{"id":8463,"date":"2024-04-30T08:30:56","date_gmt":"2024-04-29T23:30:56","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8463"},"modified":"2025-04-29T10:55:39","modified_gmt":"2025-04-29T01:55:39","slug":"cafe24-enterprise-doctoru-d2c","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-enterprise-doctoru-d2c\/","title":{"rendered":"\uce74\ud39824, \uc624\ub9ac\uc628 \u2018\ub2e5\ud130\uc720\u2019 \uacf5\uc2dd D2C \uc1fc\ud551\ubab0 \uad6c\ucd95 \uc9c0\uc6d0"},"content":{"rendered":"<h3><strong>\ub860\uce6d 16\uc8fc\ub144 \ub2e5\ud130\uc720, \uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988\ub85c \uc774\ucee4\uba38\uc2a4 \uae30\ub2a5 \ud655\ub300<\/strong><\/h3><h3><strong>\uc2dd\ud488 \uc815\uae30\ubc30\uc1a1\uacfc \ub9de\ucda4 \ud560\uc778, \ud68c\uc6d0 \ub4f1\uae09\ubcc4 \ud3ec\uc778\ud2b8 \ub4f1 \uc11c\ube44\uc2a4 \ub2e4\uc591\ud654<\/strong><\/h3><h3><strong>\uace0\uac1d\uc758 \uc1fc\ud551 \ub9cc\uc871\ub3c4, \ube0c\ub79c\ub4dc \uce5c\ubc00\ub3c4 \ub3d9\ubc18 \uc0c1\uc2b9 \uae30\ub300<\/strong><\/h3><p>\uc624\ub9ac\uc628 \ub300\ud45c \ube0c\ub79c\ub4dc \u2018\ub2e5\ud130\uc720\u2019\uac00 \uce74\ud39824\ub97c \ud1b5\ud574 \uacf5\uc2dd \uc1fc\ud551\ubab0\uc744 \uc0c8\ub86d\uac8c \uc5f4\uc5c8\ub2e4.<\/p><p>\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ub2e5\ud130\uc720 \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub4e0 \uc81c\ud488\uc744 \ud55c \uc790\ub9ac\uc5d0\uc11c \ub9cc\ub098 \ubcfc \uc218 \uc788\ub294 <a href=\"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-d2c\/\">D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)<\/a> \uc1fc\ud551\ubab0\uc778 \u2018\ub2e5\ud130\uc720\ubab0\u2019 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud588\ub2e4\uace0 30\uc77c \ubc1d\ud614\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8464 alignnone\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2024\/05\/\uc774\ubbf8\uc9c0-\uce74\ud39824-\uc624\ub9ac\uc628-\ub2e5\ud130\uc720-\uacf5\uc2dd-D2C-\uc1fc\ud551\ubab0-\uad6c\ucd95-\uc9c0\uc6d0-1.webp\" alt=\"\uc624\ub9ac\uc628 \ub2e5\ud130\uc720 D2C\" width=\"1000\" height=\"677\" \/><\/p><p>\uc62c\ud574 \ub860\uce6d 16\uc8fc\ub144\uc744 \ub9de\uc740 \ub2e5\ud130\uc720\ub294 \u2018\ub9db\uc788\ub294 \uac74\uac15\u2019\uc744 \ucf58\uc149\ud2b8\ub85c \ubbf8\ub124\ub784, \ub2e8\ubc31\uc9c8 \ub4f1 \uc601\uc591\uc18c\ub97c \uac15\ud654\ud55c \uc2dd\ud488\uc744 \uc9c0\uc18d \ucd9c\uc2dc\ud574\uc654\ub2e4.<\/p><p>\uc81c\uc8fc \uc6a9\uc554\ud574\uc218\ub97c \uc6d0\uc218\ub85c \uc0ac\uc6a9\ud574 \ub9cc\ub4e0 \uc81c\uc8fc\uc6a9\uc554\uc218\uc640 \uc6b4\ub3d9 \uc804\ud6c4 \ub2e8\ubc31\uc9c8 \ubcf4\ucda9\uc744 \ub3d5\ub294 \ub2e8\ubc31\uc9c8\ubc14, \ub4dc\ub9c1\ud06c \ub4f1\uc774 \ub300\ud45c\uc801\uc774\ub2e4.<\/p><p>\uc624\ub9ac\uc628\uc740 \uacf5\uc2dd \uc1fc\ud551\ubab0\uc744 \ud1b5\ud574 \ub2e5\ud130\uc720 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5 \uc18d\ub3c4\ub97c \ub354\uc6b1 \ub192\uc778\ub2e4\ub294 \uacc4\ud68d\uc774\ub2e4.<\/p><p>\uc774\ub97c \uc704\ud574 \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc5c5 \uc131\uc7a5\uc744 \ub9de\ucda4 \uc9c0\uc6d0\ud558\ub294 \u2018\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988\u2019 \uc11c\ube44\uc2a4 \uae30\ubc18\uc73c\ub85c \ub2e4\uc591\ud55c \uace0\uac1d \uce5c\ud654\uc801 \uae30\ub2a5\uc744 \uc1fc\ud551\ubab0\uc5d0 \uc801\uc6a9\ud588\ub2e4.<\/p><p>\uc6b0\uc120 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uc8fc\uae30\uc5d0 \ub9de\ucdb0 \uc2dd\ud488\uc744 \ubc30\uc1a1 \ubc1b\uc744 \uc218 \uc788\ub294 \uc815\uae30\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc600\ub2e4. \ubc30\uc1a1 \uc8fc\uae30\ub294 1\uc8fc\uc77c\ubd80\ud130 \ucd5c\ub300 3\uac1c\uc6d4\uae4c\uc9c0 \uc120\ud0dd \uac00\ub2a5\ud558\uba70, \uc815\uae30\ubc30\uc1a1 \ud69f\uc218 \uc99d\uac00\uc5d0 \ub530\ub77c \uc2dd\ud488 \uac00\uaca9\uc758 \ucd5c\ub300 30%\ub97c \ud560\uc778\ud55c\ub2e4.<\/p><p>\uc774\uc5d0 \ub530\ub77c \uace0\uac1d\uc740 \ub9e4\ubc88 \uc8fc\ubb38\ud558\ub294 \ubc88\uac70\ub85c\uc6c0 \uc5c6\uc774 \uc801\uc2dc\uc5d0 \ud560\uc778 \uac00\uaca9\uc73c\ub85c \ub2e5\ud130\uc720 \uc2dd\ud488\uc744 \ubc30\uc1a1 \ubc1b\uc744 \uc218 \uc788\ub2e4.<\/p><p>\uace0\uac1d\uc758 \uad6c\ub9e4 \ub3d9\uae30\ub97c \ud655\ub300\ud560 \uba64\ubc84\uc2ed\ub3c4 \uccb4\uacc4\uc801\uc73c\ub85c \uac16\ucdc4\ub2e4.<\/p><p>\uac00\uc785 \uace0\uac1d\uc5d0\uac8c \ub4f1\uae09\uc5d0 \ub530\ub77c \uad6c\ub9e4\uc561\uc758 \ucd5c\ub300 4% \ud3ec\uc778\ud2b8\uc640 \ud560\uc778\ucfe0\ud3f0\uc744 \uc81c\uacf5\ud558\uc5ec \uc1fc\ud551\ubab0 \ubc29\ubb38\ubd80\ud130 \uc7ac\uad6c\ub9e4\uc728\uae4c\uc9c0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub192\uc77c \uc218 \uc788\ub2e4.<\/p><p>\uc544\uc6b8\ub7ec \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \ud398\uc774\uc9c0\ub97c \ub9c8\ub828\ud574 \uc2e0\uc81c\ud488 \ucd9c\uc2dc \uc18c\uc2dd\uacfc \uad6c\uccb4\uc801\uc778 \uc131\ubd84 \uc548\ub0b4 \ub4f1 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \ud55c \ub208\uc5d0 \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\ub2e4.<\/p><p>\ube0c\ub79c\ub4dc\uc758 \uc5f0\uad6c\uac1c\ubc1c \ub178\ud558\uc6b0\ub97c \uace0\uac1d\uc5d0\uac8c \uc804\ud558\uba70 \uc18c\ud1b5 \ud3ed\uc744 \ubcf4\ub2e4 \ub113\ud788\uae30 \uc704\ud568\uc774\ub2e4.<\/p><p>\uc774\ub85c\uc368 \ub2e5\ud130\uc720\ub294 \ub9e4\ucd9c \uc99d\ub300\uc640 \ud568\uaed8 \uace0\uac1d\uc758 \uc1fc\ud551 \ub9cc\uc871\ub3c4 \ubc0f \ube0c\ub79c\ub4dc \uce5c\ubc00\ub3c4\ub97c \ud55c\uce35 \ub192\uc77c \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p><p>\uce74\ud39824\ub294 \uc55e\uc73c\ub85c\ub3c4 \ub2e5\ud130\uc720\uac00 \uace0\uac1d\uc5d0\uac8c \ucc28\ubcc4\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc744 \uc774\uc5b4\uac08 \uc218 \uc788\ub3c4\ub85d \uace0\ub3c4\ud654\ub41c \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uc9c0\uc6d0\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p><p>\uc624\ub9ac\uc628 \uce21\uc740 \u201c\uac00\uce58 \uc18c\ube44\ub97c \uc9c0\ud5a5\ud558\ub294 \uace0\uac1d\ub4e4\uc774 \ub2e5\ud130\uc720\uc758 \uc81c\ud488\ub4e4\uc744 \ubcf4\ub2e4 \ud3b8\ub9ac\ud558\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uacf5\uc2dd D2C \uc1fc\ud551\ubab0\uc744 \uc0c8\ub86d\uac8c \uc5f4\uc5c8\ub2e4\u201d\ub77c\uba70 \u201c\ucc28\ubcc4\ud654\ub41c \uc81c\ud488\ub4e4\uacfc \ud568\uaed8 \uad6c\ub9e4 \ud3b8\uc758\uc131, \uba64\ubc84\uc2ed \ud61c\ud0dd\uc744 \uc81c\uacf5\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uc81c\uace0\ud574 \ub098\uac08 \uac83\u201d\uc774\ub77c\uace0 \uc124\uba85\ud588\ub2e4.<\/p><p>\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc11c\ube44\uc2a4\ub294 \uae30\uc5c5 \uc1fc\ud551\ubab0 \uad6c\ucd95\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uacfc \uc2dc\uac04\uc744 \ud68d\uae30\uc801\uc73c\ub85c \uc904\uc774\uba74\uc11c\ub3c4 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc720\uc5f0\ud558\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4\u201d\ub77c\uba70 \u201c\uac80\uc99d\ub41c \uae30\uc220\ub825\uc73c\ub85c \uae30\uc5c5\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ucd5c\uc801\uc758 \ud658\uacbd\uc744 \uc81c\uacf5\ud560 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4. &lt;\ub05d&gt;<\/p>","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ub2e5\ud130\uc720 \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub4e0 \uc81c\ud488\uc744 \ud55c \uc790\ub9ac\uc5d0\uc11c \ub9cc\ub098 \ubcfc \uc218 \uc788\ub294 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc778 \u2018\ub2e5\ud130\uc720\ubab0\u2019 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud588\ub2e4\uace0 30\uc77c \ubc1d\ud614\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":8464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,16,5,9,61],"tags":[341,340,48,339],"class_list":["post-8463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-resources","category-press-releases","category-success-story","category-e-commerce","category-all","tag-341","tag-340","tag-cafe24","tag-339"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uce74\ud39824, \uc624\ub9ac\uc628 \u2018\ub2e5\ud130\uc720\u2019 \uacf5\uc2dd D2C \uc1fc\ud551\ubab0 \uad6c\ucd95 \uc9c0\uc6d0<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud3982\u2019\ub294 \ub2e5\ud130\uc720 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\/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T01:55:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2024\/05\/\uc774\ubbf8\uc9c0-\uce74\ud39824-\uc624\ub9ac\uc628-\ub2e5\ud130\uc720-\uacf5\uc2dd-D2C-\uc1fc\ud551\ubab0-\uad6c\ucd95-\uc9c0\uc6d0-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"677\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\ubd84\" \/>\n<script type=\"application\/ld+json\" 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