{"id":6484,"date":"2020-12-10T15:06:05","date_gmt":"2020-12-10T06:06:05","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6484"},"modified":"2021-05-03T15:12:49","modified_gmt":"2021-05-03T06:12:49","slug":"will-cafe24-and-facebooks-integration-shift-the-online-shopping-paradigm","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/will-cafe24-and-facebooks-integration-shift-the-online-shopping-paradigm\/","title":{"rendered":"\uce74\ud39824-\ud398\uc774\uc2a4\ubd81\uc20d\uc2a4 \uc5f0\ub3d9, \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \ud328\ub7ec\ub2e4\uc784\uc744 \ubc14\uafbc\ub2e4"},"content":{"rendered":"

\uce74\ud39824\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc758 \ud30c\ud2b8\ub108 \uc911 \ud558\ub098\ub85c \ud398\uc774\uc2a4\ubd81\uacfc \uc190\uc7a1\uc740\uc9c0 \ubc18 \ub144\uc774 \ub410\ub2e4. \ub450 \ud68c\uc0ac\ub294 \ud604\uc7ac \u2018\ub514\uc2a4\ucee4\ubc84\ub9ac \ucee4\uba38\uc2a4\u2019\ub77c\uace0 \ubd88\ub9ac\ub294, \uc0c8\ub85c\uc6b4 \uc628\ub77c\uc778 \uc1fc\ud551 \ubd80\ubb38\uc5d0\uc11c \ud611\ub825 \uc911\uc774\ub2e4. \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc774 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \uac80\uc0c9\ud574 \ucc3e\ub294 \ub300\uc2e0, \uc0c1\ud488\uc774 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ub2e4\uac00\uac00\ub294 \uac1c\ub150\uc774\ub2e4. \ub450 \ud68c\uc0ac\ub294 \ub514\uc2a4\ucee4\ubc84\ub9ac \ucee4\uba38\uc2a4\uac00 \uc628\ub77c\uc778 \uc1fc\ud551 \ubb38\ud654\ub97c \ubc14\uafc0 \ud798\uc744 \uac16\uace0 \uc788\ub2e4\uace0 \ud310\ub2e8\ud588\ub2e4.<\/em><\/p>

\uc804\uc138\uacc4\uac00 \uc8fc\ubaa9\ud558\ub294 DTC \ud2b8\ub80c\ub4dc<\/strong><\/h2>

\ucd5c\uadfc \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \ud654\ub450 \uc911 \ud558\ub098\ub294 DTC(Direct to Consumer)\ubaa8\ub378\uc774\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0\uc11c\uc758 DTC\ub780 \uc790\uc0ac\ubab0\uc5d0\uc11c \uc2dc\uc791\ud574 \uc624\ud508\ub9c8\ucf13 \ub4f1\uc73c\ub85c \ud310\ub9e4 \ucc44\ub110\uc744 \ud655\ub300\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ub73b\ud55c\ub2e4. DTC\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uba74 \uc218\uc218\ub8cc \ub4f1\uc758 \uc720\ud1b5 \ube44\uc6a9\uc744 \uc904\uc77c \uc218 \uc788\uace0, \uace0\uac1d \ub370\uc774\ud130\ub97c \uc9c1\uc811 \uc218\uc9d1\u00b7\uad00\ub9ac\ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\ub2e4. \uc5ec\ub7ec \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM)\uc640 \ube0c\ub79c\ub4dc \uad00\ub9ac\ub97c \ud574 \ucda9\uc131\uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uc804\ub7b5\uc744 \uc9e4 \uc218\ub3c4 \uc788\ub2e4.<\/p>

\"\"
\ucd9c\ucc98 : \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\uc774\ub7ec\ud55c \uac15\uc810\uc744 \ubcf4\uace0 \ud0c8 \uc624\ud508\ub9c8\ucf13\uc744 \uc120\uc5b8\ud55c \ud070 \ube0c\ub79c\ub4dc\uac00 \uc5ec\ub7ff \uc788\ub2e4. \uc18c\uc704 \u2018\uc544\ub9c8\uc874 \uc5d1\uc18c\ub354\uc2a4(Amazon Exodus)\u2019 \ud604\uc0c1\uc758 \uc8fc\uc5ed \uc911 \ud558\ub098\ub294 \ub098\uc774\ud0a4\ub2e4. \uc9c0\ub09c \ud574 11\uc6d4 \ud0c8 \uc544\ub9c8\uc874\uc744 \uc120\uc5b8\ud55c \ud6c4, \ub098\uc774\ud0a4\uc758 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub294 \uc804\ub144 \ub3d9\uae30\ub300\ube44 82%\ud3ec\uc778\ud2b8(p) \uc131\uc7a5\ud588\ub2e4. DTC \uac15\ud654 \uc804\ub7b5\uc744 \ucde8\ud55c \ub610\ub2e4\ub978 \uae30\uc5c5\uc73c\ub85c\ub294 \ub85c\ub808\uc54c, \ubc84\ucf04\uc2a4\ud0c1 \ub4f1\uc774 \uc788\ub2e4.<\/p>

\uce74\ud39824, \ud398\uc774\uc2a4\ubd81\uacfc \uc190\uc7a1\uace0 DTC \ube0c\ub79c\ub4dc \uc9c0\uc6d0<\/strong><\/h2>

\uc9c0\ub09c 5\uc6d4, \ud398\uc774\uc2a4\ubd81\uc774 \ubc1c\ud45c\ud55c \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc \u2018\uc20d\uc2a4(Facebook Shops\u2019\ub3c4 DTC \uc804\ub7b5\uc5d0 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\ub294 \ud234\ub85c \ubcf4\uc778\ub2e4. \uc20d\uc2a4\ub294 \ud398\uc774\uc2a4\ubd81 \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc744 \ub178\ucd9c\uc2dc\ud0a4\uace0, \uc774\uc6a9\uc790\uac00 \uad6c\ub9e4\ub97c \uc6d0\ud558\uba74 \uc790\uc0ac\ubab0\ub85c \uc5f0\uacb0\uc2dc\ucf1c\uc8fc\ub294 \uc11c\ube44\uc2a4\ub2e4.<\/p>

\ud398\uc774\uc2a4\ubd81\uc740 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc640 \ud310\ub9e4\uc790\ub97c \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\ub85c \ud655\ubcf4\ud560 \uc218 \uc788\uace0, \ud310\ub9e4\uc790\ub294 \ud398\uc774\uc2a4\ubd81\uc744 \ud1b5\ud574 DTC \uc804\ub7b5\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub2e4.\u00a0 \ud398\uc774\uc2a4\ubd81\uc740 \uc20d\uc2a4\ub97c \ucd9c\uc2dc\ud558\uba70 \uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5 8\uacf3\uacfc \uc81c\ud734\ub97c \ub9fa\uc5c8\ub294\ub370 \ub3d9\uc544\uc2dc\uc544\uc5d0\uc11c\ub294 \uce74\ud39824\uac00 \uc720\uc77c\ud55c \ud30c\ud2b8\ub108\ub2e4.<\/p>

\ub208\uae38\uc744 \ub044\ub294 \uc810\uc740 \ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\uc640 \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\uc758 \uc194\ub8e8\uc158 \uc5f0\ub3d9\uc774\ub2e4. \uce74\ud39824 \uc571\uc2a4\ud1a0\uc5b4\uc5d0\uc11c ‘\ud398\uc774\uc2a4\ubd81 \ucc44\ub110’\uc744 \uc124\uce58\ud558\uba74 \uc790\uc0ac\ubab0\uc758 \uc0c1\ud488\uc774 \ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\uc640 \ubc14\ub85c \uc5f0\ub3d9\ub41c\ub2e4. \uce74\ud39824\ub294 \ucfe0\ud321, \ub77c\uc790\ub2e4 \ub4f1 \uad6d\ub0b4\uc678 \ud310\ub9e4\ucc44\ub110\uacfc \uc5f0\ub3d9\ub418\ub294\ub370 \uc774\ubc88\uc5d0 \ud398\uc774\uc2a4\ubd81\uc73c\ub85c \ucc44\ub110\uc744 \ud655\ub300\ud588\ub2e4. \uce74\ud39824 \uae30\ubc18\uc758 \uc790\uc0ac\ubab0\uc744 \uc6b4\uc601\ud558\ub294 \ud310\ub9e4\uc790\ub4e4\uc5d0\uac8c\ub294 \ube60\ub974\uac8c \ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uac8c \ub410\ub2e4\ub294\ub370 \uc758\ubbf8\uac00 \uc788\ub2e4.<\/p>

\ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4 \u201c\uc0c1\ud488\uc774 \uc18c\ube44\uc790\ub97c \ucc3e\uc544\uac04\ub2e4\u201d<\/strong><\/h2>

\ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\uac00 \uac00\uc9c4 \ud798\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc1fc\ud551\uc758 \uacb0\ud569\ud55c \ub370\uc11c \uc628\ub2e4. \uc18c\uc15c\ubbf8\ub514\uc5b4\ub294 \ub2e4\uc591\ud55c \uc815\ubcf4\uac00 \uc720\ud1b5\ub418\uace0 \uc5ec\ub7ec \uc0ac\ub78c\ub4e4\uc774 \uc5f0\uacb0\ub418\ub294 \uacf5\uac04\uc774\ub2e4. \uc5ec\uae30\uc5d0 \uc1fc\ud551\uc774 \ub354\ud574\uc9c0\uba74 \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc, \ud310\ub9e4\uc790\uac00 \ud398\uc774\uc2a4\ubd81\uc774\ub77c\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc548\uc5d0\uc11c \uc5f0\uacb0\ub418\ub294 \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\ub2e4.<\/p>

\uc774\ub294 \uc628\ub77c\uc778 \uc1fc\ud551 \ud328\ub7ec\ub2e4\uc784\uc758 \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4\ub0bc \uac00\ub2a5\uc131\uc744 \uac00\uc84c\ub2e4. \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \uac80\uc0c9\ud574\uc11c \uad6c\ub9e4\ud588\ub358 \uae30\uc874\uc758 \uc1fc\ud551 \ud328\ud134\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub0b4\uc5d0\uc11c \uc6b0\uc5f0\ud788 \uc6d0\ud558\ub294 \uc0c1\ud488\uc774 \ubc1c\uacac\ub418\ub294 \uc1fc\ud551 \ud328\ud134\uc73c\ub85c \ubcc0\ud654\ud560 \uc218\ub3c4 \uc788\ub2e4.<\/p>

\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc1fc\ud551\uc774 \uacb0\ud569\ub418\uba74\uc11c \uce5c\uad6c\ub4e4\uc774 \ucd94\ucc9c\ud558\ub294 \uc0c1\ud488, \ub0b4\uac00 \uad00\uc2ec\uc774 \uc788\uc5b4\ud560 \ub9cc\ud55c \uc0c1\ud488\uc774 \uc54c\uace0\ub9ac\uc998\uc5d0 \uc758\ud574 \ucd94\ucc9c\ub418\ub294 \uac83\uc774\ub2e4. \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \ucc3e\uc544\uac00\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0c1\ud488\uc774 \uc18c\ube44\uc790\ub97c \ucc3e\uc544\uac04\ub2e4\ub294 \uc810\uc5d0\uc11c ‘\ub514\uc2a4\ucee4\ubc84\ub9ac \ucee4\uba38\uc2a4(Discovery Commerce)’\ub77c\ub294 \uc6a9\uc5b4\ub3c4 \uc4f0\uc778\ub2e4. ‘\ub514\uc2a4\ucee4\ubc84\ub9ac \ucee4\uba38\uc2a4’\ub294 \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ucc3e\uae30 \uc704\ud574 \ub4e4\uc600\ub358 \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \uc904\uc77c \uc218 \uc788\ub2e4\ub294 \uac83\uc774 \uac15\uc810\uc774\ub2e4.<\/p>

\"\"
\ucd9c\ucc98 : \ud398\uc774\uc2a4\ubd81<\/figcaption><\/figure>

\uae00\ub85c\ubc8c \ud5a5\ud558\ub294 \ud310\ub9e4\uc790\ub4e4\uc5d0\uac8c \uc904 \uc218 \uc788\ub294 \uac83<\/strong><\/h2>

\ud398\uc774\uc2a4\ubd81\uacfc \uce74\ud39824\uc758 \uc81c\ud734\ub294 \uad6d\ub0b4 \ud310\ub9e4\uc790\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \ub420 \uc218 \uc788\ub2e4. \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc740 \uac01\uac01 31\uc5b5\uba85, 10\uc5b5\uba85\uc758 \uae00\ub85c\ubc8c \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud588\ub2e4. \ud310\ub9e4\uc790\ub294 \ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\ub97c \ud1b5\ud574 \uad6d\ub0b4\ubfd0 \uc544\ub2c8\ub77c \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ub4f1 \ud398\uc774\uc2a4\ubd81 \uc9c4\ucd9c \uad6d\uac00\uc5d0 \uc790\uc2e0\uc758 \uc0c1\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\ub2e4.<\/p>

\uce74\ud39824\ub294 \uc55e\uc11c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc758 \uae00\ub85c\ubc8c \uc9c4\ucd9c\uc744 \uc804\ud3ed\uc801\uc73c\ub85c \uc9c0\uc6d0\ud574\uc654\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uce74\ud39824\ub294 \uc1fc\ud551\ubab0 \ubb34\ub8cc \uac1c\uc124\uc5d0 \uc601\uc5b4, \uc911\uad6d\uc5b4, \uc77c\ubcf8\uc5b4, \ubca0\ud2b8\ub0a8\uc5b4, \uc2a4\ud398\uc778\uc5b4, \ud3ec\ub974\ud22c\uac08\uc5b4 \ub4f1\uc758 \uc81c\uc791 \uc9c0\uc6d0\uc744 \ud55c\ub2e4. \ub610 \ud398\uc774\ud314, \uc5d1\uc2ec\ubca0\uc774, \uc5d1\uc2dc\uc988, \uc54c\ub9ac\ud398\uc774, EC\ud398\uc774 \ub4f1 \uae00\ub85c\ubc8c \ud604\uc9c0 PG\uc0ac\uc640\uc758 \uc81c\ud734\ub97c \ud1b5\ud574 \uacb0\uc81c\ub97c \uc81c\uacf5\ud55c\ub2e4. \ubc30\uc1a1\uacfc \ud1b5\uad00 \ub4f1\ub3c4 \uc6d0\ud074\ub9ad\uc73c\ub85c \uc124\uc815\ud560 \uc218 \uc788\ub294\ub370, \uc774 \uac19\uc740 \uc9c0\uc810\uc774 \ud574\uc678 \ud310\ub9e4\ub97c \uc9c0\uc6d0\ud558\ub294 \uce74\ud39824\uc640 \uae00\ub85c\ubc8c \ud310\ub9e4\uc790\ub4e4\uc744 \ubaa8\uc73c\uace0 \uc2f6\uc740 \ud398\uc774\uc2a4\ubd81\uc758 \uc774\ud574\uad00\uacc4\uac00 \ub9cc\ub098\ub294 \ubd80\ubd84\uc774\ub2e4.<\/p>

\uce74\ud39824 \uce21\uc740 \u201c\uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc774 \ub0b4\uc218\uc2dc\uc7a5\uc744 \ub118\uc5b4 \ub113\uc740 \uc2dc\uc7a5\uc744 \ud5a5\ud574 \uc9c4\ucd9c\ud558\ub824\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \ub420 \uac83\u201d\uc774\ub77c\uace0 \uae30\ub300\ud588\ub2e4.<\/p>

\uc9c4\uc9dc\uc720\ud1b5\uc5f0\uad6c\uc18c \ubc15\uc131\uc758 \uc18c\uc7a5\uc740 “\ud398\uc774\uc2a4\ubd81\uc740 \ubb34\uc218\ud55c \uc774\uc6a9\uc790\ub97c \ubcf4\uc720\ud55c \ud50c\ub7ab\ud3fc\uc774\uae30 \ub54c\ubb38\uc5d0 \ud310\ub9e4\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \ub420 \uc218 \uc788\ub2e4”\uba74\uc11c “\ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\uc5d0\uc11c \uc790\uc0ac\ubab0\ub85c \uc5f0\uacb0\ub41c\ub2e4\uba74 DTC \ud655\uc0b0\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83”\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>

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By \ubc14\uc774\ub77c\uc778\ub124\ud2b8\uc6cc\ud06c
\u203b \uc678\ubd80 \ud544\uc9c4\uc758 \uae30\uace0\ub294 \uce74\ud39824\uc758 \uacf5\uc2dd \uc758\uacac\uacfc \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

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