{"id":9137,"date":"2026-03-25T08:00:20","date_gmt":"2026-03-24T23:00:20","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=9137"},"modified":"2026-05-13T09:56:08","modified_gmt":"2026-05-13T00:56:08","slug":"k-manufacturing-smart-ecommerce-project","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/k-manufacturing-smart-ecommerce-project\/","title":{"rendered":"\uce74\ud39824, \u2018K-\uc81c\uc870 \ud601\uc2e0 \ud504\ub85c\uc81d\ud2b8\u2019 \ub450 \ub2ec \ub9cc\uc5d0 \uc804\ud658\uc728 36% \uae30\ub85d\u2026\u2018\uc81c\uc870\uc5c5 \uc774\ucee4\uba38\uc2a4 \uc804\ud658 \ub9c8\uc911\ubb3c\u2019"},"content":{"rendered":"

157\uac1c \uc81c\uc870\uc0ac \uc911 56\uac1c\uc0ac \uc11c\ube44\uc2a4 \ub3c4\uc785\u2026\uc5c5\uacc4 \ud1b5\uc0c1 \uc218\uc900 \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 \uc0c1\uc9d5\uc801 \uc131\uacfc
<\/strong>\uc2dd\ud488\u00b7\uc0dd\ud65c\uac74\uac15 \ub4f1 10\uac1c \uc5c5\uc885 \uace0\ub978 \ubd84\ud3ec\ub85c \uc81c\uc870\uc5c5 \uc804\ubc18 D2C \uc804\ud658 \uc218\uc694 \uc785\uc99d
<\/strong>\ub4e4\uaf43\uc7a0 \ub9e4\ucd9c \uc804\uc6d4\u6bd4 114.5% \uae09\uc99d\u2026\ud504\ub85c\uc81d\ud2b8 \ud6a8\uacfc \ud604\uc7a5\uc11c \uc785\uc99d<\/strong><\/p>

\uce74\ud39824\uac00 \ub300\ud55c\ubbfc\uad6d 50\ub9cc \uc81c\uc870\uc0ac\uc758 \uc628\ub77c\uc778 \ud601\uc2e0\uc744 \uc774\ub044\ub294 \uacb0\uc815\uc801\uc778 \ub9c8\uc911\ubb3c\uc774 \ub418\uace0 \uc788\ub2e4.<\/p>

\"\"<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824(\ub300\ud45c\uc774\uc0ac \uc774\uc7ac\uc11d)\ub294 \uad6d\ub0b4 \uc81c\uc870\uae30\uc5c5\uc758 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \ucee4\uba38\uc2a4 \ud601\uc2e0\uc744 \uc9c0\uc6d0\ud558\ub294 \u2018K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ud504\ub85c\uc81d\ud2b8\u2019\uac00 \uac00\ub3d9 \ub450 \ub2ec \ub9cc\uc5d0 \uc11c\ube44\uc2a4 \ub3c4\uc785 \uc804\ud658\uc728 36%\ub97c \uae30\ub85d\ud558\uba70 \ubcf8\uaca9\uc801\uc778 \ud655\uc0b0 \uada4\ub3c4\uc5d0 \uc62c\ub790\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc9c0\ub09c 1\uc6d4 \ud504\ub85c\uc81d\ud2b8 \uac00\ub3d9 \uc774\ud6c4 \ucd5c\uadfc\uae4c\uc9c0 \ucd1d 157\uac1c \uc81c\uc870\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0\uc744 \uc704\ud55c \uc804\ub7b5 \ucee8\uc124\ud305\uc744 \uc9c4\ud589\ud588\ub2e4. \uadf8 \uacb0\uacfc 3\uacf3 \uc911 1\uacf3 \uc774\uc0c1(56\uac1c\uc0ac)\uc774 \uc2e4\uc81c \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud558\ub294 \uc131\uacfc\ub97c \uac70\ub480\ub2e4. \uc774\ub294 B2B \uc5c5\uacc4\uc758 \ud1b5\uc0c1\uc801\uc778 \uc804\ud658\uc728\uc744 \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 \uc218\uce58\ub85c, \uce74\ud39824\uc758 \ud601\uc2e0 \uae30\uc220\ub825\uacfc \uc6d0\uc2a4\ud1b1 \ud50c\ub7ab\ud3fc\uc774 \uc81c\uc870 \ud604\uc7a5\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uacbd\uc7c1\ub825\uc73c\ub85c \uc791\ub3d9\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub3d9\uc2dc\uc5d0 \uadf8\uac04 \ub192\uc740 \ud50c\ub7ab\ud3fc \uc218\uc218\ub8cc\uc640 \uace0\uac1d \ub370\uc774\ud130 \ubd80\uc7ac\ub77c\ub294 \uad6c\uc870\uc801 \ud55c\uacc4 \uc18d\uc5d0\uc11c \uc131\uc7a5\uc758 \ub3cc\ud30c\uad6c\ub97c \ucc3e\uc9c0 \ubabb\ud588\ub358 \uc81c\uc870\uc0ac\ub4e4\uc774 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 D2C \uc804\ud658\uc5d0 \uc5bc\ub9c8\ub098 \uac15\ub825\ud55c \uc218\uc694\ub97c \uac16\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\ub85c\ub3c4 \ud574\uc11d\ub41c\ub2e4.<\/p>

\uc11c\ube44\uc2a4 \ub3c4\uc785\uc744 \uc644\ub8cc\ud55c 56\uac1c \uc81c\uc870\uc0ac\ub294 \ud2b9\uc815 \uc5c5\uc885\uc5d0 \uc9d1\uc911\ub418\uc9c0 \uc54a\uace0 \ucd1d 10\uac1c \uc0b0\uc5c5\uad70\uc5d0 \uace0\ub974\uac8c \ubd84\ud3ec\ub418\uc5b4 \uc788\uc5b4 \uc81c\uc870\uc5c5 \uc804\ubc18\uc5d0 \uac78\uce5c D2C \uc804\ud658 \uc218\uc694\ub97c \ud655\uc778\ud588\ub2e4. \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c\ub294 \uc2dd\ud488\uc774 51.8%\ub85c \uac00\uc7a5 \ub192\uc740 \ube44\uc911\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, \uc774\uc5b4 \uc0dd\ud65c\u00b7\uac74\uac15(16.1%), \ud328\uc158\uc758\ub958(14.3%), \ubdf0\ud2f0, \ubc18\ub824\ub3d9\ubb3c\uc6a9\ud488, \ud328\uc158\uc7a1\ud654(\uac01 3.6%), \uc790\ub3d9\ucc28\uc6a9\ud488, \ubb38\uad6c\u00b7\uc0ac\ubb34\uc6a9\ud488, \uac00\uad6c\u00b7\ud648\ub370\ucf54, \ucd9c\uc0b0\u00b7\uc720\uc544\ub3d9(\uac01 1.8%) \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>

\ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc38\uc5ec\ud55c \uc81c\uc870 \uae30\uc5c5\ub4e4\uc740 \uce74\ud39824\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc11c\ube44\uc2a4\uc778 \u2018\uce74\ud39824 PRO(\ud504\ub85c)\u2019\ub97c \ube44\ub86f\ud55c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ub3c4\uc785\ud558\ub294 \ud55c\ud3b8, \uac01\uc0ac\uc758 \uacbd\uc601 \ud658\uacbd\uacfc \uc0ac\uc5c5 \ub2e8\uacc4\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\ud654\ub41c \uc6b4\uc601 \ubaa8\ub378\uc744 \uc120\ud0dd\ud574 \uc801\uc6a9\ud588\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4\ub85c\ub294 \u25b2\uc804\ubb38 \uc778\ub825\uc774 \uc6b4\uc601 \uc804\ubc18\uc744 \uc9c0\uc6d0\ud558\ub294 \u2018\uc6b4\uc601\ud615\u2019(55\uac1c\uc0ac) \u25b2\uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \u2018\ud2b8\ub798\ud53d\ud615\u2019(15\uac1c\uc0ac) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud130 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud574 \ud310\ub9e4 \uc811\uc810\uc744 \ud655\uc7a5\ud558\ub294 \u2018\ud655\uc7a5\ud615\u2019(3\uac1c\uc0ac) \ub4f1\uc73c\ub85c \uad6c\uc131\ub410\uc73c\uba70, \uc77c\ubd80 \uae30\uc5c5\uc740 \ubcf5\uc218\uc758 \uc11c\ube44\uc2a4\ub97c \ubcd1\ud589 \ud65c\uc6a9\ud558\uba70 \uc2dc\ub108\uc9c0\ub97c \ub192\uc774\uace0 \uc788\ub2e4.<\/p>

\uc2e4\uc81c \uc131\uacfc\ub3c4 \uac00\uc2dc\uc801\uc774\ub2e4. \uc804\ud1b5\uc801\uc778 \uc81c\uc870 \uc911\uc2ec \uad6c\uc870\uc5d0 \uba38\ubb3c\ub800\ub358 \uae30\uc5c5\ub4e4\uc774 D2C\ub85c \uc804\ud658\ud558\uba70 \uc218\uc775\uc131\uacfc \uc6b4\uc601 \ud6a8\uc728\uc744 \ub3d9\uc2dc\uc5d0 \uac1c\uc120\ud558\uace0 \uc788\ub2e4. \uc790\uc5f0 \uce58\uc720 \uc628\uc5f4 \uc81c\ud488 \uc81c\uc870\uae30\uc5c5 \u2018\ub4e4\uaf43\uc7a0\u2019\uc740 \ud504\ub85c\uc81d\ud2b8 \uc801\uc6a9 \uc774\ud6c4 \ub9e4\ucd9c\uc774 \uc804\uc6d4 \ub300\ube44 114.5% \uc99d\uac00\ud588\uc73c\uba70, \uc6b4\uc601 \ubc0f \ub9c8\ucf00\ud305 \ud6a8\uc728 \uce21\uba74\uc5d0\uc11c\ub3c4 \uac1c\uc120 \ud6a8\uacfc\ub97c \ud655\uc778\ud588\ub2e4.<\/p>

\ubc15\ud76c\uc5f0 \ub4e4\uaf43\uc7a0 \ub300\ud45c\ub294 \u201c\uc81c\ud488 \uc0dd\uc0b0\uc5d0\ub294 \uc790\uc2e0 \uc788\uc5c8\uc9c0\ub9cc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \ub370\uc774\ud130 \ud65c\uc6a9\uc740 \uc5b4\ub824\uc6c0\uc774 \ucef8\ub2e4\u201d\uba70 \u201c\uce74\ud39824\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ubc1c\uacac\ud558\uace0 \uc131\uc7a5\uc758 \uc804\ud658\uc810\uc744 \ub9c8\ub828\ud588\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4.<\/p>

\ud604\ubbf8 \uac00\uacf5\uc2dd\ud488 \ubc0f \ub2e8\ubc31\uc9c8 \uc170\uc774\ud06c \uc804\ubb38 \uc81c\uc870\uc0ac \u2018\uc624\uadf8\ub798\u2019 \uc5ed\uc2dc \ud504\ub85c\uc81d\ud2b8 \ucc38\uc5ec \uc774\ud6c4 \ubc29\ubb38\uc790 \ubc0f \uc8fc\ubb38 \uc99d\uac00, \uc804\ud658\uc728 \uac1c\uc120 \ub4f1 \uc8fc\uc694 \uc9c0\ud45c \uc804\ubc18\uc5d0\uc11c \uc131\uacfc\ub97c \ub098\ud0c0\ub0b8 \ub370 \uc774\uc5b4 \ucd5c\uadfc\uc5d0\ub294 ROAS(\uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c \ud6a8\uc728) 196%\ub97c \uae30\ub85d\ud558\uba70 \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4.<\/p>

\uc7a5\uc885\ud604 \u2018\uc624\uadf8\ub798\u2019 \ub300\ud45c\ub294 \u201c\uce74\ud39824\uc758 \uc804\ubb38\uc801\uc778 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc774 \uac15\ud654\ub418\uace0 \uc804\ubc18\uc801\uc778 \uc0ac\uc5c5 \ud750\ub984\uc774 \uae0d\uc815\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4\u201d\uba70 \u201c\ud5a5\ud6c4 \uc131\uacfc \ud655\ub300\uc5d0 \ub300\ud55c \uae30\ub300\uac00 \ud06c\ub2e4\u201d\uace0 \uc804\ud588\ub2e4.<\/p>

\uce74\ud39824\uc758 \u2018K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ud504\ub85c\uc81d\ud2b8\u2019\ub294 \uc6b0\uc218\ud55c \uc81c\uc870 \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud558\uace0\ub3c4 \uc18c\ube44\uc790 \uc811\uc810 \ud655\ub300\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uad6d\ub0b4 \uc81c\uc870\uc0ac\ub97c \ubc1c\uad74\u00b7\uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \uc0b0\uc5c5 \ud2b9\ud654 \ub514\uc9c0\ud138 \uc804\ud658 \uc0ac\uc5c5\uc774\ub2e4. \ud575\uc2ec \uc9c0\uc6d0 \uc601\uc5ed\uc740 \u25b2\uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \uc6b4\uc601 \uccb4\uacc4 \uad6c\ucd95 \u25b2\uce74\ud39824 PRO \uae30\ubc18 \uc2dc\uc2a4\ud15c \uc9c0\uc6d0 \u25b2\ub370\uc774\ud130 \uae30\ubc18 \uc6b4\uc601 \uc9c0\uc6d0 \u25b2\uc804\ubb38\uac00 \uadf8\ub8f9 \ucee8\uc124\ud305 \uc81c\uacf5 \u25b2\uae00\ub85c\ubc8c \ud655\uc7a5 \uc5f0\uacc4 \uc9c0\uc6d0 \ub4f1\uc774\ub2e4. \ub2e8\uc21c \ud50c\ub7ab\ud3fc \uc81c\uacf5\uc744 \ub118\uc5b4 \uc81c\uc870\uc0ac\uc758 \uc0dd\uc0b0 \uc5ed\ub7c9\uc774 \uc18c\ube44\uc790 \uc9c1\ud310 \uacbd\uc7c1\ub825\uc73c\ub85c \uc804\ud658\ub420 \uc218 \uc788\ub3c4\ub85d \uc804 \uacfc\uc815\uc744 \ubc00\ucc29 \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc774\ubc88 \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\ub97c \uc804\ubc29\uc704\ub85c \ud655\ub300\ud558\uace0, \ub354 \ub9ce\uc740 \uc81c\uc870\uc0ac\uac00 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 D2C \uad6c\uc870\ub97c \uad6c\ucd95\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uae4c\uc9c0 \uc9c4\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\uc744 \uac15\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c36%\uc5d0 \ub2ec\ud558\ub294 \ub3c4\uc785 \uc804\ud658\uc728\uc740 \uc81c\uc870\uc0ac\uc758 D2C \uc804\ud658\uc774 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218 \uc804\ub7b5\uc784\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc0c1\uc9d5\uc801\uc778 \uc131\uacfc\u201d\ub77c\uba70 \u201c\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uac00 \ub300\ud55c\ubbfc\uad6d \uc81c\uc870\uc5c5\uc758 \uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc744 \uc774\ub044\ub294 \u2018\ub9c8\uc911\ubb3c\u2019 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\ub294 \ub9cc\ud07c, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc0b0\uc5c5 \uc804\ubc18\uc758 \uad6c\uc870 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud574 \ub098\uac00\uaca0\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4.<\/p>

\ud55c\ud3b8, \uce74\ud39824\ub294 \u2018K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ud504\ub85c\uc81d\ud2b8\u2019\uc5d0 \ucc38\uc5ec\ud560 \uc81c\uc870\uae30\uc5c5\uc744 \uc0c1\uc2dc \ubaa8\uc9d1 \uc911\uc774\uba70, \ucc38\uc5ec\ub97c \ud76c\ub9dd\ud558\ub294 \uae30\uc5c5\uc740 \uce74\ud39824 \uacf5\uc9c0\uc0ac\ud56d \ub0b4 \uc0c1\ub2f4 \uc2e0\uccad \ud398\uc774\uc9c0\ub97c \ud1b5\ud574 \uc0c1\uc138\ud55c \uc548\ub0b4\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uce74\ud39824\uc758 K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ud504\ub85c\uc81d\ud2b8\uac00 \ub450 \ub2ec \ub9cc\uc5d0 \uc11c\ube44\uc2a4 \ub3c4\uc785 \uc804\ud658\uc728 36%\ub97c \uae30\ub85d\ud588\ub2e4. \uc81c\uc870\uc0ac\uc758 D2C \uc804\ud658\uacfc \uc790\uc0ac\ubab0 \uc911\uc2ec \uc131\uc7a5 \uc0ac\ub840\ub3c4 \ud568\uaed8 \ud655\uc778\ub410\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":9140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,61,7],"tags":[436,48,435],"class_list":["post-9137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-all","category-innovation","tag-d2c-","tag-cafe24","tag-24-pro"],"yoast_head":"\n\uce74\ud39824, K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 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