D2C<\/a>(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)’ \ube0c\ub79c\ub4dc\uc758 \uc8fc 7\uc77c \ubc30\uc1a1\uc744 \uc9c0\uc6d0\ud558\ub294 ‘\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1(\uc774\ud558 \ub9e4\uc77c\ubc30\uc1a1)’ \uc774\uc6a9 \ube0c\ub79c\ub4dc \uc218\uac00 \ucd9c\uc2dc 1\ub144 \ub9cc\uc5d0 22\ubc30 \uc774\uc0c1 \uc99d\uac00\ud558\uba70 \ube60\ub974\uac8c \uc2dc\uc7a5\uc5d0 \uc790\ub9ac \uc7a1\uc558\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\uc740 D2C \ube0c\ub79c\ub4dc\ub3c4 \uc8fc 7\uc77c\u00b7365\uc77c \ucd9c\uace0 \uccb4\uacc4\ub97c \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\ub2e4. \ubcc4\ub3c4\uc758 \ubb3c\ub958 \uc778\ud504\ub77c \uad6c\ucd95 \uc5c6\uc774\ub3c4 \uce74\ud39824 \uc81c\ud734 \ubb3c\ub958\uc0ac\uc5d0 \uc0c1\ud488\uc744 \ubbf8\ub9ac \uc785\uace0\ud574\ub450\uba74, \uc8fc\ub9d0\uacfc \uacf5\ud734\uc77c\uc5d0\ub3c4 \uc8fc\ubb38 \uc989\uc2dc \uc0c1\ud488 \ucd9c\uace0\uac00 \uc774\ub904\uc9c4\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc790\uc0ac\ubab0\uc5d0\uc11c\ub3c4 \uc190\uc27d\uac8c \ub300\ud615 \ud50c\ub7ab\ud3fc \uc218\uc900\uc758 \ubc30\uc1a1 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4. \ub610 \ube0c\ub79c\ub4dc \uc6b4\uc601 \uc804\ub7b5\uc5d0 \ub530\ub77c \ub9e4\uc77c\ubc30\uc1a1, \ub2f9\uc77c\ubc30\uc1a1, \uc0c8\ubcbd\ubc30\uc1a1 \ub4f1 \ub2e4\uc591\ud55c \ubc30\uc1a1 \uc635\uc158\uc744 \uc720\uc5f0\ud558\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc810\ub3c4 \ud2b9\uc9d5\uc774\ub2e4.<\/p>
\ub9e4\uc77c\ubc30\uc1a1\uc758 \uc131\uc7a5\uc138\ub294 \uc138\ubd80 \uc9c0\ud45c\uc5d0\uc11c\ub3c4 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub0ac\ub2e4. \ucd9c\uc2dc \uc774\ud6c4 \uc774\uc6a9 \ube0c\ub79c\ub4dc \uc218\ub294 \uc6d4\ud3c9\uade0 30% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, \uc6d4\ubcc4 \ubc30\uc1a1\ub7c9\ub3c4 \uc11c\ube44\uc2a4 \ucd08\uae30 \ub300\ube44 \uc57d 9\ubc30 \ub298\uc5c8\ub2e4. \uc9c0\ub09c 1\ub144\uac04 \ub204\uc801 \ubc30\uc1a1 \uac74\uc218\ub294 273\ub9cc \uac74\uc744 \ub118\uc5b4\uc130\ub2e4.<\/p>
\ub9e4\uc77c\ubc30\uc1a1 \ub3c4\uc785 \ud6a8\uacfc\ub294 \uc2e4\uc81c \ud310\ub9e4 \uc131\uacfc\ub85c\ub3c4 \ud655\uc778\ub410\ub2e4. \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud55c \uc9c0 3\uac1c\uc6d4 \uc774\uc0c1 \ub41c \ube0c\ub79c\ub4dc\ub97c \ub300\uc0c1\uc73c\ub85c \ub3c4\uc785 \uc804\ud6c4 \uc131\uacfc\ub97c \ube44\uad50\ud55c \uacb0\uacfc, \u25b2\uc8fc\ubb38\ub7c9 \u25b2\ud3c9\uade0 \ub9ac\ub4dc\ud0c0\uc784 \u25b2\uad6c\ub9e4\uc804\ud658\uc728 \u25b2\uc2e0\uaddc \uad6c\ub9e4\uace0\uac1d \u25b2\ud3c9\uc77c \uc8fc\ubb38 \u25b2\uc8fc\ub9d0 \uc8fc\ubb38 \ub4f1 6\uac1c \ud575\uc2ec \uc9c0\ud45c\uac00 \ubaa8\ub450 \uac1c\uc120\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>
\uad6c\uccb4\uc801\uc73c\ub85c \uc2e0\uaddc \uad6c\ub9e4\uace0\uac1d\uc740 31.4%, \uc804\uccb4 \uc8fc\ubb38\ub7c9\uc740 21.7% \uc99d\uac00\ud588\ub2e4. \ud3c9\uade0 \ucd9c\uace0 \uc18c\uc694 \uc2dc\uac04\uc740 16.9% \ub2e8\ucd95\ub410\uc73c\uba70, \uc8fc\ub9d0 \uc8fc\ubb38\ub3c4 21.2% \ub298\uc5b4 \ud3c9\uc77c\uc5d0 \uc9d1\uc911\ub418\ub358 \uc8fc\ubb38\uc774 \uc8fc\ub9d0\uae4c\uc9c0 \ud655\ub300\ub418\ub294 \ud6a8\uacfc\uac00 \ub098\ud0c0\ub0ac\ub2e4. \uc774\ub294 \ube60\ub978 \ubc30\uc1a1 \uacbd\uc7c1\ub825\uc774 \uace0\uac1d \uc720\uc785\ubd80\ud130 \uad6c\ub9e4 \uc804\ud658, \uc8fc\ubb38 \ud655\ub300\uae4c\uc9c0 \uc804\ubc18\uc801\uc778 \ud310\ub9e4 \uc131\uacfc\ub97c \ub04c\uc5b4\uc62c\ub9ac\ub294 \ud575\uc2ec \uc694\uc18c\ub85c \uc791\uc6a9\ud588\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4. \uc774 \uac19\uc740 \uc131\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc11c\ube44\uc2a4 \ucd9c\uc2dc \uc774\ud6c4 \ub9e4\uc77c\ubc30\uc1a1\uc744 \ub3c4\uc785\ud55c \ube0c\ub79c\ub4dc\uc758 \uc720\uc9c0\uc728\uc740 99% \uc774\uc0c1, \uc774\ud0c8\ub960\uc740 0.2% \uc774\ud558\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub2e4.<\/p>
\uc774\ub7ec\ud55c \uc131\uacfc\ub97c \uac00\ub2a5\ud558\uac8c \ud55c \ubc30\uacbd\uc5d0\ub294 \ub3c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucd98 \uc11c\ube44\uc2a4 \uad6c\uc870\uac00 \uc788\ub2e4. \ub9e4\uc77c\ubc30\uc1a1\uc740 \ubcc4\ub3c4\uc758 \uac1c\ubc1c\uc774\ub098 \ubcf5\uc7a1\ud55c \uc2dc\uc2a4\ud15c \uc5f0\ub3d9 \uc5c6\uc774 \uce74\ud39824\uc5d0\uc11c \uc81c\ud734 \ubb3c\ub958\uc0ac \uc11c\ube44\uc2a4\ub97c \uc2e0\uccad\ud55c \ub4a4 \ubc30\uc1a1 \ud615\ud0dc\ub97c \uc120\ud0dd\ud558\ub294 \uac83\ub9cc\uc73c\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4. \uc804\uccb4 \uc0c1\ud488\uc774 \uc544\ub2cc \uc6d0\ud558\ub294 \uc0c1\ud488\ub9cc \uc120\ud0dd\uc801\uc73c\ub85c \uc704\ud0c1\ud560 \uc218 \uc788\uc5b4, \uae30\uc874 \uc6b4\uc601 \ubc29\uc2dd\uc744 \uc720\uc9c0\ud558\uba74\uc11c \ubd80\ub2f4 \uc5c6\uc774 \uc2dc\uc791\ud560 \uc218 \uc788\ub2e4.<\/p>
\ub9e4\uc77c\ubc30\uc1a1\uc740 \ubc30\uc1a1 \uacbd\ud5d8\uae4c\uc9c0 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub410\ub2e4. \ud310\ub9e4 \uc0c1\ud488\uc5d0 ‘\uc624\ub298 \ucd9c\ubc1c’, ‘\ub0b4\uc77c \ub3c4\ucc29’, ‘\ub9e4\uc77c\ubc30\uc1a1’ \ub4f1 \ubc30\uc1a1 \uc815\ubcf4\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \uc548\ub0b4\ud558\ub294 \ubc43\uc9c0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc\ubcc4\ub85c \ubc43\uc9c0 \ub514\uc790\uc778\uacfc \ubc30\uc1a1 \uba85\uce6d\uc744 \uc790\uc720\ub86d\uac8c \ucee4\uc2a4\ud140\ud574 \ubc30\uc1a1 \uacbd\ud5d8\uc744 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \uc77c\ubd80\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4. \ubdf0\ud2f0 \ube0c\ub79c\ub4dc ‘\ub514\ub9c8\ud504’ \ucd5c\ud61c\uc9c4 \ub300\ud45c\ub294 “\uc804\uccb4 \uc8fc\ubb38\uc758 \uc57d 30%\uac00 \uc800\ub141 6\uc2dc\ubd80\ud130 \uc790\uc815 \uc0ac\uc774\uc5d0, \uc57d 20%\uac00 \uc8fc\ub9d0\uc5d0 \ubc1c\uc0dd\ud55c\ub2e4\ub294 \uc810\uc5d0 \uc8fc\ubaa9\ud574 \ub9e4\uc77c\ubc30\uc1a1\uc744 \ub3c4\uc785\ud588\ub2e4”\uba70 “\uc8fc\ubb38\ud558\uba74 \ub2e4\uc74c \ub0a0 \ubc14\ub85c \ub3c4\ucc29\ud558\ub294 \uacbd\ud5d8\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\uacf5\ud558\uace0, \uc8fc\ub9d0\uc5d0\ub3c4 \uc26c\uc9c0 \uc54a\ub294 \ubc30\uc1a1\uc744 \ube0c\ub79c\ub4dc\uc758 \uc2dc\uadf8\ub2c8\ucc98\ub85c \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uacc4\ud68d”\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>
\uce74\ud39824\ub294 \ud2b9\uc815 \ubb3c\ub958\uc0ac\ub97c \uc6b0\uc120 \uc5f0\uacb0\ud558\uc9c0 \uc54a\ub294 \uc790\uc728 \uc120\ud0dd \uad6c\uc870\ub85c \ub9e4\uc77c\ubc30\uc1a1\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \ud604\uc7ac \u25b2CJ\ub300\ud55c\ud1b5\uc6b4 \u25b2\ud328\uc2a4\ud2b8\ubc15\uc2a4 \u25b2\ud30c\uc2a4\ud1a0 \u25b2\ud488\uace0 \u25b2\uc704\ud0b5 \u25b2\uc544\ub974\uace0 \u25b2\uc544\uc6cc\ubc15\uc2a4 \ub4f1 7\uac1c \ubb3c\ub958\uc0ac\uc640 \ud611\ub825\ud558\uace0 \uc788\uc73c\uba70, \uc0c1\uc628\ubfd0 \uc544\ub2c8\ub77c \uc800\uc628 \ubc30\uc1a1\uae4c\uc9c0 \uc9c0\uc6d0\ud574 \uc2dd\ud488\u00b7\ubdf0\ud2f0 \ub4f1 \ub2e4\uc591\ud55c \uc0c1\ud488\uad70\ub3c4 \uc548\uc815\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud611\ub825 \ubb3c\ub958\uc0ac\ub97c \uc9c0\uc18d \ud655\ub300\ud574 \uc0ac\uc5c5\uc790\uac00 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>
\uc774\uc640 \ud568\uaed8 \ub9e4\uc77c\ubc30\uc1a1\uc744 \ud1b5\ud574 \ucd95\uc801\ud55c \uc8fc\ubb38\u00b7\ucd9c\uace0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubc30\uc1a1 \uc6b4\uc601 \ud6a8\uc728\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc774\ub294 \ud55c\ud3b8, \uc218\uc694 \uc608\uce21\uacfc \uc7ac\uace0 \uc6b4\uc601 \ucd5c\uc801\ud654\uae4c\uc9c0 \uc9c0\uc6d0\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc11c\ube44\uc2a4 \uace0\ub3c4\ud654\ub97c \uc774\uc5b4\uac08 \ubc29\uce68\uc774\ub2e4.<\/p>
\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\ub9e4\uc77c\ubc30\uc1a1\uc740 \ub2e8\uc21c\ud55c \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ub118\uc5b4 \uc790\uc0ac\ubab0 \uc0ac\uc5c5\uc790\uac00 \uc8fc\ub9d0\uc5d0\ub3c4 \ud310\ub9e4 \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \uc54a\ub3c4\ub85d \ub3d5\ub294 \uc11c\ube44\uc2a4”\ub77c\uba70 “\uc55e\uc73c\ub85c\ub3c4 \uc0ac\uc5c5\uc790\uac00 \ubb3c\ub958 \uc778\ud504\ub77c \uad6c\ucd95\uc5d0 \ub300\ud55c \ubd80\ub2f4 \uc5c6\uc774 \ubc30\uc1a1 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d \ubc1c\uc804\uc2dc\ucf1c \ub098\uac00\uaca0\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p><\/div>","protected":false},"excerpt":{"rendered":"
\ucd9c\uc2dc 1\ub144 \ub9cc\uc5d0 \uc774\uc6a9 \ube0c\ub79c\ub4dc \uc6d4\ud3c9\uade0 30% \uc131\uc7a5\u2026\ub204\uc801 \ubc30\uc1a1 273\ub9cc \uac74 \ub3cc\ud30c\ub3c4\uc785 \ube0c\ub79c\ub4dc \uc2e0\uaddc \uad6c\ub9e4\uace0\uac1d 31.4%\u00b7\uc8fc\ubb38\ub7c9 21.7% \uc99d\uac00\u20266\uac1c \ud575\uc2ec \uc9c0\ud45c \ubaa8\ub450 \uac1c\uc120\ub3c4\uc785 \ube0c\ub79c\ub4dc 99% \uc774\uc0c1 \uc11c\ube44\uc2a4 \uc9c0\uc18d \uc774\uc6a9\u20267\uac1c \ubb3c\ub958\uc0ac\uc640 \ud611\ub825\ud574 \uc804\uad6d \ubc30\uc1a1\ub9dd \uad6c\ucd95 \uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\uc774 \uc790\uc0ac\ubab0 \ubc30\uc1a1 \uacbd\uc7c1\ub825\uc758 \uae30\uc900\uc744 \ub2e4\uc2dc \uc4f0\uace0 \uc788\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)’\ub294 ‘D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)’ \ube0c\ub79c\ub4dc\uc758 \uc8fc 7\uc77c […]<\/p>\n","protected":false},"author":9,"featured_media":9342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,61],"tags":[127,165,48],"class_list":["post-9343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-all","tag-d2c","tag-165","tag-cafe24"],"yoast_head":"\n
'D2C\ub3c4 \uc8fc 7\uc77c\u00b7365\uc77c \ubc30\uc1a1 \uc2dc\ub300'\u2026'\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1', \ucd9c\uc2dc 1\ub144 \ub9cc\uc5d0 \uc774\uc6a9 \ube0c\ub79c\ub4dc 22\ubc30 \uc99d\uac00 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc '\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)'\ub294 'D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)' \ube0c\ub79c\ub4dc\uc758 \uc8fc 7\uc77c \ubc30\uc1a1\uc744 \uc9c0\uc6d0\ud558\ub294 '\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1(\uc774\ud558 \ub9e4\uc77c\ubc30\uc1a1)' \uc774\uc6a9 \ube0c\ub79c\ub4dc \uc218\uac00 \ucd9c\uc2dc 1\ub144 \ub9cc\uc5d0 22\ubc30 \uc774\uc0c1 \uc99d\uac00\ud558\uba70 \ube60\ub974\uac8c \uc2dc\uc7a5\uc5d0 \uc790\ub9ac \uc7a1\uc558\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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