{"id":8092,"date":"2023-09-18T08:35:52","date_gmt":"2023-09-17T23:35:52","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=8092"},"modified":"2025-04-29T10:58:01","modified_gmt":"2025-04-29T01:58:01","slug":"laboh-spread-branding-through-d2c-strategy","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/laboh-spread-branding-through-d2c-strategy\/","title":{"rendered":"\ub77c\ubcf4\uc5d0\uc774\uce58, \ub450\ud53c\uac15\ud654 \uc0f4\ud478\ub85c \uc8fc\ubaa9\u2026D2C \uc804\ub7b5\uc73c\ub85c \ube0c\ub79c\ub529 \uac15\ud654"},"content":{"rendered":"<p>\ub77c\ubcf4\uc5d0\uc774\uce58\ub294 \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \uadf8\ub8f9\uc758 \ub450\ud53c\uc2a4\ud0a8\ucf00\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc\ub2e4. \uc774 \ube0c\ub79c\ub4dc\uac00 \ucd5c\uadfc \uc0f4\ud478 \uc2dc\uc7a5\uc5d0 \uc0c8\ubc14\ub78c\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\ub2e4. \uc9c0\ub09c\ud574, \uc62c\ub9ac\ube0c\uc601 \uc5b4\uc6cc\uc988\uc640 \ud654\ud574 \ubdf0\ud2f0 \uc5b4\uc6cc\uc988\uc758 \uc0f4\ud478 \ubd80\ubb38\uc5d0\uc11c 1\uc704\ub97c \ucc28\uc9c0\ud558\uba70 \uc8fc\ubaa9 \ubc1b\uc558\ub2e4. \ub77c\ubcf4\uc5d0\uc774\uce58 \ub300\ud45c \uc81c\ud488\uc778 \ub450\ud53c\uac15\ud654 \uc0f4\ud478\ub294 100\ub9cc\ubcd1\uc774 \ub118\uac8c \ud314\ub9ac\uba70 \ube0c\ub79c\ub4dc \uc601\ud5a5\ub825\uc744 \ud55c\uce35 \ub192\uc600\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8255 aligncenter\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2023\/12\/\ub77c\ubcf4\uc5d0\uc774\uce58_\uc0ac\uc774\ud2b8\uc774\ubbf8\uc9c0.webp\" alt=\"\ub77c\ubcf4\uc5d0\uc774\uce58 \uc0ac\uc774\ud2b8 \uc774\ubbf8\uc9c0\" width=\"1200\" height=\"619\" \/><\/p><h4><strong>\uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc758 \uae30\uc220\ub825 \ub2f4\uc740 \ud5e4\uc5b4\ucf00\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc &#8216;\ub77c\ubcf4\uc5d0\uc774\uce58&#8217;<\/strong><\/h4><p>\ub77c\ubcf4\uc5d0\uc774\uce58\uc758 \uc8fc\uc694 \uacbd\uc7c1\ub825\uc740 \uae30\uc220\ub825\uc774\ub2e4. \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc774 70\ub144 \uc774\uc0c1 \uc313\uc544\uc628 \ud53c\ubd80\uc5f0\uad6c \ub178\ud558\uc6b0\ub97c \ub450\ud53c\uc5f0\uad6c\uc5d0 \uc811\ubaa9\ud55c\ub2e4.<\/p><p>\uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud0c8\ubaa8, \ubaa8\ubc1c \uc190\uc0c1 \ub4f1 \ub450\ud53c \ubaa8\ubc1c \ubb38\uc81c\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub294 \ub370 \uc9d1\uc911\ud55c\ub2e4.<\/p><p>\ub300\ud45c \uc0c1\ud488 \uc911 \ud558\ub098\uc778 \ub450\ud53c\uac15\ud654 \uc0f4\ud478\ub294 \ud2b9\ud5c8 \ubc1b\uc740 \ub179\ucc28 \ud504\ub85c\ubc14\uc774\uc624\ud2f1\uc2a4 \uc131\ubd84\uc73c\ub85c \ub450\ud53c \uc7a5\ubcbd\uacfc \ubaa8\uadfc\uc744 \uac15\ud654\ud558\ub294 \ud6a8\uacfc\ub97c \uc785\uc99d\ud588\ub2e4.<\/p><p>\uc2e4\uc81c \uc81c\ud488 \uc0ac\uc6a9 \ud6c4 \ube60\uc9c0\ub294 \ubaa8\ubc1c\uc758 \uc218\uac00 67% \uac10\uc18c\ud55c \uac83\uc73c\ub85c \uc54c\ub824\uc84c\ub2e4.<\/p><p>\uc774\uc7ac\uc6d0 \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \ub77c\ubcf4\uc5d0\uc774\uce58 TF\ud300 \ud300\uc7a5\uc740 &#8220;\ub450\ud53c \ubaa8\ubc1c \ubb38\uc81c\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub294 \uc0c8\ub85c\uc6b4 &#8216;\ub450\ud53c\uc2a4\ud0a8\ucf00\uc5b4&#8217; \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub824\uace0 \ud55c\ub2e4&#8221;\uace0 \uc124\uba85\ud588\ub2e4.<\/p><p>\uace0\uac1d\ubcc4\ub85c \uac1c\uc778\ud654\ub41c \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud55c \uac83\ub3c4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc0c1\uc2b9\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub410\ub2e4.<\/p><p>\ub77c\ubcf4\uc5d0\uc774\uce58\ub294 \uc790\uc0ac \uc1fc\ud551\ubab0 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc131\ubcc4\uacfc \ub098\uc774, \ud5e4\uc5b4\uc2a4\ud0c0\uc77c, \ubaa8\ubc1c \uad75\uae30 \ub4f1\uc744 \uc785\ub825\ud558\uba74 \uc774\ub97c \uc885\ud569 \uc9c4\ub2e8\ud574 \ub9de\ucda4 \uc81c\ud488\uacfc \uc0ac\uc6a9\ubc95\uc744 \uc81c\uc548\ud55c\ub2e4.<\/p><p>\ub610, \uc5f0\uad6c\uc6d0\ub4e4\uc774 \uc791\uc131\ud55c \ub450\ud53c\uc2a4\ud0a8\ucf00\uc5b4\uc640 \uad00\ub828\ub41c \uc804\ubb38\uc801\uc778 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uba70 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub97c \ud0a4\uc6e0\ub2e4.<\/p><p>\uae30\uc220\ub825\uacfc \ucf58\ud150\uce20\uc758 \uacb0\ud569\uc740 \uc131\uacfc\ub85c \uc774\uc5b4\uc84c\ub2e4.<\/p><p>\ub450\ud53c\uac15\ud654 \uc0f4\ud478\uac00 \ub204\uc801 \ud310\ub9e4\ub7c9 100\ub9cc\uac1c\ub97c \ub3cc\ud30c\ud55c \ub370\ub2e4 \uc9c0\ub09c\ud574 \ube0c\ub79c\ub4dc \ub9e4\ucd9c\uc740 2020\ub144 \ub300\ube44 5\ubc30 \uc0c1\uc2b9\ud588\ub2e4. \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \uadf8\ub8f9 \ub0b4\uc5d0\uc11c\ub3c4 \uc8fc\ubaa9 \ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uaf3d\ud78c\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8256 aligncenter\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2023\/12\/\uc544\ubaa8\ub808\ud37c\uc2dc\ud53d-\ub77c\ubcf4\uc5d0\uc774\uce58-TF\ud300-\uc774\uc7ac\uc6d0\ub2d8\uc67c\ucabd-\uc7a5\uc740\uc9c0\ub2d8.webp\" alt=\"\ub77c\ubcf4\uc5d0\uc774\uce58 \uc774\uc7ac\uc6d0 \ucc28\uc7a5, \uc7a5\uc740\uc9c0 \ub2d8\" width=\"1200\" height=\"800\" \/><\/p><h4><strong>&#8220;\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc11c\ube44\uc2a4\ub85c 9\uac1c\uc6d4 \ub2e8\ucd95, \ube44\uc6a9 70% \uc808\uac10&#8221;<\/strong><\/h4><p>\ub77c\ubcf4\uc5d0\uc774\uce58\uac00 \uace0\uac1d\uacfc \uc2e0\ub8b0\ub97c \ud615\uc131\ud55c \ubc30\uacbd\uc5d0\ub294 D2C(Direct to Consumer, \uc18c\ube44\uc790 \ub300\uc0c1 \uc9c1\uc811\ud310\ub9e4) \ubc29\uc2dd\uc758 \uc790\uc0ac \uc1fc\ud551\ubab0(\ub9c1\ud06c)\uc774 \uc8fc\ub41c \uc5ed\ud560\uc744 \ud588\ub2e4.<\/p><p>\uadf8\ub294 \u201c\uc1fc\ud551\ubab0\uc5d0 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc790\uc720\ub86d\uac8c \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud558\uba74\uc11c \uace0\uac1d \ub2c8\uc988\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c\ub294 \uac83\ubd80\ud130 \ub9de\ucda4 \ucee8\uc124\ud305, \uc2e0\uc0c1\ud488 \uc81c\uc548 \ub4f1\uc774 \uc790\uc0ac \uc1fc\ud551\ubab0\uc744 \uae30\ubc18\uc73c\ub85c \uc774\ub904\uc9c4\ub2e4.<\/p><p>\ub77c\ubcf4\uc5d0\uc774\uce58\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\uc758 \uae30\uc5c5\uc6a9 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc\uc758 \uc1fc\ud551\ubab0\uc744 \ube60\ub974\uac8c \uad6c\ucd95\ud588\ub2e4.<\/p><p>\uc774 \ud300\uc7a5\uc740 \uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud574 SI \ubc29\uc2dd \ub300\ube44 \uc57d 9\uac1c\uc6d4 \uc815\ub3c4 \ube60\ub974\uac8c D2C \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud558\uace0 \ube44\uc6a9\uc744 70% \uc815\ub3c4 \uc904\uc77c \uc218 \uc788\uc5c8\ub2e4\uace0 \ud3c9\uac00\ud588\ub2e4. \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\uc5c8\uace0 \uc790\uc0ac \uc1fc\ud551\ubab0\uc758 \ub370\uc774\ud130\ub85c \ub2e4\uc591\ud55c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0 \uc788\ub2e4&#8221;\uace0 \uc124\uba85\ud588\ub2e4.<\/p><p>\ub77c\ubcf4\uc5d0\uc774\uce58\ub294 \ub450\ud53c\uc2a4\ud0a8\ucf00\uc5b4 \uc2dc\uc7a5\uc5d0\uc11c \uc120\ub450\ub97c \ucc28\uc9c0\ud560 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc558\ub2e4. \ud53c\ubd80\uc640 \ub450\ud53c \uc5f0\uad6c\uc5d0 \ub300\ud55c \uc804\ubb38\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc758 \uace0\ubbfc\uc744 \ud574\uacb0\ud560 \uc81c\ud488\uc744 \uafb8\uc900\ud788 \uc120\ubcf4\uc77c \uacc4\ud68d\uc774\ub2e4.<\/p><p>\uc774 \ud300\uc7a5\uc740 \u201c\uacfc\uac70 40\ub300 \uc911\ubc18 \uc774\uc0c1\uc758 \ub0a8\uc131 \uc911\uc2ec\uc774\uc5c8\ub358 \ud0c8\ubaa8 \uc0f4\ud478 \uc218\uc694\uac00 \uc5ec\uc131\uacfc \uc80a\uc740 \uce35\uc73c\ub85c \ud655\uc0b0\ub418\ub294 \ucd94\uc138\uc5ec\uc11c \ub77c\ubcf4\uc5d0\uc774\uce58\uc758 \uc5ed\ud560\uc774 \ub354 \ucee4\uc9c8 \uac83\uc774\ub2e4\u201d\uba70 \u201c\uc18c\ube44\uc790\uc758 \uace0\ubbfc\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud55c \ub178\ub825\uc744 \uc544\ub07c\uc9c0 \uc54a\uaca0\ub2e4\u201d\uace0 \ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ub77c\ubcf4\uc5d0\uc774\uce58\ub294 \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \uadf8\ub8f9\uc758 \ub450\ud53c\uc2a4\ud0a8\ucf00\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc\ub2e4. \uc774 \ube0c\ub79c\ub4dc\uac00 \ucd5c\uadfc \uc0f4\ud478 \uc2dc\uc7a5\uc5d0 \uc0c8\ubc14\ub78c\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\ub2e4. \uc9c0\ub09c\ud574, \uc62c\ub9ac\ube0c\uc601 \uc5b4\uc6cc\uc988\uc640 \ud654\ud574 \ubdf0\ud2f0 \uc5b4\uc6cc\uc988\uc758 \uc0f4\ud478 \ubd80\ubb38\uc5d0\uc11c 1\uc704\ub97c \ucc28\uc9c0\ud558\uba70 \uc8fc\ubaa9 \ubc1b\uc558\ub2e4. \ub77c\ubcf4\uc5d0\uc774\uce58 \ub300\ud45c \uc81c\ud488\uc778 \ub450\ud53c\uac15\ud654 \uc0f4\ud478\ub294 100\ub9cc\ubcd1\uc774 \ub118\uac8c \ud314\ub9ac\uba70 \ube0c\ub79c\ub4dc \uc601\ud5a5\ub825\uc744 \ud55c\uce35 \ub192\uc600\ub2e4.\uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc758 \uae30\uc220\ub825 \ub2f4\uc740 \ud5e4\uc5b4\ucf00\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc &#8216;\ub77c\ubcf4\uc5d0\uc774\uce58&#8217;\ub77c\ubcf4\uc5d0\uc774\uce58\uc758 \uc8fc\uc694 \uacbd\uc7c1\ub825\uc740 \uae30\uc220\ub825\uc774\ub2e4. \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc774 70\ub144 \uc774\uc0c1 \uc313\uc544\uc628 \ud53c\ubd80\uc5f0\uad6c \ub178\ud558\uc6b0\ub97c \ub450\ud53c\uc5f0\uad6c\uc5d0 \uc811\ubaa9\ud55c\ub2e4.\uc774\ub97c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,9,61,220,10],"tags":[127,295,294,103,48],"class_list":["post-8092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-story","category-successful-strategy","category-e-commerce","category-all","category-220","category-trend","tag-d2c","tag-295","tag-294","tag-103","tag-cafe24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub77c\ubcf4\uc5d0\uc774\uce58, \ub450\ud53c\uac15\ud654 \uc0f4\ud478\ub85c \uc8fc\ubaa9\u2026D2C \uc804\ub7b5\uc73c\ub85c \ube0c\ub79c\ub529 \uac15\ud654<\/title>\n<meta name=\"description\" content=\"\ub77c\ubcf4\uc5d0\uc774\uce58\ub294 \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \uadf8\ub8f9\uc758 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