{"id":6942,"date":"2021-05-12T15:49:13","date_gmt":"2021-05-12T06:49:13","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6942"},"modified":"2021-05-12T16:31:15","modified_gmt":"2021-05-12T07:31:15","slug":"6405-2","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/6405-2\/","title":{"rendered":"“\uc131\uacf5 \uc1fc\ud551\ubab0\uc740 ‘\uc774 \uc571’ \uc4f4\ub2e4”\u2026\uce74\ud39824, \uc774\ucee4\uba38\uc2a4 \uae30\ub2a5 \ud655\uc7a5 \uc804\ub7b5 \uc6e8\ube44\ub098 \uc131\ub8cc"},"content":{"rendered":"

\uc131\uacf5\ubab0\uc774 \uc0ac\uc6a9\ud558\ub294 \uc571\u00b7\ud65c\uc6a9 \uc131\uacfc \uc18c\uac1c, \uc0ac\uc804 \uc2e0\uccad\uc790 1500\uba85 \uc774\uc0c1 \ubab0\ub824
<\/strong>\uc5f0\ub9e4\ucd9c 700\uc5b5\uc6d0 \ud56b\ud551, \u2018\ub9ac\ub85c\ub4dc\u2019 \uc11c\ube44\uc2a4\ub85c \uad6c\ub9e4\uc804\ud658\uc728 9.6% \uae30\ub85d
<\/strong>\ub2e4\uc591\ud55c \uc571 \uc5f0\uacb0 \ud655\uc7a5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc640 \uac1c\ubc1c\uc0ac \ub3d9\ubc18 \uc131\uc7a5 \uc9c0\uc6d0<\/strong><\/p>

\u2018\uc798 \ub098\uac00\ub294\u2019 \uc131\uacf5 \uc1fc\ud551\ubab0\uc740 \ub9e4\ucd9c, \uc6b4\uc601 \ud6a8\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc5b4\ub5a4 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud560\uae4c. \uc774\ub7ec\ud55c \uad81\uae08\uc99d\uc744 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc790\ub9ac\uac00 \ub9c8\ub828\ub410\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)\u2019\ub294 12\uc77c \uc624\ud6c4 2\uc2dc ‘\uc131\uacf5 \uc1fc\ud551\ubab0\uc774 \ud65c\uc6a9\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uae30\ub2a5 \ud655\uc7a5 \uc804\ub7b5’\uc744 \uc8fc\uc81c\ub85c \uc6e8\ube44\ub098(Webinar, Web+Seminar)\ub97c \uac1c\ucd5c\ud588\ub2e4. \ud589\uc0ac \uc0ac\uc804 \uc2e0\uccad\uc790 \uc218\ub9cc \uc57d 1500\uba85\uc5d0 \ub2ec\ud560 \uc815\ub3c4\ub85c \ubc18\uc751\uc774 \ub728\uac70\uc6e0\ub2e4.<\/p>

\uc774\ub0a0 \ud589\uc0ac\uc5d0\uc11c\ub294 \uc721\uc721\uac78\uc988, \ud56b\ud551 \ub4f1 \uc131\uacf5 \uc1fc\ud551\ubab0\uc774 \uc0ac\uc6a9\ud558\ub294 \uc8fc\uc694 \uc560\ud50c\ub9ac\ucf00\uc774\uc158(\uc774\ud558 \uc571)\uacfc \ud65c\uc6a9 \uc131\uacfc\uac00 \uacf5\uac1c\ub410\ub2e4. \uac01 \uc571\uc744 \uad6c\ud604\ud55c \uac1c\ubc1c\uc0ac \uc18c\uc18d \uc804\ubb38\uac00\uac00 \uc9c1\uc811 \ubc1c\ud45c\uc5d0 \ub098\uc130\ub2e4.<\/p>

\"\"
\uc624\uc608\uc9c0 \ub8e8\ub098\uc18c\ud504\ud2b8 \ub9e4\ub2c8\uc800\uac00 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 ‘\ub9ac\ub85c\ub4dc’\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \uc18c\uac1c\ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>

\ub9ac\ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \u2018\ub9ac\ub85c\ub4dc\u2019\ub97c \uc11c\ube44\uc2a4\ud558\ub294 \ub8e8\ub098\uc18c\ud504\ud2b8\uc758 \uc624\uc608\uc9c0 \ub9e4\ub2c8\uc800\ub294 2020\ub144 \ub9e4\ucd9c 700\uc5b5\uc6d0\uc744 \ub118\uae34 \ud328\uc158 \uc1fc\ud551\ubab0 \u2018\ud56b\ud551\u2019\uc758 \uc131\uacfc\ub97c \uc18c\uac1c\ud588\ub2e4. \ub9ac\ub85c\ub4dc\ub294 \uace0\uac1d\uc774 \uc1fc\ud551\ubab0\uc5d0\uc11c \uc774\ud0c8\ud558\ub294 \uc21c\uac04\uc744 \uac10\uc9c0\ud574 \uc804\ub7b5\uc801\uc73c\ub85c \ucd94\ucc9c \uc0c1\ud488, \ud504\ub85c\ubaa8\uc158\uc744 \ub2f4\uc740 \ud398\uc774\uc9c0\ub97c \ub178\ucd9c\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d \uc7ac\uc720\uc785\uc744 \uc720\ub3c4\ud558\ub294 \uc11c\ube44\uc2a4\ub2e4.<\/p>

\ud56b\ud551\uc740 2\ub144 \ub118\uac8c \ub9ac\ub85c\ub4dc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud588\ub2e4. \ub9ac\ub85c\ub4dc \ud398\uc774\uc9c0\ub97c \ub9cc\ub4e4 \ub54c, \u2018\ud569\ub9ac\uc801\uc778 \uac00\uaca9\u2019\uc774\ub77c\ub294 \uc7a5\uc810\uc744 \uc0b4\ub9ac\uae30 \uc704\ud574 \ubaa8\ub4e0 \uc0c1\ud488\uc758 \uac00\uaca9\uc744 \ub178\ucd9c\ud558\uace0 \ud55c \ud398\uc774\uc9c0\uc5d0\uc11c \ucd5c\ub300\ud55c \ub9ce\uc740 \uc0c1\ud488\uc744 \uc18c\uac1c\ud560 \uc218 \uc788\uac8c \uad6c\uc131\ud588\ub2e4. \uc774 \ub355\uc5d0 \uad6c\ub9e4\uc804\ud658\uc728\uc744 9.6%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc5c8\ub2e4. \uc624 \ub9e4\ub2c8\uc800\uac00 \uc778\uc6a9\ud55c \uad6c\uae00 \uc560\uc988 \uc790\ub8cc\uc5d0 \ub530\ub974\uba74, \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5 \ud3c9\uade0 \uad6c\ub9e4\uc804\ud658\uc728\uc740 1% \ubbf8\ub9cc\uc774\ub2e4.<\/p>

\uc624 \ub9e4\ub2c8\uc800\ub294 \u201c\ud3ec\ud138 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\uc758 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561(ROAS)\uc740 250%, 300%\ucbe4 \ub418\ub294\ub370, \ub9ac\ub85c\ub4dc \ub3c4\uc785\uc0ac\uc758 \ud3c9\uade0 ROAS\ub294 1600%\uc5d0 \ub2ec\ud55c\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>

\uce74\ud39824 \uae30\ubc18 \uc790\uc0ac \uc1fc\ud551\ubab0\uc5d0\uc11c \ud074\ub9ad \uba87 \ubc88\ub9cc\uc73c\ub85c \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ubc29\uc1a1\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc194\ub8e8\uc158 \u2018\ub77c\uc774\ube0c24\u2019\uc758 \uc131\uacfc\ub3c4 \uacf5\uac1c\ub410\ub2e4.<\/p>

\ud55c \uc544\ub3d9\ubcf5 \ube0c\ub79c\ub4dc\ub294 \ub77c\uc774\ube0c \ubc29\uc1a1\uc744 \uc9c4\ud589\ud558\uae30 \uc804\ubd80\ud130 \ud64d\ubcf4\ud558\uace0, \ub77c\uc774\ube0c \ud2b9\uac00\u00b7\ud034\uc988 \ub4f1\uc744 \ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c 1\uc2dc\uac04 \ubc29\uc1a1\uc5d0\uc11c \ub9e4\ucd9c 5000\ub9cc\uc6d0\uc744 \uae30\ub85d\ud588\ub2e4. \uc790\uc0ac\ubab0 \ub9e4\ucd9c\ub3c4 50% \uc99d\uac00\ud588\ub2e4. \ud55c \uc218\uacf5\uc608 \ub3c4\uc790\uae30 \ube0c\ub79c\ub4dc\ub294 \ub9e4\uc8fc \uac19\uc740 \uc694\uc77c, \ud2b9\uc815 \uc2dc\uac04\uc5d0 \ub77c\uc774\ube0c \ubc29\uc1a1\uc73c\ub85c \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud588\ub2e4. \uc774 \ub355\uc5d0 \uafb8\uc900\ud788 \ubc29\uc1a1\uc744 \ucc3e\ub294 \ucda9\uc131 \uace0\uac1d\uc744 \ub2e4\uc218 \ud655\ubcf4\ud588\uace0, \uad6c\ub9e4\uc804\ud658\uc728\uc740 \ud3c9\uade0 18%, \ucd5c\uace0 30% \uc218\uc900\uae4c\uc9c0 \ub2ec\uc131\ud558\ub294 \uc131\uacfc\ub97c \uc5bb\uc5c8\ub2e4.<\/p>

\uc815\uc11d\ud658 SGRSOFT \uacfc\uc7a5\uc740 \u201c\ub77c\uc774\ube0c \ubc29\uc1a1 \uc790\uccb4\uc758 \uad6c\uc131\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, 1\ucc28 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ub9ce\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ubc29\uc1a1\uc744 \uc0ac\uc804\uc5d0 \ud64d\ubcf4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\ub2e4\u201d\uba70 \u201c\uac19\uc740 \uc2dc\uac04, \uac19\uc740 \uc9c4\ud589\uc790\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uc778\uc2dd \ud6a8\uacfc\ub97c \uc8fc\uace0, \uc18c\ud1b5\uc744 \ud1b5\ud574 \uc2e0\ub8b0\ub97c \uc313\ub294 \uacfc\uc815\uc758 \uc911\uc694\uc131\ub3c4 \uac15\uc870\ud558\uace0 \uc2f6\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uc778\uacf5\uc9c0\ub2a5(AI) \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d \uad6c\ub9e4\uc804\ud658\uc728\uc744 \uc62c\ub9ac\ub294 \ubc29\ubc95\ub3c4 \uc18c\uac1c\ub410\ub2e4. \uae40\uc815\ud0dc \uc624\ub4dc\ucee8\uc149 \ub300\ud45c\ub294 \u201cPXL(\ud53d\uc140) AI\ub294 \ub9c8\uce58 \ub137\ud50c\ub9ad\uc2a4\uac00 \ucf58\ud150\uce20\ub97c \ucd94\ucc9c\ud558\ub294 \uac83\ucc98\ub7fc \uc18c\ube44\uc790\uac00 \ucc3e\uace0 \uc788\ub294 \uc0c1\ud488\uacfc \ud574\ub2f9 \uc81c\ud488\uc5d0 \uc5b4\uc6b8\ub9ac\ub294 \uc544\uc774\ud15c\uae4c\uc9c0 \ubd84\uc11d\ud574 \ucd94\ucc9c\ud558\ub294 \uc194\ub8e8\uc158\uc774\ub2e4\u201d\uba70 \u201c\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ud53d\uc140 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud558\uba74, \ud3c9\uc18c 1%\ucbe4 \ub418\ub294 \uace0\uac1d \uad6c\ub9e4\uc804\ud658\uc728\uc744 7% \uc218\uc900\uae4c\uc9c0 \ub298\ub9b4 \uc218 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

\ucd5c\uc131\uc9c4 \uc628\ub9ac\uc6d0 \ucd5c\uace0\uacbd\uc601\uc790(CEO)\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ud310\ub9e4\ub9c8\ucf13\ubcc4 \uc815\uc0b0\uc608\uc815\uae08\uc744 \uc190\uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud588\ub2e4. \uadf8\ub294 \u201c\ub9e4\uc77c \ubc14\ub00c\ub294 \uc1fc\ud551\ubab0\ubcc4 \uc815\uc0b0 \ub0b4\uc5ed\uc744 \uc9c1\uc811 \ucde8\ud569\ud558\uba74 \uc624\ub798 \uac78\ub9ac\uace0, \ubab0\ub9c8\ub2e4 \uae30\uc900\ub3c4 \ub2ec\ub77c \uc815\uc0b0\uc608\uc815\uae08\uc744 \ud30c\uc545\ud558\uae30 \uc5b4\ub835\ub2e4\u201d\uba70 \u201c\uc140\ub7ec\ubd07\uce90\uc2dc\ub97c \uc774\uc6a9\ud558\uba74 \uc624\ud508\ub9c8\ucf13, \uac01\uc885 PG\uc0ac, \uc624\ud504\ub77c\uc778 \ubc31\ud654\uc810 \ub4f1 42\uac1c \uc1fc\ud551\ubab0\uc758 \uc815\uc0b0 \uc5c5\ubb34\ub97c \ud55c\ub208\uc5d0 \uc870\ud68c\ud560 \uc218 \uc788\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>

\uc6a9\ub3d9\uc6b0 \uc2a4\ub0c5\ucef4\ud37c\ub2c8 \ub9e4\ub2c8\uc800\ub294 \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc1fc\ud551\ubab0 \uc0c1\ud488\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c4\uc5f4\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc548\ub0b4\ud588\ub2e4. \uadf8\ub294 \u201c\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc9c1\uc811 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\uace0 \uc0c1\ud488\uc744 \uc9c4\uc5f4\ud558\uae30\ub294 \uc5b4\ub835\ub2e4\u201d\uba70 \u201cAI\uac00 \ube45\ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc774\uc6a9\uc790\uac00 \uc88b\uc544\ud560 \ub9cc\ud55c \uc0c1\ud488\uc744 \uc790\ub3d9\uc73c\ub85c \uc9c4\uc5f4\ud574\uc8fc\ub294 \uc11c\ube44\uc2a4\uc778 \uc2a4\ub0c5\ud050\ub97c \ud65c\uc6a9\ud558\uba74, \uc774\uc6a9\uc790 \uc774\ud0c8\ub960\uc744 \ub0ae\ucdb0 \ub9e4\ucd9c\uc744 \ub298\ub9b4 \uc218 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

\"\"
\uae40\uc7ac\uc740 \uce74\ud39824 \uc774\ucee4\uba38\uc2a4\ud300 \ud300\uc7a5\uc774 \uce74\ud39824\uc758 ‘\ucd08\uc5f0\uacb0’ \uc804\ub7b5\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>

\uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc571\uc774 \ub4f1\uc7a5\ud55c \ubc30\uacbd\uc5d0\ub294 \uce74\ud39824\uc758 \u2018\ucd08\uc5f0\uacb0\u2019 \uc804\ub7b5\uc774 \uc788\ub2e4.<\/p>

\uae40\uc7ac\uc740 \uce74\ud39824 \uc774\ucee4\uba38\uc2a4\ud300 \ud300\uc7a5\uc740 \u201c\uce74\ud39824\ub294 \uc1fc\ud551\ubab0 \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uae30\ubcf8 \uae30\ub2a5 \uc678\uc5d0 \uac01 \uc1fc\ud551\ubab0\uc774 \ud544\uc694\ud560 \ub54c \ucd94\uac00\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc5f0\uacb0\ud558\uace0\uc790 \ud55c\ub2e4\u201d\uba70 \u201c\uce74\ud39824 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \uc1fc\ud551\ubab0\uc774 \uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \uc27d\uac8c \ucc3e\uace0 \ubc14\ub85c \uc124\uce58\u00b7\uc6b4\uc601\ud558\ub294 \uac83\uc740 \ubb3c\ub860, \ub2e4\uc591\ud55c \uc6b4\uc601 \ub178\ud558\uc6b0\ub97c \ucc3e\uc544\ubcfc \uc218 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

\uc774\ubc88\uc5d0 \uc18c\uac1c\ub41c \uae30\ub2a5\uc740 \ubaa8\ub450 \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ub0b4\ub824\ubc1b\uc544 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\ucd08\uc5f0\uacb0 \uc804\ub7b5\uc744 \ubc14\ud0d5\uc73c\ub85c \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc5d0 \ub354\ud574 \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ud544\uc694\ud55c \uae30\ub2a5\uc744 \ub2e4\uc218 \uc81c\uacf5\ud558\ub294 \uc911\uc774\ub2e4\u201d\uba70 \u201c\uc55e\uc73c\ub85c\ub3c4 \uce74\ud39824\ub294 \uac1c\ubc1c\uc790\uc640 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ubaa8\ub450 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc0dd\ud0dc\uacc4\ub97c \ub9cc\ub4e4\uace0, \ud655\uc7a5\ud560 \uc608\uc815\uc774\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>

\ud55c\ud3b8 \uce74\ud39824\ub294 \uc790\uc0ac \ud50c\ub7ab\ud3fc \uae30\ubc18 \uc774\ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \ud655\uc7a5\ud558\uae30 \uc704\ud574 2018\ub144\ubd80\ud130 API\ub97c \uacf5\uac1c\ud588\ub2e4. \ud68c\uc0ac\uac00 \uacf5\uac1c\ud55c \uc624\ud508 API\uc758 \uc218\ub294 300\uc5ec\uac1c \uc774\uc0c1\uc774\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \uc11c\ube44\uc2a4\ub85c\ub294 \ub9c8\uce58 \ubaa8\ubc14\uc77c \uc571\ub9c8\ucf13\ucc98\ub7fc \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc6d0\ud558\ub294 \uae30\ub2a5\uc744 \uac04\ud3b8\ud558\uac8c \ub0b4\ub824\ubc1b\uc544 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \u2018\uce74\ud39824 \uc2a4\ud1a0\uc5b4\u2019, \uace0\ub3c4\ud654\ud55c \ub9de\ucda4\ud615 \uae30\ub2a5\uc744 \uac1c\ubc1c\uc0ac\uc5d0 \uc758\ub8b0\ud558\ub294 \u2018\uce74\ud39824 \uc5d1\uc2a4\ud37c\ud2b8\u2019\uac00 \uc788\ub2e4. <\ub05d><\/p>

[\ucc38\uace0] \uce74\ud39824 \uc624\ud508 API(Application Programming Interface)<\/p>

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