{"id":9284,"date":"2026-06-01T10:18:01","date_gmt":"2026-06-01T01:18:01","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9284"},"modified":"2026-06-15T10:19:02","modified_gmt":"2026-06-15T01:19:02","slug":"cafe24-manufacturer-d2c-success-strategy-conference","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-manufacturer-d2c-success-strategy-conference\/","title":{"rendered":"\uce74\ud39824, \uc81c\uc870\uc0ac D2C \uc5ed\uc804\uc758 \ubc95\uce59 \uacf5\uac1c…\uc131\uacf5\ud55c \uc81c\uc870\uc0ac\ub4e4 \uc9c1\uc811 \ubb34\ub300 \uc62c\ub77c"},"content":{"rendered":"

6\uc6d4 11\uc77c \uc11c\uc6b8 FKI\ud50c\ub77c\uc790 \uac1c\ucd5c\u2026\uc624\ud508\ub9c8\ucf13 \uc758\uc874 \ubc97\uc5b4\ub098\ub294 D2C \uc2e4\uc804 \uc804\ub7b5 \uacf5\uac1c
D2C\ub85c \ud310 \ub4a4\uc9d1\uc740 \uc81c\uc870\uae30\uc5c5 3\u793e \uc9c1\uc811 \ub4f1\ud310\u2026\ubca0\ub9ac\ub124\uc774\ucc98, 1\ubd84\uae30 \uc601\uc5c5\uc774\uc775 \ud751\uc790 \u2018\ud604\uc2e4 \uc99d\uba85\u2019
OEM\u00b7ODM \uc81c\uc870\uc0ac\ubd80\ud130 \uc624\ud508\ub9c8\ucf13\uc5d0 \uc9c0\uce5c \uc911\uc18c\uc0ac\uc5c5\uc790\uae4c\uc9c0\u2026\ud604\uc7a5 1:1 \ub9de\ucda4 \uc0c1\ub2f4 \ubd80\uc2a4 \ub3d9\uc2dc \uc6b4\uc601<\/p>

\ud50c\ub7ab\ud3fc \uc218\uc218\ub8cc\uc5d0 \uce58\uc774\uace0, \uace0\uac1d \ub370\uc774\ud130\ub294 \uc190\uc5d0 \uc950\uc9c0 \ubabb\ud558\ub294 \uad6c\uc870. D2C \uc804\ud658\uc73c\ub85c \uc774 \uad6c\uc870\ub97c \ubc14\uafbc \uc81c\uc870\uc0ac\ub4e4\uc758 \uc2e4\uc804 \uc804\ub7b5\uc774 \uacf5\uac1c\ub41c\ub2e4.<\/p>

\"\"<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)’\ub294 \uc624\ub294 6\uc6d4 11\uc77c \uc624\ud6c4 12\uc2dc 30\ubd84 \uc11c\uc6b8 \uc5ec\uc758\ub3c4 FKI\ud50c\ub77c\uc790 \uadf8\ub79c\ub4dc\ubcfc\ub8f8\uc5d0\uc11c \uc81c\uc870\uc0ac D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc804\ud658\uc758 \uc131\uacf5 \uacf5\uc2dd\uc744 \uacf5\uac1c\ud558\ub294 ‘K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ucee8\ud37c\ub7f0\uc2a4’\ub97c \uac1c\ucd5c\ud558\uace0 \ubcf8\uaca9\uc801\uc778 \ucc38\uac00\uc790 \ubaa8\uc9d1\uc5d0 \ub098\uc120\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>

\uc774\ubc88 \ucee8\ud37c\ub7f0\uc2a4\ub294 \uc624\ud508\ub9c8\ucf13\uacfc \uc720\ud1b5\uc0ac\uc5d0 \uc758\uc874\ud558\ub358 \uc81c\uc870\uc0ac\ub4e4\uc774 \uc790\uc0ac\ubab0 \uc911\uc2ec \uad6c\uc870\ub85c \uccb4\uc9c8\uc744 \ubc14\uafb8\uace0, \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub410\ub2e4. OEM\u00b7ODM \uc81c\uc870\uc0ac\ubd80\ud130 \uc81c\uc870 \uae30\ubc18 \uc628\u00b7\uc624\ud504\ub77c\uc778 \ube0c\ub79c\ub4dc, \uc624\ud508\ub9c8\ucf13 \uc911\uc2ec \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uae4c\uc9c0 \ubaa8\ub4e0 \uc81c\uc870 \uae30\ubc18 \uc0ac\uc5c5\uc790\uac00 \ub300\uc0c1\uc774\ub2e4.<\/p>

\uad6d\ub0b4 \uc81c\uc870\uc5c5\uc758 \ub514\uc9c0\ud138 \uc804\ud658 \ud544\uc694\uc131\uc740 \ucee4\uc9c0\uace0 \uc788\uc9c0\ub9cc \uc2e4\uc81c \ud604\uc7a5\uc5d0\uc11c\ub294 \ub3c4\uc785 \uc774\ud6c4 \uc6b4\uc601\uacfc \ud65c\uc6a9 \ub2e8\uacc4\uc5d0\uc11c \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uc0ac\ub840\uac00 \uc801\uc9c0 \uc54a\ub2e4. 2025\ub144 \uc0b0\uc5c5\uc5f0\uad6c\uc6d0(KIET) \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ub514\uc9c0\ud138 \uc804\ud658 \ucd94\uc9c4 \uc758\ud5a5\uc740 \uc788\uc9c0\ub9cc \uad6c\uccb4\uc801\uc778 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uc9c0 \ubabb\ud55c \uc0ac\uc5c5\uccb4 \ube44\uc911\uc740 1\ub144 \uc0c8 20.4%\uc5d0\uc11c 37.9%\ub85c \ud655\ub300\ub410\ub2e4. \uc804\ud658 \uc758\uc9c0\ub294 \uc788\uc9c0\ub9cc \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uc9c0 \uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\ub294 \uc81c\uc870\uae30\uc5c5\ub4e4\uc774 \ub298\uace0 \uc788\ub2e4\ub294 \ubd84\uc11d\uc774\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc774 \uc790\ub9ac\uc5d0\uc11c \uc81c\uc870\uc0ac\uac00 \uc790\uc0ac\ubab0 \uad6c\ucd95\ubd80\ud130 \ub9c8\ucf00\ud305, \uace0\uac1d \uad00\ub9ac, \uae00\ub85c\ubc8c \ud310\ub9e4\uae4c\uc9c0 \uc790\uccb4\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub294 \uc2e4\ubb34 \uc804\ub7b5 \uc804\ubd80\ub97c \uacf5\uac1c\ud55c\ub2e4. \uce74\ud39824 \ubd84\uc57c\ubcc4 \uc804\ubb38\uac00\ub4e4\uc774 \ub370\uc774\ud130 \uae30\ubc18 D2C \ub9c8\ucf00\ud305, \uae00\ub85c\ubc8c \uc9c4\ucd9c \uc804\ub7b5, \ud3c9\uc0dd \uace0\uac1d\uc744 \ub9cc\ub4dc\ub294 \uc5d4\ub4dc\uc720\uc800 CS \ub4f1\uc744 \uc8fc\uc81c\ub85c \ud604\uc7a5\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud560 \uc608\uc815\uc774\ub2e4.<\/p>

\ud2b9\ud788 \uc774\ubc88 \ud589\uc0ac\uc5d0\uc11c\ub294 \uc2e4\uc81c D2C \uc804\ud658\uc5d0 \uc131\uacf5\ud55c \uc81c\uc870\uae30\uc5c5\ub4e4\uc774 \uc9c1\uc811 \ubb34\ub300\uc5d0 \uc62c\ub77c, \uace0\uac1d \ud655\ubcf4\ubd80\ud130 \ub9e4\ucd9c \uc131\uc7a5\uae4c\uc9c0\uc758 \uc0dd\uc0dd\ud55c \uc6b4\uc601 \uacbd\ud5d8\uacfc \uc804\ub7b5\uc744 \uacf5\uc720\ud55c\ub2e4.<\/p>

\uc774\uc720\uc2dd \uc7ac\ub8cc \uc804\ubb38 \ube0c\ub79c\ub4dc \ubca0\ub9ac\ub124\uc774\ucc98 \uae38\uc900\uacbd \ub300\ud45c\ub294 ‘\uace0\uac1d \uc811\uc810\uc744 \uac15\ud654\ud55c \ubca0\ub9ac\ub124\uc774\ucc98\uc758 \uc131\uc7a5 \uc804\ub7b5’\uc744 \ubc1c\ud45c\ud55c\ub2e4. \ubca0\ub9ac\ub124\uc774\ucc98\ub294 2023\ub144 9\uc6d4 \uce74\ud39824 \uc790\uc0ac\ubab0 \uc624\ud508\uc744 \uae30\uc810\uc73c\ub85c D2C \uc804\ud658\uc744 \ubcf8\uaca9\ud654\ud588\ub2e4. \uc624\ud508\ub9c8\ucf13 \uc758\uc874 \uad6c\uc870\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc790\uc0ac\ubab0\u00b7\uc571\u00b7\ub77c\uc774\ube0c\ubc29\uc1a1\u00b7CS\uae4c\uc9c0 \uace0\uac1d \uc811\uc810\uc744 \ud558\ub098\ub85c \uc5f0\uacb0\ud55c \uacb0\uacfc\ub294 \uc218\uce58\ub85c \uc774\uc5b4\uc84c\ub2e4. 2026\ub144 1\ubd84\uae30 \uc790\uc0ac\ubab0 \ub9e4\ucd9c \ube44\uc911\uc740 27.6%\uae4c\uc9c0 \uc62c\ub77c\uc130\uace0, \ubd84\uae30 \uc601\uc5c5\uc774\uc775\ub3c4 \ud751\uc790 \uc804\ud658\uc5d0 \uc131\uacf5\ud588\ub2e4. \uce74\ud39824 \uc5f0\ub3d9 \ub77c\uc774\ube0c\ubc29\uc1a1\uc5d0\uc11c\ub294 \ub2f9\uc77c \ucd5c\uace0 \ub9e4\ucd9c 4,200\ub9cc\uc6d0\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uce74\ud39824 \ud50c\ub7ec\uc2a4\uc571 \ucd9c\uc2dc \uc774\ud6c4 \uc571 \uad6c\ub9e4\uc804\ud658\uc728\uc740 19.4%\ub85c \uc790\uc0ac\ubab0 \uad6c\ub9e4\uc804\ud658\uc728(8.3%) \ub300\ube44 2.3\ubc30 \ub192\uc740 \uc218\uc900\uc744 \ub098\ud0c0\ub0c8\ub2e4. \uc774 \uc138\uc158\uc5d0\uc11c \uae38 \ub300\ud45c\ub294 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 \uc218\uc775 \uad6c\uc870\ub97c \uad6c\ucd95\ud55c D2C \uc131\uc7a5 \uc804\ub7b5\uc744 \uace0\uc2a4\ub780\ud788 \uacf5\uac1c\ud560 \uc608\uc815\uc774\ub2e4.<\/p>

\uc790\uc5f0 \uce58\uc720 \uc628\uc5f4 \uc81c\ud488 \uc81c\uc870\uae30\uc5c5 \ub4e4\uaf43\uc7a0 \ubc15\ud76c\uc5f0 \ub300\ud45c\ub294 ‘\uacf5\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub85c, \ub4e4\uaf43\uc7a0\uc758 \uc628\ub3c4 \ucca0\ud559’\uc744 \uc8fc\uc81c\ub85c \ubb34\ub300\uc5d0 \uc624\ub978\ub2e4. 25\ub144 \uc628\uc5f4 \uc81c\uc870 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774\ub984 \uc5c6\ub294 \uacf5\uc7a5\uc5d0\uc11c ‘\uccb4\uc628 \ud68c\ubcf5’ \ube0c\ub79c\ub4dc\ub85c \ud0c8\ubc14\uafc8\ud55c \ub4e4\uaf43\uc7a0\uc758 D2C \uc804\ud658\uacfc \ub9ac\ube0c\ub79c\ub529 \uc804 \uacfc\uc815\uc744 \uacf5\uc720\ud55c\ub2e4. \uace1\ubb3c \uae30\ubc18 \uc2a4\ub0b5 \uc804\ubb38 \uae30\uc5c5 \uac1c\ubbf8\uc2dd\ud488 \ud669\uc601\ud76c \ucc28\uc7a5\uc740 ‘\ud55c\uc815\ub41c \uc778\ub825\uc73c\ub85c \ucd5c\ub300 \ud6a8\uc728\uc744 \ub9cc\ub4e0 \uc0ac\ub840’\ub85c \ub4f1\ud310\ud55c\ub2e4. \uce74\ud39824\uc640 \ud568\uaed8 \uc790\uc0ac\ubab0 \uc624\ud508\ubd80\ud130 AI \ub9c8\ucf00\ud305\uae4c\uc9c0 D2C\ub97c \uac1c\ucc99\ud558\uba70 \uc801\uc740 \uc778\uc6d0\uc73c\ub85c \uc6b4\uc601 \ud6a8\uc728\uc744 \ub04c\uc5b4\uc62c\ub9b0 \uc0dd\uc0dd\ud55c \uc2e4\ubb34 \uacbd\ud5d8\uc744 \uc804\ud55c\ub2e4.<\/p>

\ud604\uc7a5\uc5d0\ub294 1:1 \ub9de\ucda4 \uc0c1\ub2f4 \ubd80\uc2a4\ub3c4 \ud568\uaed8 \uc6b4\uc601\ub41c\ub2e4. \uc138\uc158 \uc0ac\uc774 \uc790\uc720\ub86d\uac8c \ubc29\ubb38\ud574 \uc790\uc0ac\ubab0 \uad6c\ucd95, D2C \uc804\ud658, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305, \uae00\ub85c\ubc8c \ud310\ub9e4, \uace0\uac1d \uc751\ub300 \uc6b4\uc601 \ub4f1 \uac01 \ubd84\uc57c\ubcc4 \uc804\ubb38\uac00\uc5d0\uac8c \uc9c1\uc811 \ubb3c\uc5b4\ubcfc \uc218 \uc788\ub2e4. \ud1b5\ud569 \ucee8\uc124\ud305 \ud615\ud0dc\uc758 \uc0c1\ub2f4\ub3c4 \uc9c0\uc6d0\ud574 \uc81c\uc870\uae30\uc5c5\ubcc4 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \uc2e4\ud589 \uc804\ub7b5\uc744 \ubc14\ub85c \uac00\uc838\uac08 \uc218 \uc788\ub2e4.<\/p>

\ucee8\ud37c\ub7f0\uc2a4 \ucc38\uac00\ub294 \uce74\ud39824 \uacf5\uc2dd \ud648\ud398\uc774\uc9c0\uc640 \uc774\ubca4\ud130\uc2a4\ub97c \ud1b5\ud574 \uc2e0\uccad\ud560 \uc218 \uc788\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\uc774\ubc88 \ucee8\ud37c\ub7f0\uc2a4\ub294 \uc81c\uc870\uc0ac\uac00 \uc0dd\uc0b0 \uc911\uc2ec \uad6c\uc870\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc790\uc0ac\ubab0\uacfc \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc9c1\uc811 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \uc804\ub7b5\uc744 \ud655\uc778\ud558\ub294 \uc790\ub9ac”\ub77c\uba70 “\uc2e4\uc81c \uc81c\uc870\uae30\uc5c5\uc758 D2C \uc804\ud658 \uc0ac\ub840\uc640 \uce74\ud39824\uc758 \uc0b0\uc5c5 \ud2b9\ud654 \uc9c0\uc6d0 \uccb4\uacc4\ub97c \ud1b5\ud574 \uc81c\uc870 \uae30\ubc18 \uc0ac\uc5c5\uc790\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ubc29\ud5a5\uc744 \ucc3e\uc744 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud55c\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uce74\ud39824\uac00 \uc81c\uc870\uc0ac D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc804\ud658\uc758 \uc131\uacf5 \uacf5\uc2dd\uc744 \uacf5\uac1c\ud558\ub294 ‘K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ucee8\ud37c\ub7f0\uc2a4’\ub97c \uac1c\ucd5c\ud588\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":9285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,4,15,16,61,7],"tags":[463,464,48],"class_list":["post-9284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pick","category-corporate","category-press-resources","category-press-releases","category-all","category-innovation","tag-k-","tag-k-----","tag-cafe24"],"yoast_head":"\n\uce74\ud39824 K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ucee8\ud37c\ub7f0\uc2a4 \uac1c\ucd5c<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\uac00 \uc81c\uc870\uc0ac D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc804\ud658\uc758 \uc131\uacf5 \uacf5\uc2dd\uc744 \uacf5\uac1c\ud558\ub294 'K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ucee8\ud37c\ub7f0\uc2a4'\ub97c \uac1c\ucd5c\ud588\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/cafe24-manufacturer-d2c-success-strategy-conference\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uce74\ud39824 K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ucee8\ud37c\ub7f0\uc2a4 \uac1c\ucd5c\" \/>\n<meta property=\"og:description\" content=\"\uce74\ud39824\uac00 \uc81c\uc870\uc0ac D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc804\ud658\uc758 \uc131\uacf5 \uacf5\uc2dd\uc744 \uacf5\uac1c\ud558\ub294 'K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ucee8\ud37c\ub7f0\uc2a4'\ub97c \uac1c\ucd5c\ud588\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/cafe24-manufacturer-d2c-success-strategy-conference\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T01:18:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T01:19:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/06\/cafe24_manufacturer_d2c_conference_1000x800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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