{"id":9162,"date":"2026-03-09T08:00:09","date_gmt":"2026-03-08T23:00:09","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9162"},"modified":"2026-05-13T10:51:14","modified_gmt":"2026-05-13T01:51:14","slug":"cafe24-store-2025-growth","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-store-2025-growth\/","title":{"rendered":"“AI\ub85c \uc9c4\ud654\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc571 \uc0dd\ud0dc\uacc4” \uce74\ud39824 \uc2a4\ud1a0\uc5b4, 2025\ub144 \uac70\ub798\uc561 679\uc5b5\uc6d0 \ub3cc\ud30c"},"content":{"rendered":"

2025\ub144 \uc5f0\uac04 \uac70\ub798\uc561 \uc804\ub144 \ub300\ube44 \uc57d 66% \uc131\uc7a5\u2026D2C \uae30\uc220 \uc218\uc694 \uae09\uc99d
<\/strong>\uac19\uc740 \uae30\uac04 \ub204\uc801 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub3c4 \uc804\ub144 \ub300\ube44 60%\uc774\uc0c1 \uc131\uc7a5
<\/strong>AI \uc811\ubaa9 \uc571 \ube44\uc911 \ud655\ub300, \uac1c\ubc1c\uc0ac\u00b7\uc0ac\uc5c5\uc790 \ub3d9\ubc18\uc131\uc7a5 \uc120\uc21c\ud658 \uac00\uc18d<\/strong><\/p>

D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc2dc\uc7a5\uc774 \uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc0ac\uc774\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5(AI), \ube45\ub370\uc774\ud130 \ub4f1 \ucca8\ub2e8 \uae30\uc220\uc744 \uc1fc\ud551\ubab0\uc5d0 \uc811\ubaa9\ud558\ub824\ub294 \uc218\uc694\uac00 \ud06c\uac8c \ub298\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ud750\ub984 \uc18d\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \uc804\uc6a9 \uc571 \uc0dd\ud0dc\uacc4\uac00 \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>

\"\"<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)’\ub294 \uc774\ucee4\uba38\uc2a4 \uc804\uc6a9 \uc571(Application) \ub9c8\ucf13 ‘\uce74\ud39824 \uc2a4\ud1a0\uc5b4’\uc758 2025\ub144 \uc5f0\uac04 \ucd1d \uac70\ub798\uc561\uc774 \uc57d 679\uc5b5\uc6d0\uc744 \uae30\ub85d\ud588\ub2e4\uace0 5\uc77c \ubc1d\ud614\ub2e4. \uc774\ub294 408\uc5b5\uc6d0\uc774\uc5c8\ub358 \uc804\ub144 \ub300\ube44 \uc57d 66% \uc99d\uac00\ud55c \uc218\uce58\ub2e4. \uac19\uc740 \uae30\uac04 \ub204\uc801 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub3c4 26\ub9cc 4517\ud68c\ub85c, 16\ub9cc 4961\ud68c\ub97c \uae30\ub85d\ud588\ub358 \uc804\ub144 \ub300\ube44 60.35% \ub298\uc5c8\ub2e4.<\/p>

\uce74\ud39824 \uc2a4\ud1a0\uc5b4\ub294 \ub9c8\uce58 \uc2a4\ub9c8\ud2b8\ud3f0 \uc774\uc6a9\uc790\uac00 \ubaa8\ubc14\uc77c \uc571\ub9c8\ucf13\uc5d0\uc11c \ud544\uc694\ud55c \uae30\ub2a5\uc744 \uc190\uc27d\uac8c \ub0b4\ub824\ubc1b\uc544 \uc801\uc6a9\ud558\ub4ef, \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ud074\ub9ad \uba87 \ubc88 \ub9cc\uc5d0 \ucd5c\uc2e0 \uc774\ucee4\uba38\uc2a4 \uae30\ub2a5\uc744 \uc989\uc2dc \uc790\uc0ac \uc1fc\ud551\ubab0\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc571 \ub9c8\ucf13\uc774\ub2e4. \uac1c\ubc1c \uad00\ub828 \uc9c0\uc2dd\uc774\ub098 \uc778\ub825\uc774 \uc804\ud600 \uc5c6\ub294 \uc0ac\uc5c5\uc790\ub3c4 AI \uae30\ubc18 \uc0c1\ud488 \ucd94\ucc9c, \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM), \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub4f1 \uace0\ub3c4\ud654\ub41c \uae30\ub2a5\uc744 \uc190\uc27d\uac8c \ub3c4\uc785\ud560 \uc218 \uc788\ub2e4.<\/p>

\uc774 \uac19\uc740 \uc131\uc7a5\uc138\uc758 \ubc30\uacbd\uc5d0\ub294 AI \uae30\uc220\uc758 \ud655\uc0b0\uc774 \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4. AI \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud574 \uace0\ub3c4\ud654\ub41c \uae30\ub2a5\uc744 \ube60\ub974\uac8c \uac1c\ubc1c\ud558\uace0 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc5c5\uc790\uc5d0\uac8c \uacf5\uae09\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc774 \uc870\uc131\ub418\uba74\uc11c, \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c \uc9c4\uc785\ud558\ub294 \ud30c\ud2b8\ub108 \uac1c\ubc1c\uc0ac\uac00 \ud06c\uac8c \ub298\uc5c8\ub2e4. \uc804\uccb4 \uc571 \uc911 AI \uae30\uc220\uc774 \uc801\uc6a9\ub41c \uc571 \ube44\uc911\uc740 \uc57d 20%\uc5d0 \ub2ec\ud55c\ub2e4. \uae30\uc874\uc5d0 \uac15\uc138\ub97c \ubcf4\uc774\ub358 \u25b2\ub9c8\ucf00\ud305 \u25b2\ubb3c\ub958 \u25b2\uacb0\uc81c \u25b2\uc7ac\uace0\uad00\ub9ac \ub4f1 \ud575\uc2ec \uc194\ub8e8\uc158 \uc678\uc5d0\ub3c4 \u25b2AI \u25b2\ub370\uc774\ud130 \ubd84\uc11d \u25b2CRM \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \uc571\uc774 \ub300\uac70 \ucd9c\uc2dc\ub418\uba74\uc11c \uc0dd\ud0dc\uacc4\uac00 \ud55c\uce35 \ud48d\uc131\ud574\uc84c\ub2e4.<\/p>

\uc2e4\uc81c\ub85c \uce74\ud39824 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \uc190\uc27d\uac8c \uae30\ub2a5\uc744 \ub3c4\uc785\ud558\uace0 \ub9e4\ucd9c\uc744 \ub04c\uc5b4\uc62c\ub9b0 \uc0ac\ub840\uac00 \uc787\ub530\ub974\uace0 \uc788\ub2e4. \ud5e4\uc5b4\ucf00\uc5b4 \ube0c\ub79c\ub4dc, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc \ub4f1\uc744 \uc6b4\uc601 \uc911\uc778 \ucee4\uba38\uc2a4 \uae30\uc5c5 ‘B’\uc0ac\ub294 \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM) \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc571 ‘\ud575\ud074’\uc744 \ub3c4\uc785\ud588\ub2e4.<\/p>

\ud575\ud074 \ub3c4\uc785 \ud6c4 \uc1fc\ud551\ubab0 \ubc29\ubb38 \uae30\ub85d\uacfc \uad6c\ub9e4 \uc774\ub825 \ub4f1 \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uace0\uac1d \uc0c1\ud0dc\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\ub97c \uc790\ub3d9\uc73c\ub85c \ubcf4\ub0bc \uc218 \uc788\uac8c \ub410\ub2e4. \uc774\ub97c\ud14c\uba74 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc544 \ub193\uace0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc5d0 \uad6c\ub9e4\ub97c \ub3c5\ub824\ud558\ub294 \ub9de\ucda4 \uba54\uc2dc\uc9c0\ub97c \uc790\ub3d9 \ubc1c\uc1a1\ud558\ub294 \uc2dd\uc774\ub2e4. \uc774 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uc740 \uace0\uac1d\uc758 \uc57d 23%\uac00 \uc2e4\uc81c\ub85c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud588\ub2e4. B\uc0ac\ub294 \uc774\ub7ec\ud55c \uc790\ub3d9\ud654 \ub9c8\ucf00\ud305\uc744 \ub3c4\uc785\ud55c \uacb0\uacfc \ub9e4\ucd9c\uc744 \ubaa9\ud45c\uce58 \ub300\ube44 6\ubc30 \uc774\uc0c1 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ub370 \uc131\uacf5\ud588\ub2e4.<\/p>

\uc2a4\ud1a0\uc5b4 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uae30\ub2a5\uc744 \uc81c\uacf5 \uc911\uc778 \uac1c\ubc1c\uc0ac\ub3c4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4. \ub77c\ud504\ub514 \uc8fc\uc2dd\ud68c\uc0ac\uc758 ‘\ub9c1\ud06c\ub514’\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ub2e4\uc218\uc758 \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud611\uc5c5\ud560 \uc218 \uc788\ub3c4\ub85d \u25b2\uc778\ud50c\ub8e8\uc5b8\uc11c \ubaa8\uc9d1 \u25b2\ud310\ub9e4 \ucd94\uc801 \u25b2\ud604\uae08 \uc815\uc0b0\uae4c\uc9c0 \uc81c\ud734(\uc5b4\ud544\ub9ac\uc5d0\uc774\ud2b8) \ub9c8\ucf00\ud305\uc758 \uc804 \uacfc\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc9c0\ub09c 2023\ub144 \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0 \uc11c\ube44\uc2a4\ub97c \ucc98\uc74c \ucd9c\uc2dc\ud55c \uc774\ud6c4 \ud604\uc7ac\uae4c\uc9c0 \ucc38\uc5ec \uc778\ud50c\ub8e8\uc5b8\uc11c 5000\uba85, \ub204\uc801 \uac70\ub798\uc561 60\uc5b5\uc6d0\uc744 \ub2ec\uc131\ud558\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>

\uc624\uc138\uc6a9 \ub77c\ud504\ub514 \uc8fc\uc2dd\ud68c\uc0ac \ub300\ud45c\ub294 “\uce74\ud39824 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \uacfc\uac70\uc5d0\ub294 \ub300\ud615 \ube0c\ub79c\ub4dc\ub9cc \ub204\ub9b4 \uc218 \uc788\uc5c8\ub358 \uace0\ub3c4\ud654 \uae30\ub2a5\ub3c4 \ub204\uad6c\ub098 \uc190\uc27d\uac8c \ub3c4\uc785\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub294 \ud658\uacbd\uc774 \ub410\ub2e4”\uba70 “\ucd5c\uadfc \uc5c5\uc885\uc744 \uac00\ub9ac\uc9c0 \uc54a\ub294 \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc81c\ud734 \ub9c8\ucf00\ud305\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uace0 \uc788\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ucd95\uc801\ub41c \ub370\uc774\ud130\uc640 AI \uae30\uc220\uc744 \uace0\ub3c4\ud654\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ucd5c\uc801\uc758 \ud611\ub825 \ud30c\ud2b8\ub108\ub97c \ub9cc\ub098\uace0, \uc2e4\uc81c \ud310\ub9e4 \ud655\ub300\ub85c \uc774\uc5b4\uc9c0\ub294 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud560 \uacc4\ud68d”\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uce74\ud39824\ub294 \uafb8\uc900\ud788 \uac01\uc885 \uae30\ub2a5 \uac1c\ubc1c\uc5d0 \ud544\uc694\ud55c API(Application Programming Interface)\uc640 \uac1c\ubc1c\uc790 \ub3c4\uad6c(SDK)\ub97c \uc81c\uacf5\ud558\uace0, \uac1c\ubc1c\uc790 \uc804\uc6a9 \ud3ec\ud138\uacfc \ubb38\uc11c\ub97c \uc6b4\uc601\ud574 \uc2e0\uaddc \uac1c\ubc1c\uc0ac\uc758 \uc0dd\ud0dc\uacc4 \uc9c4\uc785\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\ub2e4. \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \ubcc4\ub3c4\uc758 \uac1c\ubc1c \uc778\ub825 \uc5c6\uc774\ub3c4 \ud074\ub9ad \uba87 \ubc88\uc73c\ub85c \ucd5c\uc2e0 \uae30\uc220\uc744 \uc1fc\ud551\ubab0\uc5d0 \uc801\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uacbd\uc7c1\ub825\uc744 \ub192\uc77c \uc218 \uc788\uc5b4, \uc55e\uc73c\ub85c\ub3c4 \uce74\ud39824 \uc2a4\ud1a0\uc5b4\ub97c \uc911\uc2ec\uc73c\ub85c \ud55c \uc774\ucee4\uba38\uc2a4 \uae30\uc220 \uc0dd\ud0dc\uacc4\uac00 \ub354\uc6b1 \ud655\ub300\ub420 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc758 \uc5f0\uac04 \uac70\ub798\uc561\uc774 \ud070 \ud3ed\uc73c\ub85c \uc131\uc7a5\ud55c \uac83\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc640 \ud30c\ud2b8\ub108 \uac1c\ubc1c\uc0ac\uac00 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\ub0b8 \uc131\uacfc”\ub77c\uba70 “AI\uac00 \uc77c\uc0c1\ud654\ub418\ub294 \uc2dc\ub300\ub97c \ub9de\uc544 \ubaa8\ub4e0 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ucca8\ub2e8 \uae30\uc220\uc758 \ud61c\ud0dd\uc744 \uc190\uc27d\uac8c \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc0dd\ud0dc\uacc4\ub97c \ub354\uc6b1 \ud655\uc7a5\ud558\uace0 \uc9c0\uc6d0\uc744 \uac15\ud654\ud574 \ub098\uac00\uaca0\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc758 2025\ub144 \uc5f0\uac04 \uac70\ub798\uc561\uc774 \uc57d 679\uc5b5\uc6d0\uc73c\ub85c \uc804\ub144 \ub300\ube44 66% \uc131\uc7a5\ud588\ub2e4. AI\u00b7\ub370\uc774\ud130 \ubd84\uc11d \uc571 \ud655\uc0b0\uc73c\ub85c D2C \uae30\uc220 \uc218\uc694\uc640 \uc571 \uc0dd\ud0dc\uacc4\uac00 \ube60\ub974\uac8c \ucee4\uc9c0\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":9163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,61,7],"tags":[63,48,133],"class_list":["post-9162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-all","category-innovation","tag-ecosystem","tag-cafe24","tag-133"],"yoast_head":"\n\uce74\ud39824 \uc2a4\ud1a0\uc5b4, 2025\ub144 \uac70\ub798\uc561 679\uc5b5\uc6d0\u2026\uc804\ub144 \ub300\ube44 66% \uc131\uc7a5<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc758 2025\ub144 \uc5f0\uac04 \uac70\ub798\uc561\uc774 \uc57d 679\uc5b5\uc6d0\uc73c\ub85c \uc804\ub144 \ub300\ube44 66% \uc131\uc7a5\ud588\ub2e4. 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