{"id":6783,"date":"2021-04-16T13:17:30","date_gmt":"2021-04-16T04:17:30","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6783"},"modified":"2021-04-21T16:51:18","modified_gmt":"2021-04-21T07:51:18","slug":"contactless_commerce_personalization","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/contactless_commerce_personalization\/","title":{"rendered":"\uc5b8\ud0dd\ud2b8 \ucee4\uba38\uc2a4 \ubbf8\ub798\uc758 \ud575\uc2ec, \uac1c\uc778\ud654"},"content":{"rendered":"<p><em>\ucf54\ub85c\ub09819\uac00 \uc138\uacc4\uc5d0 \ud655\uc0b0\ud558\uba74\uc11c \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc774 \ubcc0\ud654\ud55c\ub2e4. \ub2e4\uc591\ud55c \uc0b0\uc5c5\uad70\uc5d0\uc11c \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc774 \ube60\ub974\uac8c \uc9c4\ud589\ub418\ub294 \ucd94\uc138\ub2e4. \ud2b9\ud788 \uc774\ucee4\uba38\uc2a4 \uc0b0\uc5c5\uc758 \uc131\uc7a5\uc774 \ub450\ub4dc\ub7ec\uc9c4\ub2e4. \uc774\ubc88 \uae30\ud68d\uc5d0\uc11c\ub294 \uc0c8\ub85c\uc6b4 \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc\ub97c \uc870\uba85\ud55c\ub2e4. \uae09\ubcc0\ud558\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5, \ucf54\ub85c\ub09819\ub85c \uc778\ud55c \ubcc0\ud654, \uc0c8\ub86d\uac8c \ud0dc\ub3d9\ud558\ub294 \uc18c\ube44\ubb38\ud654\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc774\ucee4\uba38\uc2a4 \uc804\ub7b5\uc744 \uc9da\uc5b4\ubcf8\ub2e4.<\/em><\/p><figure id=\"attachment_6790\" aria-describedby=\"caption-attachment-6790\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6790 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/person-th.jpg\" alt=\"\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/person-th.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/person-th-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/person-th-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/person-th-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6790\" class=\"wp-caption-text\">\ucd9c\ucc98 : \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc740 \uc774\uc81c \uc77c\uc0c1\uc5d0\uc11c \ube7c\ub193\uc744 \uc218 \uc5c6\ub294 \uc694\uc18c\ub85c \uc790\ub9ac \uc7a1\uc558\ub2e4. \uae30\uc5c5\uc740 \ucf54\ub85c\ub09819\uac00 \ubd80\ub978 \uc704\uae30 \uc0c1\ud669\uc744 \ud5e4\uccd0\ub098\uac00\uae30 \uc704\ud574 \uc77c\uc81c\ud788 \ub514\uc9c0\ud138\ub85c \uc804\ud658\ud558\uace0 \uc788\ub2e4. \ub610\ud55c \uace0\uac1d\uc740 \uc0dd\ud544\ud488\uc744 \ube44\ub86f\ud55c \uc5ec\ub7ec \uc0c1\ud488\uc744 \uad6c\uc785\ud558\uae30 \uc704\ud574 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub2e4. \uc774\ucc98\ub7fc \uae30\uc5c5\uacfc \uc18c\ube44\uc790\uac00 \uae09\uaca9\ud558\uac8c \uc628\ub77c\uc778 \uc0dd\ud0dc\uacc4\ub85c \uc720\uc785\ub418\uba74\uc11c \uc804\uc790 \uc0c1\uac70\ub798 \uc2dc\uc7a5\uc740 \ud070 \ud3ed\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4.<a href=\"https:\/\/www.businessinsider.com\/global-ecommerce-2020-report\"> \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ub354\ub294 2020\ub144 \uc138\uacc4 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5 \ucd1d\ub9e4\ucd9c\uc561\uc744 3\uc870 9\ucc9c\uc5b5 \ub2ec\ub7ec(4389\uc870\uc6d0)\ub85c \ucd94\uc815\ud588\ub2e4.<\/a><\/p><p>\ub113\uc740 \ubc94\uc704\uc5d0\uc11c, \uae09\uaca9\ud558\uac8c \ub514\uc9c0\ud138 \ud658\uacbd\uc774 \uc801\uc6a9\ub418\uba74\uc11c \uc5b8\ud0dd\ud2b8 \ucee4\uba38\uc2a4\uac00 \uc0c8 \ud2b8\ub80c\ub4dc\ub85c \ub5a0\uc62c\ub790\ub2e4. \uae30\uc5c5\uc740 \uae30\uc220 \ud601\uc2e0\uc73c\ub85c \uc0c8 \ud2b8\ub80c\ub4dc\uc5d0 \ubc18\uc751\ud55c\ub2e4. \uc0dd\ud0dc\uacc4\uc640 \ud50c\ub7ab\ud3fc\uc740 \ub514\uc9c0\ud138 \uc601\uc5ed\uc5d0 \ub300\ud55c \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucdb0 \uc0ac\uc5c5\uc790\uac00 \uace0\uac1d\uacfc \ub300\uba74\ud558\uc9c0 \uc54a\uace0 \uc0c1\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4.<\/p><p>\uce74\ud39824\ub294 \u2018\ucc3d\uc758\u2019\uac00 \uc788\ub294 \ub204\uad6c\ub098 \uc190\uc27d\uac8c \uc628\ub77c\uc778 DTC \uc0ac\uc5c5\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc9c0\ub09c\ud574 \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \ub3c4\uad6c\uc640 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uae30 \uc704\ud574 \uc218\ub9ce\uc740 \uac00\uc785\uc790\uac00 \ubab0\ub838\ub2e4. 4\ubd84\uae30\uc5d0 \uc0ac\uc5c5\uc790\uac00 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uac1c\uc124\ud55c \uc628\ub77c\uc778 \uc0c1\uc810 \uc218\ub294 4\ub9cc\uac1c\ub97c \ud6cc\uca4d \ub118\ub294\ub2e4. \uc774\ub294 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 52% \ub298\uc5b4\ub09c \uc218\uce58\ub2e4. \uce74\ud39824\ub294 \u2018\ucc3d\uc758\u2019\uac00 \uc788\ub294 \ub204\uad6c\ub098 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c DTC \uc0ac\uc5c5\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ud50c\ub7ab\ud3fc\uc774\ub2e4.<\/p><p>\ub610\ud55c \uc624\ud508\ub9c8\ucf13\uc740 \uc0ac\uc5c5\uc790\uac00 \ub354 \ube60\ub974\uac8c \uc628\ub77c\uc778 \uc2dc\uc7a5\uc73c\ub85c \ub6f0\uc5b4\ub4e4 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4.<a href=\"https:\/\/news.abs-cbn.com\/business\/12\/11\/20\/lazada-daily-sales-up-250-pct-in-2020-with-e-commerce-boom-amid-covid-19\"> \uae00\ub85c\ubc8c \uc624\ud508\ub9c8\ucf13 \ub77c\uc790\ub2e4\uc758 2020\ub144 \uc0ac\uc774 \ud558\ub8e8 \ud3c9\uade0 \ub9e4\ucd9c\uc740 2.5\ubc30\ucbe4 \ub298\uc5c8\ub2e4.<\/a><\/p><h2><b>\uc628\u00b7\uc624\ud504\ub77c\uc778 \uc1fc\ud551 \ucc28\uc774 \uba54\uc6b0\ub294 \uac1c\uc778\ud654<\/b><\/h2><figure id=\"attachment_6791\" aria-describedby=\"caption-attachment-6791\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6791 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1280950761.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1280950761.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1280950761-300x200.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1280950761-768x512.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1280950761-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6791\" class=\"wp-caption-text\">\ucd9c\ucc98 : \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\uc774\ucee4\uba38\uc2a4\ub294 \u2018\uc778\uac04\uc801 \uc694\uc18c\u2019\uac00 \ubd80\uc871\ud558\ub2e4\ub294 \uc810\uc744 \ubcf8\uc9c8\uc801 \ubb38\uc81c\ub85c \uc9c0\uc801\ubc1b\uc544\uc654\ub2e4. \uc601\uad6d \ud68c\uacc4\ubc95\uc778 \ub51c\ub85c\uc774\ud2b8\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/sg\/Documents\/strategy\/sea-cons-contactless-economy.pdf\">\uc18c\ube44\uc790 \uc911 56%\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub354 \ub9ce\uc740 \u2018\uc778\uac04\uc801\uc778 \uc811\ucd09\u2019\uc774 \ud544\uc694\ud558\ub2e4<\/a>\uace0 \ub2f5\ud588\ub2e4.<\/p><p>\uc778\uac04\uc801\uc778 \uba74\uc744 \uc0dd\uac01\ud558\uc9c0 \uc54a\ub294 \uc644\uc804 \ube44\ub300\uba74 \ud658\uacbd\uc740 \uc774\uc6a9\uc790\uac00 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \ub4f1\uc744 \ub3cc\ub9ac\ub3c4\ub85d \ud558\ub294 \uc694\uc778\uc774 \ub420 \uc218 \uc788\ub2e4. \uac70\ub300 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uae30\uc5c5 \uc628\ub77c\uc778\ubab0\uc740 \uc774\ubbf8 \ubc1c\uc804\ud55c \uac1c\uc778\ud654 \uae30\ub2a5\uc744 \uc9c0\uc6d0\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc9c0\ub9cc \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4 \ub2e4\uc218\ub294 \uc774\ub7f0 \uae30\ub2a5\uc744 \uc811\ubaa9\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294\ub2e4.<\/p><p>\ucf54\ub85c\ub09819\ub294 \ubaa8\ub4e0 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4, \ud50c\ub7ab\ud3fc\uc774 \uac1c\uc778\ud654 \uc804\ub7b5\uc744 \ucde8\ud558\ub3c4\ub85d \uc720\ub3c4\ud55c\ub2e4. \uc774 \ud0d3\uc5d0 \uc0ac\uc5c5\uccb4\ub294 \uc774\uc81c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uc990\uac70\uc6c0\uc744 \uc804\ud560 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \uae30\ubc18 \uc0c1\ud638\uc791\uc6a9 \ubc29\uc2dd\uc744 \uace0\uc548\ud574\uc57c \ud560 \uc0c1\ud669\uc5d0 \ucc98\ud588\ub2e4.<\/p><p><a href=\"https:\/\/news.cafe24.com\/global\/what-is-personalization\/\">\uac1c\uc778\ud654<\/a>\ub294 \uc774\ub7ec\ud55c \uc0c1\ud669\uc744 \ud0c0\uac1c\ud558\uae30 \uc704\ud574 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4. \uac1c\uc778\ud654\ub294 \uac1c\ubcc4 \uc18c\ube44\uc790\uc758 \uc120\ud638\uc5d0 \ub530\ub77c \uace0\uac1d \uc5ec\uc815\uc744 \uc77c\ubd80 \uc870\uc815\ud558\ub294 \uac83\uc774\ub2e4. \uc989, \ubd88\ud2b9\uc815 \ub2e4\uc218\ub97c \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\uc758\ubbf8\ud55c \uc77c\ub300\uc77c \uad00\uacc4\ub85c \ubc14\uafb8\ub294 \uac83\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \uc628\ub77c\uc778 \uc1fc\ud551 \uacbd\ud5d8\uc5d0 \uc778\uac04\uc801 \uad50\ub958 \uc694\uc18c\ub97c \ub354\ud558\uba74, \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ub354 \ub9ce\uc774 \ubc18\uc601\ud558\uace0, \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub2e4.<\/p><p><a href=\"https:\/\/www.accenture.com\/_acnmedia\/pdf-77\/accenture-pulse-survey.pdf\">\uc18c\ube44\uc790 \uc911 \uc57d 90%\uac00 \uacfc\uac70\uc758 \uc18c\ube44\uc640 \uad00\ub828\ub41c \uc81c\uc548\uc744 \ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\uc785\ud558\ub294 \uacbd\ud5a5<\/a>\uc774 \uc788\ub2e4. <a href=\"https:\/\/www.prnewswire.com\/news-releases\/consumers-to-brands-the-louder-you-scream-the-less-we-care-300102426.html\">\uc18c\ube44\uc790 79%\ucbe4<\/a>\uc740 \uacfc\uac70\uc758 \uad6c\ub9e4 \uc774\ub825\uc5d0 \ub530\ub77c \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub354 \ubc00\uc811\ud55c \uad00\uacc4\ub97c \ub9fa\uc744 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4.<\/p><p>\ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 <a href=\"https:\/\/econsultancy.com\/reports\/2018-optimization-report\/\">\uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uc81c\uc548\uc744 \uc81c\uacf5\ud558\ub294 80%\uc758 \uc0ac\uc5c5\uc790\ub4e4\uc740 \ub354 \ub9ce\uc740 \uad6c\ub9e4 \uc804\ud658 \uc0c1\ud669\uc744 \uacbd\ud5d8<\/a>\ud588\ub2e4\ub294 \uac83\uc774\ub2e4. \uac1c\uc778\ud654\ub294 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0 \ud65c\uae30\ub97c \ubd88\uc5b4\ub123\uace0, \uc774\ucee4\uba38\uc2a4\uc758 \uc804\ubc18\uc801\uc778 \uacfc\uc815\uc744 \uc778\uac04\uc801\uc73c\ub85c \ub9cc\ub4e0\ub2e4\ub294 \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub2e4.<\/p><p>\uc758\ubbf8 \uc788\ub294 \uac1c\uc778\ud654 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \uacb0\uc815\ud558\ub294 \uac83\uc740 \ub370\uc774\ud130\uc758 \ud48d\ubd80\ud568\uc774\ub2e4. \uce74\ud39824\uc758 DTC \ud50c\ub7ab\ud3fc\uc740 \uc774\ub7ec\ud55c \ub370\uc774\ud130\uac00 \ucd95\uc801\ub420 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4. DTC \uc774\ucee4\uba38\uc2a4 \uc804\ub7b5\uc740 \uac1c\uc778\ud654\uc5d0 \uc911\uc694\ud55c \uace0\uc720\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130(1\uc790 \ub370\uc774\ud130)\ub97c \uc0dd\uc131\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc774\ub97c \uc774\uc6a9\ud574 \ube0c\ub79c\ub529, \ub9c8\ucf00\ud305, \uc601\uc5c5, \uace0\uac1d \uad00\uacc4 \ub4f1\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4.<\/p><p>\ud558\uc9c0\ub9cc \uc678\ubd80 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub098 \uc720\ud1b5 \ucc44\ub110\uc5d0\uc11c \uc0c1\ud488\uc744 \ud310\ub9e4\ud560 \ub54c\ub294, \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uacfc \uc120\ud638\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30\ub294 \uc5b4\ub835\ub2e4. DTC\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uace0\uac1d\uc744 \ub354 \uc798 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uacbd\uc7c1\ub825\uc744 \uc81c\uacf5\ud55c\ub2e4. DTC \ubaa8\ub378\uc744 \ucc44\ud0dd\ud55c \uc0ac\uc5c5\uc790\ub294 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc0c1\ud488\uad70\uc744 \uc81c\uacf5\ud558\uba74\uc11c \uc774\ub4e4\uc744 \ubb36\uc5b4\ub458 \uc218 \uc788\ub2e4.<\/p><p>\uc774\ub7ec\ud55c \uc774\uc810 \ud0d3\uc5d0 \ub098\uc774\ud0a4, \ud558\uc778\uc988, \ud3a9\uc2dc \ub4f1 \ub300\ud615 \ube0c\ub79c\ub4dc\uac00 DTC \ubaa8\ub378\uc744 \ucc44\ud0dd\ud588\ub2e4. \uce74\ud39824\uc758 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ucd08\ubcf4 \uc0ac\uc5c5\uc790\ubd80\ud130 1\uc778 \uae30\uc5c5, \uc911\uc18c\uae30\uc5c5, \ub300\uae30\uc5c5 \ub4f1 \ubaa8\ub4e0 \ud615\ud0dc\uc758 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc5d0\uac8c DTC \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ud48d\ubd80\ud55c \uac1c\uc778\ud654 \uc7a5\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p><h2><b>\uac1c\uc778\ud654 \uc804\uc790 \uc0c1\uac70\ub798 \ud658\uacbd \uad6c\ucd95\uc744 \ub3d5\ub294 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4<\/b><\/h2><figure id=\"attachment_6793\" aria-describedby=\"caption-attachment-6793\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6793 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1221452135.jpg\" alt=\"\" width=\"1000\" height=\"635\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1221452135.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1221452135-300x191.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1221452135-768x488.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1221452135-750x476.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6793\" class=\"wp-caption-text\">\ucd9c\ucc98 : \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub294 \ub9e4\uc6b0 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uac1c\uc778\ud654\ud560 \uc218 \uc788\ub2e4. \uc6f9 \uc5d0\uc774\uc804\uc2dc <a href=\"https:\/\/www.bloter.net\/newsView\/blt202003260001\">\ubaa8\ub80c\ube44(Morenvy)<\/a>\uc758 \ub9de\ucda4\ud615 \uc6f9\ud398\uc774\uc9c0 \uc694\uc18c\ub294 \ube0c\ub79c\ub529\uacfc \uad6c\ub9e4 \uc804\ud658\uc744 \uc704\ud55c \ucd9c\ubc1c\uc810\uc744 \ub9c8\ub828\ud55c\ub2e4.<\/p><p>\ubaa8\ub80c\ube44\ub294 \uc18c\uaddc\ubaa8 \ube0c\ub79c\ub4dc(SME)\ubd80\ud130 \ub300\ud615 \uae30\uc5c5(LE)\uae4c\uc9c0 \uae30\uc5c5 \uaddc\ubaa8\ub97c \ubd88\ubb38\ud558\uace0 \uace0\uc720\ud55c \uac1c\uc778\ud654 \ud2b9\uc131\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c SM\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uc758 <a href=\"https:\/\/www.smtownandstore.com\/\">SM\ud0c0\uc6b4\uc564\uc2a4\ud1a0\uc5b4(SMTOWN&amp;STORE)<\/a>\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \uc790\ub3d9 \ucd94\ucc9c \uae30\ub2a5\uc774 \uc788\ub2e4. \uc2a4\ud1a0\uc5b4\ub294 \uc774 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \ubc29\ubb38\uc790\uac00 \uac00\uc7a5 \uc88b\uc544\ud558\ub294 K\ud31d \uc544\ud2f0\uc2a4\ud2b8 \uad00\ub828 \uc0c1\ud488\uc744 \uc7ac\ube60\ub974\uac8c \uc81c\uc548\ud560 \uc218 \uc788\ub2e4.<\/p><p><a href=\"http:\/\/groobee.net\/\">\uadf8\ub8e8\ube44(Groobee)<\/a> \ub610\ud55c \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud65c\uc6a9\ud574 \uac1c\uc778\ud654 \uc0c1\ud488 \ucd94\ucc9c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\ub2e4. AI\ub294 \uac01 \uace0\uac1d\uc774 \uc774\uc804\uc5d0 \ubcf4\uc778 \ud589\uc801\uc5d0 \ub530\ub77c \ud654\uba74\uc5d0 \ud45c\uc2dc\ud558\ub294 \uc2a4\ud1a0\uc5b4 \uc0c1\ud488\uc744 \ubcc0\uacbd\ud558\uace0, \ubc29\ubb38\uc790\uc758 \uad6c\ubbf8\ub97c \ub2f9\uae38\ub9cc\ud55c \uc0c1\ud488\uc774 \ub098\ud0c0\ub098\ub3c4\ub85d \uc2a4\ud1a0\uc5b4\ub97c \ucd5c\uc801\ud654\ud55c\ub2e4.<\/p><p>\uac1c\uc778\ud654\ub294 \ub9c8\ucf00\ud305\uc5d0\ub3c4 \ud65c\uc6a9\ub41c\ub2e4. <a href=\"https:\/\/store.cafe24.com\/story\/57\">\ud0c0\uc2a4\uc628(TasOn)<\/a>\uc740 \uace0\uac1d\uc758 \uc1fc\ud551 \uacbd\ud5a5\uc5d0 \ub530\ub77c \uc790\ub3d9\u00b7\uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uc8fc\ub294 \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4\ub2e4. \uc774\ub97c \ud65c\uc6a9\ud558\uba74 \uce74\ud2b8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc544\ub450\uac70\ub098 \ud2b9\uc815 \ucc44\ub110\uc744 \ud1b5\ud574 \ubc29\ubb38\ud55c \uace0\uac1d, \ub610\ub294 \uc77c\uc815 \uae30\uac04\ub3d9\uc548 \uc2a4\ud1a0\uc5b4\ub97c \ubc29\ubb38\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc5d0\uac8c \uc774\uba54\uc77c\uacfc \ud560\uc778\ud61c\ud0dd, \ubc14\uc6b0\ucc98, \ucfe0\ud3f0 \ub4f1\uc744 \uac1c\uc778\ubcc4\ub85c \ubc1c\uc1a1\ud560 \uc218 \uc788\ub2e4. \uace0\uac1d\uc0ac\ub294 \ucf58\ud150\uce20\uc640 \ubc1c\uc1a1 \uc77c\uc815\uc5d0 \ub530\ub77c \ubb34\ub8cc\ub85c \uc774 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p><p>\ubaa8\ub80c\ube44, \uadf8\ub8e8\ube44, \ud0c0\uc2a4\uc628\uc740 \uc804\ubd80 <a href=\"https:\/\/store.cafe24.ph\/\">\uce74\ud39824 \uc2a4\ud1a0\uc5b4<\/a>\uc5d0\uc11c \uac04\ub2e8\ud788 \ub0b4\ub824\ubc1b\uc544 \uc124\uce58\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \uc9c0\uc2dd\uc774 \uc804\ud600 \uc5c6\ub294 \uc0ac\uc5c5\uc790\ub3c4 \uc190\uc27d\uac8c \uc774\ud574\ud558\uace0 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. \uce74\ud39824 \uc2a4\ud1a0\uc5b4\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uac1c\uc778\ud654 \uacbd\uc7c1\uc5d0\uc11c \uc2b9\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc218\ub9ce\uc740 \uc720, \ubb34\ub8cc \uc571\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p><h2><b>\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc5d0\uac8c \ud544\uc218 \uc694\uc18c\uac00 \ub420 \uac1c\uc778\ud654<\/b><\/h2><figure id=\"attachment_6795\" aria-describedby=\"caption-attachment-6795\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6795 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1301163194-1.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1301163194-1.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1301163194-1-300x169.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1301163194-1-768x432.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2021\/04\/GettyImages-1301163194-1-750x422.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6795\" class=\"wp-caption-text\">\ucd9c\ucc98 : \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\uac1c\uc778\ud654\ub294 \uc624\ub798\ub3c4\ub85d \uc911\uc694\ud55c \ud750\ub984\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc774\ubbf8 2016\ub144\uc5d0 <a href=\"https:\/\/www.salesforce.com\/blog\/consumers-want-more-personalized-marketing\/\">\uc18c\ube44\uc790\uc758 51%\ucbe4<\/a>\uc740 \uae30\uc5c5\uc774 2020\ub144\uae4c\uc9c0 \uc18c\ube44\uc790\uc758 \uc218\uc694\ub97c \uc608\uce21\ud558\uace0, \uc774\uc640 \uad00\ub828\ud55c \uc81c\uc548\uc744 \uc81c\uc2dc\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud588\ub2e4. \uae30\uc5c5\uacfc \uc18c\ube44\uc790\uc758 \uc0c1\ud638\uc791\uc6a9\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub294 \ube48\ub3c4\uac00 \ub192\uc544\uc9c0\uba74\uc11c, \uac1c\uc778\ud654 \uc804\ub7b5\uc774 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc5d0\uac8c \ub354 \ud544\uc694\ud55c \uc694\uc18c\uac00 \ub418\uc5c8\ub2e4.<\/p><p>2020\ub144, \uc628\ub77c\uc778 \ud658\uacbd \uc811\uc18d\uc790 \uc218\ub294<a href=\"https:\/\/datareportal.com\/reports\/digital-2021-global-overview-report\"> \uc57d 3\uc5b51600\ub9cc\uba85<\/a>\uc774 \ub118\uace0, \uc138\uacc4 \uc778\ud130\ub137 \ubcf4\uae09\ub960\uc740 59.5%\uc5d0 \ub2ec\ud55c\ub2e4. <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/future-of-marketing\/digital-transformation\/covid-accelerated-digital-adoption\/\">\uad6c\uae00\uc758 \uc5f0\uad6c<\/a> \uacb0\uacfc\ub294 \uc18c\ube44\uc790\uac00 \ub354 \ub192\uc740 \ub514\uc9c0\ud138 \uae30\ub300\uce58\ub97c \uac00\uc9c0\uac8c \ub418\uba74\uc11c \ud589\ub3d9\uc774 \ubcc0\ud654\ud560 \uac00\ub2a5\uc131\uc744 \uc2dc\uc0ac\ud55c\ub2e4. \uc774\uc5d0 \ub530\ub974\uba74, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/05\/Touchless-Interface_V4.pdf\">\uae30\uad00 \uc911 73%\ub294 \ube44\ub300\uba74 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \ub354 \ub113\uc740 \ubc94\uc704\ub85c \ud655\ub300\ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd24\ub2e4.<\/a> \uc774\ub7ec\ud55c \ubd84\uc11d\uc740 \uc774\ucee4\uba38\uc2a4 \uc0b0\uc5c5 \uc804\ub9dd\uc774 \uae0d\uc815\uc801\uc774\ub77c\ub294 \uac83\uacfc, \uc0ac\uc5c5\uc790 \uac04 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub420 \uac83\uc774\ub77c\ub294 \uc810\uc744 \uc554\uc2dc\ud55c\ub2e4.<\/p><p>\uae30\uc220\uc740 \uac1c\uc778\ud654\uc758 \ubc1c\ub2ec\uc5d0 \uc911\ub300\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc774\ub2e4. <a href=\"https:\/\/www.statista.com\/statistics\/607716\/worldwide-artificial-intelligence-market-revenues\/#:~:text=The%20global%20artificial%20intelligence%20(AI,process%20automation%2C%20and%20machine%20learning.\">AI \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2dc\uc7a5\uc740 2025\ub144\uae4c\uc9c0 1\uc870260\uc5b5\ub2ec\ub7ec(\uc57d 1147\uc870\uc6d0) \uaddc\ubaa8\ub85c \uc131\uc7a5<\/a>\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub418\uace0 \uc788\ub294\ub370, \uc774\ub294 \uadf8\ub8e8\ube44\uc640 \uac19\uc740 AI \uc9c0\uc6d0 \ud50c\ub7ab\ud3fc\uacfc \uc774\ub7f0 \uae30\uc220\uc744 \uc0ac\uc5c5 \uc804\ub7b5\uc5d0 \uc811\ubaa9\ud55c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc5d0\uac8c \ubc18\uac00\uc6b4 \uc18c\uc2dd\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \ub610\ud55c<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/sg\/Documents\/strategy\/sea-cons-contactless-economy.pdf\"> \ub51c\ub85c\uc774\ud2b8<\/a>\ub294 5G \ud658\uacbd\uc774 \ub4f1\uc7a5\ud558\uace0, \uac00\uc0c1, \ube44\uc811\ucd09 \uc2a4\ud1a0\uc5b4 \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 AI \uc2dc\uc7a5\uc744 \ud55c\uce35 \ub354 \uc131\uc7a5\ud558\ub3c4\ub85d \ud560 \uac83\uc73c\ub85c \ubd84\uc11d\ud588\ub2e4.<\/p><p>\uce74\ud39824\ub294 \uc774\ucee4\uba38\uc2a4\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\ub97c \ubaa8\ub2c8\ud130\ud558\uace0, \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \uc57d\uc810 \uac1c\uc120\uc744 \uc704\ud55c \uc0c8 \ub3c4\uad6c\uc640 \uc11c\ube44\uc2a4\ub97c \uc5f0\uad6c\u00b7\uac1c\ubc1c\ud558\ub294 \ub370\uc5d0 \ub9ce\uc740 \uc790\uc6d0\uc744 \ud22c\uc785\ud558\ub294 \uae30\uc5c5\uc774\ub2e4. \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0\ub294 \uacc4\uc18d\ud574\uc11c \uc0c8\ub85c\uc6b4 \uc571\uc774 \ucd9c\uc2dc\ub41c\ub2e4. \uce74\ud39824\ub294 \ube44\uc811\ucd09 \uacbd\uc81c\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucda9\uc871\ud558\uace0, \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uace0\uac1d\uc5d0\uac8c \ub9e4\ub825\uc801\uc774\uace0, \uac1c\uc778\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc804\ub2ec\ud558\uba70 \uc131\uacf5\uc73c\ub85c \ud5a5\ud558\ub294 \uc5ec\uc815\uc744 \ub3c4\uc6b8 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub2e4.<\/p><p><em><strong>\uc5b8\ud0dd\ud2b8 \ucee4\uba38\uc2a4 \uc2dc\ub9ac\uc988<br \/><\/strong><\/em>\u2460 <a href=\"https:\/\/news.cafe24.com\/kr\/contactless-commerce-a-new-economy-arise-amid-the-pandemic\/\">\ud32c\ub370\ubbf9 \uc18d \ubd80\uc0c1\ud55c \uc0c8\ub85c\uc6b4 \uacbd\uc81c<\/a><br \/>\u2461<a href=\"https:\/\/news.cafe24.com\/kr\/%ec%96%b8%ed%83%9d%ed%8a%b8-%ec%bb%a4%eb%a8%b8%ec%8a%a4-ar%ea%b3%bc-vr%ec%9d%b4-%ec%a0%9c%ea%b3%b5%ed%95%98%eb%8a%94-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%87%bc%ed%95%91-%ea%b2%bd%ed%97%98\/\">\u00a0AR\uacfc VR\uc774 \uc81c\uacf5\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc1fc\ud551 \uacbd\ud5d8<\/a><br \/>\u2462 \uc5b8\ud0dd\ud2b8 \ucee4\uba38\uc2a4 \ubbf8\ub798\uc758 \ud575\uc2ec, \uac1c\uc778\ud654<\/p>","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub09819\ub294 \ubaa8\ub4e0 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4, \ud50c\ub7ab\ud3fc\uc774 \uac1c\uc778\ud654 \uc804\ub7b5\uc744 \ucde8\ud558\ub3c4\ub85d \uc720\ub3c4\ud55c\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":6790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[132,131,103,48,133],"class_list":["post-6783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-trend","tag-132","tag-131","tag-103","tag-cafe24","tag-133"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc5b8\ud0dd\ud2b8 \ucee4\uba38\uc2a4 \ubbf8\ub798\uc758 \ud575\uc2ec, \uac1c\uc778\ud654 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uc81c\uc548\uc744 \uc81c\uacf5\ud558\ub294 80%\uc758 \uc0ac\uc5c5\uc790\ub4e4\uc740 \ub354 \ub9ce\uc740 \uad6c\ub9e4 \uc804\ud658 \uc0c1\ud669\uc744 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