{"id":8309,"date":"2024-01-19T15:29:31","date_gmt":"2024-01-19T06:29:31","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8309"},"modified":"2024-01-19T15:36:56","modified_gmt":"2024-01-19T06:36:56","slug":"vertical-commerce-cafe24-ecommerce-dictionary","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/vertical-commerce-cafe24-ecommerce-dictionary\/","title":{"rendered":"\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4 (Vertical Commerce) &#8211; \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub300\uc0ac\uc804"},"content":{"rendered":"<p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 &#8216;\uc218\uc9c1(Vertical)&#8217;\uacfc &#8216;\uc0c1\uc5c5(Commerce)&#8217;\uc758 \ud569\uc131\uc5b4\ub85c, \ud328\uc158, \uc778\ud14c\ub9ac\uc5b4 \ub4f1 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc804\ubb38\uc801\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ubc29\uc2dd\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \ud55c \uc6b0\ubb3c\uc744 \ud30c\ub4ef \ud2b9\uc815 \uc81c\ud488\uc5d0 \uc9d1\uc911\ud558\uc5ec \uace0\ub3c4\uc758 \uc804\ubb38\uc131\uacfc \ucc28\ubcc4\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\uc640 \ub2ec\ub9ac, \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uc0c1\ud488\uc744 \ucde8\uae09\ud558\ub294 \uc624\ud508\ub9c8\ucf13\uc740 &#8216;\uc218\ud3c9\uc801&#8217;\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4\u200b\u200b\u200b<\/p><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc640 \ube44\uc2b7\ud558\uac8c \uc4f0\uc774\ub294 \uc6a9\uc5b4\ub85c\ub294 \uc624\ud504\ub77c\uc778 \uc2dc\uc7a5\uc5d0\uc11c\ub294\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Category_killer\">\uce74\ud14c\uace0\ub9ac \ud0ac\ub7ec(Category Killer)<\/a>\ub098, \ud55c\uad6d\uc5d0\uc11c\ub294 &#8216;\uc804\ubb38\ubab0&#8217; \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8336 aligncenter\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2024\/01\/KakaoTalk_20240102_150137430.webp\" alt=\"\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub97c \uc18c\uac1c\ud558\ub294 \uc774\ubbf8\uc9c0.\" width=\"1000\" height=\"560\" \/><\/p><h3>[\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc758 \uc5ed\uc0ac]<\/h3><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \uc778\ud130\ub137\uc758 \ubc1c\ub2ec\uacfc \ud568\uaed8 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ucd08\uae30\uc758 \uc804\uc790\uc0c1\uac70\ub798\uac00 \ub2e4\uc591\ud55c \uc81c\ud488\uc744 \ucde8\uae09\ud558\ub294 \uac83\uc5d0\uc11c \ucd9c\ubc1c\ud588\ub2e4\uba74, \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \ubcf4\ub2e4 \uc138\ubd84\ud654\ub41c \uc2dc\uc7a5\uacfc \ud2b9\ud654\ub41c \uc18c\ube44\uc790 \uc218\uc694\uc5d0 \uc8fc\ubaa9\ud558\uba70 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p><p>\uc778\ud130\ub137, \uc18c\uc15c\ubbf8\ub514\uc5b4\uc758 \ud65c\uc131\ud654\ub85c \uc18c\ube44\uc790\ub294 \ud2b9\uc815 \uad00\uc2ec\uc0ac\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc810\ucc28 \uc190\uc27d\uac8c \uc811\ud558\uac8c \ub410\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud658\uacbd\uc758 \uc790\uc5f0\uc2a4\ub808 \ubcc0\ud654\ub294 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc758 \ubc1c\uc804\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.\uc774\ub7f0 \ucd94\uc138\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub354 \uc804\ubb38\ud654\ub418\uace0 \ub9de\ucda4\ud654\ub41c \uc81c\ud488\uc744 \ucc3e\uac8c \ub418\uba74\uc11c \uac15\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p><h3>[\ud2b9\uc9d5]<\/h3><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4 \ubaa8\ub378\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ud2b9\uc9d5\uacfc \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p><ul><li>\uc804\ubb38\uc131: \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc9d1\uc911\ud558\uc5ec \uc804\ubb38\uc131\uc744 \uac16\ucd94\ub294 \uac83\uc774 \uacbd\uc7c1\ub825\uc744 \ub192\uc774\ub294 \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/li><li>\ub192\uc740 \uad6c\ub9e4 \uc804\ud658\uc728: \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \uc0c1\ud488\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4 \ub192\uc740 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li><li>\ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubc29\uc2dd \ud65c\uc6a9 \uac00\ub2a5: \ud2b9\uc815 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li><\/ul><h3>[<a href=\"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-d2c\/\">D2C<\/a> \uc2a4\ud1a0\uc5b4\uc640 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4]<\/h3><p>\ucd5c\uadfc\uc5d0\ub294 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc8fc\uc694 \uac70\uc810\uc73c\ub85c <a href=\"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-d2c\/\">D2C<\/a> \uc2a4\ud1a0\uc5b4\ub97c \uc6b4\uc601\ud558\ub294 \uc804\ub7b5\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uc7a5\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p><h4>1. \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ub3c5\ub9bd\uc131 \uac15\ud654<\/h4><p>\uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud55c D2C \uc2a4\ud1a0\uc5b4\ub294 \uc790\uccb4 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uacfc \ub3c5\ub9bd\uc131\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p>\uc774\ub294 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc758 \ud575\uc2ec \uac00\uce58\uc778 &#8216;\ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud55c \uc804\ubb38\uc131&#8217;\uc744 \uad6c\ucd95\ud558\uace0 \uac15\uc870\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc720\ub9ac\ud569\ub2c8\ub2e4.<\/p><h4>2. \ub9de\ucda4\ud615 \ucf58\ud150\uce20\uc640 \ub9c8\ucf00\ud305<\/h4><p>D2C \uc2a4\ud1a0\uc5b4\uc740 \ub9de\ucda4\ud615 \ucf58\ud150\uce20 \uc81c\uc791\uacfc \ud2b9\uc815 \ub300\uc0c1\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc758 \ud575\uc2ec\uc778 &#8216;\ud2b9\ud654\ub41c \uc18c\ube44\uc790 \uacbd\ud5d8&#8217;\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p><h4>3. \uace0\uac1d \ub370\uc774\ud130\uc758 \uc9c1\uc811 \uad00\ub9ac\uc640 \ud65c\uc6a9<\/h4><p>D2C \ubaa8\ub378\uc744 \ud1b5\ud574 \uc218\uc9d1\ub41c \uace0\uac1d \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc9c1\uc811 \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc5d0\uc11c \uc911\uc694\ud55c \uace0\uac1d \uc774\ud574\uc640 \uc11c\ube44\uc2a4 \uac1c\uc120\uc5d0 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p><h4>4. \uc9c1\uc811\uc801\uc778 \uc18c\ube44\uc790 \uad00\uacc4 \uad6c\ucd95<\/h4><p>D2C \uc2a4\ud1a0\uc5b4\uc5d0\uc11c\ub294 \uc18c\ube44\uc790\uc640 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uc9c1\uc811 \uc218\uc9d1\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \ubc00\uc811\ud55c \uad00\uacc4\ub97c \ub9fa\ub294 \uac83\uc740 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p><h3>[\uc8fc\uc694 \ud50c\ub808\uc774\uc5b4]<\/h3><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \ud65c\uc6a9 \uc0ac\ub840\ub85c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uac83\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p><ul><li>\uc2a4\ud3ec\uce20\uc6e8\uc5b4 : \uc81d\uc2dc\ubbf9\uc2a4, \uc548\ub2e4\ub974 \ub4f1<\/li><li>\uc778\ud14c\ub9ac\uc5b4 : \uc624\ub298\uc758\uc9d1, \ub370\ucf54\ubdf0 \ub4f1<\/li><li>\uc2dd\ud488: \ub9c8\ucf13\uceec\ub9ac, \uc815\uc721\uac01 \ub4f1<\/li><li>\ubdf0\ud2f0: \uc62c\ub9ac\ube0c\uc601 \ub4f1<\/li><li>\uac00\uc804: \ucfe0\uccb8, \uc704\ub2c8\uc544\ub524\ucc44 \ub4f1<\/li><\/ul><h3>[\uc804\ub9dd]<\/h3><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \uc18c\ube44\uc790\uc758 \ucde8\ud5a5\uc774 \uc810\uc810 \ub354 \uc138\ubd84\ud654\ub418\uace0, \ud2b9\uc815 \ubd84\uc57c\uc5d0 \ub300\ud55c \uc804\ubb38\uc131\uc744 \uc911\uc2dc\ud558\ub294 \uacbd\ud5a5\uc774 \uac15\ud574\uc9d0\uc5d0 \ub530\ub77c \uacc4\uc18d\ud574\uc11c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud2b9\ud788 MZ\uc138\ub300\uc758 \uc601\ud5a5\ub825\uc774 \ucee4\uc9c0\uace0 \uc788\ub294 \ud604\uc7ac, \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc758 \uc911\uc694\uc131\uc740 \ub354\uc6b1 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4\u200b<\/p><h3>[\uacb0\ub860]<\/h3><p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc911\uc694\ud55c \ud2b8\ub80c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p>\uce74\ud39824\ub294 \uc55e\uc73c\ub85c\ub3c4 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub97c \uad6c\ud604\ud558\ub294\ub370 \ucd5c\uc801\ud654\ub41c \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc774 \ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 &#8216;\uc218\uc9c1(Vertical)&#8217;\uacfc &#8216;\uc0c1\uc5c5(Commerce)&#8217;\uc758 \ud569\uc131\uc5b4\ub85c, \ud328\uc158, \uc778\ud14c\ub9ac\uc5b4 \ub4f1 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc804\ubb38\uc801\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ubc29\uc2dd\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\ub294 \ud55c \uc6b0\ubb3c\uc744 \ud30c\ub4ef \ud2b9\uc815 \uc81c\ud488\uc5d0 \uc9d1\uc911\ud558\uc5ec \uace0\ub3c4\uc758 \uc804\ubb38\uc131\uacfc \ucc28\ubcc4\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\uc640 \ub2ec\ub9ac, \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uc0c1\ud488\uc744 \ucde8\uae09\ud558\ub294 \uc624\ud508\ub9c8\ucf13\uc740 &#8216;\uc218\ud3c9\uc801&#8217;\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4\u200b\u200b\u200b\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc640 \ube44\uc2b7\ud558\uac8c \uc4f0\uc774\ub294 \uc6a9\uc5b4\ub85c\ub294 \uc624\ud504\ub77c\uc778 \uc2dc\uc7a5\uc5d0\uc11c\ub294\u00a0\uce74\ud14c\uace0\ub9ac \ud0ac\ub7ec(Category Killer)\ub098, \ud55c\uad6d\uc5d0\uc11c\ub294 &#8216;\uc804\ubb38\ubab0&#8217; \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.[\ubc84\ud2f0\uceec \ucee4\uba38\uc2a4\uc758 \uc5ed\uc0ac]\ubc84\ud2f0\uceec [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318,9,12,61,10],"tags":[127,321,48,319],"class_list":["post-8309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dictionary","category-e-commerce","category-insights","category-all","category-trend","tag-d2c","tag-321","tag-cafe24","tag-319"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubc84\ud2f0\uceec 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