{"id":8549,"date":"2024-10-15T08:57:49","date_gmt":"2024-10-14T23:57:49","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8549"},"modified":"2025-04-29T10:55:34","modified_gmt":"2025-04-29T01:55:34","slug":"e-commerce-dictionary-live","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-live\/","title":{"rendered":"\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 (Live Commerce, \ub77c\ubc29) – \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub300\uc0ac\uc804"},"content":{"rendered":"

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \uc815\uc758\uc640 \uc8fc\uc694 \ud2b9\uc9d5<\/strong><\/h3><\/div>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4<\/strong>\ub294 ‘\ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d’\uacfc ‘\ucee4\uba38\uc2a4’\uc758 \uacb0\ud569\uc5b4\ub85c, \ud55c\uad6d\uc5d0\uc11c\ub294 ‘\ub77c\ubc29(\ub77c\uc774\ube0c \ubc29\uc1a1)’\uc774\ub77c\uace0 \uc904\uc5ec\ubd80\ub974\uac70\ub098, \uc601\uc5b4\uad8c \ud45c\ud604\uc73c\ub85c\ub294 Livestream shopping<\/a><\/span>\uc774\ub77c\uace0\ub3c4 \ud569\ub2c8\ub2e4.<\/span><\/p>

\uc989, \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4<\/strong>\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc804\uc790\uc0c1\uac70\ub798 \ubc29\uc2dd\uc744 \ub73b\ud569\ub2c8\ub2e4.<\/span><\/p>

\"\ub77c\uc774\ube0c<\/span><\/p>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \uc5ed\uc0ac\ub294 2016\ub144 \uc911\uad6d \uac70\ub300 \uae30\uc5c5\uc778 \uc54c\ub9ac\ubc14\ubc14\uac00 ‘\ud0c0\uc624\ubc14\uc624 \ub77c\uc774\ube0c’<\/strong>\ub97c \ub860\uce6d\ud558\uba74\uc11c \ubcf8\uaca9\uc801\uc73c\ub85c \uc2dc\uc791\ub410\ub2e4\uace0 \ubcf4\ub294 \uacac\ud574\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub4f1\uc7a5 \uc774\ud6c4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70 \ud2b9\ud788 \uc911\uad6d\uacfc \ud55c\uad6d \ub4f1 \uc2dc\uc7a5<\/strong>\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c4 \uc131\uacfc\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>

\uc608\ub97c \ub4e4\uc5b4 \uc911\uad6d\uc758 \uc0c1\uc9d5\uc801 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc778 \ud0c0\uc624\ubc14\uc624\ub294 2020\ub144 \ud55c\ud574\uc5d0\ub9cc \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub97c \ud1b5\ud574 \ub9e4\ucd9c \uc57d 4000\uc5b5 \uc704\uc548(75\uc870\uc6d0)<\/strong>\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/div>

\ud310\ub9e4\uc790\ub294 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \uc2dc\uccad\uc790\uc640 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ud1b5\ud558\uba70, \uc81c\ud488\uc758 \uc7a5\ub2e8\uc810\uc744 \uc124\uba85\ud558\uace0 \ub2e4\uc591\ud55c \uc9c8\ubb38\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \ub2f5\ubcc0<\/strong>\ud560 \uc218 \uc788\uc73c\uba70 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/span><\/p>

\uc8fc\uc694 \ud2b9\uc9d5\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc815\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/span><\/p>

\uc2e4\uc2dc\uac04 \uc18c\ud1b5<\/strong>: \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uc758 \ud575\uc2ec\uc740 \uc2e4\uc2dc\uac04 \uc18c\ud1b5\uc785\ub2c8\ub2e4. \ubc29\uc1a1\uc790\ub294 \uc81c\ud488\uc758 \ud2b9\uc131\uacfc \uc0ac\uc6a9\ubc95\uc744 \uc0c1\uc138\ud788 \uc124\uba85\ud558\uba70, \uc2dc\uccad\uc790\ub294 \uad81\uae08\ud55c \uc810\uc744 \ubc14\ub85c \uc9c8\ubb38\ud558\uace0 \ub2f5\ubcc0\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/p><\/div>

\uc774 \uacfc\uc815\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uac10\uc744 \ud615\uc131\ud558\uace0, \uad6c\ub9e4 \uacb0\uc815\uc744 \uc27d\uac8c \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uc0c1\ud488 \uc2dc\uc5f0 \ubc0f \ub370\ubaa8<\/strong>: \ubc29\uc1a1\uc790\ub294 \uc81c\ud488\uc744 \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud558\uac70\ub098 \uc2dc\uc5f0\ud558\uc5ec, \uc81c\ud488\uc758 \uae30\ub2a5\uacfc \uc7a5\uc810\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>

\uc608\ub97c \ub4e4\uc5b4, \ud328\uc158 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \uc758\ub958\ub97c \uc9c1\uc811 \ucc29\uc6a9\ud558\uace0, \ubdf0\ud2f0 \uc81c\ud488\uc740 \uba54\uc774\ud06c\uc5c5 \uacfc\uc815\uc5d0\uc11c \uc2dc\uc5f0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>

\uc989\uac01\uc801\uc778 \uad6c\ub9e4 \uc720\ub3c4<\/strong>: \ubc29\uc1a1 \uc911 \uc2dc\uccad\uc790\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\uc73c\uba70, \uc2dc\uccad\uc790\uac00 \ubab0\uc785\ud558\ub294 \uc21c\uac04 \uc989\uc2dc \uacb0\uc81c \uc635\uc158\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uc774\ub7ec\ud55c \uc989\uc2dc\uc131\uc740 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uc758 \ud575\uc2ec \uc694\uc18c \uc911 \ud558\ub098\ub85c, \uc18c\ube44\uc790\ub4e4\uc758 \ucda9\ub3d9 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>

\uac8c\uc784\ud654 \uc694\uc18c<\/strong>: \uc77c\ubd80 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ucfe0\ud3f0, \ud560\uc778 \ucf54\ub4dc \ub4f1\uc758 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\uc5ec \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>

\uc2dc\uccad\uc790\ub294 \uc2e4\uc2dc\uac04 \ubc29\uc1a1 \uc911 \uc77c\uc815\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uba74 \ud61c\ud0dd\uc744 \ubc1b\uc744 \uc218 \uc788\uc5b4, \uad6c\ub9e4 \uc758\uc695\uc744 \uace0\ucde8\uc2dc\ud0a4\ub294 \uac8c\uc784\ud654 \uc694\uc18c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uc8fc\uc694 \uad6d\uac00 \ud604\ud669<\/h3><\/div>

\uc911\uad6d<\/strong>: <\/span>\uc2dc\uc7a5\uc870\uc0ac\uae30\uc5c5 ‘\uc774\ub9c8\ucf00\ud130<\/a><\/span>‘\ub294 2023\ub144 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc774 \uc18c\ub9e4 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0\uc11c \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc774 19.2%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd24\uc2b5\ub2c8\ub2e4.<\/span><\/p>

\ub610\ud55c \uac19\uc740 \ud574 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub85c \ubc1c\uc0dd\ud55c \ucd1d \ub9e4\ucd9c\uc740 5626\uc5b5 2000\ub9cc \ub2ec\ub7ec(\uc57d 742\uc870\uc6d0)\ub85c, \uc774\uac83\uc774 2025\ub144\uc5d0\ub294 8439\uc5b5 3000\ub9cc \ub2ec\ub7ec(\uc57d 1113\uc870\uc6d0)\uae4c\uc9c0 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/p>

\ud55c\uad6d<\/strong>: <\/span>\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc2a4\ud0c0\ud2b8\uc5c5 ‘\uc528\ube0c\uc774\uc4f0\ub9ac’\uc5d0 \ub530\ub974\uba74, 2023\ub144 \ud55c\uad6d \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8\uac00 3\uc870\uc6d0\uc744 \ub3cc\ud30c\ud588\uc2b5\ub2c8\ub2e4. <\/span>2022\ub144 2\uc870\uc6d0 \uaddc\ubaa8\uc600\ub358 \uac83\uc744 \uace0\ub824\ud558\uba74, \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.\u00a0<\/span><\/p>

\ubbf8\uad6d<\/strong>: <\/span>\uc2dc\uc7a5\uc870\uc0ac\uae30\uc5c5 ‘\uc2a4\ud0dc\ud2f0\uc2a4\ud0c0<\/span>‘<\/a>\ub294 2023\ub144 \ubbf8\uad6d \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8\uac00 500\uc5b5 \ub2ec\ub7ec(\uc57d 65\uc870\uc6d0)\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>

2026\ub144\uae4c\uc9c0 \uc2dc\uc7a5 \ucd1d \uaddc\ubaa8\uac00 36%\ucbe4 \uc131\uc7a5\ud574 \ubd81\ubbf8 \uad6d\uac00 \ubaa8\ub4e0 \uc804\uc790\uc0c1\uac70\ub798 \ub9e4\ucd9c \uc911 5% \ub118\ub294 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uac8c \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd24\uc2b5\ub2c8\ub2e4.<\/span><\/p>

\ud2b9\ud788 \uc80a\uc740 \uce35\uc744 \uc911\uc2ec\uc73c\ub85c \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uc758 \uc778\uae30\uac00 \uae09\uc0c1\uc2b9\ud558\uace0 \uc788\uc73c\uba70, \ud328\uc158 \ubc0f \uc804\uc790\uae30\uae30 \ubd84\uc57c\uc5d0\uc11c \uac15\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uc758 \uc7a5\uc810\uacfc \uae30\ud68c<\/h3>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uac00 \uc804\ud1b5\uc801\uc778 \uc804\uc790\uc0c1\uac70\ub798\uc640 \ube44\uad50\ud574 \uac16\ub294 \uac15\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p><\/div>

\ub192\uc740 \uc18c\ube44\uc790 \ucc38\uc5ec\uc728\uacfc \uad6c\ub9e4 \uc804\ud658\uc728<\/strong>: \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \uc2e4\uc2dc\uac04 \uc18c\ud1b5\uc744 \ud1b5\ud574 \uc81c\ud488\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\ub97c \ub192\uc774\uace0, \uad81\uae08\uc99d\uc744 \uc989\uac01\uc801\uc73c\ub85c \ud574\uc18c\ud560 \uc218 \uc788\uc5b4 \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\uc728\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>

\ud2b9\ud788, \uc77c\ubc18\uc801\uc778 \uc628\ub77c\uc778 \uc1fc\ud551 \ub300\ube44 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 10%\uc5d0\uc11c 20% \uc774\uc0c1 \ub192\uc740 \uac83\uc73c\ub85c \uc870\uc0ac\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \uc18c\ube44\uc790\uc640\uc758 \uc989\uac01\uc801\uc778 \uc0c1\ud638\uc791\uc6a9 \ub355\ubd84\uc785\ub2c8\ub2e4.<\/p>

\uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31<\/strong>: \uae30\uc5c5\uc740 \ub77c\uc774\ube0c \ubc29\uc1a1\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc81c\ud488 \uac1c\uc120\uc774\ub098 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc2e0\uc18d\ud788 \uc870\uc815\ud560 \uc218 \uc788\uc73c\uba70, \uc2dc\uc7a5\uc758 \ubc18\uc751\uc744 \ube60\ub974\uac8c \ud30c\uc545\ud574 \ud2b8\ub80c\ub4dc\ub97c \uc120\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uad11\ubc94\uc704\ud55c \ub3c4\ub2ec\ub825<\/strong>: \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640\uc758 \uacb0\ud569\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc5d0\uac8c \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ud2b9\uc815 \uad6d\uac00\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uace0 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>

\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ucda9\uc131\ub3c4 \uac15\ud654<\/strong>: \uc2e4\uc2dc\uac04 \uc18c\ud1b5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uc640 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\uacc4\ub97c \ud615\uc131\ud558\uace0, \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uafb8\uc900\ud788 \ubc29\uc1a1\uc744 \uc9c4\ud589\ud574 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uace0, \uc2e0\ub8b0\ub97c \uc313\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>

\uce74\ud39824 ‘\uc720\ud29c\ube0c \uc1fc\ud551 \uc804\uc6a9 \uc2a4\ud1a0\uc5b4’<\/strong><\/h3>

\uce74\ud39824\ub294 \uc720\ud29c\ube0c\uc640 \ud611\ub825\ud574 \uc138\uacc4 \ucd5c\ucd08\ub85c \uc720\ud29c\ube0c \uc1fc\ud551 \uc804\uc6a9 \uc2a4\ud1a0\uc5b4 \uac1c\uc124 \uae30\ub2a5<\/strong>\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/a><\/span> \uc774 \uae30\ub2a5\uc740 \ubcf5\uc7a1\ud55c \uac1c\ubc1c\uc774\ub098 \ub514\uc790\uc778 \uc791\uc5c5 \uc5c6\uc774 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \uc720\ud29c\ube0c \uc1fc\ud551\uc5d0 \ucd5c\uc801\ud654\ud55c \uc804\uc6a9 \uc2a4\ud1a0\uc5b4\ub97c \uac1c\uc124\u00b7\uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/p><\/div>

\"\uc720\ud29c\ube0c<\/p>

\uc774\ub97c \ud1b5\ud574 \ud06c\ub9ac\uc5d0\uc774\ud130<\/strong>\uc640\u00a0\ube0c\ub79c\ub4dc \ud310\ub9e4\uc790<\/strong>\ub294 D2C \uc1fc\ud551\ubab0\uc744 \uac1c\uc124\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc720\ud29c\ube0c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20 \ub4f1\uc5d0\uc11c\uc5d0\uc11c \uc9c1\uc811 \uc0c1\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>

\uc77c\ub840\ub85c, \uad6c\ub3c5\uc790 \uc218\uac00 171\ub9cc\uba85\uc5d0 \ub2ec\ud558\ub294 ‘\ub178\ube60\uafb8\ud0c1\uc7ac\ud6c8’ \ucc44\ub110\uc758 \uacbd\uc6b0, \uace0\uccb4 \uce58\uc57d \ube0c\ub79c\ub4dc ‘\ubbfc\ud2f0\ub4dc’ \uc0c1\ud488\uc744 \ucf58\ud150\uce20\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc5ec \uc18c\uac1c\ud558\uba74\uc11c \ucf58\ud150\uce20 \uc870\ud68c\uc218 72\ub9cc\ud68c, \ub313\uae00 \uc218 1\ucc9c255\ud68c, \uad6c\ub9e4\uc804\ud658\uc728 12.86%<\/strong>\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>

\uc77c\ubc18\uc801\uc73c\ub85c \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \uad6c\ub9e4\uc804\ud658\uc728\uc744 2% \ub0b4\uc678\ub85c \ucd94\uc0b0\ud558\ub294 \uac83\uc744 \uace0\ub824\ud558\uba74, 6\ubc30 \uc774\uc0c1 \uc88b\uc740 \uc131\uacfc<\/strong>\ub97c \uac70\ub454 \uc148\uc785\ub2c8\ub2e4.<\/p>

\uc720\ud29c\ube0c \uc1fc\ud551 \uc804\uc6a9 \uc2a4\ud1a0\uc5b4 \uc11c\ube44\uc2a4\uc758 \uc8fc\uc694 \uc7a5\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>

\ub2e4\uc591\ud55c \uacb0\uc81c \uc218\ub2e8\uacfc \uac04\ud3b8\ud55c \uc8fc\ubb38 \uacfc\uc815<\/strong>: \uce74\ud39824\ub294\u00a0\uce74\ud39824 \ud398\uc774\uba3c\uce20<\/strong> \uae30\ubc18\uc73c\ub85c \uce74\ub4dc\uacb0\uc81c, \uacc4\uc88c\uc774\uccb4, \uac00\uc0c1\uacc4\uc88c, \uac04\ud3b8\uacb0\uc81c \ub4f1 \ub2e4\uc591\ud55c \uacb0\uc81c \uc218\ub2e8\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>

\uc2dc\uccad\uc790\ub294 \ubcc4\ub3c4\uc758 \ud68c\uc6d0 \uac00\uc785 \uc5c6\uc774 \ud544\uc218 \uc815\ubcf4\ub9cc \uc785\ub825\ud558\uba74 \uac04\ud3b8\ud558\uac8c \uc0c1\ud488\uc744 \uc8fc\ubb38<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac04\ud3b8\ud55c \uacb0\uc81c \ubc0f \uc8fc\ubb38 \uacfc\uc815\uc740 \ud06c\ub9ac\uc5d0\uc774\ud130\ub098 \ube0c\ub79c\ub4dc\uc758\u00a0\uad6c\ub9e4 \uc804\ud658\uc728<\/strong>\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uace0\uae09 \ubd84\uc11d \ub3c4\uad6c \uc81c\uacf5<\/strong>: \uc720\ud29c\ube0c \uc1fc\ud551 \uc804\uc6a9 \uc2a4\ud1a0\uc5b4\ub294 \uc720\ud29c\ube0c \uc1fc\ud551\uc5d0 \ucd5c\uc801\ud654\ud55c\u00a0\ubd84\uc11d(Analytics) \uae30\ub2a5<\/strong>\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\ub098 \uc0ac\uc5c5\uc790\ub294 \u25b2\uae30\uac04 \u25b2\ucc44\ub110 \u25b2\ucf58\ud150\uce20 \u25b2\uc0c1\ud488\ubcc4 \uc0c1\uc138 \ub370\uc774\ud130\ub97c \ub2e4\uac01\ub3c4\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\ub2e4.<\/p>

\uc608\ub97c \ub4e4\uc5b4 \u2018\ucf58\ud150\uce20\ubcc4\u2019 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\ub294 \uacbd\uc6b0, \ud2b9\uc815 \ucf58\ud150\uce20\uc5d0\uc11c \uc720\uc785\ub41c \uace0\uac1d \uc218\uc640 \uc2e4\uc81c \uad6c\ub9e4 \uc218, \uad6c\ub9e4 \uc804\ud658\uc728\uacfc \ucf58\ud150\uce20\ubcc4 \ub9e4\ucd9c\uc561 \ub4f1 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \ud45c\ub098 \uadf8\ub798\ud504\ub85c \ud655\uc778\ud558\uba70 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud310\ub9e4 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774 \uae30\ub2a5\uc740 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \ub370 \uc720\uc6a9\ud558\uba70, \ud310\ub9e4\uc790\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \ub3c4\uad6c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4\u200b.<\/p>

\ud655\uc7a5 \uac00\ub2a5\ud55c \uc0dd\ud0dc\uacc4<\/strong>: \uce74\ud39824\uc5d0 \ub530\ub974\uba74, \ucf58\ud150\uce20\uc640 \ucee4\uba38\uc2a4\uc758 \uc735\ud569\uc744 \ud5a5\ud6c4 \uc774\ucee4\uba38\uc2a4 \uc0b0\uc5c5\uc758 \ud310\ub3c4\ub97c \ubc14\uafc0 \ud601\uc2e0\uc801\uc778 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc720\ud29c\ube0c\uc640 \ud611\ub825\ud558\uc5ec \ub354 \ub9ce\uc740 \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \ube0c\ub79c\ub4dc<\/strong>\uac00 \uc720\ud29c\ube0c \uc1fc\ud551\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ud65c\uc6a9 \ubd84\uc57c<\/h3>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0\uc11c \ud65c\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \ud328\uc158, \ubdf0\ud2f0, \uc2dd\ud488 \ub4f1 \ub9ce\uc740 \ubd84\uc57c\uc5d0\uc11c \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/div>

\ud328\uc158<\/strong>: \uc758\ub958\uc640 \uc561\uc138\uc11c\ub9ac \uce74\ud14c\uace0\ub9ac\ub294 \ub77c\uc774\ube0c \ubc29\uc1a1\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc2e4\uc81c \ucc29\uc6a9\ud558\ub294 \ubaa8\uc2b5\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcfc \uc218 \uc788\uc5b4 \uc720\ub9ac\ud569\ub2c8\ub2e4.<\/p>

\ud2b9\ud788 \uc0ac\uc774\uc988\ub098 \ud54f\uc5d0 \ub300\ud55c \uace0\ubbfc\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/p>

\ubdf0\ud2f0<\/strong>: \uba54\uc774\ud06c\uc5c5 \uc81c\ud488\uacfc \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc740 \uc2e4\uc81c \uc0ac\uc6a9 \uacfc\uc815\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc5b4 \uc2e0\ub8b0\uc131\uc744 \ub192\uc774\uba70, \uc18c\ube44\uc790\uac00 \uc27d\uac8c \ub530\ub77c \ud560 \uc218 \uc788\ub294 \ud301\uc744 \uc81c\uacf5\ud574 \uad6c\ub9e4 \uc758\uc695\uc744 \uc790\uadf9\ud569\ub2c8\ub2e4.<\/p>

\uc2dd\ud488<\/strong>: \uc2dd\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \uc694\ub9ac \ub77c\uc774\ube0c \ubc29\uc1a1\uc774 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc744 \ud65c\uc6a9\ud55c \ub2e4\uc591\ud55c \ub808\uc2dc\ud53c\ub97c \uacf5\uc720\ud558\uba70, \uc18c\ube44\uc790\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc74c\uc2dd\uc744 \uc900\ube44\ud558\ub294 \uacfc\uc815\uc744 \ubcf4\uba70 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>

\ud5a5\ud6c4 \uc804\ub9dd<\/strong><\/h3><\/div>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \ud5a5\ud6c4 \uba87 \ub144\uac04 \ub354\uc6b1 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc8fc\uc694 \uc694\uc778\uc73c\ub85c\ub294 \ub2e4\uc74c\uc744 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/span><\/p><\/div>

\uae30\uc220 \ubc1c\uc804<\/strong>: 5G\uc640 \uac19\uc740 \uace0\uc18d \uc778\ud130\ub137 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \ub354 \ub192\uc740 \ud654\uc9c8\uc758 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0, \uc2e4\uc2dc\uac04 \uc0c1\ud638\uc791\uc6a9\uc758 \uc9c0\uc5f0\uc744 \uc904\uc5ec \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/p>

\ub354\ubd88\uc5b4, VR\/AR \uae30\uc220\uc774 \ub3c4\uc785\ub418\uc5b4 \uc18c\ube44\uc790\uac00 \uac00\uc0c1\uc73c\ub85c \uc81c\ud488\uc744 \uccb4\ud5d8\ud574\ubcfc \uc218 \uc788\ub294 \ud658\uacbd\ub3c4 \ub9cc\ub4e4\uc5b4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>

\uc778\uacf5\uc9c0\ub2a5(AI)\uacfc \ube45\ub370\uc774\ud130<\/strong>: AI \uae30\ubc18\uc758 \ub9de\ucda4\ud615 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc740 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \ud328\ud134\uc744 \ubd84\uc11d\ud574 \uac1c\uc778\ud654\ub41c \uc0c1\ud488\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\ucc9c\ud560 \uc218 \uc788\uc73c\uba70, \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uc2dc\uc7a5 \ubd84\uc11d\uacfc \ud2b8\ub80c\ub4dc \uc608\uce21\uc740 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub354\uc6b1 \ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>

\uc0c8\ub85c\uc6b4 \ud50c\ub7ab\ud3fc\uc758 \ub4f1\uc7a5<\/strong>: \ub2e4\uc591\ud55c \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc774 \uacc4\uc18d\ud574\uc11c \ub4f1\uc7a5\ud558\uba70, \uac01\uae30 \ub2e4\ub978 \ud0c0\uac9f\uce35\uc744 \uacf5\ub7b5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \uc5f0\ub839\uce35\uc774\ub098 \uc9c0\uc5ed\uc744 \uaca8\ub0e5\ud55c \ud50c\ub7ab\ud3fc\uc774 \uc0dd\uaca8\ub0a0 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/p>

\ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uc558\uc73c\uba70, \uae30\uc874\uc758 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ud601\uc2e0\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/div>

\uc2e4\uc2dc\uac04 \uc18c\ud1b5\uacfc \uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31, \ub192\uc740 \uad6c\ub9e4 \uc804\ud658\uc728 \ub4f1 \ub2e4\uc591\ud55c \uc7a5\uc810\uc744 \ubc14\ud0d5\uc73c\ub85c \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\uc758 \uac00\ub2a5\uc131 \ub610\ud55c \ubb34\uad81\ubb34\uc9c4\ud569\ub2c8\ub2e4.<\/span><\/p>

\uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ube60\ub974\uac8c \ud30c\uc545\ud558\uace0, \uc0c8 \uae30\ud68c\ub97c \uadf9\ub300\ud654\ud574\uc57c \ud560 \uc2dc\uae30\uc785\ub2c8\ub2e4<\/span><\/p><\/div>","protected":false},"excerpt":{"rendered":"

‘\ub77c\uc774\ube0c \ucee4\uba38\uc2a4’\ub294 ‘\ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d’\uacfc ‘\ucee4\uba38\uc2a4’\uc758 \uacb0\ud569\uc5b4\ub85c, \ud55c\uad6d\uc5d0\uc11c\ub294 ‘\ub77c\ubc29(\ub77c\uc774\ube0c \ubc29\uc1a1)’\uc774\ub77c\uace0 \uc904\uc5ec\ubd80\ub974\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc804\uc790\uc0c1\uac70\ub798 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":8529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318,5,9,12,61,220,10],"tags":[123,206,48],"class_list":["post-8549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dictionary","category-success-story","category-e-commerce","category-insights","category-all","category-220","category-trend","tag-123","tag-206","tag-cafe24"],"yoast_head":"\n\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 (Live Commerce, \ub77c\ubc29) - \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub300\uc0ac\uc804 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"'\ub77c\uc774\ube0c \ucee4\uba38\uc2a4'\ub294 '\ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d'\uacfc '\ucee4\uba38\uc2a4'\uc758 \uacb0\ud569\uc5b4\ub85c, \ud55c\uad6d\uc5d0\uc11c\ub294 '\ub77c\ubc29(\ub77c\uc774\ube0c \ubc29\uc1a1)'\uc774\ub77c\uace0 \uc904\uc5ec\ubd80\ub974\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc989 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\ub294 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc804\uc790\uc0c1\uac70\ub798 \ubc29\uc2dd\uc785\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-live\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub77c\uc774\ube0c \ucee4\uba38\uc2a4 (Live Commerce, \ub77c\ubc29) - \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub300\uc0ac\uc804 | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"'\ub77c\uc774\ube0c \ucee4\uba38\uc2a4'\ub294 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