{"id":6862,"date":"2021-04-30T15:52:30","date_gmt":"2021-04-30T06:52:30","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6862"},"modified":"2021-05-03T15:46:56","modified_gmt":"2021-05-03T06:46:56","slug":"cafe24-shopee-southeastasia-biz-webinar-a-success-merchants-gain-connection-to-7-markets","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-shopee-southeastasia-biz-webinar-a-success-merchants-gain-connection-to-7-markets\/","title":{"rendered":"\uce74\ud39824-\uc1fc\ud53c, \ub3d9\ub0a8\uc544 \uc131\uacf5\ubc95 \uc6e8\ube44\ub098 \uc131\ub8cc…\uac04\ub2e8 \ud074\ub9ad\uc73c\ub85c \u4e9e 7\uac1c\uad6d \uacf5\ub7b5"},"content":{"rendered":"

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2025\ub144 \ub3d9\ub0a8\uc544 \ubaa8\ubc14\uc77c \uc1fc\ud551 192\uc870 \uc608\uc0c1…K\ube0c\ub79c\ub4dc \ud310\ub9e4 \uae09\uc99d\uc138<\/strong>
\uce74\ud39824 \ud1b5\ud558\uba74 \uc1fc\ud53c \uc785\uc810\ubd80\ud130 \uc8fc\ubb38 \uc5f0\ub3d9, \ubc88\uc5ed \ub4f1 \uc804\ubc29\uc704 \uc9c0\uc6d0<\/strong><\/p>

K\ube0c\ub79c\ub4dc\uc758 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc9c4\ucd9c\uacfc \uc548\ucc29\uc774 \ud06c\uac8c \uc26c\uc6cc\uc9c4\ub2e4.<\/p>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc ‘\uce74\ud39824(\ub300\ud45c \uc774\uc7ac\uc11d)’\ub294 ‘\uc1fc\ud53c(Shopee)’\uc640 \ud568\uaed8 13\uc77c \uc6e8\ube44\ub098(Webinar, Web+Seminar)\ub97c \uc5f4\uace0 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc9c4\ucd9c K\ube0c\ub79c\ub4dc\ub97c \ub9de\ucda4 \uc9c0\uc6d0\ud560 \uc0c1\uc138 \uacc4\ud68d\uc744 \uacf5\uac1c\ud588\ub2e4.<\/p>

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\uc1fc\ud53c\ub294 \uc9c0\ub09c\ud574\uc5d0\ub9cc 354\uc5b5\ub2ec\ub7ec(\uc57d 40\uc870\uc6d0)\uc758 \uac70\ub798\uc561\uacfc 28\uc5b5\uac74\uc758 \uc8fc\ubb38\ub7c9\uc744 \uae30\ub85d\ud55c \ub3d9\ub0a8\uc544\uc2dc\uc544 \ubc0f \ub300\ub9cc\uc758 \ucd5c\ub300 \uc624\ud508\ub9c8\ucf13 \uc911 \ud558\ub098\ub2e4. \uc791\ub144\uc5d0\ub294 \uc1fc\ud53c \ub0b4 \ud55c\uad6d \uc0c1\ud488 \uac70\ub798\uc561\uc774 \uc804\ub144 \ub300\ube44 4\ubc30 \uae09\uc99d\ud588\ub2e4.<\/p>

\uad8c\uc724\uc544 \uc1fc\ud53c\ucf54\ub9ac\uc544 \uc9c0\uc0ac\uc7a5\uc740 “\uc9c0\ub09c \uc218\ub144 \ub370\uc774\ud130\ub97c \ubcf4\uba74 \uc9c0\uae08\ub3c4 K\ube0c\ub79c\ub4dc\uc758 \ub3d9\ub0a8\uc544\uc2dc\uc544 \ub0b4 \uc601\ud5a5\ub825\uc774 \ub300\ub2e8\ud558\uba70 \uc62c\ud574 \uc2dc\uc7a5\uaddc\ubaa8\ub294 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4”\uba70 “\uc1fc\ud53c\ucf54\ub9ac\uc544\ub294 \ud55c\uad6d \uae30\uc5c5\uc744 \uc704\ud55c \uc131\uc7a5 \ub2e8\uacc4\ubcc4 \uc9c0\uc6d0 \uc870\uc9c1\uc744 \uba74\ubc00\ud788 \uc6b4\uc601\ud558\uba74\uc11c \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc548\ucc29\uc744 \ub3d5\uace0 \uc788\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>

\"\"
\uad8c\uc724\uc544 \uc1fc\ud53c\ucf54\ub9ac\uc544 \uc9c0\uc0ac\uc7a5\uc774 ‘\uce74\ud39824-\uc1fc\ud53c’ \uc6e8\ube44\ub098\uc5d0\uc11c \ubc1c\uc5b8\uc744 \ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>

\uc774\ub0a0 \ubc1c\ud45c\uc5d0 \ub530\ub974\uba74 \uc1fc\ud53c \ub0b4 \ud55c\uad6d \ud328\uc158\uc0c1\ud488 \uc8fc\ubb38\ub7c9\uc740 \uc804\ub144 \ub300\ube44 2.2\ubc30 \ub6f0\uc5b4\uc62c\ub790\ub2e4. \uc624\ub294 2025\ub144\uc774\uba74 \ubaa8\ubc14\uc77c \uc1fc\ud551 \uaddc\ubaa8\ub9cc 1,720\uc5b5\ub2ec\ub7ec(\uc57d 192\uc870\uc6d0)\uc5d0 \ub2ec\ud560 \uc804\ub9dd\uc778 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc5d0\uc11c \ud55c\uad6d \uc0c1\ud488\uc774 \uac01\uad11\ubc1b\uace0 \uc788\ub2e4\ub294 \uc124\uba85\uc774\ub2e4.<\/p>

\uc1fc\ud53c\ucf54\ub9ac\uc544\uc5d0\uc11c \uc0ac\uc5c5\uac1c\ubc1c\uc744 \ub2f4\ub2f9\ud558\ub294 \uc774\uc885\uc11d \ub9e4\ub2c8\uc800\ub294 \ud55c\uad6d \uc0ac\uc5c5\uc790\ub4e4\uc758 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc548\ucc29\uacfc \uc9c0\uc18d \uc131\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5\uc744 \ub2e4\uc591\ud558\uac8c \uc81c\uc2dc\ud588\ub2e4.<\/p>

\uadf8\ub294 \u201c\uc1fc\ud53c \uc785\uc810 \ud6c4 \uc81c\ud488 10\uac1c\ub9cc \ub4f1\ub85d\ud558\uba74 \uc2f1\uac00\ud3ec\ub974, \ud544\ub9ac\ud540, \ub300\ub9cc \ub4f1 \ud0c0\uae43 \uad6d\uac00\uc5d0 \ub9de\ucd98 \uc815\ucc29 \uc9c0\uc6d0\uc744 \ubc1b\uac8c \ub41c\ub2e4\u201d\uba70 \u201c\uc774\ud6c4\uc5d0\ub3c4 \ud310\ub9e4\ub7c9 \uc99d\ub300, \ubb3c\ub958, \ub9c8\ucf00\ud305 \ub4f1 \uc0ac\uc5c5\ubd84\uc57c\ubcc4 \ud55c\uad6d \uc0ac\uc5c5\uc790 \uc9c0\uc6d0\uc774 \uc774\uc5b4\uc9c4\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4. \uc774\uc5b4\uc11c \u201c\uae30\uc220\uc801\uc73c\ub85c\ub294 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uacfc \ubaa8\ubc14\uc77c \ucfe0\ud3f0 \ub4f1 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uc778\uae30\uc778 \uc804\ub7b5\uc5d0 \ud55c\ub958 \ub9c8\ucf00\ud305\uc744 \uacb0\ud569\ud55c \ud6a8\uacfc\ub97c \ud06c\uac8c \uc120\ubcf4\uc77c \uac83\u201d\uc774\ub77c\uba70 \u201c\ube44\uad50\uc801 \uc601\uc5b4 \uc0ac\uc6a9 \ube44\uc911\uc774 \ub0ae\uace0 \uc790\uad6d\uc5b4\uac00 \uc911\uc694\ud55c \ubca0\ud2b8\ub0a8, \uc778\ub3c4\ub124\uc2dc\uc544 \ub4f1\uc5d0\ub3c4 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\uc2dc\ucf30\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>

\"\"
\uc1a1\uc900\ud658 \uce74\ud39824 \ubbf8\ub798\uc131\uc7a5\uc804\ub7b5\ud300 \uc5b4\uce74\uc6b4\ud2b8 \ub9e4\ub2c8\uc800\uac00 ‘\uce74\ud39824-\uc1fc\ud53c’ \uc6e8\ube44\ub098\uc5d0\uc11c \ubc1c\uc5b8\uc744 \ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>

\uce74\ud39824\uc758 \ud574\uc678\ub9c8\ucf13 \ub2f4\ub2f9 \uc1a1\uc900\ud658 \ub9e4\ub2c8\uc800\ub294 \uc1fc\ud53c\uc640 \uc900\ube44\ud55c \uae30\uc5c5 \uc9c0\uc6d0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc120\ubcf4\uc600\ub2e4. ‘\uc1fc\ud53c \uc2a4\ud0c0\ud130 \ud328\ud0a4\uc9c0’\ub294 \uc1fc\ud53c\uc5d0 \uc785\uc810\ud558\ub294 \uc2dc\uac04\uacfc \uc218\uace0\ub97c \ud06c\uac8c \uc904\uc5ec\uc900\ub2e4. \ud574\uc678 \ub9c8\ucf13 \uc785\uc810 \ubc0f \ud310\ub9e4 \uacbd\ud5d8\uc774 \uc5c6\ub294 \uc774\ub4e4\ub3c4 \uac04\ub2e8\ud55c \ud074\ub9ad\ub9cc\uc73c\ub85c \uad6d\uac00\ubcc4 \uacc4\uc815 \uc0dd\uc131, \uc8fc\ubb38 \uc5f0\ub3d9, \uc0c1\ud488 \ub4f1\ub85d, \ubc88\uc5ed \ub4f1\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4.<\/p>

\ub610, \uce74\ud39824 \uae30\ubc18 \uc790\uc0ac \uc1fc\ud551\ubab0(D2C, Direct to Consumer, \ud310\ub9e4\uc790-\uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4)\uc5d0 \uc62c\ub9b0 \uc0c1\ud488\uc774 \uc1fc\ud53c\uc5d0 \ub178\ucd9c\ub418\ub294 ‘\ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac’ \uc2dc\uc5f0\ub3c4 \ucc38\uc11d\uc790 \uc774\ubaa9\uc744 \ub04c\uc5c8\ub2e4.<\/p>

\uc1a1 \ub9e4\ub2c8\uc800\ub294 “\uc2e4\uc81c\ub85c \uc1fc\ud53c\uc5d0 \uc0c1\ud488\uc744 \uc62c\ub9ac\uace0 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ub192\uc774\uae30\uae4c\uc9c0\uc758 \uacfc\uc815\uc744 \ud06c\uac8c \uac04\uc18c\ud654\ud588\ub2e4”\uba70 “\ud55c\uad6d\uc758 \uc0ac\ubb34\uc2e4\uc5d0\uc11c \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc8fc\uc694 \uad6d\uac00\ub85c \uc0c1\ud488 \ud310\ub9e4\uac00 \uac00\ub2a5\ud574 \uc2dc\uac04\uacfc \uc218\uace0\ub294 \ud604\uaca9\ud788 \uc904\uc5b4\ub4e0 \uad6c\uc870”\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>

\uce74\ud39824\ub85c \uc790\uc0ac \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud558\uba74\uc11c \uc1fc\ud53c\ub97c \ud1b5\ud574 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0 \uc548\ucc29\ud55c \ucf54\uc2a4\uba54\ud2f1 \ube0c\ub79c\ub4dc ‘\uc2a4\ud0a81004’\uc758 \uc0ac\ub840\ub3c4 \ud654\ub450\uc600\ub2e4. \ubcf5\uc7a1\ud55c \ud574\uc678 \ubb3c\ub958\ub97c \uc190\uc27d\uac8c \ud574\uacb0\ud558\uace0 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc5ec\ub7ec \uad6d\uac00\uc5d0\uc11c \uc778\uc9c0\ub3c4\ub97c \ub192\uc600\ub2e4. \uad6d\uac00\ubcc4 \uace0\uac1d \ubc18\uc751\uc744 \ube60\ub974\uac8c \uc218\uc9d1\ud558\uba74\uc11c \uc0c1\ud488\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc54c\ub9ac\uae30 \uc704\ud55c \ub9c8\ucf00\ud305\ub3c4 \uace0\ub3c4\ud654\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>

\uc55e\uc73c\ub85c\ub3c4 \uce74\ud39824\uc640 \uc1fc\ud53c\ub294 \ud55c\uad6d \uae30\uc5c5\ub4e4\uc758 \uae00\ub85c\ubc8c \uc131\uacf5\uc744 \ubaa9\ud45c\ub85c \uc9c0\uc18d \ud611\ub825\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 \uae09\uc99d\uacfc \ud55c\ub958 \uc5f4\ud48d\uc774 \ub9de\ubb3c\ub9b0 \ub3d9\ub0a8\uc544\uc2dc\uc544\ub294 \ud55c\uad6d \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \ubc29\ub300\ud55c \uc131\uacf5 \uae30\ud68c\uac00 \ub420 \uac83”\uc774\ub77c\uba70 “\uc1fc\ud53c\uc640\uc758 \ud611\uc5c5 \ube44\uc988\ub2c8\uc2a4\ucc98\ub7fc \uae30\uc220\ub825 \uac16\ucd98 \uae30\uc5c5\ub4e4\uacfc \ucd08\uc5f0\uacb0\uc5d0 \ub9e4\uc9c4\ud560 \uacc4\ud68d\u201d\uc774\ub77c\uace0 \uac15\uc870\ud588\ub2e4. <\ub05d><\/p>

[\ucc38\uace0] \uce74\ud39824 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac \uc11c\ube44\uc2a4
\uce74\ud39824 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac\ub294 \uac04\ub2e8\ud55c \ud074\ub9ad\uc73c\ub85c \uc1fc\ud551\ubab0\uc758 \uc0c1\ud488\uc744 \uad6d\ub0b4\uc678 40\uc5ec\uac1c \uc624\ud508\ub9c8\ucf13, \uc885\ud569\uc1fc\ud551\ubab0, \uc628\ub77c\uc778 \ud328\uc158 \ud3b8\uc9d1\uc20d \ub4f1\uc5d0 \uc190\uc27d\uac8c \uc5f0\ub3d9\ud574 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub2e4. \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \uc1fc\ud53c\uc640 \ub77c\uc790\ub2e4, \uc77c\ubcf8\uc758 \ub77c\ucfe0\ud150, \uc6b0\ub9ac\ub098\ub77c\uc758 \ucfe0\ud321\u2219\ubb34\uc2e0\uc0ac\u2219SSG\u221911\ubc88\uac00\u2219CJ\ubab0\u2219G\ub9c8\ucf13\u2219\uc625\uc158 \ub4f1\uc774 \uc5f0\ub3d9\ub418\uc5b4 \uc788\ub2e4. \uc6b4\uc601 \uc911\uc778 \uac01 \ub9c8\ucf13\uc5d0 \ubcc4\ub3c4\ub85c \uc811\uc18d\ud560 \ud544\uc694 \uc5c6\uc774 \uce74\ud39824 \uc194\ub8e8\uc158\uc5d0\uc11c \uc0c1\ud488 \ub4f1\ub85d\ubd80\ud130 \uc8fc\ubb38 \uc218\uc9d1, \ubc30\uc1a1 \uad00\ub9ac\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \ucc98\ub9ac\ud560 \uc218 \uc788\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uce74\ud39824\ub294 \ud398\uc774\uc2a4\ubd81\uacfc \ud568\uaed8 \uc9c4\ud589\ud55c \uc6e8\ube44\ub098\uc5d0 2,200\uba85 \uc774\uc0c1\uc758 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ucc38\uc5ec\ud588\ub2e4\uace0 17\uc77c \ubc1d\ud614\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":6870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,16],"tags":[79,57],"class_list":["post-6862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-resources","category-press-releases","tag-southeast-asia","tag-multimarket-management"],"yoast_head":"\n\uce74\ud39824-\uc1fc\ud53c, \ub3d9\ub0a8\uc544 \uc131\uacf5\ubc95 \uc6e8\ube44\ub098 \uc131\ub8cc...\uac04\ub2e8 \ud074\ub9ad\uc73c\ub85c \u4e9e 7\uac1c\uad6d \uacf5\ub7b5 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"K\ube0c\ub79c\ub4dc\uc758 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