{"id":7363,"date":"2022-03-15T18:28:45","date_gmt":"2022-03-15T09:28:45","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=7363"},"modified":"2022-03-15T18:29:26","modified_gmt":"2022-03-15T09:29:26","slug":"generationmz-shoppingmall-d2c-webbinar","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/generationmz-shoppingmall-d2c-webbinar\/","title":{"rendered":"“MZ\uc138\ub300 \uc0ac\ub85c\uc7a1\uc544 \uc5f0\ub9e4\ucd9c 750\uc5b5\uc6d0”\u2026\uce74\ud39824, \uc1fc\ud551\ubab0 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098 16\uc77c \uac1c\ucd5c"},"content":{"rendered":"

\u2018<\/strong>\ubca0\uc774\ud0b9\ubaac\u2019, \u2018\uc0f5\ub808\ub514\ud22c\uc6e8\uc5b4\u2019, \u2018\uc545\ub140\uc77c\uae30\u2019 CEO \uc5f0\uc0ac\ub85c \ucc38\uc5ec<\/strong>
MZ<\/strong>\uc138\ub300 \uacf5\ub7b5\uc5d0 \uc131\uacf5\ud55c \ucf58\ud150\uce20 \uc81c\uc791 \ubc29\ubc95 \uacf5\uc720<\/strong>
\uc2dd\ud488 \ubd84\uc57c \ucc3d\uc5c5\uae30, SNS\u00b7\uae00\ub85c\ubc8c\ub85c \ud310\ub85c \ud655\uc7a5 \ube44\uacb0\ub3c4 \uc18c\uac1c<\/strong><\/p>

\"\"<\/p>

\ucd5c\uadfc \uc18c\ube44 \uc8fc\uccb4\ub85c \ub5a0\uc624\ub978 MZ\uc138\ub300(\ubc00\ub808\ub2c8\uc5bc+Z\uc138\ub300, 1980-2004\ub144 \uc0ac\uc774\uc5d0 \ucd9c\uc0dd\ud55c \uc0ac\ub78c)\ub97c \uacf5\ub7b5\ud574 \uc131\uacf5\ud55c \uc1fc\ud551\ubab0 \ub300\ud45c\uc758 \ube44\uacb0\uc774 \uacf5\uac1c\ub41c\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 16\uc77c \uc624\ud6c4 2\uc2dc \u2018\ucee4\uba38\uc2a4 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098(Webinar, Web+Seminar)\u2019\ub97c \uac1c\ucd5c\ud55c\ub2e4\uace0 8\uc77c \ubc1d\ud614\ub2e4.<\/p>

\uc774\ubc88 \ud589\uc0ac\uc5d0\ub294 \u2018\ubca0\uc774\ud0b9\ubaac\u2019 \uc815\ubd80\uc911 \ub300\ud45c, \u2018\uc0f5\ub808\ub514\ud22c\uc6e8\uc5b4\u2018 \uae40\uc2dc\uc601 \ub300\ud45c, \u2018\uc545\ub140\uc77c\uae30\u2019 \ucd5c\ubbfc\ud61c \ub300\ud45c\uac00 \uc5f0\uc0ac\ub85c \ucc38\uc5ec\ud574 \uc131\uacf5 \ube44\uacb0\uc744 \uacf5\uc720\ud55c\ub2e4. \uc138 \ub300\ud45c\ub294 \ubaa8\ub450 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \uc5f4\uace0, MZ\uc138\ub300\ub97c \uacf5\ub7b5\ud558\ub294 \ucf58\ud150\uce20\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9e4\ucd9c\uc744 \ube60\ub974\uac8c \uc131\uc7a5\uc2dc\ud0a4\uace0 \uc788\ub2e4.<\/p>

\uc815 \ub300\ud45c\ub294 \uc628\u00b7\uc624\ud504\ub77c\uc778 \ud658\uacbd\uc744 \ub118\ub098\ub4dc\ub294 \uc2dd\ud488 \ubd84\uc57c \ucc3d\uc5c5 \ube44\uacb0\uc744 \uacf5\uc720\ud55c\ub2e4. \ucf54\ub85c\ub09819\uac00 \ubab0\uace0 \uc628 \ube44\ub300\uba74 \uc2dc\ub300\uc5d0 \uc2dd\ud488 \uc0ac\uc5c5\uc744 \uc131\uacf5\uc2dc\ud0a4\uace0, \uc218\ub9ce\uc740 \ud68c\uc6d0\uc744 \ud655\ubcf4\ud558\uae30\uae4c\uc9c0\uc758 \uc0dd\uc0dd\ud55c \uacbd\ud5d8\uc744 \uc804\ud560 \uc608\uc815\uc774\ub2e4.<\/p>

\u2018\ubca0\uc774\ud0b9\ubaac\u2019\uc740 \ud68c\uc6d0 \uc218 22\ub9cc\uba85\uc744 \ubcf4\uc720\ud55c \uce74\ud398\u2027\ubca0\uc774\ucee4\ub9ac \uc2dd\uc790\uc7ac \uc720\ud1b5\ud50c\ub7ab\ud3fc\uc774\ub2e4. \ucf54\ub85c\ub09819 \uc774\ud6c4 \ud648\ubca0\uc774\ud0b9\uc5d0 \ub3c4\uc804\ud558\ub294 \uc80a\uc740 \uc138\ub300\uac00 \uc810\uc810 \ub9ce\uc544\uc9c0\uba74\uc11c \ub354\uc6b1 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \uc2e4\uc81c\ub85c 2021\ub144 \uc5f0\ub9e4\ucd9c\uc740 750\uc5b5\uc6d0\uc5d0 \ub2ec\ud55c\ub2e4. \uc9c0\ub09c\ud574\uc5d0\ub294 \uac00\ub2a5\uc131\uc744 \uc778\uc815 \ubc1b\uc544 SPC\uc0bc\ub9bd\uc774 \ubca0\uc774\ud0b9\ubaac \uc6b4\uc601\uc0ac\uc778 ‘\uc0c1\ub85d\uc6f0\uac00’\uc758 \uc9c0\ubd84 100%\ub97c \uc778\uc218\ud588\ub2e4.<\/p>

\uc815 \ub300\ud45c\ub294 \uc628\u00b7\uc624\ud504\ub77c\uc778 \ud658\uacbd\uc744 \ub118\ub098\ub4dc\ub294 \uc2dd\ud488 \ubd84\uc57c \ucc3d\uc5c5 \ube44\uacb0\uc744 \uacf5\uc720\ud55c\ub2e4. \ube44\ub300\uba74 \uc2dc\ub300\uc5d0 \uc2dd\ud488 \uc0ac\uc5c5\uc744 \uc131\uacf5\uc2dc\ud0a4\uace0, \uc218\ub9ce\uc740 \ud68c\uc6d0\uc744 \ud655\ubcf4\ud558\uae30\uae4c\uc9c0\uc758 \uc0dd\uc0dd\ud55c \uacbd\ud5d8\uc744 \uc804\ud560 \uc608\uc815\uc774\ub2e4.<\/p>

\ud604\ub300\uc801\uc778 \ub514\uc790\uc778\uc758 \uc5ec\uc131 \uc758\ub958\ub97c \uc120\ubcf4\uc774\ub294 \u2018\uc0f5\ub808\ub514\ud22c\uc6e8\uc5b4\u2019\ub294 \ub9e4\ub144 20~30%\uc529 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uba70 \uc2b9\uc2b9\uc7a5\uad6c\ud55c\ub2e4. \ud2b9\ud788 \uc9c0\ub09c\ud574\uc5d0\ub294 \ub77c\uc774\ube0c\ucee4\uba38\uc2a4 \ub4f1\uc758 \uc601\ud5a5\uc73c\ub85c \ub9e4\ucd9c \uc0c1\uc2b9\ub960\uc744 \uc57d 40%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub838\ub2e4. \uc0f5\ub808\ub514\ud22c\uc6e8\uc5b4\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \ud1b5\ud574 MZ\uc138\ub300\uc640 \ud65c\ubc1c\ud788 \uc18c\ud1b5\ud558\uba74\uc11c \uce74\ud39824\uc758 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uc20d\uc2a4 \uc5f0\ub3d9 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 SNS \ubc29\ubb38\uc790\ub97c \uc790\uc0ac\ubab0\uc5d0 \uc5f0\ub3d9\ud558\ub294 \uc804\ub7b5\uc744 \ud65c\uc6a9 \uc911\uc774\ub2e4. \uc774 \uc1fc\ud551\ubab0\uc758 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud314\ub85c\uc6cc \uc218\ub294 3\ub9cc8000\uba85\uc774 \ub118\ub294\ub2e4.<\/p>

\uae40 \ub300\ud45c\ub294 \ud2b9\ud788 \uace0\uac00 \uc0c1\ud488\uc758 \ub9e4\ucd9c\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ucf58\ud150\uce20 \uc81c\uc791 \ubc29\ubc95\uacfc \ub77c\uc774\ube0c\ucee4\uba38\uc2a4 \ud65c\uc6a9 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud55c\ub2e4.<\/p>

\uc138\ub828\ub41c \uc9c1\uc7a5\uc778 \uc5ec\uc131 \ub370\uc77c\ub9ac \ub8e9\uc744 \uc120\ubcf4\uc774\ub294 \u2018\uc545\ub140\uc77c\uae30\u2019\ub294 2007\ub144 \ud55c\uad6d\uc5d0\uc11c \ubb38\uc744 \uc5f0 \uc774\ud6c4 2013\ub144\uc5d0\ub294 \uc601\ubb38, \uc911\ubb38, \uc77c\ubb38 \uc0ac\uc774\ud2b8\ub97c \uc81c\uc791\ud574 \ud574\uc678\ub85c \uc0ac\uc5c5 \ubc94\uc704\ub97c \ud655\uc7a5\ud588\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ud2b9\ud788 \uc911\ud654\uad8c, \uc77c\ubcf8 \uc9c0\uc5ed \uc80a\uc740 \uc9c1\uc7a5\uc778 \uc138\ub300\ub97c \uc0ac\ub85c\uc7a1\uc73c\uba70 \uc88b\uc740 \uc131\uc801\uc744 \ub0b4\uace0 \uc788\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud314\ub85c\uc6cc \uc218\uac00 \uc57d 3\ub9cc5000\uba85\uc5d0 \ub2ec\ud558\ub294 \uc545\ub140\uc77c\uae30\ub294 \uc55e\uc73c\ub85c\ub3c4 SNS, \ub77c\uc774\ube0c\ucee4\uba38\uc2a4 \ubd80\ubb38\uc744 \uac15\ud654\ud574 \ub9e4\ucd9c\uc744 \ud655\ub300\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>

\ucd5c \ub300\ud45c\ub294 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uae30 \uc704\ud574 D2C(Direct to Consumer, \uae30\uc5c5-\uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4) \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud558\ub294 \uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\uc640 \uae00\ub85c\ubc8c \uc9c4\ucd9c \uc131\uacf5 \ub178\ud558\uc6b0\uc5d0 \ub300\ud574 \uac15\uc5f0\ud55c\ub2e4.<\/p>

\uc774\ubc88 \uc6e8\ube44\ub098\ub294 \ubb34\ub8cc\ub85c \uc9c4\ud589\ub41c\ub2e4. \uce74\ud39824 \ud648\ud398\uc774\uc9c0\uc5d0\uc11c \ucc38\uc5ec \uc2e0\uccad\ud560 \uc218 \uc788\ub2e4. \uc790\uc2e0\uc758 \ube0c\ub79c\ub4dc\ub97c \ub4dc\ub7ec\ub0bc \uc218 \uc788\ub294 D2C \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud558\uace0\uc790 \ud558\ub294 \uc608\ube44 \uc628\ub77c\uc778 \ucc3d\uc5c5\uc790\ub294 \ubb3c\ub860, \uae00\ub85c\ubc8c\u00b7SNS \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\ub85c \ud310\ub85c\ub97c \ud655\uc7a5\ud558\ub824\ub294 \uae30\uc874 \ucc3d\uc5c5\uc790\uc5d0\uac8c\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uc774\ubc88 \uc6e8\ube44\ub098\ub97c \uacc4\uae30\ub85c \uc790\uc2e0\ub9cc\uc758 \ube0c\ub79c\ub4dc\ub97c \ud655\ub9bd\ud558\uace0, MZ\uc138\ub300\ub97c \uacf5\ub7b5\ud574 \uc131\uacf5\uc744 \uac70\uba38\uc950\ub294 \ucc3d\uc5c5\uc790\uac00 \uc55e\uc73c\ub85c \ub354 \ub9ce\uc774 \ub098\uc624\uae30\ub97c \ubc14\ub780\ub2e4\u201d\uba70 \u201c\uc55e\uc73c\ub85c\ub3c4 \uce74\ud39824\ub294 \uc628\ub77c\uc778 \ucc3d\uc5c5\uc73c\ub85c \uc131\uacf5\uc744 \uafc8\uafb8\ub294 \ub204\uad6c\uc5d0\uac8c\ub098 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4\ub97c \ub354 \ud0c4\ud0c4\ud558\uac8c \ub2e4\uc838\ub098\uac08 \uacc4\ud68d\uc774\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4. <\ub05d><\/p>","protected":false},"excerpt":{"rendered":"

\u2018\ubca0\uc774\ud0b9\ubaac\u2019, \u2018\uc0f5\ub808\ub514\ud22c\uc6e8\uc5b4\u2019, \u2018\uc545\ub140\uc77c\uae30\u2019 CEO \uc5f0\uc0ac\ub85c \ucc38\uc5ecMZ\uc138\ub300 \uacf5\ub7b5\uc5d0 \uc131\uacf5\ud55c \ucf58\ud150\uce20 \uc81c\uc791 \ubc29\ubc95 \uacf5\uc720\uc2dd\ud488 \ubd84\uc57c \ucc3d\uc5c5\uae30, SNS\u00b7\uae00\ub85c\ubc8c\ub85c \ud310\ub85c \ud655\uc7a5 \ube44\uacb0\ub3c4 \uc18c\uac1c\ucd5c\uadfc \uc18c\ube44 \uc8fc\uccb4\ub85c \ub5a0\uc624\ub978 MZ\uc138\ub300(\ubc00\ub808\ub2c8\uc5bc+Z\uc138\ub300, 1980-2004\ub144 \uc0ac\uc774\uc5d0 \ucd9c\uc0dd\ud55c \uc0ac\ub78c)\ub97c \uacf5\ub7b5\ud574 \uc131\uacf5\ud55c \uc1fc\ud551\ubab0 \ub300\ud45c\uc758 \ube44\uacb0\uc774 \uacf5\uac1c\ub41c\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 16\uc77c \uc624\ud6c4 2\uc2dc \u2018\ucee4\uba38\uc2a4 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098(Webinar, Web+Seminar)\u2019\ub97c \uac1c\ucd5c\ud55c\ub2e4\uace0 8\uc77c \ubc1d\ud614\ub2e4.\uc774\ubc88 \ud589\uc0ac\uc5d0\ub294 \u2018\ubca0\uc774\ud0b9\ubaac\u2019 \uc815\ubd80\uc911 \ub300\ud45c, \u2018\uc0f5\ub808\ub514\ud22c\uc6e8\uc5b4\u2018 \uae40\uc2dc\uc601 \ub300\ud45c, […]<\/p>\n","protected":false},"author":9,"featured_media":7365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15,16,5,9],"tags":[163,102,48],"class_list":["post-7363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-press-resources","category-press-releases","category-success-story","category-e-commerce","tag-mz","tag-102","tag-cafe24"],"yoast_head":"\n"MZ\uc138\ub300 \uc0ac\ub85c\uc7a1\uc544 \uc5f0\ub9e4\ucd9c 750\uc5b5\uc6d0"\u2026\uce74\ud39824, \uc1fc\ud551\ubab0 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098 16\uc77c \uac1c\ucd5c | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\ucd5c\uadfc \uc18c\ube44 \uc8fc\uccb4\ub85c \ub5a0\uc624\ub978 MZ\uc138\ub300\ub97c \uacf5\ub7b5\ud574 \uc131\uacf5\ud55c \uc1fc\ud551\ubab0 \ub300\ud45c\uc758 \ube44\uacb0\uc774 \uacf5\uac1c\ub41c\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 16\uc77c \uc624\ud6c4 2\uc2dc \u2018\ucee4\uba38\uc2a4 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098(Webinar, Web+Seminar)\u2019\ub97c \uac1c\ucd5c\ud55c\ub2e4\uace0 8\uc77c \ubc1d\ud614\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/generationmz-shoppingmall-d2c-webbinar\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""MZ\uc138\ub300 \uc0ac\ub85c\uc7a1\uc544 \uc5f0\ub9e4\ucd9c 750\uc5b5\uc6d0"\u2026\uce74\ud39824, \uc1fc\ud551\ubab0 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098 16\uc77c \uac1c\ucd5c | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\ucd5c\uadfc \uc18c\ube44 \uc8fc\uccb4\ub85c \ub5a0\uc624\ub978 MZ\uc138\ub300\ub97c \uacf5\ub7b5\ud574 \uc131\uacf5\ud55c \uc1fc\ud551\ubab0 \ub300\ud45c\uc758 \ube44\uacb0\uc774 \uacf5\uac1c\ub41c\ub2e4.\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 16\uc77c \uc624\ud6c4 2\uc2dc \u2018\ucee4\uba38\uc2a4 \uc131\uacf5 \uc0ac\ub840 \uc6e8\ube44\ub098(Webinar, Web+Seminar)\u2019\ub97c \uac1c\ucd5c\ud55c\ub2e4\uace0 8\uc77c \ubc1d\ud614\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/generationmz-shoppingmall-d2c-webbinar\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" 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