{"id":8840,"date":"2025-10-02T08:30:56","date_gmt":"2025-10-01T23:30:56","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8840"},"modified":"2025-11-13T12:04:18","modified_gmt":"2025-11-13T03:04:18","slug":"cafe24-maeil-baesong","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-maeil-baesong\/","title":{"rendered":"\uce74\ud39824, ‘\ub9e4\uc77c\ubc30\uc1a1’ \uc11c\ube44\uc2a4 \ubcf8\uaca9\ud654\u2026D2C \ubb3c\ub958 \uc9c4\ub2e8\ubd80\ud130 \ucd5c\uc801\ud654\uae4c\uc9c0"},"content":{"rendered":"

\ub3c4\uc785 \uc804 \ub300\ube44 \uc8fc\ubb38\ubd80\ud130 \uc0c1\ud488 \ucd9c\uace0\uae4c\uc9c0 \uc18c\uc694\uc2dc\uac04 \uc57d 60% \ub2e8\ucd95 \uac00\ub2a5
<\/strong>\ud074\ub9ad \uba87 \ubc88\uc73c\ub85c \u2018\ube60\ub978 \ubc30\uc1a1\u2019 \uc801\uc6a9\ud574 \uad6c\ub9e4 \uc804\ud658\uc728 \ub192\uc774\uace0, \ubb3c\ub958 \ubd80\ub2f4\uc740 \ub300\ud3ed \uac10\uc18c
<\/strong>\ub370\uc774\ud130 \uae30\ubc18 \u2018\ubb3c\ub958 \uc9c4\ub2e8\u2019\ubd80\ud130 \ubc30\uc1a1 \uc2e4\ud589\uae4c\uc9c0 \uc6d0\uc2a4\ud1b1 \uc194\ub8e8\uc158 \uc81c\uacf5<\/strong><\/h4>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)’\uac00 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)<\/a> \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ud55c \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4 ‘\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1’ \uc6b4\uc601\uc744 \ubcf8\uaca9\ud654\ud55c\ub2e4\uace0 2\uc77c \ubc1d\ud614\ub2e4.<\/p>

\"\"<\/p>

\u2018\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\u2019\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uce74\ud39824 \uc81c\ud734 \ubb3c\ub958\uc0ac\uc5d0 \ube60\ub978 \ubc30\uc1a1\uc744 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ubbf8\ub9ac \uc785\uace0\ud558\uba74, \uc8fc\ubb38 \ubc1c\uc0dd \uc2dc 365\uc77c \uc26c\ub294 \ub0a0 \uc5c6\uc774 \ubb3c\ub958\uc13c\ud130\uc5d0\uc11c \uc0c1\ud488\uc744 \ucd9c\uace0\ud558\ub294 \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\ub2e4.<\/p>

\uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \uc8fc\ub9d0\uacfc \uacf5\ud734\uc77c\uc5d0\ub3c4 \u2018\ub9e4\uc77c\u00b7\ub2f9\uc77c\u00b7\uc0c8\ubcbd\ubc30\uc1a1\u2019 \ub4f1 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4.<\/p>

\ub610, \ud310\ub9e4\ud558\ub294 \uc0c1\ud488 \uc804\uccb4 \ud639\uc740 \uc77c\ubd80 \uc0c1\ud488\uad70 \uc9c0\uc815 \ub4f1 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc124\uc815\ud560 \uc218 \uc788\uc5b4 \ub2e4\uc591\ud55c \uc0c1\ud488 \ubc30\uc1a1 \uc804\ub7b5\uc744 \ucde8\ud560 \uc218 \uc788\ub2e4.<\/p>

\uce74\ud39824\ub294 \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \uc57d 3\uac1c\uc6d4\uac04 100\uacf3 \ub118\ub294 \uae30\uc5c5\uc5d0 \uc801\uc6a9\ud558\uba70 \uc2dc\uc7a5\uc131\uc744 \uc785\uc99d\ud588\ub2e4.<\/p>

\uc2e4\uc81c\ub85c \uc11c\ube44\uc2a4 \ub3c4\uc785 \uc2dc, \uc0c1\ud488 \uc8fc\ubb38 \uc811\uc218 \uc774\ud6c4 \uc2e4\uc81c \ucd9c\uace0\ub418\uae30\uae4c\uc9c0 \uc2dc\uac04\uc774 \uc774\uc804 \ub300\ube44 \uc57d 60% \ub2e8\ucd95\ub418\ub294 \ud6a8\uacfc\uac00 \ub098\ud0c0\ub0ac\ub2e4. \ucd9c\uace0\u00b7\ud3ec\uc7a5\u00b7\ubc30\uc1a1 \uacfc\uc815\uc774 \uc790\ub3d9\ud654\ub418\uba70 \ubb3c\ub958 \uc6b4\uc601 \ubd80\ub2f4\uc740 \ub300\ud3ed \uc904\uc5c8\ub2e4.<\/p>

\uc774\ub85c\uc368 \uc0ac\uc5c5\uc790\ub294 \uc0c1\ud488 \uae30\ud68d \ub4f1 \ube44\uc988\ub2c8\uc2a4 \ubcf8\uc9c8\uc5d0 \ubcf4\ub2e4 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ub410\ub2e4.<\/p>

\ubdf0\ud2f0 \ube0c\ub79c\ub4dc ‘\ub514\ub9c8\ud504’\ub294 ‘\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1’\uc744 \ub3c4\uc785\ud574 \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc8fc\ubb38\ud55c \uace0\uac1d\ub3c4 \ub2e4\uc74c\ub0a0\uc774\uba74 \uc0c1\ud488\uc744 \ubc1b\uc544\ubcfc \uc218 \uc788\ub3c4\ub85d \ud588\ub2e4.<\/p>

\uadf8 \uacb0\uacfc \ub3c4\uc785 \uc804 \ub300\ube44 \ube0c\ub79c\ub4dc \ud3c9\uade0 \ubc30\uc1a1 \uc2dc\uac04\uc744 \ub300\ud3ed \ub2e8\ucd95\ud574 \uc18c\ube44\uc790\ub85c\ubd80\ud130 ‘\ubc30\uc1a1\uc774 \ube60\ub974\ub2e4’\ub294 \uae0d\uc815\uc801 \ubc18\uc751\uc744 \uc774\ub04c\uc5c8\uace0, ‘\uc9c0\uae08 \uc0ac\uba74 \ub0b4\uc77c \ub3c4\ucc29’\uc774\ub77c\ub294 \ud655\uc2e4\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ub192\uc774\ub294 \ub370 \uc131\uacf5\ud588\ub2e4.<\/p>

\ub514\ub9c8\ud504 \ud55c \uad00\uacc4\uc790\ub294 “\uc790\uccb4 \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc \uc804\uccb4 \uc8fc\ubb38\uc758 \uc57d 30%\uc758 \uc8fc\ubb38\uc774 \uc624\ud6c4 6\uc2dc~\uc790\uc815 \uc0ac\uc774\uc5d0, \uc57d 20%\uac00 \uc8fc\ub9d0\uc5d0 \uacb0\uc81c\ub418\uc9c0\ub9cc, \ud574\ub2f9 \uc8fc\ubb38 \uac74\uc740 \uc6d4\uc694\uc77c\uc5d0\ub098 \ucd9c\uace0\ub41c\ub2e4\ub294 \ubb38\uc81c\uc810\uc744 \ubc1c\uacac\ud574 \uc774\ub97c \ud574\uacb0\ud558\uace0\uc790 \ub9e4\uc77c\ubc30\uc1a1\uc744 \ub3c4\uc785\ud588\ub2e4”\uba70 “\ubcf5\uc7a1\ud55c \uc2dc\uc2a4\ud15c \uc5f0\ub3d9\uc774\ub098 \uc804\ubb38\uac00 \uc5c6\uc774\ub3c4 \ud601\uc2e0\uc801\uc778 \ubc30\uc1a1 \uc2dc\uc2a4\ud15c\uc744 \uac04\ud3b8\ud558\uac8c \ub3c4\uc785\ud560 \uc218 \uc788\uc5b4 \uc88b\uc558\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ub204\uad6c\ub098 \ud074\ub9ad \uba87 \ubc88\ub9cc\uc73c\ub85c \ub9e4\uc77c\ubc30\uc1a1\uc758 \uae30\ub2a5\uc744 \uc190\uc27d\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>

\uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \u2018\ub2e4\uc591\ud55c \ubc30\uc1a1\u2019 \uc571\uc744 \ub0b4\ub824 \ubc1b\uc740 \ub4a4, \uc6d0\ud558\ub294 \uc81c\ud734 \ubb3c\ub958\uc0ac \uc11c\ube44\uc2a4\ub97c \uc2e0\uccad\ud558\uace0, \ubc30\uc1a1 \ud615\ud0dc\ub97c \uc120\ud0dd\ud558\uba74 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>

\uc774\ud6c4 \uac01 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc5d0 \ub9de\ub294 \u2018\ube60\ub978\ubc30\uc1a1\u2019 \ubc30\uc9c0\uc640 \ubc30\uc1a1 \uc2dc\uac04 \uc548\ub0b4\ub97c \uc0c1\ud488\uc5d0 \uc801\uc6a9\ud574 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub2e4.<\/p>

\uc544\uc6b8\ub7ec \ub370\uc774\ud130 \uae30\ubc18 ‘\ubb3c\ub958 \uc9c4\ub2e8’ \uae30\ub2a5\uc744 \ud568\uaed8 \uc120\ubcf4\uc600\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc1fc\ud551\ubab0\uc758 \u25b2\ucd9c\uace0 \uc18c\uc694\uc2dc\uac04 \u25b2\uc6d4 \ubc30\uc1a1 \uac74\uc218 \u25b2\ubc18\ud488\u00b7\ucde8\uc18c\uc728 \u25b2\ud310\ub9e4 \ud488\ubaa9 \uc218 \ub4f1 \ubb3c\ub958 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \ud604\uc7ac \ubb3c\ub958 \uc0c1\ud0dc\ub97c \uc815\ubc00 \ubd84\uc11d\ud55c\ub2e4.<\/p>

\uc774\ud6c4 \ucc3e\uc544\ub0b8 \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud55c \ub9de\ucda4\ud615 \uc804\ub7b5\uacfc \ubaa9\ud45c\uce58\ub97c \uc81c\uc2dc\ud558\uace0, \uc2e4\uc81c \uac1c\uc120 \uac00\ub2a5\ud55c \uc11c\ube44\uc2a4\ub97c \uc18c\uac1c\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud3c9\uade0 \ucd9c\uace0 \uc2dc\uac04\uc774 \uae34 \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \ucd9c\uace0 \uc2dc\uac04 61% \ub2e8\ucd95\uc744 \ubaa9\ud45c\ub85c \u2018\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\u2019 \ub3c4\uc785\uc744 \uc81c\uc548\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4.<\/p>

\uce74\ud39824\ub294 \ud604\uc7ac CJ\ub300\ud55c\ud1b5\uc6b4, \ud30c\uc2a4\ud1a0, \ud488\uace0 \ub4f1 \ubb3c\ub958\uc0ac \ub2e4\uc218\uc640 \ud611\uc5c5 \uc911\uc774\ub2e4. \uce74\ud39824\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc8fc\uc694 \ubb3c\ub958\uc0ac\uc640 \uc5f0\ub3d9\uc744 \ucc28\ub840\ub85c \ud655\ub300\ud574 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\uc758 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \ubc29\uce68\uc774\ub2e4.<\/p>

\uc774\ubc88 \uc11c\ube44\uc2a4 \ubcf8\uaca9\ud654\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \uaddc\ubaa8\uc640 \ubb34\uad00\ud558\uac8c \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac8c \ube60\ub974\uace0 \uc548\uc815\uc801\uc778 \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub410\ub2e4.<\/p>

\ubb3c\ub958 \ud30c\ud2b8\ub108\uc0ac\ub294 D2C \uc1fc\ud551\ubab0\uc5d0\uc11c \uc720\uc785\ub41c \ubb3c\ub958\ub7c9\uc744 \ud1b5\ud574 \uc548\uc815\uc801\uc778 \uc0ac\uc5c5 \ud655\uc7a5 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>

\uce74\ud39824\ub294 \uace0\uac1d\uc0ac\uc640 \ud30c\ud2b8\ub108\uc0ac\uc758 \uc131\uc7a5\uc744 \ud1b5\ud574 \ud50c\ub7ab\ud3fc \uc0dd\ud0dc\uacc4 \uc804\uccb4\uc758 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0, D2C \uc0ac\uc5c5 \uc131\uacf5\uc744 \uc704\ud55c \ud575\uc2ec \ud30c\ud2b8\ub108\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\uc774\ubc88 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ubb3c\ub958\ub97c ‘\ube44\uc6a9’\uc774 \uc544\ub2cc ‘\uc131\uc7a5\uc744 \uc704\ud55c \ud575\uc2ec \uacbd\uc7c1\ub825’\uc73c\ub85c \uc0bc\uc744 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud588\ub2e4.”\ub77c\uba70 \u201c\ub370\uc774\ud130 \uae30\ubc18\uc758 \uc815\ud655\ud55c \uc9c4\ub2e8\uacfc \uc989\uac01\uc801\uc778 \uc2e4\ud589\uc744 \ud558\ub098\ub85c \ubb36\uc740 \uc6d0\uc2a4\ud1b1 \ubb3c\ub958 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574, K-\ube0c\ub79c\ub4dc\uac00 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0\ub9cc \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uaca0\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4. (\ub05d)<\/p>","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)’\uac00 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ud55c \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4 ‘\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1’ \uc6b4\uc601\uc744 \ubcf8\uaca9\ud654\ud55c\ub2e4\uace0 2\uc77c \ubc1d\ud614\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":8845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,4,15,16,11,9,61,220,10],"tags":[375,67,48,374,209],"class_list":["post-8840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pick","category-corporate","category-press-resources","category-press-releases","category-successful-strategy","category-e-commerce","category-all","category-220","category-trend","tag-375","tag-delivery","tag-cafe24","tag-24-","tag-209"],"yoast_head":"\n\uce74\ud39824, '\ub9e4\uc77c\ubc30\uc1a1' \uc11c\ube44\uc2a4 \ubcf8\uaca9\ud654\u2026D2C \ubb3c\ub958 \uc9c4\ub2e8\ubd80\ud130 \ucd5c\uc801\ud654\uae4c\uc9c0<\/title>\n<meta name=\"description\" content=\"\u2018\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\u2019\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uce74\ud39824 \uc81c\ud734 \ubb3c\ub958\uc0ac\uc5d0 \ube60\ub978 \ubc30\uc1a1\uc744 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ubbf8\ub9ac \uc785\uace0\ud558\uba74, \uc8fc\ubb38 \ubc1c\uc0dd \uc2dc 365\uc77c \uc26c\uc9c0 \uc54a\uace0 \ubb3c\ub958\uc13c\ud130\uc5d0\uc11c \uc0c1\ud488\uc744 \ucd9c\uace0\ud558\ub294 \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\ub2e4. \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/cafe24-maeil-baesong\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uce74\ud39824, '\ub9e4\uc77c\ubc30\uc1a1' \uc11c\ube44\uc2a4 \ubcf8\uaca9\ud654\u2026D2C \ubb3c\ub958 \uc9c4\ub2e8\ubd80\ud130 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