{"id":8379,"date":"2024-01-22T08:30:38","date_gmt":"2024-01-21T23:30:38","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8379"},"modified":"2025-04-29T10:56:04","modified_gmt":"2025-04-29T01:56:04","slug":"cafe24-lg-hh-ohui","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-lg-hh-ohui\/","title":{"rendered":"\uce74\ud39824, LG\uc0dd\ud65c\uac74\uac15 \u2018\uc624\ud718\u2019, \u2018\uc228\u2019, \u2018\uae00\ub9b0\ud2b8\u2019 \ub4f1 \uacf5\uc2dd D2C \uc1fc\ud551\ubab0 \uad6c\ucd95"},"content":{"rendered":"<h3><strong>\uce74\ud39824 \uae30\ubc18 LG\uc0dd\ud65c\uac74\uac15 \ube0c\ub79c\ub4dc \uacf5\uc2dd \uc1fc\ud551\ubab0 \ucd1d 12\uac1c, \uc9c0\ub09c\ud574\uc5d0\ub9cc 6\uac1c \ucd94\uac00<\/strong><\/h3><h3><strong>\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud65c\uc6a9, \uace0\uac1d \uce5c\ud654\uc801 \uae30\ub2a5 \ub2e4\uc591\ud654<\/strong><\/h3><h3><strong>\ud68c\uc6d0 \ub9de\ucda4 \ud61c\ud0dd \ubc0f LG\uc0dd\ud65c\uac74\uac15 \uba64\ubc84\uc2ed \uc5f0\ub3d9, \ucda9\uc131 \uace0\uac1d \uc99d\ub300\uc5d0 \uc720\ub9ac<\/strong><\/h3><p>\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ucd5c\uadfc LG\uc0dd\ud65c\uac74\uac15\uc758 \u2018\uc624\ud718\u2019, \u2018\uc228\u2019, \u2018\uae00\ub9b0\ud2b8\u2019 \ub4f1\uc758 <a href=\"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-d2c\/\">D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)<\/a> \uacf5\uc2dd \uc1fc\ud551\ubab0 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud588\ub2e4\uace0 22\uc77c \ubc1d\ud614\ub2e4.<\/p><p>\uc774\ub85c\uc368 \uce74\ud39824\uac00 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud55c LG\uc0dd\ud65c\uac74\uac15\uc758 \uacf5\uc2dd \uc1fc\ud551\ubab0\uc740 \ucd1d 12\uac1c\uac00 \ub410\ub2e4. \uc791\ub144\uc5d0\ub9cc \u2018\ud504\ub808\uc2dc\uc548\u2019\uacfc \u2018\uc784\ud504\ub9b0\ud22c\u2019 \ub4f1 6\uac1c \ube0c\ub79c\ub4dc\uc758 \uacf5\uc2dd \uc1fc\ud551\ubab0 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud558\uba74\uc11c \uc804\uc790\uc0c1\uac70\ub798 \ud611\ub825\uc744 \uc774\uc5b4\uc624\uace0 \uc788\ub2e4.<\/p><figure id=\"attachment_8381\" aria-describedby=\"caption-attachment-8381\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8381 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2024\/02\/\uc774\ubbf8\uc9c0_\uc624\ud718-\uacf5\uc2dd-\uc1fc\ud551\ubab0.webp\" alt=\"LG\uc0dd\ud65c\uac74\uac15 \uc624\ud718 \ud648\ud398\uc774\uc9c0\" width=\"1000\" height=\"533\" \/><figcaption id=\"caption-attachment-8381\" class=\"wp-caption-text\">LG\uc0dd\ud65c\uac74\uac15 \uc624\ud718 D2C \uc1fc\ud551\ubab0\uc758 \ubaa8\uc2b5<\/figcaption><\/figure><p>\uc774\ubc88\uc5d0 \ubb38\uc744 \uc5f0 \uc624\ud718, \uc228, \uae00\ub9b0\ud2b8\uc758 \uc1fc\ud551\ubab0\ub4e4\uc740 \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \ub9de\ucda4 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc5c5 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 &#8216;\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988&#8217; \uc11c\ube44\uc2a4 \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uce5c\ud654\uc801 \uae30\ub2a5\uc744 \ub2e4\uc591\ud558\uac8c \uad6c\ud604\ud588\ub2e4.<\/p><p>\uc6b0\uc120, LG\uc0dd\ud65c\uac74\uac15 \uace0\uac1d \uba64\ubc84\uc2ed\uc778 \u2018\uc5d8\ucf00\uc5b4\uba64\ubc84\uc2a4(L-care Members)\u2019\uc640\uc758 \uc2e4\uc2dc\uac04 \uc5f0\ub3d9\uc744 \uac01\uac01 \uc644\ub8cc\ud588\ub2e4.<\/p><p>\uc5d8\ucf00\uc5b4\uba64\ubc84\uc2a4\ub294 \ud55c \ubc88\uc758 \uac00\uc785\ub9cc\uc73c\ub85c \uc628\u2219\uc624\ud504\ub77c\uc778 \uc5b4\ub514\uc11c\ub4e0 LG\uc0dd\ud65c\uac74\uac15 \ube0c\ub79c\ub4dc \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uba74\uc11c \ud61c\ud0dd\uacfc \ud3ec\uc778\ud2b8\ub97c \ubc1b\ub294 \uc11c\ube44\uc2a4\ub2e4.<\/p><p>\uc774\ubc88\uc5d0 \uad6c\ucd95\ud55c \uc1fc\ud551\ubab0\uc5d0 \ubc29\ubb38\ud558\ub294 \uace0\uac1d\ub3c4 \uc989\uc2dc \ud3ec\uc778\ud2b8\uc758 \uc801\ub9bd\uacfc \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \ud574 \uad6c\ub9e4 \ud3b8\uc758\uc131\uc744 \ub192\uc600\ub2e4.<\/p><p>\uad6c\ub9e4 \uae08\uc561\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uc885\ub958\uc758 \ud68c\uc6d0 \ub4f1\uae09\uc744 \uc9c0\uc815\ud558\uace0 \ub9de\ucda4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\ub3c4 \uc801\uc6a9\ud588\ub2e4.<\/p><p>\ud68c\uc6d0 \ub4f1\uae09\uc5d0 \ub9de\ucdb0\uc11c \uc0c1\ud488 \uad6c\ub9e4\uc561\uc758 3~7%\uc758 \ud3ec\uc778\ud2b8\ub97c \ubd80\uc5ec\ud558\uace0 \uc815\uae30\uc801 \ud560\uc778 \ucfe0\ud3f0\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p><p>\uace0\uac1d\uc740 \uc2e0\uaddc \uac00\uc785 \uc2dc\uc640 \uae30\ub150\uc77c\uc5d0\ub3c4 \ud560\uc778 \ud61c\ud0dd\ub3c4 \ubc1b\uc744 \uc218 \uc788\ub2e4.<\/p><p>\uc544\uc6b8\ub7ec \uce74\uce74\uc624\ud1a1\uc744 \uc5f0\ub3d9\ud558\uc5ec \uc8fc\ubb38 \ubc0f \ubc30\uc1a1 \ud604\ud669\uc744 \uace0\uac1d\uc5d0\uac8c \uc54c\ub9bc\ud1a1 \uba54\uc2dc\uc9c0\ub85c \uc548\ub0b4\ud558\ub294 \ub4f1 \uc138\ubc00\ud55c \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM) \uccb4\uacc4\ub97c \uac16\ucdc4\ub2e4.<\/p><p>\uc774\ub97c \ud1b5\ud574 \uc7ac\uad6c\ub9e4\uc728\uc774 \ub192\uc740 \ucda9\uc131\uace0\uac1d\uc744 \ubcf4\ub2e4 \ube60\ub974\uac8c \ub298\ub9b4 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4.<\/p><p>\uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uc81c\ud488\uc744 \uc9c1\uad00\uc801\uc73c\ub85c \ucc3e\uc544\ubcfc \uc218 \uc788\ub3c4\ub85d \uc0ac\uc6a9\uc790 \ud658\uacbd(UX)\ub3c4 \ucd5c\uc801\ud654\ud588\ub2e4. \ub7ed\uc154\ub9ac \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc624\ud718\uc758 \uacbd\uc6b0 \ub2e8\ud488\ubcf4\ub2e4 \uc138\ud2b8 \uc81c\ud488\uc758 \uace0\uac1d \uc120\ud638\ub3c4\uac00 \ub192\uc74c\uc744 \uac10\uc548\ud574 \u2018\uc2a4\ud398\uc15c \uc138\ud2b8\u2019 \uce74\ud14c\uace0\ub9ac\ub97c \uba54\uc778 \uba54\ub274\ub85c \ubc30\uce58\ud558\ub294 \ud55c\ud3b8, \uc774\ubca4\ud2b8 \ubc30\ub108\ub3c4 \uc1fc\ud551\ubab0 \uacf3\uacf3\uc5d0 \ubc30\uce58\ud588\ub2e4.<\/p><p>\uc774\uc5d0 \ub530\ub77c \uace0\uac1d\uc740 \ud544\uc694\ud55c \uc81c\ud488\uc744 \ub354\uc6b1 \uc27d\uac8c \uad6c\ub9e4\ud558\uba74\uc11c \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4.<\/p><p>\uc774\uc640 \ud568\uaed8 \u2018\ub514\uc5d0\uc774\uc9d5(De-Aging) \ud53c\ubd80\uacfc\ud559\u2019\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \uc9c0\ud5a5\uc810 \uac15\uc870\ub97c \uc704\ud574 \ubcc4\ub3c4\uc758 \uc2a4\ud1a0\ub9ac \ud398\uc774\uc9c0\ub97c \uc5f4\uace0 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc120\ubcf4\uc600\ub2e4.<\/p><p>\ucd95\uc801\ub41c \ube0c\ub79c\ub4dc \uad11\uace0\uc640 \uc18c\uc2dd\uc744 \ud55c\ub208\uc5d0 \ud655\uc778 \ud560 \uc218 \uc788\ub294 \u2018\uac24\ub7ec\ub9ac\u2019, \u2018\ub274\uc2a4\u2019 \ub4f1\uc758 \uce74\ud14c\uace0\ub9ac\uc640 \uac01\uc885 \uc774\ubca4\ud2b8\ub85c \uace0\uac1d\uacfc\uc758 \uc18c\ud1b5 \ud3ed\uc744 \ud655\ub300\ud55c\ub2e4\ub294 \uacc4\ud68d\uc774\ub2e4.<\/p><p>LG\uc0dd\ud65c\uac74\uac15\uc740 \uacf5\uc2dd D2C \uc1fc\ud551\ubab0\uc744 \ud1b5\ud574 \ub9e4\ucd9c \uc0c1\uc2b9\uc740 \ubb3c\ub860, \uace0\uac1d\ub4e4\uc758 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub354\uc6b1 \uacac\uace0\ud788 \ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4.<\/p><p>\uce74\ud39824\ub294 LG\uc0dd\ud65c\uac74\uac15\uc758 \ube0c\ub79c\ub4dc \uc6b4\uc601 \uc804\ub7b5\uc5d0 \ud544\uc694\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc220 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d \uc9c0\uc6d0\ud560 \uc608\uc815\uc774\ub2e4.<\/p><p>\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc11c\ube44\uc2a4\ub294 \uae30\uc5c5\uc758 \uc1fc\ud551\ubab0 \uad6c\ucd95\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uacfc \uc2dc\uac04\uc740 \ud68d\uae30\uc801\uc73c\ub85c \uc904\uc774\uba74\uc11c\ub3c4 \uc6d0\ud558\ub294 \uae30\ub2a5\uc744 \uc720\uc5f0\ud558\uac8c \uad6c\ud604\ud560 \uc218 \uc788\ub2e4\u201d\ub77c\uba70 \u201cD2C \uc1fc\ud551\ubab0\ub85c \uc804\uc790\uc0c1\uac70\ub798 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc744 \uacc4\uc18d\ud574\uc11c \uc801\uadf9 \uc9c0\uc6d0\ud560 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4. &lt;\ub05d&gt;<\/p>","protected":false},"excerpt":{"rendered":"<p>\uce74\ud39824 \uae30\ubc18 LG\uc0dd\ud65c\uac74\uac15 \ube0c\ub79c\ub4dc \uacf5\uc2dd \uc1fc\ud551\ubab0 \ucd1d 12\uac1c, \uc9c0\ub09c\ud574\uc5d0\ub9cc 6\uac1c \ucd94\uac00\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud65c\uc6a9, \uace0\uac1d \uce5c\ud654\uc801 \uae30\ub2a5 \ub2e4\uc591\ud654\ud68c\uc6d0 \ub9de\ucda4 \ud61c\ud0dd \ubc0f LG\uc0dd\ud65c\uac74\uac15 \uba64\ubc84\uc2ed \uc5f0\ub3d9, \ucda9\uc131 \uace0\uac1d \uc99d\ub300\uc5d0 \uc720\ub9ac\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ucd5c\uadfc LG\uc0dd\ud65c\uac74\uac15\uc758 \u2018\uc624\ud718\u2019, \u2018\uc228\u2019, \u2018\uae00\ub9b0\ud2b8\u2019 \ub4f1\uc758 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uacf5\uc2dd \uc1fc\ud551\ubab0 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud588\ub2e4\uace0 22\uc77c \ubc1d\ud614\ub2e4.\uc774\ub85c\uc368 \uce74\ud39824\uac00 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud55c LG\uc0dd\ud65c\uac74\uac15\uc758 \uacf5\uc2dd [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,5,9,61,7],"tags":[327,225,328,48],"class_list":["post-8379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-success-story","category-e-commerce","category-all","category-innovation","tag-lg","tag-225","tag-328","tag-cafe24"],"yoast_head":"<!-- This site is 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content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.cafe24.com\/kr\/cafe24-lg-hh-ohui\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.cafe24.com\/kr\/cafe24-lg-hh-ohui\/\"},\"author\":{\"name\":\"\uce74\ud39824 \ub274\uc2a4\ub8f8\",\"@id\":\"https:\/\/news.cafe24.com\/kr\/#\/schema\/person\/7cf47d3c0e633fee060aa699205c58cf\"},\"headline\":\"\uce74\ud39824, LG\uc0dd\ud65c\uac74\uac15 \u2018\uc624\ud718\u2019, \u2018\uc228\u2019, \u2018\uae00\ub9b0\ud2b8\u2019 \ub4f1 \uacf5\uc2dd D2C \uc1fc\ud551\ubab0 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