{"id":7658,"date":"2022-09-06T14:46:20","date_gmt":"2022-09-06T05:46:20","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=7658"},"modified":"2022-09-21T14:53:54","modified_gmt":"2022-09-21T05:53:54","slug":"tiktok-marketing","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/tiktok-marketing\/","title":{"rendered":"“10\uc5b5 \ud2f1\ud1a1 \uc0ac\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c”…\uce74\ud39824-\ud2f1\ud1a1, \uc20f\ud3fc \ub9c8\ucf00\ud305 \ud611\ub825 \uac15\ud654"},"content":{"rendered":"

\ud2f1\ud1a1 \ucc44\ub110\ub85c \uc628\ub77c\uc778\ubab0-\ud2f1\ud1a1 \uac04 \ucf58\ud150\uce20\u00b7\uc0c1\ud488\u00b7\uad11\uace0 \uc5f0\ub3d9 \uc26c\uc6cc\uc838
\uc7ac\uce58 \uc788\ub294 \uc20f\ud3fc \ucf58\ud150\uce20\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc \uc54c\ub824 \uc131\uc7a5 \uacac\uc778
\uc6d4\uac04 \uae00\ub85c\ubc8c 10\uc5b5\uba85 \ud2f1\ud1a1 \uc774\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c…\ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5 \uac00\uc18d\ud654<\/strong><\/p>

\uce74\ud39824\uc640 \ud2f1\ud1a1\uc774 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc758 ‘\uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8(Shoppertainment, \uc0c1\ud488\uacfc \uc7ac\ubbf8\ub97c \ud568\uaed8 \uc81c\uacf5\ud558\ub294 \uc1fc\ud551 \ud615\ud0dc)’ \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud611\ub825\uc744 \uac15\ud654\ud55c\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ud2f1\ud1a1\uacfc \ud568\uaed8 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\uac00 \uc20f\ud3fc \ub9c8\ucf00\ud305\uc744 \uc27d\uace0 \ud3b8\ub9ac\ud558\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\uc778 ‘\ud2f1\ud1a1 \ucc44\ub110’\uc744 \ub860\uce6d\ud588\ub2e4\uace0 6\uc77c \ubc1d\ud614\ub2e4. \ucd5c\uadfc \uc9e7\uc740 \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc1fc\ud551\uc744 \uc990\uae30\ub294 \uc774\uc6a9\uc790\ub97c \uad6c\ub9e4\uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c \uc591\uc0ac \ud611\ub825 \uac15\ud654\uc758 \uc77c\ud658\uc774\uba70, \uce74\ud39824\ub294 \ud574\ub2f9 \uc11c\ube44\uc2a4\ub97c \uad6d\ub0b4 \uae30\uc5c5 \ucd5c\ucd08\ub85c \uc81c\uacf5\ud55c\ub2e4.<\/p>

\"\"
\ud2f1\ud1a1 \ucc44\ub110\uc740 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\uac00 \ubcf4\uc720\ud55c \uc0c1\ud488\uc815\ubcf4\uc640 \uad11\uace0 \uc124\uc815\uac12\uc774 \ud2f1\ud1a1\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc5f0\ub3d9\ub418\ub3c4\ub85d \ub3d5\ub294\ub2e4. \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \ud074\ub9ad \uba87 \ubc88\ub9cc\uc73c\ub85c \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \uc6d0\ud558\ub294\ub9cc\ud07c \uc601\uc0c1 \ucf58\ud150\uce20\uc640 \ud568\uaed8 \uc190\uc27d\uac8c \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4.<\/p>

\ube0c\ub79c\ub4dc \uc790\uccb4 \ucf58\ud150\uce20\ub098 \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \ub3d9\uc601\uc0c1\uc744 \ud2f1\ud1a1 \ucd94\ucc9c \ud53c\ub4dc \ub0b4 \uad11\uace0\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud64d\ubcf4\ud560 \uc218 \uc788\ub294 ‘\uc2a4\ud30c\ud06c \uc560\uc988(Spark Ads)’\uc640 \ub2e4\uc591\ud55c \uad11\uace0 \uc194\ub8e8\uc158\ub4e4\uc744 \ud3b8\ub9ac\ud558\uac8c \uc774\uc6a9\ud558\uac70\ub098 \ud2f1\ud1a1 \uad11\uace0\ub97c \ud1b5\ud574 \uc720\uc785\ub418\ub294 \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \uc7a5\ubc14\uad6c\ub2c8, \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5, \uad6c\ub9e4\ud558\uae30 \ub4f1 \ud2b9\uc815 \uc791\uc5c5\uc744 \uc720\ub3c4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud2f1\ud1a1 \uad11\uace0 \ud6a8\uc728\uc744 \ub192\uc77c \uc218\ub3c4 \uc788\ub2e4.<\/p>

\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589 \uc774\ud6c4 \uc131\ubcc4, \uc5f0\ub839, \uc9c0\uc5ed, \uad00\uc2ec\uc0ac \ub4f1 \ub2e4\uc591\ud55c \ub300\uc0c1\ubcc4\ub85c \uad11\uace0\uc18c\uc9c4 \ube44\uc6a9, \uad11\uace0 \ub178\ucd9c, \ud074\ub9ad \uc218, \uc804\ud658, \ud074\ub9ad\ub960, CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9), CPM(\ub178\ucd9c 1000\ud68c\ub2f9 \ube44\uc6a9)\uac19\uc740 \ub2e4\uc591\ud55c \uad11\uace0 \uc131\uacfc \ub370\uc774\ud130\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub2e4. \uc131\uacfc \ub370\uc774\ud130 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ubc14\ud0d5\uc73c\ub85c \uad11\uace0 \uc804\ub7b5 \uc218\uc900\uc744 \ud55c\uce35 \ub354 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub2e4.<\/p>

\uc18c\ube44\uc790\ub294 \ucd94\ucc9c \ud53c\ub4dc\uc5d0 \ub178\ucd9c\ub418\ub294 \uc7ac\ubbf8\uc788\ub294 \uad11\uace0 \ucf58\ud150\uce20\ub97c \uc990\uae30\uba74\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud3b8\ub9ac\ud558\uac8c \uc0c1\ud488 \uad6c\ub9e4\uae4c\uc9c0 \uac00\ub2a5\ud558\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815 \uc911 \uc1fc\ud551 \ucf58\ud150\uce20\ub85c \uc990\uac70\uc6c0\uc744 \uc5bb\ub294 \ub3d9\uc2dc\uc5d0 \uad6c\ub9e4 \uacfc\uc815\uae4c\uc9c0 \ub300\ud3ed \ub2e8\ucd95\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uccb4\ud5d8\ud560 \uc218 \uc788\ub294 \uc694\uc18c\ub2e4.<\/p>

\ud2f1\ud1a1\uc740 \ucd5c\uadfc \uac00\uc7a5 \ud2b8\ub80c\ub514\ud55c \uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8 \ub9c8\ucf00\ud305 \ucc44\ub110\ub85c \uc8fc\ubaa9\ubc1b\ub294\ub2e4. \ubbf8\uad6d\uc744 \ube44\ub86f\ud574 \uc720\ub7fd, \ub3d9\ub0a8\uc544, \ud638\uc8fc, \uc77c\ubcf8, \ud55c\uad6d \ub4f1 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc911\uc774\ub2e4. \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218(MAU) 10\uc5b5\uba85\uc744 \ud6cc\uca4d \ub118\ub294 \ud2f1\ud1a1\uc758 \uae00\ub85c\ubc8c \uc774\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c \uc720\uc785\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \ube60\ub974\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\uc774\ubc88 \ud611\ub825\uc73c\ub85c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc720\ud589\uc5d0 \ubbfc\uac10\ud55c Z\uc138\ub300\uac00 \uc990\uaca8 \ucc3e\ub294 \ud2f1\ud1a1\uc5d0\uc11c \uc190\uc27d\uac8c \uc790\uc0ac \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc120\ubcf4\uc5ec \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4”\uba70 “\uc55e\uc73c\ub85c\ub3c4 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ub3d5\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uae30\uc5c5\uacfc \ud611\ub825\uc744 \uc774\uc5b4 \ub098\uac08 \uc608\uc815\uc774\ub2e4”\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uc124\uc724\ud658 \ud2f1\ud1a1\ucf54\ub9ac\uc544 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158 \uc81c\ub108\ub7f4 \ub9e4\ub2c8\uc800\ub294 \u201c\uc774\ubc88 \uce74\ud39824\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uad6d\ub0b4\uc678 \ub2e4\uc591\ud55c \uaddc\ubaa8\uc758 \uc628\ub77c\uc778\uc1fc\ud551\ubab0 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ud2f1\ud1a1 \ucc44\ub110\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c \ud2f1\ud1a1\uc744 \ub9c8\ucf00\ud305\uacfc \uad11\uace0\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \uc55e\uc73c\ub85c\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uae30\ub300\uac00 \ud06c\ub2e4\u201d\uba70, \u201c\ud2f1\ud1a1\uc774 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc2e0\ub8b0\ubc1b\ub294 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uc790\ub9ac\ub9e4\uae40\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc801\uadf9 \ubaa8\uc0c9\ud560 \uc608\uc815\uc774\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4. <\ub05d><\/p>","protected":false},"excerpt":{"rendered":"

\ud2f1\ud1a1 \ucc44\ub110\ub85c \uc628\ub77c\uc778\ubab0-\ud2f1\ud1a1 \uac04 \ucf58\ud150\uce20\u00b7\uc0c1\ud488\u00b7\uad11\uace0 \uc5f0\ub3d9 \uc26c\uc6cc\uc838\uc7ac\uce58 \uc788\ub294 \uc20f\ud3fc \ucf58\ud150\uce20\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc \uc54c\ub824 \uc131\uc7a5 \uacac\uc778\uc6d4\uac04 \uae00\ub85c\ubc8c 10\uc5b5\uba85 \ud2f1\ud1a1 \uc774\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c…\ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5 \uac00\uc18d\ud654\uce74\ud39824\uc640 \ud2f1\ud1a1\uc774 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc758 ‘\uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8(Shoppertainment, \uc0c1\ud488\uacfc \uc7ac\ubbf8\ub97c \ud568\uaed8 \uc81c\uacf5\ud558\ub294 \uc1fc\ud551 \ud615\ud0dc)’ \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud611\ub825\uc744 \uac15\ud654\ud55c\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ud2f1\ud1a1\uacfc \ud568\uaed8 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\uac00 \uc20f\ud3fc \ub9c8\ucf00\ud305\uc744 \uc27d\uace0 \ud3b8\ub9ac\ud558\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\uc778 ‘\ud2f1\ud1a1 […]<\/p>\n","protected":false},"author":9,"featured_media":7660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,5,9,61,10],"tags":[71,204,203,202],"class_list":["post-7658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-success-story","category-e-commerce","category-all","category-trend","tag-marketing","tag-204","tag-203","tag-202"],"yoast_head":"\n"10\uc5b5 \ud2f1\ud1a1 \uc0ac\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c"...\uce74\ud39824-\ud2f1\ud1a1, \uc20f\ud3fc \ub9c8\ucf00\ud305 \ud611\ub825 \uac15\ud654 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/tiktok-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""10\uc5b5 \ud2f1\ud1a1 \uc0ac\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c"...\uce74\ud39824-\ud2f1\ud1a1, \uc20f\ud3fc \ub9c8\ucf00\ud305 \ud611\ub825 \uac15\ud654 | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\ud2f1\ud1a1 \ucc44\ub110\ub85c \uc628\ub77c\uc778\ubab0-\ud2f1\ud1a1 \uac04 \ucf58\ud150\uce20\u00b7\uc0c1\ud488\u00b7\uad11\uace0 \uc5f0\ub3d9 \uc26c\uc6cc\uc838\uc7ac\uce58 \uc788\ub294 \uc20f\ud3fc \ucf58\ud150\uce20\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc \uc54c\ub824 \uc131\uc7a5 \uacac\uc778\uc6d4\uac04 \uae00\ub85c\ubc8c 10\uc5b5\uba85 \ud2f1\ud1a1 \uc774\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c…\ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5 \uac00\uc18d\ud654\uce74\ud39824\uc640 \ud2f1\ud1a1\uc774 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc758 ‘\uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8(Shoppertainment, \uc0c1\ud488\uacfc \uc7ac\ubbf8\ub97c \ud568\uaed8 \uc81c\uacf5\ud558\ub294 \uc1fc\ud551 \ud615\ud0dc)’ \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud611\ub825\uc744 \uac15\ud654\ud55c\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 \ud2f1\ud1a1\uacfc \ud568\uaed8 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\uac00 \uc20f\ud3fc \ub9c8\ucf00\ud305\uc744 \uc27d\uace0 \ud3b8\ub9ac\ud558\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\uc778 ‘\ud2f1\ud1a1 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/tiktok-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T05:46:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-21T05:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2022\/09\/\uc774\ubbf8\uc9c03-\uce74\ud39824-\uc5b4\ub4dc\ubbfc\uc5d0-\uc5f0\ub3d9\ub41c-\ud2f1\ud1a1-\ucc44\ub110-\uc11c\ube44\uc2a4\uc758-\ubaa8\uc2b5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 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