{"id":8302,"date":"2024-01-02T10:33:12","date_gmt":"2024-01-02T01:33:12","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8302"},"modified":"2025-04-29T10:30:43","modified_gmt":"2025-04-29T01:30:43","slug":"e-commerce-dictionary-d2c","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/e-commerce-dictionary-d2c\/","title":{"rendered":"D2C(Direct to Consumer) &#8211; \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub300\uc0ac\uc804"},"content":{"rendered":"<p><strong>D2C &#8211; Direct to Consumer(\uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)\ub294<\/strong> \uc720\ud1b5 \ub2e8\uacc4\ub97c \ucd5c\uc18c\ud654\ud558\ub294 \ub300\uc2e0, \uc628\ub77c\uc778 \uc790\uc0ac\ubab0\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uc811\ucd09\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4.<\/p><p>\uae30\uc874 \ubc29\uc2dd\uc740 \ucd1d\ud310 \ub300\ub9ac\uc810, \ub3c4\ub9e4\uc0c1, \uc18c\ub9e4\uc0c1 \ub4f1 \ub2e4\uc591\ud55c <strong>\ub0a9\ud488 \uacfc\uc815\uc744 \uac70\uce58\uba70 \ubc1c\uc0dd\ud55c \ube44\uc6a9<\/strong>\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \ubd80\ub2f4\ub41c\ub2e4.<\/p><p>\ubc18\uba74, D2C \ubc29\uc2dd\uc740 \uc0c1\ud488\uc774 \uc81c\uc870\uc5c5\uccb4\ub85c\ubd80\ud130 \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ub418\uae30\uae4c\uc9c0 <strong>\uc720\ud1b5 \uacfc\uc815\uc774 \uc9e7\ub2e4<\/strong>\ub294 \ud2b9\uc131\uc774 \uc788\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8306 aligncenter\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2024\/01\/e-commerce-857244266-1.webp\" alt=\"D2C \uc18c\uac1c \uc774\ubbf8\uc9c0 2\" width=\"1024\" height=\"762\" \/><\/p><h3><b>[D2C\uc758 \uc5ed\uc0ac]<\/b><\/h3><p>D2C\ub294 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc740 \uc544\ub2c8\ub2e4. \ud604\ub300\uc801\uc778 \uad50\ud1b5 \uc218\ub2e8\uc774 \ubc1c\uc804\ud558\uae30 \uc804, \uc9c0\ub9ac\uc801 \uac70\ub9ac \ud0d3\uc5d0 \uc0ac\ub78c\ub4e4\uc774 \ub354 \uc9c0\uc5ed\uc801\uc73c\ub85c \uc18c\ube44\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uacbd\uc7c1\uc774 \ub354 \uc81c\ud55c\ub410\ub358 \uc2dc\uae30\ubd80\ud130 \uc2dc\uc791\ub410\ub2e4.<\/p><p>\uc99d\uae30\uc120 , \uae30\ucc28 , \uc790\ub3d9\ucc28 , \ube44\ud589\uae30 \ub4f1 <strong>\uc0c8 \uc6b4\uc1a1 \uc218\ub2e8\uc774 \uacc4\uc18d \ub4f1\uc7a5<\/strong>\ud560\uc218\ub85d \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc18c\ube44\uc790\ub294 <strong>\ub354 \ub2e4\uc591\ud55c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \uc811\uadfc<\/strong>\ud560 \uc218 \uc788\uac8c \ub3fc \ube44\uc988\ub2c8\uc2a4 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub410\ub2e4.<\/p><p>D2C\uac00 \ubcf8\uaca9\uc801\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud55c \uac83\uc740 <strong>\uc778\ud130\ub137\uc758 \ubc1c\uc804\uacfc \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\uc774 \ubcf8\uaca9\ud654\ub418\uae30 \uc2dc\uc791\ud55c 2000\ub144\ub300 \uc774\ud6c4<\/strong>\ub2e4.<\/p><p>\uc774 \uc2dc\uae30\uc5d0\ub294<strong> \uc804\uc790\uc0c1\uac70\ub798(E-Commerce)<\/strong>\uac00 \uae09\uaca9\ud788 \ubc1c\uc804\ud558\uba74\uc11c \uc810\uc810 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uc811\ucd09\ud560 \uc218 \uc788\ub294 D2C \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\ub2e4.<\/p><p>\ud2b9\ud788 <strong>\uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uc18c\uc15c\ubbf8\ub514\uc5b4\uc758 \ubc1c\uc804<\/strong>\uc73c\ub85c \uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ucc3d\uad6c\uac00 \ub113\uc5b4\uc9c0\uba74\uc11c, D2C\ub294 \uc774\ucee4\uba38\uc2a4 \ubd84\uc57c\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub410\ub2e4.<\/p><h3><b>[\ud2b9\uc9d5]<\/b><\/h3><p>D2C \uc790\uc0ac\ubab0\uc740 <b>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc758 \ud575\uc2ec \uac70\uc810 \uc5ed\ud560<\/b>\uc744 \ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \ud2b9\ud788 \uc911\uc694\ud558\ub2e4.<\/p><h5><b><u>\ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uad6c\ucd95<\/u><\/b><\/h5><ul><li>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc9c0\ud5a5\ud558\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \ub9de\ub294 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc790\uc720\ub86d\uac8c \ub178\ucd9c\ud560 \uc218 \uc788\uc74c. \ub9c8\uce58 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uafb8\ubbf8\ub4ef\uc774 \uc790\uc0ac\ubab0\uc744 \ube0c\ub79c\ub529 \uc804\uc9c4\uae30\uc9c0\ub85c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc74c.<\/li><li>\uc624\ud508\ub9c8\ucf13\uc758 \uacbd\uc6b0, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc1fc\ud551\ubab0 \uc0ac\uc5c5\uc790\uc758 \ube0c\ub79c\ub4dc\ubcf4\ub2e4\ub294 \uc624\ud508\ub9c8\ucf13 \uc790\uccb4 \ube0c\ub79c\ub4dc\uac00 \uac15\uc870\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc74c. \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ub354 \ub0ae\uc740 \uac00\uaca9\uc5d0 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud558\uae30 \ub54c\ubb38.<\/li><li>\ub530\ub77c\uc11c \ub354 \ub9ce\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790(\ud310\ub9e4\uc790)\ub97c \ud655\ubcf4\ud558\uace0 \uc0ac\uc5c5\uc790 \uac04 \uac00\uaca9 \uacbd\uc7c1\uc744 \uc720\ub3c4\ud568. \uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud558\uae30\uc5d0 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uace0\ud558\uae30\ub294 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc73c\ub85c \ubd84\uc11d.<\/li><\/ul><h5><b><u>\ube0c\ub79c\ub4dc \uc8fc\ub3c4\uad8c \ud655\ubcf4<\/u><\/b><\/h5><ul><li>\uc720\ud1b5 \ucc44\ub110\uc5d0 \ub0b4\uc57c \ud558\ub294 \uc218\uc218\ub8cc\ub97c \ub300\ud3ed \uc808\uac10\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud504\ub85c\ubaa8\uc158, \uc815\ucc45, \uc774\ubca4\ud2b8 \ub4f1 \ud50c\ub7ab\ud3fc\uc5d0 \uc885\uc18d\ub418\uba74\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc678\ubd80 \uc694\uc18c\ub85c\ubd80\ud130 \uc790\uc720\ub86d\uac8c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uc74c.<\/li><li>\ucd5c\uadfc \uac01\uc885 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uac1c\uc778 \ud2b9\uc131\uc744 \ud30c\uc545\ud574 \uac01 \uc18c\ube44\uc790\ub97c \uc704\ud55c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \u2018\uac1c\uc778\ud654\u2019\uac00 \ud2b8\ub80c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc74c. \uacbd\uc601 \ucee8\uc124\ud305 \uae30\uc5c5 \uc561\uc13c\ucd94\uc5b4\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790 \uc911 91%\ub294 \uac1c\uc778\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uc81c\uc548\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc1fc\ud551\ud560 \ud655\ub960\uc774 \ub354 \ub192\uc74c(<a href=\"https:\/\/www.accenture.com\/_acnmedia\/pdf-77\/accenture-pulse-survey.pdf\">\uc561\uc13c\ucd94\uc5b4 \uc778\ud130\ub799\ud2f0\ube0c<\/a>)<\/li><li>\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uac1c\uc778\ud654\ub97c \uad6c\ud604\ud558\uae30 \uc704\ud574\uc11c\ub294 AI, \ube45\ub370\uc774\ud130 \uae30\uc220\uc774 \ud544\uc694, \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \u2018\uc591\uc9c8\uc758 \ub370\uc774\ud130\u2019<br \/>D2C \uc790\uc0ac\ubab0\uc5d0\uc11c\ub294 \uc0ac\uc5c5\uc790\uac00 \uace0\uac1d\uc744 \uc9c1\uc811 \uc751\ub300\ud558\uba74\uc11c \uc815\uad50\ud558\uace0 \ub2e4\uc591\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc74c<br \/>\ube45\ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucca8\ub2e8 \uae30\uc220\uc744 \uc801\uc6a9\ud574 \uac01\uc790\uc758 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc5d0 \uc5b4\uc6b8\ub9ac\ub294 \uc0c8 \uc0ac\uc5c5\ubaa8\ub378, \ubd80\uac00\uac00\uce58 \ucc3d\ucd9c \uac00\ub2a5<\/li><li>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 D2C \ub2e8\uc21c \uacb0\uc81c \ub370\uc774\ud130\uc5d0 \ub354\ud574 \uace0\uac1d\uc758 \uc1fc\ud551 \uc2b5\uad00, \uc81c\ud488 \uc120\ud638\ub3c4\ub97c \ub354 \uc815\ud655\ud558\uace0 \ud48d\ubd80\ud558\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\uc74c.<br \/>: \uace0\uac1d \uad00\uacc4\ub97c \uac1c\uc120\ud558\uace0, \ubc18\ubcf5 \uad6c\ub9e4\uc728\uc744 \ub298\ub9ac\uace0, \ube0c\ub79c\ub4dc \ud3c9\uc0dd \uac00\uce58\ub97c \ub298\ub824 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc74c<a href=\"https:\/\/www.forbes.com\/sites\/bradbirnbaum\/2020\/06\/15\/what-dtc-cpg-brands-need-to-know-about-meeting-todays-customer-service-demands\/#a0e19e27b834\"> (Forbes, 2020<\/a>)<\/li><\/ul><p>\ub610\ud55c, D2C \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\ud56d\uc744 \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p><ul><li><strong>\uace0\uac1d \uc218\uc694 \ud30c\uc545 :<\/strong> D2C \uc131\uacf5 \uc5ec\ubd80\ub294 \uace0\uac1d\uc758 \uc218\uc694\ub97c \uc5bc\ub9c8\ub098 \uc798 \ubc18\uc601\ud558\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\ub2e4. \ub530\ub77c\uc11c, \uace0\uac1d\uc758 \uc218\uc694\ub97c \ud30c\uc545\ud558\uace0 \uc774\ub97c \uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \ub4f1\uc5d0 \ubc18\uc601\ud574\uc57c \ud55c\ub2e4.<\/li><li><strong>\ub370\uc774\ud130 \ubd84\uc11d \uc5ed\ub7c9:<\/strong> D2C\ub294\ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uad6c\ub9e4 \ud328\ud134\uc744 \ud30c\uc545\ud558\uace0 \uc774\ub97c \ub9c8\ucf00\ud305\uc5d0 \ud65c\uc6a9\ud55c\ub2e4. \ub530\ub77c\uc11c, \ub370\uc774\ud130 \ubd84\uc11d \uc5ed\ub7c9\uc744 \uac16\ucd94\uc5b4\uc57c \ud55c\ub2e4.<\/li><li><strong>\uace0\uac1d \uc11c\ube44\uc2a4 \uc5ed\ub7c9: <\/strong>\uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud558\ub294 \ub9cc\ud07c, \uace0\uac1d \uc11c\ube44\uc2a4 \uc5ed\ub7c9\uc774 \uc911\uc694\ud558\ub2e4. \uc18c\ube44\uc790\uc758 \ubb38\uc758\uc5d0 \uc2e0\uc18d\ud558\uace0 \uc815\ud655\ud558\uac8c \uc751\ub300\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uac16\ucd94\uc5b4\uc57c \ud55c\ub2e4.<\/li><\/ul><h3><b>[D2C \ud65c\uc6a9 \uc0ac\ub840]<\/b><\/h3><p>115\ub9cc \uace0\uac1d\uc744 \ubcf4\uc720\ud55c \ube0c\ub79c\ub4dc \u2018\uc640\uc774\uc990\ub9ac&#8217;\uc758 \uc815\uccb4\uc131\uc740 \u2018\uac00\uc131\ube44(\uac00\uaca9 \ub300\ube44 \uc131\ub2a5\ube44)\u2019\ub2e4.<\/p><p>\uc640\uc774\uc990\ub9ac\uc758 \ubaa9\ud45c\ub294 \uc911\u00b7\uace0\uac00 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc744 \ub118\ub294 \uc131\ub2a5\uc744 \ubcf4\uc774\uba74\uc11c\ub3c4 \uc2dc\uc7a5 \uac00\uaca9 \ub300\ube44 \ucd5c\uc18c \uc808\ubc18 \uc218\uc900\uc73c\ub85c \uc800\ub834\ud558\uac8c \uc120\ubcf4\uc774\ub294 \uac83\uc774\ub2e4.<\/p><p>\uc640\uc774\uc990\ub9ac\ub294 \uc678\ubd80 \uc720\ud1b5 \ucc44\ub110\uc5d0 \uc785\uc810\ud558\ub294 \ub300\uc2e0, \uc790\uc0ac D2C \uc1fc\ud551\ubab0\uc5d0\uc11c\ub9cc \uc0c1\ud488\uc744 \ud310\ub9e4\ud55c\ub2e4. \uc774\ub807\uac8c \ub0ae\ucd98 \uc720\ud1b5\ube44\uc6a9\uc740 \ub2e4\uc2dc \uc0c1\ud488 \uac00\uaca9\uc774\ub098 \ud488\uc9c8\uc5d0 \ub179\uc5ec\ub0b8\ub2e4.<\/p><p>\uc2e4\uc81c\ub85c 2022\ub144, \ubb3c\uac00\uac00 \uce58\uc19f\ub358 \uc911\uc5d0\ub3c4 \uc640\uc774\uc990\ub9ac\ub294 \uc624\ud788\ub824 \ub450 \ucc28\ub840 \uc804 \uc81c\ud488 \uac00\uaca9\uc744 \uc778\ud558\ud558\uba74\uc11c \uc8fc\ubaa9\ubc1b\uc558\ub2e4.<\/p><p>\uc800\ub834\ud55c \uac00\uaca9 \ub355\uc5d0 \uccb4\ud5d8 \ud589\uc0ac\ub098 \uad11\uace0 \uac19\uc740 \ubcc4\ub3c4 \ub9c8\ucf00\ud305 \uc9c0\ucd9c \uc5c6\uc774\ub3c4 2022\ub144 1\uc6d4 \ub300\ube44 12\uc6d4 \ub9e4\ucd9c\uc744 3\ubc30 \uac00\ub7c9 \ub298\ub9ac\uba70 \uc2b9\uc2b9\uc7a5\uad6c \uc911\uc774\ub2e4.<\/p><p>\ucc38\uace0 : <a href=\"https:\/\/news.cafe24.com\/kr\/cafe24-enterprise-wisely-d2c\/\">\uac00\uc131\ube44 \uc0dd\ud65c\uc6a9\ud488\uc73c\ub85c \uc131\uacf5\ud55c \uc640\uc774\uc990\ub9ac, \ube44\uacb0\uc740 \u2018D2C\u2019<\/a><\/p><h4><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8305 aligncenter\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2024\/01\/e-commerce-terminology-image-to-describe-midnight-delivery-444193497.webp\" alt=\"D2C \uc18c\uac1c \uc774\ubbf8\uc9c0 3\" width=\"1024\" height=\"1024\" \/><\/h4><h3><b>[\uc8fc\uc694 \ud50c\ub808\uc774\uc5b4]<\/b><\/h3><p>1999\ub144 \uc124\ub9bd\ub41c \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc <b>\u2018\uce74\ud39824\u2019<\/b>\ub294 D2C \uc1fc\ud551\ubab0 \uad6c\ucd95\ubd80\ud130 \ud310\ub9e4, \ub9c8\ucf00\ud305, \ubc30\uc1a1, \uacb0\uc81c, \ud574\uc678 \uc9c4\ucd9c \ub4f1 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \ube44\uc988\ub2c8\uc2a4 \uc804 \uacfc\uc815\uc744 \uc6d0\uc2a4\ud1b1\uc73c\ub85c \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4.<\/p><p>\uce74\ud39824\uc758 \ub204\uc801 \ud68c\uc6d0 \uc218\ub294 200\ub9cc \uc774\uc0c1\uc774\ub2e4. \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc5d0 \uac00\uc785\ud55c \ub4a4, \ud074\ub9ad \uba87 \ubc88\uc774\uba74 <strong>\ub204\uad6c\ub098 D2C \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95<\/strong>\ud560 \uc218 \uc788\ub2e4.<\/p><p>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \ub204\uad6c\ub098 \uac04\ub2e8\ud788 \uc601\uc5b4, \uc77c\ubcf8\uc5b4, \ubca0\ud2b8\ub0a8\uc5b4, \ud3ec\ub974\ud22c\uac08\uc5b4 \ub4f1 9\uac1c \uc5b8\uc5b4\ub85c \ub41c \ud574\uc678 \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub2e4.<\/p><p>\ub610\ud55c <strong>\ud55c\uad6d\uc5b4 \uc1fc\ud551\ubab0\uacfc 9\uac1c \uae00\ub85c\ubc8c \uc1fc\ud551\ubab0\uc744 \ud558\ub098\uc758 \uad00\ub9ac\uc790 \ud398\uc774\uc9c0\uc5d0\uc11c \uc6b4\uc601<\/strong>\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub300\ud3ed \ub192\uc77c \uc218 \uc788\ub2e4.<\/p><p>\uce74\ud39824\ub294 \ubc88\uc5ed, \ud574\uc678 \ub9c8\ucf00\ud305, \ud574\uc678 \ubb3c\ub958\u00b7\ubc30\uc1a1 \ub4f1 \ud574\uc678 \uc9c4\ucd9c\uc5d0 \ud544\uc694\ud55c \ub9ce\uc740 \uc11c\ube44\uc2a4\ub97c \ud55c\uc790\ub9ac\uc5d0 \ubaa8\uc544 \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4.<\/p><p><strong>\uc544\ubaa8\ub808\ud37c\uc2dc\ud53d, \uc885\uadfc\ub2f9, \ub86f\ub370\uc81c\uacfc, JYP, SM, YG \ub4f1 \ub2e4\uc591\ud55c \uae30\uc5c5<\/strong>\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574 \uae30\uc5c5 \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601 \uc911\uc774\ub2e4.<\/p><h5><b><u>\uc628\ub77c\uc778 \ud310\ub85c \ud655\uc7a5 \uc6a9\uc774<\/u><\/b><\/h5><p>\uce74\ud39824\ub294 \uad6d\ub0b4\uc678 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c\uc758 \ud310\ub85c \ud655\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294<strong> \u2018\uce74\ud39824 \ub9c8\ucf13\ud50c\ub7ec\uc2a4\u2019<\/strong> \uc11c\ube44\uc2a4\ub3c4 \ubb34\ub8cc\ub85c \uc81c\uacf5\ud55c\ub2e4.<\/p><p>\ub9c8\ucf13\ud50c\ub7ec\uc2a4\ub294 100\uc5ec\uac1c \uc774\uc0c1 \ub9c8\ucf13 \uc5f0\ub3d9\uc744 \uc9c0\uc6d0 \uc911\uc774\ub2e4. \uc0c1\ud488\ub4f1\ub85d, \uc7ac\uace0\uad00\ub9ac, \ud1b5\uacc4\ubd84\uc11d \ub4f1 \uc0ac\uc5c5 \uc6b4\uc601\uc5d0 \ud544\uc694\ud55c \uc804 \uc601\uc5ed\uc744 \ud558\ub098\uc758 \uad00\ub9ac\uc790 \ud654\uba74\uc5d0\uc11c \ub2e4\ub8f0 \uc218 \uc788\uc5b4 \uc6b4\uc601 \ud6a8\uc728\uc131\uc774 \ub192\ub2e4.<\/p><p>\uc608\ube44\u00b7\ucd08\ubcf4 \uc0ac\uc5c5\uc790\ub294 \ub9c8\ucf13\ud50c\ub7ec\uc2a4\ub97c \ud65c\uc6a9\ud574 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub098 \ucfe0\ud321 \ub4f1 \uc6d0\ud558\ub294 \ub9c8\ucf13\uc5d0\uc11c\ubd80\ud130 \ubb34\ub8cc\ub85c \uc190\uc27d\uac8c \uc0c1\ud488 \ud310\ub9e4\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub2e4.<\/p><p>\uc0ac\uc5c5 \uc131\uc7a5\uc5d0 \ub530\ub77c \uae00\ub85c\ubc8c \uc9c4\ucd9c\uc744 \uc6d0\ud558\ub294 \uc0ac\uc5c5\uc790\ub294 \ubbf8\uad6d \uc544\ub9c8\uc874, \uc77c\ubcf8 \ub77c\ucfe0\ud150, \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc1fc\ud53c \ub4f1 \uac01\uad6d \ub9c8\ucf13\uc5d0\uc11c \ub9e4\ucd9c\uc744 \uc2e0\uc7a5\ud560 \uc218 \uc788\ub2e4.<\/p><h5><b><u>\uac1c\ubc29\ud615 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uae00\ub85c\ubc8c \uae30\uc5c5\uacfc \ucd08\uc5f0\uacb0<\/u><\/b><\/h5><p>\uce74\ud39824\ub294 \uac1c\ubc29\ud615 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uc138\uacc4 \uc11c\ube44\uc2a4\uc640 \uc790\uc720\ub86d\uac8c \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub97c \ub2e4\ubc29\uba74\uc73c\ub85c \uc9c0\uc6d0\ud55c\ub2e4.<\/p><p>\uc720\uc218 \uae00\ub85c\ubc8c \uae30\uc5c5\uacfc \ud568\uaed8 \ub9c8\ucf00\ud305, \ubb3c\ub958 \ub4f1 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc694\ud55c \uc11c\ube44\uc2a4 \uc804 \uc601\uc5ed\uc744 \ud3ec\uad04\ud55c \uac00\uce58 \uc0ac\uc2ac\uc744 \ud615\uc131\ud55c\ub2e4.<\/p><p>\ud2b9\ud788 \uc720\ud29c\ube0c, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud2f1\ud1a1 \ub4f1 \uc8fc\uc694 \ube45\ud14c\ud06c \uae30\uc5c5\uacfc \uc190\uc7a1\uace0 \ub2e4\uc591\ud55c \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uacfc D2C \uc1fc\ud551\ubab0\uc744 \uc5f0\ub3d9\ud574 \uc138\uacc4\ub85c \ud310\ub85c\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5 \uc911\uc774\ub2e4.<\/p><p>\ucc38\uace0 : <a href=\"https:\/\/news.cafe24.com\/kr\/2022-cafe24-youtubeshopping-seminar\/\">\uce74\ud39824-YouTube \ud30c\ud2b8\ub108\uc2ed \uae30\ub150 \uc138\ubbf8\ub098<\/a><\/p><h5><b><u>\uce74\ud39824 \uc2a4\ud1a0\uc5b4 \ud1b5\ud574 \ub2e4\uc591\ud55c \uae30\ub2a5 \uc801\uc6a9 \uac00\ub2a5<\/u><\/b><\/h5><p>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \uc815\uc0b0, \uace0\uac1d\uad00\ub9ac, \ubc30\uc1a1, \ub9c8\ucf00\ud305 \ub4f1 \uc2e0\uacbd \uc368\uc57c \ud560 \uc601\uc5ed\uc774 \ub9ce\ub2e4.<\/p><p>\uc774\ub4e4\uc740 \uac01 \uc601\uc5ed \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc6d0\ud558\uc9c0\ub9cc, AI\u00b7\ube45\ub370\uc774\ud130\uae4c\uc9c0 \ub2e4\ub8f0 \uc218 \uc788\ub294 \uace0\uae09 \uac1c\ubc1c \uc778\ub825\uc744 \ucc44\uc6a9\ud558\uac70\ub098, \uad00\ub828 \ud68c\uc0ac\ub97c \uc778\uc218\ud558\uae30\ub294 \uc5b4\ub835\ub2e4.<\/p><p>\uc774\ub7ec\ud55c \uae30\uc220 \uc9c4\uc785\uc7a5\ubcbd\uc744 \ud574\uc18c\ud560 \ub54c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub2e4.<\/p><p>\uce74\ud39824 \ud50c\ub7ab\ud3fc \uae30\ubc18 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \uac1c\ubc1c \uad00\ub828 \uc9c0\uc2dd\u00b7\uc778\ub825\uc774 \uc804\ud600 \uc5c6\uc5b4\ub3c4<a href=\"http:\/\/store.cafe24.com\"><strong> \uce74\ud39824 \uc2a4\ud1a0\uc5b4<\/strong><\/a>\ub97c \ubc29\ubb38\ud574 \uc790\uc0ac \uc1fc\ud551\ubab0 \uae30\ub2a5\uc744 \u2018\ubb34\ud55c \ud655\uc7a5\u2019\ud560 \uc218 \uc788\ub2e4.<\/p><p>\ub9c8\uce58 \uad6c\uae00 \ud50c\ub808\uc774\uc2a4\ud1a0\uc5b4\ub098 \uc560\ud50c \uc571\uc2a4\ud1a0\uc5b4 \uac19\uc740 \ubaa8\ubc14\uc77c \uc571\ub9c8\ucf13\uc5d0\uc11c \uc571\uc744 \ub0b4\ub824\ubc1b\ub4ef, \ud074\ub9ad \uba87 \ubc88 \ub9cc\uc5d0 \uac04\ub2e8\ud788 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc989\uc2dc \uc1fc\ud551\ubab0\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p><h3><b>[\uc804\ub9dd]<\/b><\/h3><p>\uae00\ub85c\ubc8c D2C \uc2dc\uc7a5\uc740 \uc55e\uc73c\ub85c\ub3c4 \uafb8\uc900\ud788 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4.<\/p><p>\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc870\uc0ac\uc5c5\uccb4 \u2018\uc2a4\ud0dc\ud2f0\uc2a4\ud0c0\u2019\ub294 \ubbf8\uad6d\uc758 D2C \ub9e4\ucd9c\uc774 2021\ub144 1283\uc5b5\ub2ec\ub7ec(\uc57d 165\uc870\uc6d0)\uc5d0\uc11c 2024\ub144 2129\uc5b5 \ub2ec\ub7ec(\uc57d 274\uc870\uc6d0)\uc73c\ub85c \ucee4\uc9c8 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd24\ub2e4.<\/p><p>\uc778\uc0ac\uc774\ub354 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \uc138\uacc4 \uc18c\ube44\uc790 26\uc5b55000\ub9cc\uba85 \uac00\uc6b4\ub370 64%(17\uc5b5\uba85)\uac00 D2C \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc815\uae30\uc801\uc73c\ub85c \uc9c1\uc811 \uad6c\ub9e4\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud588\ub2e4. \uc774\ub294 2019\ub144\ubcf4\ub2e4 15%\ucbe4 \ub298\uc5b4\ub09c \uc218\uce58\ub2e4.<\/p><h3><b>[\uacb0\ub860]<\/b><\/h3><p>D2C \ubc29\uc2dd\uc740 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc911\uc694\ud55c \ud2b8\ub80c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4.<\/p><p>\uae30\uc5c5\uc740 \uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \ube44\uc6a9 \uc808\uac10, \uace0\uac1d\uacfc\uc758 \uc9c1\uc811 \uc18c\ud1b5, \ub370\uc774\ud130 \ud655\ubcf4 \ub4f1 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4.<\/p><p>\uce74\ud39824\ub97c \ube44\ub86f\ud55c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 D2C \ubaa8\ub378\uc744 \uc27d\uac8c \ub3c4\uc785\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>D2C &#8211; Direct to Consumer(\uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)\ub294 \uc720\ud1b5 \ub2e8\uacc4\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \uc628\ub77c\uc778 \uc790\uc0ac\ubab0\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uc811\ucd09\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4. D2C \ubc29\uc2dd\uc740 \uc0c1\ud488\uc774 \uc81c\uc870\uc5c5\uccb4\ub85c\ubd80\ud130 \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ub418\uae30\uae4c\uc9c0 \uc720\ud1b5 \uacfc\uc815\uc774 \uc9e7\ub2e4\ub294 \ud2b9\uc131\uc774 \uc788\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":8306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,318,9,12,61,220,10],"tags":[127,320,48,319],"class_list":["post-8302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pick","category-dictionary","category-e-commerce","category-insights","category-all","category-220","category-trend","tag-d2c","tag-320","tag-cafe24","tag-319"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D2C(Direct to Consumer) - \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub300\uc0ac\uc804<\/title>\n<meta name=\"description\" content=\"D2C - Direct to Consumer(\uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4)\ub294 \uc720\ud1b5 \ub2e8\uacc4\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \uc628\ub77c\uc778 \uc790\uc0ac\ubab0\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uc811\ucd09\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4. 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