc158\uc7a1\ud654(+34.0%), \uc0dd\ud65c\u00b7\uac74\uac15(+26.5%), \ucd9c\uc0b0\u00b7\uc720\uc544\ub3d9(+23.5%), \uc2a4\ud3ec\uce20\u00b7\ub808\uc800(+23.4%) \uc21c\uc73c\ub85c \uc131\uc7a5\uc138\uac00 \uc774\uc5b4\uc84c\ub2e4. \uce74\ud39824 \uae30\ubc18 D2C\ubab0 \ucd5c\ub300 \uc5c5\uc885\uc778 \ud328\uc158\uc758\ub958\ub294 \uc804\uccb4 \uac70\ub798\uc561\uc758 26.3%\ub97c \ucc28\uc9c0\ud558\uba70 \uc0dd\ud0dc\uacc4\uc758 \uc548\uc815\uc801\uc778 \uae30\ubc18 \uc5ed\ud560\uc744 \uc774\uc5b4\uac14\ub2e4.<\/p>

\uac19\uc740 \uae30\uac04 \uc5c5\uc885\ubcc4 \uc131\uc7a5 \ubc29\uc2dd\ub3c4 \ub69c\ub837\ud558\uac8c \uad6c\ubd84\ub410\ub2e4. \ub514\uc9c0\ud138\u00b7\uac00\uc804\uacfc \ud328\uc158\uc7a1\ud654\ub294 \uac1d\ub2e8\uac00\uc640 \ubab0\ub2f9 \ub9e4\ucd9c\uc774 \ud568\uaed8 \uc624\ub974\uba70 \uace0\uac00 \uc0c1\ud488 \uc911\uc2ec\uc758 \ud504\ub9ac\ubbf8\uc5c4\ud654\uac00 \ub450\ub4dc\ub7ec\uc84c\uace0, \uc0dd\ud65c\u00b7\uac74\uac15\uc740 \uc8fc\ubb38 \uac74\uc218 \uc99d\uac00\ub97c \uc911\uc2ec\uc73c\ub85c \ubc18\ubcf5 \uad6c\ub9e4\ud615 \uc131\uc7a5\uc744 \ubcf4\uc600\ub2e4. \ucd9c\uc0b0\u00b7\uc720\uc544\ub3d9\uacfc \uc2a4\ud3ec\uce20\u00b7\ub808\uc800\ub3c4 20% \uc774\uc0c1 \uc131\uc7a5\ud558\uba70 \uc790\uc0ac\ubab0 \uc18c\ube44 \uc800\ubcc0 \ud655\ub300\uc5d0 \ud798\uc744 \ubcf4\ud0f0\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc774\ucc98\ub7fc \uc5c5\uc885\ubcc4 \uc131\uc7a5 \uad6c\uc870\uac00 \ub2e4\uc591\ud574\uc9c0\ub294 \ud750\ub984\uc5d0 \ub9de\ucdb0 \ube0c\ub79c\ub4dc \ud2b9\uc131\uc5d0 \ucd5c\uc801\ud654\ub41c \ub370\uc774\ud130\uc640 \uae30\uc220 \uae30\ubc18 \uc6b4\uc601 \ud658\uacbd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uc2dd\ud488\uacfc \ubdf0\ud2f0\uc758 \uc131\uc7a5\uc740 D2C \uc2dc\uc7a5\uc774 \ud2b9\uc815 \uc5c5\uc885 \uc911\uc2ec\uc5d0\uc11c \ub2e4\uc591\ud55c \uc18c\ube44\uc7ac \uc911\uc2ec\uc73c\ub85c \ud655\uc7a5\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc758\ubbf8 \uc788\ub294 \ubcc0\ud654\u201d\ub77c\uba70 \u201c\uc55e\uc73c\ub85c\ub3c4 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uc5c5\uc885\uc758 \ube0c\ub79c\ub4dc\uac00 D2C \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4 \ub098\uac00\uaca0\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p><\/div>","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824\u2019\ub294 2026\ub144 \uc0c1\ubc18\uae30 \uc790\uc0ac \uc1fc\ud551\ubab0 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \uc2dd\ud488\u00b7\ubdf0\ud2f0 \uc5c5\uc885\uc774 D2C \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ucd95\uc73c\ub85c \ubd80\uc0c1\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. <\/p>\n","protected":false},"author":9,"featured_media":9445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,16,61],"tags":[127,165,48],"class_list":["post-9347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pick","category-press-releases","category-all","tag-d2c","tag-165","tag-cafe24"],"yoast_head":"\n\uce74\ud39824 "D2C \uc2dc\uc7a5 \uc0c8 \uc131\uc7a5\ucd95\uc73c\ub85c \uc2dd\ud488\u00b7\ubdf0\ud2f0 \ubd80\uc0c1"\u20262\ub144 \uc0c8 \uac70\ub798\uc561 \uac01\uac01 44%\u00b738% \uc131\uc7a5 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 2026\ub144 \uc0c1\ubc18\uae30 \uc790\uc0ac \uc1fc\ud551\ubab0 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \uc2dd\ud488\u00b7\ubdf0\ud2f0 \uc5c5\uc885\uc774 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ucd95\uc73c\ub85c \ubd80\uc0c1\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/cafe24-food-and-beauty-emerge-as-new-growth-axes-in-the-d2c-market-new-transaction-volume-increased-by-44-and-38-respectively-in-2-years-2\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uce74\ud39824 "D2C \uc2dc\uc7a5 \uc0c8 \uc131\uc7a5\ucd95\uc73c\ub85c \uc2dd\ud488\u00b7\ubdf0\ud2f0 \ubd80\uc0c1"\u20262\ub144 \uc0c8 \uac70\ub798\uc561 \uac01\uac01 44%\u00b738% \uc131\uc7a5 | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 2026\ub144 \uc0c1\ubc18\uae30 \uc790\uc0ac \uc1fc\ud551\ubab0 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \uc2dd\ud488\u00b7\ubdf0\ud2f0 \uc5c5\uc885\uc774 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ucd95\uc73c\ub85c \ubd80\uc0c1\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/cafe24-food-and-beauty-emerge-as-new-growth-axes-in-the-d2c-market-new-transaction-volume-increased-by-44-and-38-respectively-in-2-years-2\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T00:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/07\/\uc81c\ubaa9-\uc5c6\ub294-\ub514\uc790\uc778.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta 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