{"id":9172,"date":"2026-03-03T08:00:03","date_gmt":"2026-03-02T23:00:03","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9172"},"modified":"2026-05-13T12:31:27","modified_gmt":"2026-05-13T03:31:27","slug":"gwaktube-kbak-d2c-shoppingmall","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/gwaktube-kbak-d2c-shoppingmall\/","title":{"rendered":"\uce74\ud39824, 215\ub9cc \uc5ec\ud589 \ud06c\ub9ac\uc5d0\uc774\ud130 &#8216;\uacfd\ud29c\ube0c&#8217; \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc9c4\ucd9c \uc9c0\uc6d0\u2026\uc624\ud508 \uc9c1\ud6c4 &#8216;\uc644\ud310&#8217; \ud589\uc9c4"},"content":{"rendered":"<p><strong>&#8216;\uacfd\ud29c\ube0c&#8217; \ud328\uc158 \ube0c\ub79c\ub4dc &#8216;\ub044\ubc15&#8217; D2C \uc1fc\ud551\ubab0 \uc624\ud508\u2026\uc720\ud29c\ube0c \uc1fc\ud551\uc73c\ub85c \uc5f0\ub3d9<\/strong><br \/><strong>\uc624\ud508 \uc9c1\ud6c4 \ud6c4\ub4dc\u00b7\ub9e8\ud22c\ub9e8\u00b7\ubc29\ud55c\ubaa8 \ub4f1 \uc0c1\ud488 \ub300\ubd80\ubd84 &#8216;\uc644\ud310&#8217;<\/strong><br \/><strong>\uc5ec\ud589 \ud06c\ub9ac\uc5d0\uc774\ud130 \uac10\uc131 \ub2f4\uc740 \uc1fc\ud551\ubab0\ub85c \ud32c\uacfc\uc758 \uc811\uc810 \ud655\ub300<\/strong><\/p><p>\uc720\uba85 \uc5ec\ud589 \ud06c\ub9ac\uc5d0\uc774\ud130 &#8216;\uacfd\ud29c\ube0c&#8217;\uac00 \uc720\ud29c\ube0c \uc1fc\ud551 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc73c\ub85c \uc0ac\uc5c5 \uc601\uc5ed\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \ud655\ub300\ud55c\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9173 aligncenter\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/05\/\uc81c\ubaa9-\uc5c6\ub294-\ub514\uc790\uc778-1-1-300x240.png\" alt=\"\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/05\/\uc81c\ubaa9-\uc5c6\ub294-\ub514\uc790\uc778-1-1-300x240.png 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/05\/\uc81c\ubaa9-\uc5c6\ub294-\ub514\uc790\uc778-1-1-768x614.png 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/05\/\uc81c\ubaa9-\uc5c6\ub294-\ub514\uc790\uc778-1-1-750x600.png 750w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2026\/05\/\uc81c\ubaa9-\uc5c6\ub294-\ub514\uc790\uc778-1-1.png 1000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p><p>\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc &#8216;\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)&#8217;\ub294 \uc5ec\ud589 \ud06c\ub9ac\uc5d0\uc774\ud130 &#8216;\uacfd\ud29c\ube0c(\ubcf8\uba85 \uacfd\uc900\ube48)&#8217;\uc758 \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc9c4\ucd9c\uc744 \uc9c0\uc6d0\ud588\ub2e4\uace0 3\uc77c \ubc1d\ud614\ub2e4. \uacfd\ud29c\ube0c\ub294 \ud328\uc158 \ube0c\ub79c\ub4dc &#8216;\ub044\ubc15(KBAK)&#8217;\uc758 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc744 \uc624\ud508\ud558\uace0, \uce74\ud39824 \uc720\ud29c\ube0c \uc1fc\ud551 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud574 &#8216;\uacfd\ud29c\ube0c&#8217; \uc720\ud29c\ube0c \ucc44\ub110\uc5d0 \uc0c1\ud488\uc744 \uc5f0\ub3d9\ud574 \uc120\ubcf4\uc774\uace0 \uc788\ub2e4.<\/p><p>\uacfd\ud29c\ube0c\ub294 \uc138\uacc4 \uac01\uad6d\uc744 \uc5ec\ud589\ud558\uba70 \ud604\uc9c0\uc778\uacfc \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5b4\uc6b8\ub9ac\ub294 \ucf58\ud150\uce20\ub85c \uc0ac\ub791\ubc1b\ub294 \ub300\ud615 \ud06c\ub9ac\uc5d0\uc774\ud130\ub2e4. 2018\ub144 \ucc44\ub110 \uac1c\uc124 \uc774\ud6c4 \ub204\uc801 \uad6c\ub3c5\uc790\uc218 215\ub9cc\uba85, \uc870\ud68c\uc218 6\uc5b5 6000\ub9cc\ud68c\ub97c \ub118\uae38 \uc815\ub3c4\ub85c \uc8fc\ubaa9\ubc1b\uc558\ub2e4. \ub610\ud55c &#8216;\uc9c0\uad6c\ub9c8\ubd88 \uc138\uacc4\uc5ec\ud589&#8217;, &#8216;\uacfd\uc900\ube48\uc758 \uc138\uacc4 \uae30\uc0ac\uc2dd\ub2f9&#8217; \ub4f1 \ubc29\uc1a1 \uc608\ub2a5 \ud504\ub85c\uadf8\ub7a8 \ub2e4\uc218\uc5d0 \ucd9c\uc5f0\ud558\uba70 \ubc29\uc1a1\uc778\uc73c\ub85c\ub3c4 \ud65c\ub3d9 \uc601\uc5ed\uc744 \ub113\ud788\uace0 \uc788\ub2e4. \uc81c3\ud68c \uccad\ub8e1\uc2dc\ub9ac\uc988\uc5b4\uc6cc\uc988\uc5d0\uc11c \uc2e0\uc778 \ub0a8\uc790\uc608\ub2a5\uc778\uc0c1\uc744 \uc218\uc0c1\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p><p>\ube0c\ub79c\ub4dc \uc774\ub984\uc778 &#8216;\ub044\ubc15&#8217;\uc740 \uacfd\ud29c\ube0c\uac00 \ud3c9\uc18c \uc790\uc2e0\uc758 \uc131 &#8216;\uacfd&#8217;\uc744 \ub7ec\uc2dc\uc544\uc5b4\uc2dd\uc73c\ub85c \ud45c\ud604\ud574 \uc77d\uc740 \ub370\uc11c \ub530\uc654\ub2e4. \ub7ec\uc2dc\uc544\uc5b4 \uc804\uacf5\uc790\uc774\uc790 \uc8fc\uc544\uc81c\ub974\ubc14\uc774\uc794 \ub300\ud55c\ubbfc\uad6d \ub300\uc0ac\uad00 \ud589\uc815\uc9c1\uc6d0 \ucd9c\uc2e0\uc778 \uacfd\ud29c\ube0c\uc758 \uc774\ub825\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub2f4\uae34 \uc774\ub984\uc774\ub2e4. \uacfd\ud29c\ube0c\ub294 \ub044\ubc15\uc744 \ud1b5\ud574 \ub9e4\ub144 \uc5ec\ub984 \uafb8\uc900\ud788 \ud55c\uc815\ud310 \ud2f0\uc154\uce20, \ubaa8\uc790 \ub4f1\uc744 \uc120\ubcf4\uc600\ub2e4.<\/p><p>\uce74\ud39824\ub294 \uacfd\ud29c\ube0c\uac00 \ucf58\ud150\uce20\uc640 \ucee4\uba38\uc2a4\ub97c \uacb0\ud569\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc0ac\uc5c5 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uacfd\ud29c\ube0c\ub294 \uc9c0\ub09c 1\uc6d4 20\uc77c \ubb38\uc744 \uc5f0 D2C \uc1fc\ud551\ubab0\uc744 \ud1b5\ud574 \ud55c\uc2dc\uc801 \uc0c1\ud488 \ud310\ub9e4\ub97c \ub118\uc5b4, \ubcf8\uaca9\uc801\uc778 \ud328\uc158 \ube0c\ub79c\ub4dc\ub85c \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub2e4. \uc1fc\ud551\ubab0\uc740 \uc5ec\ud589 \ud06c\ub9ac\uc5d0\uc774\ud130\ub85c\uc11c \uacfd\ud29c\ube0c\uc758 \uac1c\uc131\uacfc \uac10\uc131\uc744 \uc1fc\ud551\ubab0 \uc804\ubc18\uc5d0 \ub179\uc5ec\ub0b4 \uad6c\ub3c5\uc790\uc5d0\uac8c \uce5c\uc219\ud568\uc744 \uc804\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud588\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c \uae54\ub054\ud55c \ubd84\uc704\uae30 \uc18d\uc5d0 \uacfd\ud29c\ube0c\ub97c \ud615\uc0c1\ud654\ud55c \uce90\ub9ad\ud130\uc640 \ub044\ubc15 \ub85c\uace0\ub97c \uc804\uba74\uc5d0 \ubc30\uce58\ud574 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud55c\ub2e4.<\/p><p>\uacfd\ud29c\ube0c\ub294 \ub044\ubc15 &#8216;\uc720\ud29c\ube0c \uc1fc\ud551&#8217; \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud574 \ub044\ubc15 \ube0c\ub79c\ub4dc \uc0c1\ud488 \uc815\ubcf4\uc640 &#8216;\uacfd\ud29c\ube0c&#8217; \uc720\ud29c\ube0c \ucc44\ub110\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc5f0\ub3d9\ud588\ub2e4. \uad6c\ub3c5\uc790\ub294 \uc720\ud29c\ube0c \ucc44\ub110 \ub0b4 \uc2a4\ud1a0\uc5b4 \ud0ed\uc774\ub098 \uc601\uc0c1 \ucf58\ud150\uce20\uc5d0\uc11c \uc0c1\ud488 \uc0ac\uc9c4, \uc0c1\ud488\uba85, \uac00\uaca9 \ub4f1 \uc815\ubcf4\ub97c \ud655\uc778\ud55c \ub4a4 \uc190\uc27d\uac8c D2C \uc1fc\ud551\ubab0\ub85c \uc774\ub3d9\ud574 \uad6c\ub9e4\ud560 \uc218 \uc788\ub2e4. \ucd94\uac00\ub85c \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uac70\ub098 \uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud560 \ud544\uc694 \uc5c6\uc774 \ucf58\ud150\uce20 \uc2dc\uccad \uc911 \uad6c\ub9e4\uae4c\uc9c0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uc9c0\ub294 \uad6c\uc870\ub85c \uad6c\ub9e4 \uc804\ud658\uc728\uacfc \uc0ac\uc5c5 \ud6a8\uc728\uc131\uc744 \ub04c\uc5b4\uc62c\ub838\ub2e4.<\/p><p>\ud604\uc7ac \u25b2\ud6c4\ub4dc\uc9d1\uc5c5 \u25b2\ub9e8\ud22c\ub9e8 \u25b2\ubc29\ud55c\ubaa8 \u25b2\ub3d9\uc804\ucf00\uc774\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \uc758\ub958 \ubc0f \uc561\uc138\uc11c\ub9ac \uc0c1\ud488\uc744 \uc120\ubcf4\uc774\uace0 \uc788\ub2e4. \ud2b9\ud788 \uc624\ud508 \uc9c1\ud6c4 \ud6c4\ub4dc, \ub9e8\ud22c\ub9e8, \ubc29\ud55c\ubaa8 \ub4f1 \uc900\ube44\ud55c 9\uc885 \uc0c1\ud488 \uc911 6\uc885\uc774 \ube60\ub974\uac8c \ub9e4\uc9c4\ub420 \uc815\ub3c4\ub85c \uc88b\uc740 \uc131\uacfc\ub97c \ub0c8\ub2e4.<\/p><p>\uc774\ubc88 D2C \uc1fc\ud551\ubab0 \uac1c\uc810\uacfc \uc720\ud29c\ube0c \uc1fc\ud551 \uc5f0\ub3d9\uc73c\ub85c \uacfd\ud29c\ube0c\ub294 \uc2dc\uccad\uc790\uc640 \ud328\uc158 \uc544\uc774\ud15c\uc744 \ub9e4\uac1c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uc811\uc810\uc744 \ud655\ub300\ud560 \uc218 \uc788\uac8c \ub410\ub2e4. \uce74\ud39824\ub294 \uc55e\uc73c\ub85c\ub3c4 \uacfd\ud29c\ube0c\ub97c \ube44\ub86f\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130\uc5d0\uac8c \ucd5c\uc2e0 \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ub294 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud574 \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc0ac\uc5c5 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud560 \uc608\uc815\uc774\ub2e4.<\/p><p>\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 &#8220;\ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc5ec\ud589 \uacbd\ud5d8\uacfc \uac10\uc131\uc774 \ud328\uc158 \ube0c\ub79c\ub4dc\ub85c \ud655\uc7a5\ub418\uace0, \uc774\ub97c \uc720\ud29c\ube0c \uc1fc\ud551\uc73c\ub85c \uc5f0\uacb0\ud574 \uc2dc\uccad\uc790\uac00 \uc989\uc2dc \ubc18\uc751\ud55c \uac83\uc740 \ucf58\ud150\uce20 \ucee4\uba38\uc2a4\uc758 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc758\ubbf8 \uc788\ub294 \uc0ac\ub840&#8221;\ub77c\uba70 &#8220;\uce74\ud39824\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uac1c\uc131\uacfc \uc0ac\uc5c5 \uc804\ub7b5\uc5d0 \ub9de\ucdb0 \ucc28\ubcc4\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc774\ucee4\uba38\uc2a4 \uc778\ud504\ub77c\ub97c \uacc4\uc18d\ud574\uc11c \uace0\ub3c4\ud654\ud558\uaca0\ub2e4&#8221;\uace0 \ub9d0\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uce74\ud39824\uac00 \uacfd\ud29c\ube0c\uc758 \ud328\uc158 \ube0c\ub79c\ub4dc \u2018\ub044\ubc15\u2019 D2C \uc1fc\ud551\ubab0 \uc624\ud508\uacfc \uc720\ud29c\ube0c \uc1fc\ud551 \uc5f0\ub3d9\uc744 \uc9c0\uc6d0\ud588\ub2e4. \ud32c\uacfc\uc758 \uc811\uc810\uc744 \ub113\ud788\uba70 \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \ubcf8\uaca9\ud654\ud588\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":9173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,61,7],"tags":[446,135,113],"class_list":["post-9172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-all","category-innovation","tag-446","tag-135","tag-113"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018\uacfd\ud29c\ube0c\u2019 \ud328\uc158 \ube0c\ub79c\ub4dc \u2018\ub044\ubc15\u2019 D2C \uc1fc\ud551\ubab0 \uc624\ud508\u2026\uc720\ud29c\ube0c \uc1fc\ud551\uc73c\ub85c \uc5f0\ub3d9<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\uac00 \uacfd\ud29c\ube0c\uc758 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