{"id":8219,"date":"2023-12-01T13:21:02","date_gmt":"2023-12-01T04:21:02","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8219"},"modified":"2025-04-29T10:56:23","modified_gmt":"2025-04-29T01:56:23","slug":"coffee-brown-bag-d2c","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/coffee-brown-bag-d2c\/","title":{"rendered":"\ucee4\ud53c \uad6c\ub3c5 \uc2dc\uc7a5 1\uc704 \ucc28\uc9c0\ud55c ‘\ube0c\ub77c\uc6b4\ubc31\ucee4\ud53c’\u2026\ube44\uacb0\uc740 \uc790\uc0ac\ubab0 \ub370\uc774\ud130 \ubd84\uc11d"},"content":{"rendered":"

\uc190\uc885\uc218 \ube0c\ub77c\uc6b4\ubc31\ucee4\ud53c \ub300\ud45c \uc778\ud130\ubdf0<\/strong><\/h4>

‘\ud154\ub808\ube44\uc804\uc740 \ud604\uc2e4\uc774 \uc544\ub2c8\ub2e4. \ud604\uc2e4\uc5d0\uc11c\ub294 \ucee4\ud53c\ub97c \ub9c8\uc168\uc73c\uba74 \uc77c\uc744 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4’\u2026\ube4c \uac8c\uc774\uce20\uc758 \uc774 \uc720\uba85\ud55c \ub9d0\uc740 ‘\ud604\uc2e4\ub85c\uc758 \uc9d1\uc911’\uc744 \ub3c5\ub824\ud558\uae30 \uc704\ud568\uc774\uc9c0\ub9cc \ub9ce\uc740 \uc774\ub4e4\uc774 \uc8fc\ubaa9\ud55c \ub2e8\uc5b4\ub294 ‘\ucee4\ud53c’\ub2e4. \uacb0\uad6d \uac8c\uc774\uce20\ub3c4 \ucee4\ud53c\uc640 \ub5a8\uc5b4\uc9c8 \uc218 \uc5c6\ub294 \uc9c1\uc7a5\uc778\uc774\ub77c\ub294 \ub73b\uc774\ub2e4.<\/p>

\uc804\uad6d \uc9c1\uc7a5\uc778 \uc218\uc694 \uc7a1\uace0\uc790 \ucc3d\uc5c5\u2026D2C \ud65c\uc6a9 \uc8fc\ubb38 \ub370\uc774\ud130 70\ub9cc \uac74 \ubd84\uc11d<\/strong><\/h4>

\ucee4\ud53c \ud310\ub9e4 \uc2dc\uc7a5\uc740 \ub9c9\ud798 \uc5c6\uc774 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>

\uad6d\uc138\uccad \uad6d\uc138\ud1b5\uacc4\ud3ec\ud138\uc5d0 \ub530\ub974\uba74 \uc62c\ud574 8\uc6d4 \uae30\uc900 \uad6d\ub0b4 \ucee4\ud53c \uc804\ubb38\uc810 \ub9e4\uc7a5 \uc218\ub294 \ucd1d 9\ub9cc6,386\uacf3\uc5d0 \ub2ec\ud55c\ub2e4. \uc804\ub144 \ub3d9\uc6d4 \ub300\ube44 20.3% \ub298\uc5c8\ub2e4.<\/p>

\uc190\uc885\uc218 \u2018\ube0c\ub77c\uc6b4\ubc31\ucee4\ud53c\u2019<\/a> \ub300\ud45c\ub294 \ucee4\ud53c \uc804\ubb38\uc810\uc758 \ud575\uc2ec \uc218\uc694\uce35\uc778 \uc9c1\uc7a5\uc778 \uc218\uc694\ub97c \uc804\uad6d\uc5d0\uc11c \uc7a1\uaca0\ub2e4\ub294 \ubaa9\ud45c\ub85c \uc9c0\ub09c 2015\ub144 \ud68c\uc0ac\ub97c \uc138\uc6e0\ub2e4.<\/p>

\"\ucee4\ud53c<\/p>

\ucd08\uae30\uc5d0\ub294 \uc790\uccb4 \ub85c\uc2a4\ud305\ud55c \uc6d0\ub450\ub97c \uc804\ubb38\uc810\uc5d0 \uc8fc\uae30\uc801\uc73c\ub85c \ub0a9\ud488\ud558\uba74\uc11c \ubc18\uc751\uc744 \uc0b4\ud3c8\ub2e4.<\/p>

\uc774 \ub54c\ub294 \ub2f9\uc7a5\uc758 \uc218\uc775\ubcf4\ub2e4 \ubbf8\ub798 \uc790\uc0b0\uc774 \ub420 \ub370\uc774\ud130\ub97c \ubaa8\uc73c\ub294 \uac83\uc774 \uacfc\uc81c\uc600\ub2e4.<\/p>

\uc190 \ub300\ud45c\ub294 \ub370\uc774\ud130\ub97c \uc9c1\uc811 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc624\ud508\ub9c8\ucf13 \ub300\uc2e0 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc744 \uc911\uc2ec\uc73c\ub85c \uc6b4\uc601\ud588\ub2e4.<\/p>

\uadf8\ub294 “\ucee4\ud53c \uc804\ubb38\uc810 \uc810\uc8fc\ub4e4\uc744 \ub9cc\ub098\uba74 \uc5b4\ub5a4 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \uc6d0\ub450\ub97c \uc120\ud638\ud558\ub294\uc9c0\uc5d0 \uc9d1\uc911\ud574\uc11c \ubb3c\uc5b4\ubd24\uace0, \uc774\ud6c4 D2C \uc1fc\ud551\ubab0\uc744 \uc5f4\uc5b4 2,000\uc5ec\uacf3\uc758 \ucee4\ud53c \uc804\ubb38\uc810\uc5d0\uac8c \uc6d0\ub450\ub97c \ub0a9\ud488\ud558\uba70 70\ub9cc\uac74\uc758 \uc8fc\ubb38 \ub370\uc774\ud130\ub97c \ubaa8\uc558\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uc774\ub807\uac8c \uc313\uc740 \ub370\uc774\ud130\ub294 \uc2e0\uaddc \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ub410\ub2e4. \uc9c0\ub09c 2019\ub144 \ucd9c\uc2dc\ud55c \ucee4\ud53c \uad6c\ub3c5 \uc11c\ube44\uc2a4 ‘\ube14\ub9ac\uc2a4’\uac00 \uadf8 \uacb0\uacfc\ubb3c.<\/p>

\uc0ac\ubb34\uc2e4\ucc98\ub7fc \uace0\uac1d\uc774 \uc704\uce58\ud55c \uacf5\uac04\uc5d0 \ubc14\ub9ac\uc2a4\ud0c0 \uc5ed\ud560\uc758 \ucee4\ud53c \uba38\uc2e0\uc744 \uc124\uce58\ud574 \uc8fc\uace0 \ub9e4\uc6d4 \uc815\uae30 \uad6c\ub3c5 \ubc29\uc2dd\uc73c\ub85c \uc6d0\ub450\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>

2\uc8fc \ubb34\ub8cc \uccb4\ud5d8\uc73c\ub85c \uac01 \uace0\uac1d\uc0ac \uc9c1\uc6d0\ub4e4\uc774 \uc120\ud638\ud558\ub294 \ucee4\ud53c \ud0c0\uc785\uc744 \ubbf8\ub9ac \ud655\uc778 \ud6c4 \uacb0\uc81c\ud558\uac8c \ud55c\ub2e4.<\/p>

\ud558\ub8e8 \ucee4\ud53c 10\uc794 \uc774\uc0c1\uc744 \uc18c\ube44\ud558\ub294 5\uc778 \uc774\uc0c1 \uc0ac\uc5c5\uc7a5\uc774 \uc8fc \ud0c0\uae43\uc774\uc5c8\uace0, 49\uac1c \uace0\uac1d\uc0ac \ub300\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\ud588\ub2e4.<\/p>

\ub370\uc774\ud130 \ucd95\uc801\uc5d0 \ud65c\uc6a9\ud574 \uc628 \uce74\ud39824 \uae30\ubc18 \uc790\uc0ac \uc1fc\ud551\ubab0\uc5d0\ub294 \uc11c\ube0c\uc2a4\ud06c\ub9bd\uc158 \uae30\ub2a5\ub3c4 \uc788\uc5b4\uc11c \uc801\uadf9 \ud65c\uc6a9\ud588\ub2e4.<\/p>

\"\ube0c\ub77c\uc6b4\ubc31\ucee4\ud53c\uc758<\/p>

\uc0bc\uc131, KT \ub4f1 \uace0\uac1d\uc0ac 3,500\uc5ec\uacf3\u2026\ub300\uae30\uc5c5\uc740 \ud558\ub8e8\uc5d0\ub3c4 \uc218\ucc9c \uc794 \uc18c\ube44<\/strong><\/h4>

\uc8fc\ubaa9 \ubc1b\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ub418\uae30\uae4c\uc9c0\ub294 \uae34 \uc2dc\uac04\uc774 \uac78\ub9ac\uc9c0 \uc54a\uc558\ub2e4. \uc11c\ube44\uc2a4 \ucc98\uc74c 1\ub144 \ub3d9\uc548 \uc2e0\uccad\ud55c \uae30\uc5c5\uc758 \uc218\uac00 1,000\uacf3\uc744 \ub118\uacbc\uace0, \ucd5c\uadfc\uae4c\uc9c0 \ucd1d 3,500\uacf3\uc744 \ubaa8\uc558\ub2e4.<\/p>

\uc0bc\uc131, \ub450\uc0b0, KT \ub4f1\uc758 \uacc4\uc5f4\uc0ac\ubd80\ud130 \uc11c\uc6b8\uc2dc, \uc11c\uc6b8\ub300\ud559\uad50, \ubc95\ubb34\ubd80 \ub4f1 \ub300\ud615 \uace0\uac1d \uc0ac\ub840\uac00 \uc990\ube44\ud558\ub2e4. \uc9c0\ub09c 2021\ub144\uc5d0\ub294 \uba54\ub514\uce58\uc778\ubca0\uc2a4\ud2b8\uba3c\ud2b8\ub85c\ubd80\ud130 30\uc5b5 \uaddc\ubaa8 \ud504\ub9ac \uc2dc\ub9ac\uc988A \ud22c\uc790\ub97c \uc720\uce58\ud588\ub2e4.<\/p>

“\ucee4\ud53c \uad6c\ub3c5 \uc2dc\uc7a5\uc5d0\uc11c \uace0\uac1d \uaddc\ubaa8\ub294 \uc800\ud76c\uac00 1\uc704\uc785\ub2c8\ub2e4. \uace0\uac1d\uc0ac 3,500\uc5ec\uacf3\uc740 2~6\uc704\ub97c \ud569\uce5c \uaddc\ubaa8\ubcf4\ub2e4 \ud070 \uc218\uce58\uc8e0. \ub300\uae30\uc5c5\uc5d0\uc11c\ub294 \ud558\ub8e8 \uba87 \ucc9c\uc794 \ub2e8\uc704\uc758 \uc18c\ube44\uac00 \ubc1c\uc0dd\ud558\uace0 \uc788\uc5b4\uc694. \uc694\uc998\uc5d0\ub294 \ud611\ub825\uc0ac\ub97c \ud1b5\ud574 \uc804\uad6d \uacf3\uacf3\uc73c\ub85c \uc6d0\ub450 \uc81c\uacf5 \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4.”<\/p>

\ucee4\ud53c \uad6c\ub3c5 \ubaa8\ub378\uc758 \uc131\uacf5\uacfc \ub370\uc774\ud130\uc758 \uc0c1\uad00 \uad00\uacc4\ub294 \uba85\ud655\ud588\ub2e4. \uc18c\ube44\uc790\uac00 \uc120\ud638\ud558\ub294 \ube48\ub3c4\uc640 \uc8fc\uae30\uc5d0 \ub9de\ucdb0 \ud314\ub9b4\ub9cc\ud55c \uc6d0\ub450\ub97c \ub0b4\ub193\ub294 \uac83.<\/p>

\uc608\ub97c \ub4e4\uc5b4 ‘\uace0\uc18c\ud568’\uc774 \ud1b5\ud560 \uc2dc\uae30\ub77c\uba74 ‘\uace0\uc18c\ud568 \uadf9\ub300\ud654’\ub97c \uc704\ud55c \ub85c\uc2a4\ud305\uc73c\ub85c \uc2dc\uc7a5 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4 \ub0b8\ub2e4.<\/p>

\ud314\ub9b4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc6d0\ub450\ub97c \uc9d1\uc911 \uc120\ud0dd\ud558\uace0, \uadf8 \uc608\uce21\uc774 \ub9de\uc544 \ub5a8\uc5b4\uc9c0\uc790 \uc6d0\uac00 \uacbd\uc7c1\ub825\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub192\uc544\uc84c\ub2e4.<\/p>

\ube14\ub9ac\uc2a4\ub97c \uad6c\ub3c5\ud558\uba74 \uc18c\ube44\uc790\ub294 \uc794\ub2f9 400~500\uc6d0 \uc815\ub3c4 \ube44\uc6a9\uc73c\ub85c \ucee4\ud53c\ub97c \uc990\uae38 \uc218 \uc788\ub2e4.<\/p>

\uc190 \ub300\ud45c\ub294 \ud2b9\ud788 ‘\uc7ac\uad6c\ub9e4\uc728’\uc5d0 \uac00\uc7a5 \uc9d1\uc911\ud55c\ub2e4. \ud604\uc7ac \ube14\ub9ac\uc2a4 \uace0\uac1d\uc774 \ub2e4\uc74c \ub2ec\uc5d0\ub3c4 \uad6c\ub3c5\ud560 \ud655\ub960\uc740 99.8%\uc5d0 \ub2ec\ud55c\ub2e4.<\/p>

\uadf8\ub294 \uae30\uc874 \ucee4\ud53c \uc804\ubb38\uc810\uacfc\ub294 \ub2ec\ub9ac \uc624\ud504\ub77c\uc778 \uac00\ub9f9\uc810\uc8fc\uc640 \uad00\uacc4\ubcf4\ub2e4\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uc9c1\uc811 \ucc59\uae38 \uc218 \uc788\uc5c8\ub358 \uc810\uc774 \ud2b9\ud788 \uc2dc\uc7a5\uc744 \uc774\ub04c \uc218 \uc788\uc5c8\ub358 \ube44\uacb0\ub85c \ubd84\uc11d\ud588\ub2e4.<\/p>

\uc55e\uc73c\ub85c\uc758 \uacc4\ud68d\ub3c4 \ub370\uc774\ud130 \uace0\ub3c4\ud654\uac00 \uc6b0\uc120\uc774\ub2e4. \ub2e4\ub9cc \uadf8\uac04 \uc900\ube44\ud574 \uc628 IT \uae30\uc220\uc744 \ub0b4\ub144 1\ubd84\uae30\uaed8 \uc0c8\ub85c \uc801\uc6a9\ud55c\ub2e4.<\/p>

\ucee4\ud53c \uba38\uc2e0 \ud06c\ub77c\uc6b0\ub4dc \uae30\ub2a5\uc744 \ud0d1\uc7ac\ud558\uc5ec\uc11c \uac01\uc885 \ub370\uc774\ud130\uac00 \ube0c\ub77c\uc6b4\ubc31 \ubcf8\uc0ac\uac00 \uc790\ub3d9 \uc218\uc9d1 \ubd84\uc11d\ud558\ub294 \uad6c\uc870\ub2e4.<\/p>

\uc18c\ube44\uc790\ub3c4 \ud0dc\ube14\ub9bf\uc73c\ub85c \uba38\uc2e0\uc744 \uc870\uc791\ud558\uac8c \ub418\uba74\uc11c \ud3b8\uc758\uc131\uc774 \ud5a5\uc0c1\ub420 \uc804\ub9dd\uc774\ub2e4.<\/p>

“\uc544\uc9c1\ub3c4 \uc218\ub9ce\uc740 \uc9c1\uc7a5\uc778\ub4e4\uc774 \uc5d8\ub9ac\ubca0\uc774\ud130\ub97c \ud0c0\uace0 \uc0ac\ubb34\uc2e4 \ubc16\uc5d0 \ub098\uac00 \uc904\uc744 \uc11c\uc11c \ucee4\ud53c\ub97c \uad6c\ub9e4\ud569\ub2c8\ub2e4. \ud558\ub8e8 \uba87 \ubc88\uc529\ub3c4 \uc77c\uc5b4\ub098\ub294 \uc77c\uc774\uc8e0. \uc774 \uc2dc\uac04\uc744 \uc2ed\ubd84\uc758 \uc77c\ub85c \uc904\uc774\uba74 \uae30\uc5c5\uc758 \uc131\uc7a5\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc744\uae4c\uc694. \uc800\ub294 \uae30\uc5c5\uacfc \uadf8\uacf3\uc5d0 \uc18d\ud55c \uc784\uc9c1\uc6d0\uc744 \ubaa8\ub450 \uace0\uac1d\uc73c\ub85c \ub454 \uc0ac\uc5c5\uc790\uc785\ub2c8\ub2e4. \ucee4\ud53c\uc758 \uc990\uac70\uc6c0\uc744 \ub354 \ub9ce\uc740 \uc774\ub4e4\uc774 \uac04\ud3b8\ud788 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.”<\/p>","protected":false},"excerpt":{"rendered":"

\uc190\uc885\uc218 \ube0c\ub77c\uc6b4\ubc31\ucee4\ud53c \ub300\ud45c \uc778\ud130\ubdf0‘\ud154\ub808\ube44\uc804\uc740 \ud604\uc2e4\uc774 \uc544\ub2c8\ub2e4. \ud604\uc2e4\uc5d0\uc11c\ub294 \ucee4\ud53c\ub97c \ub9c8\uc168\uc73c\uba74 \uc77c\uc744 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4’\u2026\ube4c \uac8c\uc774\uce20\uc758 \uc774 \uc720\uba85\ud55c \ub9d0\uc740 ‘\ud604\uc2e4\ub85c\uc758 \uc9d1\uc911’\uc744 \ub3c5\ub824\ud558\uae30 \uc704\ud568\uc774\uc9c0\ub9cc \ub9ce\uc740 \uc774\ub4e4\uc774 \uc8fc\ubaa9\ud55c \ub2e8\uc5b4\ub294 ‘\ucee4\ud53c’\ub2e4. \uacb0\uad6d \uac8c\uc774\uce20\ub3c4 \ucee4\ud53c\uc640 \ub5a8\uc5b4\uc9c8 \uc218 \uc5c6\ub294 \uc9c1\uc7a5\uc778\uc774\ub77c\ub294 \ub73b\uc774\ub2e4.\uc804\uad6d \uc9c1\uc7a5\uc778 \uc218\uc694 \uc7a1\uace0\uc790 \ucc3d\uc5c5\u2026D2C \ud65c\uc6a9 \uc8fc\ubb38 \ub370\uc774\ud130 70\ub9cc \uac74 \ubd84\uc11d\ucee4\ud53c \ud310\ub9e4 \uc2dc\uc7a5\uc740 \ub9c9\ud798 \uc5c6\uc774 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.\uad6d\uc138\uccad \uad6d\uc138\ud1b5\uacc4\ud3ec\ud138\uc5d0 \ub530\ub974\uba74 \uc62c\ud574 8\uc6d4 \uae30\uc900 \uad6d\ub0b4 […]<\/p>\n","protected":false},"author":9,"featured_media":8223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,11,9,61,10,7],"tags":[127,310,309],"class_list":["post-8219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-success-story","category-successful-strategy","category-e-commerce","category-all","category-trend","category-innovation","tag-d2c","tag-310","tag-309"],"yoast_head":"\n\ucee4\ud53c \uad6c\ub3c5 \uc2dc\uc7a5 1\uc704 \ucc28\uc9c0\ud55c '\ube0c\ub77c\uc6b4\ubc31\ucee4\ud53c'\u2026\ube44\uacb0\uc740 \uc790\uc0ac\ubab0 \ub370\uc774\ud130 \ubd84\uc11d<\/title>\n<meta name=\"description\" content=\"\uad6d\uc138\uccad \uad6d\uc138\ud1b5\uacc4\ud3ec\ud138\uc5d0 \ub530\ub974\uba74 \uad6d\ub0b4 \ucee4\ud53c 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