{"id":7772,"date":"2022-12-20T14:30:01","date_gmt":"2022-12-20T05:30:01","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=7772"},"modified":"2022-12-21T10:09:39","modified_gmt":"2022-12-21T01:09:39","slug":"cafe24-youtubeshopping-seminar","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-youtubeshopping-seminar\/","title":{"rendered":"“D2C\u00b7\uc720\ud29c\ube0c \uc5f0\uacc4\ub294 \uc120\ud0dd \uc544\ub2cc \ud544\uc218” \uce74\ud39824, ‘100\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud130 \uc131\uacf5 \uc804\ub7b5’ \uc138\ubbf8\ub098 \uc131\ub8cc"},"content":{"rendered":"

\ud604\uc7ac \uad6d\ub0b4 \uae30\uc900 \uce74\ud39824\ub9cc \uc0ac\uc6a9 \uac00\ub2a5\ud55c ‘\uc720\ud29c\ube0c \uc1fc\ud551’ \uc5f0\ub3d9 \uc11c\ube44\uc2a4 \ud65c\uc6a9\ubc95 \uc790\uc138\ud788 \uc18c\uac1c
\uc1fc\ud551\ubab0 CEO \uacb8 \ud06c\ub9ac\uc5d0\uc774\ud130 ‘\ub77c\ubba4\ub044’, ‘\uc560\uc8fc\uac00TV\ucc38PD’, ‘\uacfd\ud1a0\ub9ac’ \uc0ac\uc5c5 \ube44\uacb0 \uacf5\uac1c
D2C \uc1fc\ud551\ubab0-\uc720\ud29c\ube0c \ucf58\ud150\uce20 \uc5f0\uacc4\ub85c \uc2dc\ub108\uc9c0 \ud6a8\uacfc \ub0b4\ub294 \uac83\uc774 \ud575\uc2ec
\ub300\ud45c 3\u4eba “\uce74\ud39824-\uc720\ud29c\ube0c \ud611\ub825, \uc0ac\uc5c5\uc790\u00b7\ud06c\ub9ac\uc5d0\uc774\ud130\uc5d0 \ud070 \ub3c4\uc6c0 \ub420 \uac83” \uae30\ub300<\/strong><\/p>

D2C(Direct to Consumer, \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uacfc \uc720\ud29c\ube0c\ub97c \uc5f0\uacb0\ud574 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uacf5\ud55c \ube44\uacb0\uc774 \uacf5\uac1c\ub410\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\uc740 20\uc77c \uc624\ud6c4 2\uc2dc, \uc591\uc7ac \uc5d8\ud0c0\uc6cc\uc5d0\uc11c \uce74\ud39824\uc640 \uc720\ud29c\ube0c\uc758 \uc1fc\ud551 \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ub150\ud574 \u2018100\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc131\uacf5 \uc804\ub7b5 \uacf5\uac1c\u2019 \uc138\ubbf8\ub098\ub97c \uac1c\ucd5c\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc774\ub0a0 \ud589\uc0ac\uc5d0\ub294 \uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\uc640 \uc774\ud604\uc9c4 \uc720\ud29c\ube0c \ud55c\uad6d \ud30c\ud2b8\ub108\uc2ed \ucd1d\uad04\uc744 \ube44\ub86f\ud55c \uc591\uc0ac \uc804\ubb38\uac00\uac00 \ub2e4\uc218 \ud589\uc0ac\uc5d0 \ucc38\uc5ec\ud588\ub2e4.<\/p>

\"\"
\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\uac00 20\uc77c \uc591\uc7ac \uc5d8\ud0c0\uc6cc\uc5d0\uc11c \uc5f4\ub9b0 \u2018100\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc131\uacf5 \uc804\ub7b5 \uacf5\uac1c’ \uc138\ubbf8\ub098\uc5d0\uc11c \ucd95\uc0ac\ub97c \uc804\ud588\ub2e4.<\/figcaption><\/figure>

\uc774\ubc88 \ud589\uc0ac\uc5d0\uc11c\ub294 \uce74\ud39824\uac00 \uc9c0\ub09c 5\uc77c \uc720\ud29c\ube0c\uc640 \uc190\uc7a1\uace0 \uc120\ubcf4\uc778 \u2018\uc720\ud29c\ube0c \uc1fc\ud551\u2019 \uc5f0\ub3d9 \uc11c\ube44\uc2a4\uc758 \uad6c\uccb4\uc801\uc778 \ud65c\uc6a9\ubc95\uc774 \uc18c\uac1c\ub410\ub2e4. \uc720\ud29c\ube0c \uc1fc\ud551\uc740 \uc720\ud29c\ube0c\uc5d0\uc11c \uc190\uc27d\uac8c \uc0c1\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uae30\ub2a5\uc774\ub2e4. \uc591\uc0ac \ud611\ub825\uc73c\ub85c \uc120\ubcf4\uc778 \u2018\uc720\ud29c\ube0c \uc1fc\ud551\u2019 \uc5f0\ub3d9 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud558\uba74 D2C(Direct to Consumer, \uc790\uc0ac \uc1fc\ud551\ubab0) \uc1fc\ud551\ubab0\uacfc \uc720\ud29c\ube0c \ucc44\ub110\uc744 \uc5f0\ub3d9\ud558\uace0, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc5f0\ub3d9\uc73c\ub85c \uc720\ud29c\ube0c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uacfc \ucc44\ub110 \ub0b4 \uc2a4\ud1a0\uc5b4 \ud0ed\uc5d0 \u25b2\uc0c1\ud488 \uc0ac\uc9c4 \u25b2\uc0c1\ud488\uba85 \u25b2\uac00\uaca9 \ub4f1 \uc5ec\ub7ec \uc815\ubcf4\ub97c \uc790\ub3d9 \ub178\ucd9c\ud560 \uc218 \uc788\uc5b4 \ud3b8\uc758\uc131\uc774 \ub192\ub2e4. \uc774\ub7ec\ud55c \uc5f0\ub3d9 \uc11c\ube44\uc2a4\ub294 \ud604\uc7ac \uad6d\ub0b4\uc5d0\uc11c\ub294 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub9cc \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>

\uc774\ubc88 \uc138\ubbf8\ub098\ub97c \ub9de\uc544 \uc601\uc0c1\uc73c\ub85c \ucd95\uc0ac\ub97c \uc804\ud55c \ub77d\uc2a4 \ud478\uc790\ub9ac(Lax Poojary) \uc720\ud29c\ube0c \uc1fc\ud551 \ud504\ub85c\ub355\ud2b8 \ub9e4\ub2c8\uc800\ub294 \u201c\uc720\ud29c\ube0c\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc0c1\ud488 \uad6c\ub9e4\ub97c \uace0\ub824\ud560 \ub54c \uc6b0\uc120\uc801\uc73c\ub85c \ucc3e\uace0, \uc88b\uc544\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc744 \ubcf4\uba70 \uc601\uac10\uc744 \ubc1b\ub294 \uacf3\u201d\uc774\ub77c\uba70 \u201c\uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc720\ud29c\ube0c \ucc44\ub110\uc744 \uc6b4\uc601 \uc911\uc778 \uce74\ud39824 \uace0\uac1d\ub4e4\uc774 \ubcf4\ub2e4 \ud3b8\ub9ac\ud558\uac8c \uc2a4\ud1a0\uc5b4\ub97c \uc5f0\uacb0\ud558\uace0 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \uc18c\uac1c\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uc774\uc5b4 \uc218\uc2ed\u00b7\uc218\ubc31\ub9cc \uad6c\ub3c5\uc790\ub97c \ubcf4\uc720\ud55c \uc778\uae30 \uc720\ud29c\ube0c \ucc44\ub110\uacfc \uc131\uacf5 \uc1fc\ud551\ubab0\uc744 \ub3d9\uc2dc \uc6b4\uc601\ud558\uba70 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub0b4\uace0 \uc788\ub294 \u25b2\uae40\ubcf4\ubc30 \uc5d0\ud06c\uba40 \ub300\ud45c(\ub77c\ubba4\ub044, \uad6c\ub3c5\uc790\uc218 124\ub9cc) \u25b2\uc774\uc138\uc601 \ud575\uc774\ub4dd\ub9c8\ucf13 \ub300\ud45c(\uc560\uc8fc\uac00TV\ucc38PD, \uad6c\ub3c5\uc790\uc218 113\ub9cc) \u25b2\uacfd\uacbd\ubbfc \uc720\ub2c8\ud31d\ucf58 \ub300\ud45c(\uacfd\ud1a0\ub9ac, \uad6c\ub3c5\uc790\uc218 47\ub9cc) \ub4f1\uc774 \uc5f0\uc0ac\ub85c \ub098\uc130\ub2e4. \uc774\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc640 \uc720\ud29c\ube0c \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc5f0\uacc4\ud55c \uc0dd\uc0dd\ud55c \uacbd\ud5d8\uc744 \uacf5\uac1c\ud588\ub2e4.<\/p>

\uae40\ubcf4\ubc30 \ub300\ud45c(\ub77c\ubba4\ub044)\ub294 ‘\uc870\uac01 \uc250\ub529’ \ub4f1\uacfc \uac19\uc740 \uc2e0\uc120\ud55c \ud654\uc7a5\ubc95\uc744 \uc81c\uc2dc\ud558\uba70 \ubdf0\ud2f0 \uc5c5\uacc4\uc758 \ud2b8\ub80c\ub4dc\ub97c \uc774\ub044\ub294 \uc778\ubb3c\ub85c, \ubdf0\ud2f0 \ube0c\ub79c\ub4dc ‘\uc5d0\ud06c\uba40’\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \uc5d0\ud06c\uba40\uc758 \ub300\ud45c \uc0c1\ud488\uc778 ‘\ub178 \ubaa8\uc5b4 \ucfe0\uc158’\uc740 \uae40 \ub300\ud45c\uac00 \uc720\ud29c\ube0c\uc5d0\uc11c \uc120\ubcf4\uc778 \uc790\uc2e0\uc758 \ud53c\ubd80 \ud45c\ud604\uc744 \ub530\ub77c \ud558\uace0 \uc2f6\uc5b4\ud558\ub294 \uc2dc\uccad\uc790 \ubc18\uc751\uc744 \ud655\uc778\ud574 \uae30\ud68d\ud55c \uc81c\ud488\uc774\ub2e4.<\/p>

\ucd9c\uc2dc \ub2f9\uc2dc \ub77c\ubba4\ub044 \ucc44\ub110\uc5d0\uc11c \uc774 \uc81c\ud488\uc744 \uc18c\uac1c\ud558\uc790, \uc870\ud68c\uc218 16\ub9cc\ud68c\ub97c \ud6cc\uca4d \ub118\uae30\uba74\uc11c \uc601\uc0c1 \uacf5\uac1c 15\ubd84\ub9cc\uc5d0 \ucd08\ub3c4\ubb3c\ub7c9\uc744 \uc644\ud310\ud560 \uc815\ub3c4\ub85c \uc88b\uc740 \ud638\uc751\uc744 \uc5bb\uc5c8\ub2e4. \uae40 \ub300\ud45c\ub294 “\uc720\ud29c\ube0c \ucc44\ub110 \ub860\uce6d \ucd08\uae30\ubd80\ud130 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud560 \uacc4\ud68d\uc774 \uc788\uc5c8\ub2e4”\uba70 “\ube44\uad50\uc801 \uc801\uc740 \uc790\ubcf8\ub825\uc744 \ubcf4\uc720\ud55c \uc18c\uaddc\ubaa8 \ube0c\ub79c\ub4dc\ub3c4 \uc720\ud29c\ube0c \ucf58\ud150\uce20\ub97c \uc798 \ud65c\uc6a9\ud558\uba74 \ud070 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub2e4”\uace0 \uac15\uc870\ud588\ub2e4. \uc5d0\ud06c\uba40\uc740 \uc5f0 \ub9e4\ucd9c\uc744 2\ubc30\uc529 \ub298\ub9ac\uba70 \ube60\ub974\uac8c \uc131\uc7a5 \uc911\uc774\ub2e4.<\/p>

\uc720\ud29c\ube0c \ucc44\ub110 \u2018\uc560\uc8fc\uac00TV\ucc38PD\u2019\uc640 \uc2dd\ud488 \uc1fc\ud551\ubab0 \u2018\ud575\uc774\ub4dd\ub9c8\ucf13\u2019\uc744 \uc6b4\uc601\uc911\uc778 \uc774\uc138\uc601 \ub300\ud45c\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uac01\uc885 \uc548\uc8fc \uc0c1\ud488\uc744 \ub9ac\ubdf0\ud558\ub294 \uc601\uc0c1 \ucf58\ud150\uce20\uc640 \uc911\uc18c\uc0c1\uacf5\uc778\uc758 \uc0c1\ud488\uc744 \uc8fc\ub85c \ub2e4\ub8ec\ub2e4. \ub300\ud45c\uc801\uc778 \ucf58\ud150\uce20 \ucf54\ub108\ub294 \u2018\ucc38PD\uc758 \uac00\uce58\uc0b4\ub798\uc694\u2019\ub2e4. \ud488\uc9c8\uc740 \uc88b\uc9c0\ub9cc \uc798 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc544 \ud3d0\uae30\ub420 \uc704\uae30\uc5d0 \ucc98\ud55c \uc2dd\ud488\uc744 \uc18c\uac1c\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc18c\uc0c1\uacf5\uc778\uc5d0\uac8c \ud64d\ubcf4\uc640 \ud310\ub9e4\ucc98\ub97c \uc81c\uacf5\ud558\uba70 \uc644\ud310 \ud589\uc9c4\uc744 \uc774\uc5b4\uac00\uace0 \uc788\ub2e4.<\/p>

\ud575\uc774\ub4dd\ub9c8\ucf13\uc740 \ub204\uc801 \uac00\uc785\uc790 \uc218\uac00 21\ub9cc\uba85, \uc720\ud29c\ube0c \ucc44\ub110\uc744 \ud1b5\ud55c \uc1fc\ud551\ubab0 \uc720\uc785\ub960\uc740 90%\ub97c \ub118\uae30\uba70 \ucf58\ud150\uce20\uc640 \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc6a9\ud55c \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub2e4. \uc62c\ud574 9\uc6d4 \uae30\uc900 \uac70\ub798\uc561 110\uc5b5\uc6d0\uc744 \ub3cc\ud30c\ud588\ub2e4. \uc774 \ub300\ud45c\ub294 “\ucee4\uba38\uc2a4 \uc694\uc18c\ub97c \ub179\uc778 \uc720\ud29c\ube0c \ucf58\ud150\uce20\uc5d0 \ud638\uc751\ud558\ub294 \uad6c\ub3c5\uc790\uac00 \ub298\uc5b4\uac00\ub294 \uc640\uc911\uc5d0 \ub0b4 \ube0c\ub79c\ub4dc\ub97c \ub2f4\uc740 D2C \uc1fc\ud551\ubab0\uc744 \uc624\ud508\ud558\uba74 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\uaca0\ub2e4\uace0 \ud655\uc2e0\ud588\ub2e4”\uba70 “\ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \ucf58\ud150\uce20\uc758 \ud30c\uae09\ub825\uc744 \uad6c\ub9e4\ub85c \uc5f0\uacb0\uc2dc\ud0ac \ubc29\ubc95\uc744 \uc798 \ucc3e\uae30\ub9cc \ud55c\ub2e4\uba74 \uc774\ucee4\uba38\uc2a4\ub85c \uc0ac\uc5c5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\uc5b4 \uc720\ud29c\ube0c\uc640 \uc774\ucee4\uba38\uc2a4\ub294 \u2018\ub5bc\ub824\uc57c \ub5c4 \uc218 \uc5c6\ub294 \uad00\uacc4\u2019\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4”\uace0 \uc124\uba85\ud588\ub2e4.<\/p>

\uacfd\uacbd\ubbfc \ub300\ud45c(\uacfd\ud1a0\ub9ac)\ub294 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc \u2018\uc720\ub2c8\ud31d\ucf58\u2019\uc744 \uc6b4\uc601 \uc911\uc774\ub2e4. \uc720\ud29c\ube0c \ucc44\ub110 \u2018\uacfd\ud1a0\ub9ac\u2019\ub97c \ud1b5\ud574 \ubcf4\ub77c\uc0c9, \ub9c8\ubc95\uc18c\ub140, \uace0\uc591\uc774 \ub4f1 \uacfd \ub300\ud45c \ucde8\ud5a5\uc744 \ub2f4\uc740 \ucf58\ud150\uce20\uc640 \uc0c1\ud488\uc744 \uc120\ubcf4\uc774\uba70 \uace0\uac1d\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc788\ub2e4. \uadf8\ub294 \u201c\uc790\uc0ac\ubab0\uc744 \uc6b4\uc601\ud574\uc57c \uc2dc\uccad\uc790\uac00 \uc0c1\ud488\uc744 \ub2e8\uc21c \uad7f\uc988\uac00 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc\ub85c \uc778\uc2dd\ud558\uace0 \uc624\ub798\ub3c4\ub85d \ucc3e\uc544\uc628\ub2e4”\uba70 \u201c\uc790\uc2e0\uc758 \ucde8\ud5a5\uacfc \uc0c1\ud488\uc5d0 \uc5b4\uc6b8\ub9ac\ub294 D2C \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud55c \ub4a4, \uc720\ud29c\ube0c \ucf58\ud150\uce20\ub85c \ub2e4\uc591\ud55c \uc2dc\ub3c4\ub97c \ud558\uba74\uc11c \uc2dc\uccad\uc790 \ubc18\uc751\uc5d0 \ub530\ub77c \uc1fc\ud551\ubab0\uc744 \uc7ac\ube60\ub974\uac8c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uacfd \ub300\ud45c\ub294 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \ub04a\uc784\uc5c6\uc774 \uc120\ubcf4\uc774\uae30 \uc704\ud55c \uc2dc\ub3c4\uac00 \uc911\uc694\ud558\ub2e4\uace0 \uac15\uc870\ud588\ub2e4. \uadf8\ub294 \uc720\ub2c8\ud31d\ucf58\uc758 \uc2e0\uc0c1\ud488 \ucd9c\uc2dc\uc640 \uac19\uc740 \uc18c\uc2dd\uc774 \uc788\uc744 \ub54c\ub9c8\ub2e4 \uc9c1\uc811 \uc791\uc131\ud55c \uae00\uacfc \uc0ac\uc9c4\uc744 ‘\uc720\ud29c\ube0c \ucee4\ubba4\ub2c8\ud2f0’\uc5d0 \uc62c\ub824 \uc801\uadf9\uc801\uc73c\ub85c \ud64d\ubcf4\ud55c\ub2e4. \uadf8\ub294 \u201c\uc601\uc0c1\uacfc \ud568\uaed8 \uae00\u00b7\uc0ac\uc9c4\uc744 \uae30\ubc18\uc73c\ub85c \uc0c1\ud488\uc744 \uc124\uba85\ud558\ub294 \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud574\uc57c \uad6c\ub3c5\uc790\uac00 \ud64d\ubcf4\uc131 \ucf58\ud150\uce20\uc5d0 \ub300\ud574\uc11c \ud53c\ub85c\uac10\uc744 \uc801\uac8c \ub290\ub07c\ub3c4\ub85d \ud560 \uc218 \uc788\ub2e4\u201d\uba70 \u201c\uc2e4\uc81c \ucee4\ubba4\ub2c8\ud2f0 \uae00 1\uac1c\ub2f9 \ucd5c\uc18c 3000\uba85 \uc774\uc0c1\uc774 \uc1fc\ud551\ubab0\uc5d0 \uc720\uc785\ub420 \uc815\ub3c4\ub85c \ud638\uc751\uc774 \uc88b\uc740 \uc131\uacfc\ub97c \uc5bb\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

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\uce74\ud39824\uac00 \uc720\ud29c\ube0c\uc640\uc758 \uc1fc\ud551 \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ub150\ud574 20\uc77c \uc591\uc7ac \uc5d8\ud0c0\uc6cc\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \ub300\uc0c1\uc73c\ub85c \uac1c\ucd5c\ud55c \u2018100\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc131\uacf5 \uc804\ub7b5 \uacf5\uac1c’ \uc138\ubbf8\ub098 \ud589\uc0ac\uc7a5 \uc804\uacbd<\/figcaption><\/figure>

\ub300\ud45c 3\uba85\uc740 \uc774\ubc88\uc5d0 \ucd9c\uc2dc\ub41c \u2018\uc720\ud29c\ube0c \uc1fc\ud551\u2019 \uc5f0\ub3d9 \uc11c\ube44\uc2a4\ub85c \ud06c\ub9ac\uc5d0\uc774\ud130\ub098 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud558\uac70\ub098 \ub9e4\ucd9c\uc744 \ud655\ub300\ud558\ub294 \uacfc\uc815\uc774 \ud55c\uacb0 \ub354 \uc26c\uc6cc\uc9c8 \uc218 \uc788\ub2e4\uace0 \ubd84\uc11d\ud588\ub2e4.<\/p>

\uae40 \ub300\ud45c(\ub77c\ubba4\ub044)\ub294 “\uc720\ud29c\ube0c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \uc560\ucc29\uc744 \ub290\ub080 \uc18c\ube44\uc790\ub97c D2C \uc1fc\ud551\ubab0\ub85c \uc720\uc785\ud558\ub294 \uacfc\uc815\uc774 \ud6e8\uc52c \uc26c\uc6cc\uc9c8 \uac83”\uc774\ub77c\uba70 “\ucda9\uc131 \uace0\uac1d\uce35\uc778 \uad6c\ub3c5\uc790\uac00 \uc720\ud29c\ube0c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc774\ub098 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ud310\ub9e4 \uc911\uc778 \uc0c1\ud488\uc0ac\uc9c4\uacfc \uc815\ubcf4\ub97c \ub458\ub7ec\ubcf4\uace0 \ud3b8\ub9ac\ud558\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\uac8c \ub3fc \ub9e4\ucd9c\uc744 \ub354 \uc27d\uac8c \ub298\ub9b4 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4”\uace0 \ubd84\uc11d\ud588\ub2e4.<\/p>

\uc774 \ub300\ud45c(\uc560\uc8fc\uac00TV\ucc38PD)\ub294 \u201c\uc720\ud29c\ube0c \uc1fc\ud551 \uae30\ub2a5\uc744 \uc774\uc6a9\ud558\uba74 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \u2018\uc88c\ud45c \ub9c1\ud06c\u2019, \uac00\uaca9 \ub4f1\uc744 \ub530\ub85c \uc124\uba85\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub3fc \ud3b8\uc758\uc131\uc774 \ub192\ub2e4\u201d\uba70 \u201c\ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc9c4\ud589\uc790\uac00 \ubb34\ub9ac\ud558\uac8c \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc774\ubbf8 \uc0c1\ud488\uc774 \uac00\uc7a5 \uc88b\uc740 \uc704\uce58\uc5d0 \uc790\uc5f0\uc2a4\ub808 \ub178\ucd9c\ub3fc \uc788\uc5b4, \uc601\uc0c1 \uc870\ud68c\uc218\uac00 \uc624\ub974\ub294 \ub9cc\ud07c \ud310\ub9e4\uc5d0\ub3c4 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>

\uacfd \ub300\ud45c(\uacfd\ud1a0\ub9ac)\ub294 \u201c\ud799\ud55c \uc720\ud29c\ube0c \ucc44\ub110\uc774 \uc120\ubcf4\uc774\ub294 \ucf58\ud150\uce20 \uc790\uccb4\uac00 \uc18c\ube44\uc790 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uc5ed\ud560\uc744 \ud55c\ub2e4\u201d\uba70 “\uc720\ud29c\ube0c \uc1fc\ud551\uc744 \ud65c\uc6a9\ud558\uba74 \uc720\ud29c\ube0c \ucc44\ub110 \ub0b4 \ub2e4\uc591\ud55c \uc601\uc5ed\uc5d0\uc11c \uc790\uc0ac \uc0c1\ud488\uc758 \uc0ac\uc9c4\uacfc \uc815\ubcf4\ub97c \ub178\ucd9c\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc790\uc5f0\uc2a4\ub808 \uc1fc\ud551\ubab0 \uc720\uc785\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\ub204\uad6c\ub098 \uc0c8\ub85c\uc6b4 \ubd80\uac00\uac00\uce58\ub97c \uc27d\uace0 \ud3b8\ub9ac\ud558\uac8c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4\ub294 \uad00\uc810\uc5d0\uc11c \uce74\ud39824\uc640 \uc720\ud29c\ube0c\uc758 \ub9cc\ub0a8\uc740 \ud544\uc5f0\uc801\uc774\uc5c8\ub2e4”\uba70 “\ucc3d\uc758\ub825\uacfc \uc0c1\uc0c1\ub825, \uac10\uc131\uc774 \ud2b9\ud788 \uc911\uc694\ud574\uc9c4 \uc2dc\ub300\uc5d0, \uc591\uc0ac\uc758 \uae30\uc220 \uc2dc\ub108\uc9c0\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc640 \uc720\ud29c\ube0c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \ub4e0\ub4e0\ud55c \uc870\ub825\uc790\uac00 \ub418\ub9ac\ub77c \uae30\ub300\ud55c\ub2e4”\uace0 \uc804\ud588\ub2e4. <\ub05d><\/p>","protected":false},"excerpt":{"rendered":"

\ud604\uc7ac \uad6d\ub0b4 \uae30\uc900 \uce74\ud39824\ub9cc \uc0ac\uc6a9 \uac00\ub2a5\ud55c ‘\uc720\ud29c\ube0c \uc1fc\ud551’ \uc5f0\ub3d9 \uc11c\ube44\uc2a4 \ud65c\uc6a9\ubc95 \uc790\uc138\ud788 \uc18c\uac1c\uc1fc\ud551\ubab0 CEO \uacb8 \ud06c\ub9ac\uc5d0\uc774\ud130 ‘\ub77c\ubba4\ub044’, ‘\uc560\uc8fc\uac00TV\ucc38PD’, ‘\uacfd\ud1a0\ub9ac’ \uc0ac\uc5c5 \ube44\uacb0 \uacf5\uac1cD2C \uc1fc\ud551\ubab0-\uc720\ud29c\ube0c \ucf58\ud150\uce20 \uc5f0\uacc4\ub85c \uc2dc\ub108\uc9c0 \ud6a8\uacfc \ub0b4\ub294 \uac83\uc774 \ud575\uc2ec\ub300\ud45c 3\u4eba “\uce74\ud39824-\uc720\ud29c\ube0c \ud611\ub825, \uc0ac\uc5c5\uc790\u00b7\ud06c\ub9ac\uc5d0\uc774\ud130\uc5d0 \ud070 \ub3c4\uc6c0 \ub420 \uac83” \uae30\ub300D2C(Direct to Consumer, \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uacfc \uc720\ud29c\ube0c\ub97c \uc5f0\uacb0\ud574 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uacf5\ud55c \ube44\uacb0\uc774 \uacf5\uac1c\ub410\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c […]<\/p>\n","protected":false},"author":9,"featured_media":7784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,61],"tags":[156,144,135,206,48,113],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-all","tag-156","tag-144","tag-135","tag-206","tag-cafe24","tag-113"],"yoast_head":"\n"D2C\u00b7\uc720\ud29c\ube0c \uc5f0\uacc4\ub294 \uc120\ud0dd \uc544\ub2cc \ud544\uc218" \uce74\ud39824, '100\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud130 \uc131\uacf5 \uc804\ub7b5' \uc138\ubbf8\ub098 \uc131\ub8cc | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/cafe24-youtubeshopping-seminar\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""D2C\u00b7\uc720\ud29c\ube0c \uc5f0\uacc4\ub294 \uc120\ud0dd \uc544\ub2cc \ud544\uc218" \uce74\ud39824, '100\ub9cc \ud06c\ub9ac\uc5d0\uc774\ud130 \uc131\uacf5 \uc804\ub7b5' \uc138\ubbf8\ub098 \uc131\ub8cc | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\ud604\uc7ac \uad6d\ub0b4 \uae30\uc900 \uce74\ud39824\ub9cc \uc0ac\uc6a9 \uac00\ub2a5\ud55c ‘\uc720\ud29c\ube0c \uc1fc\ud551’ \uc5f0\ub3d9 \uc11c\ube44\uc2a4 \ud65c\uc6a9\ubc95 \uc790\uc138\ud788 \uc18c\uac1c\uc1fc\ud551\ubab0 CEO \uacb8 \ud06c\ub9ac\uc5d0\uc774\ud130 ‘\ub77c\ubba4\ub044’, ‘\uc560\uc8fc\uac00TV\ucc38PD’, ‘\uacfd\ud1a0\ub9ac’ \uc0ac\uc5c5 \ube44\uacb0 \uacf5\uac1cD2C \uc1fc\ud551\ubab0-\uc720\ud29c\ube0c \ucf58\ud150\uce20 \uc5f0\uacc4\ub85c \uc2dc\ub108\uc9c0 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content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2022\/12\/\uc774\ubbf8\uc9c02-D2C\u00b7\uc720\ud29c\ube0c-\uc5f0\uacc4\ub294-\uc120\ud0dd-\uc544\ub2cc-\ud544\uc218-\uce74\ud39824-100\ub9cc-\ud06c\ub9ac\uc5d0\uc774\ud130-\uc131\uacf5-\uc804\ub7b5-\uc138\ubbf8\ub098-\uc131\ub8cc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\ubd84\" \/>\n<script type=\"application\/ld+json\" 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