{"id":8144,"date":"2023-10-23T08:30:34","date_gmt":"2023-10-22T23:30:34","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8144"},"modified":"2025-04-29T10:56:47","modified_gmt":"2025-04-29T01:56:47","slug":"innovation-in-channeltalk-an-online-business-partner-that-helps-secure-regular-customers","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/innovation-in-channeltalk-an-online-business-partner-that-helps-secure-regular-customers\/","title":{"rendered":"\ub2e8\uace8 \ud655\ubcf4\ub97c \ub3d5\ub294 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108, ‘\ucc44\ub110\ud1a1’\uc758 \ud601\uc2e0"},"content":{"rendered":"

\uc62c\uc778\uc6d0 \ube44\uc988\ub2c8\uc2a4 \uba54\uc2e0\uc800 ‘\ucc44\ub110\ud1a1’\uc740 \uc77c\ubc18\uc801 \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM)\ub97c \ub118\uc5b4 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud601\uc2e0\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\ub2e4. \uc601\ud5a5\ub825\uc744 \uc218\uce58\ub85c\ub3c4 \ud45c\ud604\ub41c\ub2e4. \uace0\uac1d\uc0ac \ub204\uc801 \uc138\uacc4 14\ub9cc\uacf3, \ub9e4\uc6d4 \uc0c1\ub2f4 \ub300\ud654 7\ucc9c\ub9cc\uac74 \uc774\uc0c1\uc744 \uae30\ub85d\ud588\ub2e4. \ucc44\ub110\ud1a1\uc758 \uc6b4\uc601\uc0ac ‘\ucc44\ub110\ucf54\ud37c\ub808\uc774\uc158’\uc740 \ucd5c\uadfc\uae4c\uc9c0 \ucd1d \ud22c\uc790 \uc720\uce58\uc561 423\uc5b5\uc6d0\uc744 \ub2ec\uc131\ud558\uba70 \uc131\uacfc\ub97c \uc785\uc99d\ud588\ub2e4.<\/p>

\"\"<\/p>

\uace0\uac1d\uc0ac\uc758 \ub2e8\uace8 \ub9cc\ub4e4\uae30<\/strong><\/p>

\ucc44\ub110\ud1a1\uc758 \uac15\uc810\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ub2e8\uace8\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc744 \uc900\ub2e4\ub294 \uac83\uc774\ub2e4. \uce74\ud39824 \uae30\ubc18 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc744 \ube44\ub86f\ud558\uc5ec \uc218\ub9ce\uc740 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub2e8\uace8\uc744 \ub300\ud3ed \ub298\ub9ac\ub294 \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5c8\ub2e4. \ub2e8\uc21c \ucc57\ubd07\uacfc \ub2ec\ub9ac \ud3ed\ub113\uac8c \uc0c1\ub2f4\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\ub294 \ub370\ub2e4 \ubc29\ubb38\uc790\uac00 \ucc44\ub110\ud1a1 \uc544\uc774\ucf58\uc744 \ub204\ub974\uba74 \ub85c\uadf8\uc778\uc774\ub098 \ud398\uc774\uc9c0 \uc774\ub3d9 \uc5c6\uc774 \uc0c1\ub2f4\uc774 \uc2dc\uc791\ub3fc \uc815\uad50\ud55c CRM \uae30\ub2a5\uc758 \uc9d1\uacb0\uccb4\ub77c\ub294 \ud3c9\uac00\ub97c \ubc1b\ub294\ub2e4.<\/p>

\ub300\ud45c\uc801\uc778 \ud2b9\uc9d5\uc740 \u2018\uace0\uac1d\uc774 \ubcf4\uc774\ub294 \uc0c1\ub2f4\u2019\uc774\ub2e4. \uc0ac\uc5c5\uc790\ub098 \uc6b4\uc601\uc790\ub294 \uace0\uac1d\uc758 \uae30\ubcf8 \uc815\ubcf4, \uc774\uc804 \uad6c\ub9e4 \ubc0f \uc0c1\ub2f4 \uc774\ub825, \ud604\uc7ac \uc120\ud0dd\ud55c \uc0c1\ud488 \ub4f1\uc744 \ucc44\ub110\ud1a1\uc5d0\uc11c \ud55c\ub208\uc5d0 \ud655\uc778\ud558\uace0 \ub9de\ucda4 \uc0c1\ub2f4\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 ‘\uc11c\uc6b8\uc5d0 \uac70\uc8fc\ud55c 30\ub300 \ub0a8\uc131 A \uace0\uac1d\uc740 VIP \ub4f1\uae09\uc774\uba70, \ud604\uc7ac \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc740 \uc0c1\ud0dc’ \uac19\uc740 \uc815\ubcf4\ub97c \ubcf4\uba70 \ub300\ud654\ud558\ub294 \uc2dd\uc774\ub2e4.<\/p>

\ub610, \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098\ub3c4 \uc54c\ub9bc\ud1a1\uacfc \uc774\uba54\uc77c\ub85c \uc0c1\ub2f4\uc744 \uc774\uc5b4\uac08 \uc218 \uc788\uace0 \ud2b9\uc815 \uc0c1\ub2f4\uc744 \uc704\ud55c \ud68c\uc0ac \ub0b4\ubd80 \ud300\uc6d0 \uac04 \uba54\uc2e0\uc800 \uacf5\uac04\uc744 \uc5f4 \uc218 \uc788\ub2e4. \uace0\uac1d \uad00\ub9ac\uc640 \ud300 \ud611\uc5c5\uc744 \ucc44\ub110\ud1a1 \ud55c \uacf3\uc5d0\uc11c \uac04\ud3b8\ud558\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \uc148\uc774\ub2e4. \uc628\ub77c\uc778 \uc1fc\ud551\ubab0 \uae30\ub2a5\uc744 \uc571\uc73c\ub85c \uc0ac\uace0\ud314 \uc218 \uc788\ub294 \ub9c8\ucf13\uc778 \u2018\uce74\ud39824 \uc2a4\ud1a0\uc5b4\u2019\uc5d0\uc11c \uc27d\uac8c \ub2e4\uc6b4\ub85c\ub4dc\ud560 \ud560 \uc218 \uc788\ub2e4.<\/p>

\ucd5c\uc2dc\uc6d0 \ub300\ud45c\ub294 “\uc5ec\ub7ec \uace0\uac1d\uc0ac\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc \ub9e4\ucd9c\uc5d0\uc11c \ub2e8\uace8 \ube44\uc911\uc774 \uc808\ubc18 \uc774\ud558\uc778 \uacf3\uc740 \ub9c8\uc774\ub108\uc2a4 \uc131\uc7a5\uc758 \uac00\ub2a5\uc131\uc774 \ub192\uc558\ub2e4”\uba70 “\uc548\uc815\uc801 \uc131\uc7a5\ud55c \uc0ac\uc5c5\uc740 \uc7ac\uad6c\ub9e4\uac00 \uae30\ubc18 \ub418\uc5b4\uc57c \ud558\uae30\uc5d0 \ub2e8\uace8\uc744 \ub298\ub9ac\ub294 \uc11c\ube44\uc2a4\uc758 \uc5ed\ud560\uc774 \uacc4\uc18d \ucee4\uc9c8 \uac83\uc774\ub2e4”\uace0 \uc124\uba85\ud588\ub2e4.<\/p>

\"\"<\/p>

\uc5c5\ubb34 \uc2dc\uac04\uc740 \uc904\uc774\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \ub192\uc774\uace0<\/strong><\/p>

\uace0\uac1d \uc751\ub300 \ud6a8\uc728\ub3c4 \ub192\uc544\uc9c4\ub2e4. \ub0a8\uc131 \ud328\uc158 \ube0c\ub79c\ub4dc \u2018\uc778\uc0ac\uc77c\ub7f0\uc2a4\u2019\uc758 \uacbd\uc6b0 \ucc44\ub110\ud1a1\uc73c\ub85c \uace0\uac1d \ub2e8\uc21c \ubb38\uc758\ub97c 30%\uac00\ub7c9 \uc904\uc600\ub2e4. \uc0ac\ud68c\uad00\uacc4\ub9dd\uc11c\ube44\uc2a4(SNS)\uc640 \uc804\ud654 \ub4f1 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ubd84\uc0b0\ud574\uc11c \ubc1b\ub358 \ubb38\uc758\ub97c \ucc44\ub110\ud1a1 \ud558\ub098\ub85c \ubaa8\uc558\uace0 \ub2e8\uc21c \ubc18\ubcf5 \ubb38\uc758\ub294 \uc790\ub3d9 \ub300\uc751\uc73c\ub85c \uc124\uc815\ud55c \ub355\ubd84\uc774\ub2e4. \uace0\uac1d \ub9cc\uc871\ub3c4 \uc5ed\uc2dc \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub192\uc544\uc84c\ub2e4\uace0 \ud55c\ub2e4.<\/p>

\ucc44\ub110\ucf54\ud37c\ub808\uc774\uc158\uc740 \ucd5c\uadfc ‘\ubbf8\ud2b8’\ub77c\ub294 \uc774\ub984\uc758 AI \uc778\ud130\ub137 \uc804\ud654 \uae30\ub2a5\ub3c4 \ucc44\ub110\ud1a1\uc5d0 \ud0d1\uc7ac\ud588\ub2e4. AI \uc74c\uc131 \uc778\uc2dd \uae30\uc220\uc774 \uc790\ub3d9 \ub179\uc74c\ub41c \ud1b5\ud654 \ub0b4\uc6a9\uc744 \ud14d\uc2a4\ud2b8\ub85c \ubcc0\ud658, \uc0c1\ub2f4 \ub0b4\uc5ed\uc744 \uc800\uc7a5\ud55c\ub2e4. \ucc44\ud305\ubcf4\ub2e4 \uc804\ud654\uac00 \uc775\uc219\ud55c \uc911\uc7a5\ub144 \uace0\uac1d\uc744 \ubc30\ub824\ud558\uba74\uc11c \uc9c1\uc6d0\uc758 \uc5c5\ubb34\ub7c9\ub3c4 \ub354 \uc904\uc77c \uc218 \uc788\ub2e4.<\/p>

\ucc44\ub110\ud1a1\uc740 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uacf5\ub7b5\uc5d0\ub3c4 \ubc15\ucc28\ub97c \uac00\ud558\uace0 \uc788\ub2e4. \uc774\ubbf8 22\uac1c\uad6d\uc5d0 \uc9c4\ucd9c\ud574 \uc788\uace0, \uc9c0\ub09c\ud574 \uc77c\ubcf8\uc5d0\uc11c\ub294 \uace0\uac1d \uc218\ub97c \uc804\ub144 \ub300\ube44 \ub450 \ubc30 \uc774\uc0c1\uc73c\ub85c \ub298\ub838\ub2e4. \uc77c\ubcf8 \uc720\uba85 \ud328\uc158 \ube0c\ub79c\ub4dc \u2018\ubca0\uc774\ud06c\ub8e8\uc988\u2019\uc640 \u2018\uc720\ub2c8\uc5b8\ub3c4\ucfc4\u2019 \ub4f1\uc774 \ucc44\ub110\ud1a1\uc758 \uace0\uac1d\uc0ac\ub2e4.<\/p>

\uae40\uc7ac\ud64d \ub300\ud45c\ub294 \u201c\uc55e\uc73c\ub85c \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\ubc18 \uc11c\ube44\uc2a4\ub97c \uac15\ud654\ud558\uba74\uc11c \ucc44\ub110\ud1a1\uc758 \uae00\ub85c\ubc8c \ud655\uc0b0\uc5d0 \uc18d\ub3c4\ub97c \ub0b4\uace0 \uc788\ub2e4\u201d\uba70 \u201c\uc6b0\uc218\ud55c \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud55c \uc778\uc7ac\ub4e4\uacfc \uae00\ub85c\ubc8c \uace0\uac1d\uc0c1\ub2f4 \ubd84\uc57c\uc5d0\uc11c \ucd08\uaca9\ucc28\ub97c \ud655\ubcf4\ud558\uaca0\ub2e4\u201d\uace0 \uac15\uc870\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uc62c\uc778\uc6d0 \ube44\uc988\ub2c8\uc2a4 \uba54\uc2e0\uc800 ‘\ucc44\ub110\ud1a1’\uc740 \uc77c\ubc18\uc801 \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM)\ub97c \ub118\uc5b4 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud601\uc2e0\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\ub2e4. \uc601\ud5a5\ub825\uc744 \uc218\uce58\ub85c\ub3c4 \ud45c\ud604\ub41c\ub2e4. \uace0\uac1d\uc0ac \ub204\uc801 \uc138\uacc4 14\ub9cc\uacf3, \ub9e4\uc6d4 \uc0c1\ub2f4 \ub300\ud654 7\ucc9c\ub9cc\uac74 \uc774\uc0c1\uc744 \uae30\ub85d\ud588\ub2e4. \ucc44\ub110\ud1a1\uc758 \uc6b4\uc601\uc0ac ‘\ucc44\ub110\ucf54\ud37c\ub808\uc774\uc158’\uc740 \ucd5c\uadfc\uae4c\uc9c0 \ucd1d \ud22c\uc790 \uc720\uce58\uc561 423\uc5b5\uc6d0\uc744 \ub2ec\uc131\ud558\uba70 \uc131\uacfc\ub97c \uc785\uc99d\ud588\ub2e4.\uace0\uac1d\uc0ac\uc758 \ub2e8\uace8 \ub9cc\ub4e4\uae30\ucc44\ub110\ud1a1\uc758 \uac15\uc810\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ub2e8\uace8\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc744 \uc900\ub2e4\ub294 \uac83\uc774\ub2e4. \uce74\ud39824 \uae30\ubc18 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 […]<\/p>\n","protected":false},"author":9,"featured_media":8145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,9,61,220,10],"tags":[194,103,301,48],"class_list":["post-8144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-story","category-successful-strategy","category-e-commerce","category-all","category-220","category-trend","tag-194","tag-103","tag-301","tag-cafe24"],"yoast_head":"\n\ub2e8\uace8 \ud655\ubcf4\ub97c \ub3d5\ub294 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108, '\ucc44\ub110\ud1a1'\uc758 \ud601\uc2e0 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uace0\uac1d\uc0c1\ub2f4 \ud601\uc2e0, \uc62c\uc778\uc6d0 \ube44\uc988\ub2c8\uc2a4 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