{"id":6198,"date":"2020-10-21T09:55:31","date_gmt":"2020-10-21T00:55:31","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6198"},"modified":"2021-05-03T15:13:19","modified_gmt":"2021-05-03T06:13:19","slug":"how-dtc-stores-can-attract-shoppers-during-holiday-season","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/how-dtc-stores-can-attract-shoppers-during-holiday-season\/","title":{"rendered":"\uc5f0\ub9d0 \uc2dc\uc98c \uace0\uac1d \uc0ac\ub85c\uc7a1\ub294 DTC \uc2a4\ud1a0\uc5b4 \uc6b4\uc601 \ub178\ud558\uc6b0"},"content":{"rendered":"<p><i>\uc5f0\ub9d0 \uc2dc\uc98c\uc744 \uc798 \ub9cc \ud65c\uc6a9\ud558\uba74 DTC \uc2a4\ud1a0\uc5b4\ub4e4\uc774 \uc804 \uc138\uacc4\ub97c \ubb34\ub300\ub85c \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \uae30\ud68c\ub2e4. DTC \uc2a4\ud1a0\uc5b4\ub97c \uc548\uc815\uc801\uc73c\ub85c \uc6b4\uc601\ud574 \uc654\ub2e4\uba74 \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 \ub9de\ucdb0 \uc2a4\ud1a0\uc5b4 \uc6b4\uc601 \uc810\uac80\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ubaa8\uba58\ud140\uc744 \ub9cc\ub4e4\uc5b4 \uac08 \uc218 \uc788\ub2e4. <\/i><\/p><h2><b>\uc65c \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 \uc9d1\uc911\ud574\uc57c \ud558\ub294\uac00 <\/b><\/h2><figure id=\"attachment_6370\" aria-describedby=\"caption-attachment-6370\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6370 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/GettyImages-872243452-scaled-e1606380937789.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><figcaption id=\"caption-attachment-6370\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>11\uc6d4~12\uc6d4 \uc5f0\ub9d0 \uc2dc\uc98c\uc740 \uadf8\uc57c\ub9d0\ub85c \uc1fc\ud551 \ud2b9\uc218 \uae30\uac04\uc774\ub2e4. \ube14\ub799\ud504\ub77c\uc774\ub370\uc774, \uc0ac\uc774\uba3c\ub370\uc774, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uae4c\uc9c0 \uc804 \uc138\uacc4\uc778\uc758 \uc18c\ube44\uac00 \uc9d1\uc911\ub418\ub294 \uc2dc\uae30\ub85c \ub9cc\ubc18\uc758 \uc900\ube44\ub97c \ud1b5\ud574 \uc774 \uc2dc\uc98c\uc744 \ubcf4\ub0b8\ub2e4\uba74 \uad6d\ub0b4\uc678 \uace0\uac1d\uc5d0\uac8c DTC \uc2a4\ud1a0\uc5b4\ub97c \uac01\uc778\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc1c\ud310\uc744 \ub9c8\ub828\ud560 \uc218 \uc788\ub2e4.<\/p><p>\uadf8\ub9cc\ud07c \uac70\ub798\uc561 \uaddc\ubaa8\ub3c4 \uc0c1\ub2f9\ud558\ub2e4. \uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\uc2a4\ud2f1\uc2a4\uc5d0 \ub530\ub974\uba74 \uc9c0\ub09c\ud574 \ubbf8\uad6d \uc0c1\uc704 80\uac1c\uc758 \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud558\ub8e8 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 74\uc5b5 \ub2ec\ub7ec\ub85c \uc774\ub294 \uc804\ub144 \ub300\ube44 16.2% \uc99d\uac00\ud588\ub2e4. \uc774\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc5ed\ub300 \ucd5c\uace0\uce58\uc774\uba70, 2018\ub144 \uc0ac\uc774\uba3c\ub370\uc774\uc5d0\uc11c \uae30\ub85d\ud55c 79\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\uc5b4 \ub450 \ubc88\uc9f8\ub85c \ub192\uc740 \uae30\ub85d\uc774\ub2e4.<\/p><p>\ucf54\ub85c\ub098 19(COVID-19) \uc5ec\ud30c\ub85c \uc62c \uc5f0\ub9d0 \uc628\ub77c\uc778 \uc1fc\ud551 \ub9e4\ucd9c\uc740 \ub354\uc6b1 \ub192\uc544\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uace0 \uc788\ub2e4. \ub51c\ub85c\uc774\ud2b8\uac00 \ubc1c\uac04\ud55c \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc62c\ud574 11\uc6d4 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c \uae30\uc810\uc73c\ub85c \ub2e4\uc74c \ud574 1\uc6d4 1\uc77c\uae4c\uc9c0 \uc5f0\ub9d0 \uc138\uc77c \uae30\uac04 \ub3d9\uc548 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 \uc791\ub144 \ub3d9\uae30 \ub300\ube44 25~35% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\ub2e4. \uc804\uccb4 \ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc2dc\uc7a5 \uc131\uc7a5\ub960\uc744 1%~1.5% \uc131\uc7a5\ud560 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ud558\ub294 \uac83\uc744 \ubcfc \ub54c \uc628\ub77c\uc778 \uc1fc\ud551 \ucd94\uc138\ub294 \ub354\uc6b1 \uac00\uc18d\ud654\ub420 \uc804\ub9dd\uc774\ub2e4.<\/p><h2><b>\ud574\uc678 \uace0\uac1d\uc744 \uc704\ud55c DTC \uc2a4\ud1a0\uc5b4 \ud604\uc9c0\ud654<\/b><\/h2><p>\uc5f0\ub9d0 \uc2dc\uc98c \ub3d9\uc548 \ud604\uc9c0 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc2dc\uc98c \uc2dc\uc791 \uc804\uc5d0 \ubbf8\ub9ac \uae30\ubc18\uc744 \ub2e4\uc838 \ub193\uc544\uc57c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4. DTC \uc2a4\ud1a0\uc5b4\uc758 \uc5b8\uc5b4\ub294 \ubb3c\ub860 \uacb0\uc81c, \ubc30\uc1a1, \uace0\uac1d \uad00\ub9ac(CS) \ub4f1 \uc628\ub77c\uc778 \uc1fc\ud551 \uc804\ubc18\uc5d0 \uac78\uce5c \ud604\uc9c0 \ucd5c\uc801\ud654\ub97c \uc810\uac80\ud574 \ubcf4\ub294 \uac83\uc774 \uc88b\ub2e4. \ub610 \uc218\uc694\ub97c \uc608\uce21\ud574 \ubb3c\ub7c9\uc744 \uc900\ube44\ud574 \ub450\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uace0\uac1d\ub4e4\uc774 \uc544\ubb34\ub9ac \ub9ce\uc774 \ubc29\ubb38\ud55c\ub4e4 \uad6c\ub9e4\ud560 \ubb3c\uac74\uc774 \uc5c6\ub2e4\uba74 \uadf8\ub3d9\uc548\uc758 \ub178\ub825\uc774 \ud5c8\uc0ac\uac00 \ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \uc591\uc9c8\uc758 \uc0c1\ud488\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uace0 \ud574\uc678 \uace0\uac1d\uc5d0\uac8c \uc775\uc219\ud558\uace0 \ud3b8\ub9ac\ud55c \uc628\ub77c\uc778 \uc1fc\ud551 \ud658\uacbd\uc744 \uc81c\uacf5\ud55c\ub2e4\uba74 \uace0\uac1d\uc740 \uc54c\uc544\uc11c \ucc3e\uc544\uc628\ub2e4.<\/p><p>DTC \uc2a4\ud1a0\uc5b4\ub97c \ubca0\uc774\uc2a4\ucea0\ud504 \uc0bc\uc544 \ub2e4\uc591\ud55c \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uc5f0\ub3d9\uc744 \ud1b5\ud574 \uace0\uac1d \uc811\uc810\uc744 \ud655\ub300\ud558\ub294 \uac83\ub3c4 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774\ub2e4. \uad6d\uac00\ubcc4\ub85c \ub300\ud615 \uc785\uc810\ud615 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud65c\uc6a9\ud55c\ub2e4\ub358\uac00 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ud310\ub9e4 \ucc44\ub110\uc744 \ud655\ub300\ud560 \uc218 \uc788\ub2e4. \uc77c\ub840\ub85c \ubd81\ubbf8 \uc2dc\uc7a5\uc740 \uc544\ub9c8\uc874\uc774\ub098 \uc774\ubca0\uc774\uc5d0 \uc785\uc810\ud558\ub294 \uac83\uc774 \uc720\ub9ac\ud558\ub2e4. \uc911\uad6d \uc2dc\uc7a5\uc740 \ud2f0\ubab0, \uc77c\ubcf8\uc740 \ub77c\ucfe0\ud150\uc744 \ud65c\uc6a9\ud574 \ubcfc \uc218 \uc788\ub2e4. \ucd5c\uadfc \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uc131\uc774 \ub192\uc740 \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc758 \uacbd\uc6b0 \ub77c\uc790\ub2e4\ub098 \uc1fc\ud53c\uc640 \uc5f0\ub3d9\uc744 \ud558\ub294 \uac83\ub3c4 \ud6a8\uacfc\uc801\uc774\ub2e4. \ud558\ub098\uc758 \ucc44\ub110\uc774\ub098 \ud50c\ub7ab\ud3fc\uc5d0 \ud3b8\uc911\ud558\uae30\ubcf4\ub2e4\ub294 DTC \uc2a4\ud1a0\uc5b4\uac00 \ucc98\ud55c \uc0c1\ud669\uc774\ub098 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc628\ub77c\uc778 \uc138\uc77c\uc988 \ucc44\ub110 \ubbf9\uc2a4\ub97c \uc124\uc815\ud558\ub294 \uc911\uc694\ud558\ub2e4.<\/p><p>\ub9ce\uc740 \ucc44\ub110\uc5d0 \uc5f0\ub3d9\ud558\ub2e4 \ubcf4\uba74 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6b8 \uac83 \uac19\ub2e4\uace0 \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\ub2e4. \ub2e4\ud589\ud788\ub3c4 \uce74\ud39824\uac00 \uc81c\uacf5\ud558\ub294 \u2018\ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac\u2019 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c DTC \uc2a4\ud1a0\uc5b4 \uad00\ub9ac\uc790 \ud398\uc774\uc9c0\uc5d0\uc11c \ud3b8\ub9ac\ud558\uac8c \uad00\ub9ac\uac00 \uac00\ub2a5\ud558\ub2e4. DTC \uc2a4\ud1a0\uc5b4\uc640 \uc5f0\ub3d9\ub41c \ub9c8\ucf13\uc758 \uc0c1\ud488 \ub4f1\ub85d, \uc0c1\ud488 \uc5f0\ub3d9, \uc8fc\ubb38 \uc218\uc9d1 \ub4f1 \uad00\ub9ac\uac00 \uc218\uc6d4\ud558\ub2e4. \uc774\ub7ec\ud55c \uc138\uc77c\uc988 \ucc44\ub110 \ubbf9\uc2a4\ub97c \ud1b5\ud574 \uc5f0\ub3d9\ub41c \ub9c8\ucf13\uc5d0\uc11c \uad6c\ub9e4\uac00 \uc774\ub904 \ub0a0 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6d\ub0b4\uc678 \uace0\uac1d\ub4e4\uc758 DTC \uc2a4\ud1a0\uc5b4 \uc720\uc785\uc744 \ud1b5\ud574 \uace0\uac1d\ub4e4\uacfc \uc801\uadf9\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\uc73c\uba70, \uc77c\uad00\ub418\uac8c \ube0c\ub79c\ub4dc\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4.<\/p><figure id=\"attachment_6372\" aria-describedby=\"caption-attachment-6372\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6372 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/GettyImages-1285861788-scaled-e1606381021373.jpg\" alt=\"\" width=\"1000\" height=\"665\" \/><figcaption id=\"caption-attachment-6372\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\ud604\uc9c0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc774\ubca4\ud2b8\ub85c \uace0\uac1d\uc758 \uc774\ubaa9\uc744 \uc9d1\uc911\uc2dc\ud0a4\ub294 \uac83\ub3c4 \ud544\uc694\ud558\ub2e4. \uc911\uad6d\uc758 \uacbd\uc6b0, \uc22b\uc790\ub97c \ud65c\uc6a9\ud55c \uc774\ubca4\ud2b8\uac00 \uc8fc\ub97c \uc774\ub8ec\ub2e4. \uc22b\uc790 8(Ba)\uacfc \ubd80\uc790\uac00\ub418\ub2e4\uc758 \u53d1(Fa)\u8d22\uc758 \ubc1c\uc74c\uc774 \ube44\uc2b7\ud574\uc11c \uc22b\uc790 8\uc744 \ud65c\uc6a9\ud55c \uc774\ubca4\ud2b8\uac00 \ub9ce\uc558\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \uc54c\ub9ac\ubc14\ubc14\ub97c \ud544\ub450\ub85c \uad11\uad70\uc808(11.11) \uc628\ub77c\uc778 \uc1fc\ud551\ud589\uc0ac\uac00 \uc131\uacf5\uc744 \uac70\ub450\uba74\uc11c 88 \uc9c1\uad6c \ud589\uc0ac, 99 \ud504\ub85c\ubaa8\uc158, 12.12 \ud504\ub85c\ubaa8\uc158 \ub4f1\uacfc \uac19\uc774 \u2018\ub354\ube14\u2019 \uc22b\uc790\ub97c \ud65c\uc6a9\ud55c \uc774\ubca4\ud2b8\uac00 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \uc77c\ubcf8\uc740 \uc5f0\ub9d0\uc5f0\uc2dc \ud6c4\ucfe0\ubd80\ucfe0\ub85c\ub77c\ub294 \ud589\uc0ac\ub97c \ub208\uc5ec\uaca8 \ubcfc\ub9cc\ud558\ub2e4. \uc804\ud1b5\uc801\uc73c\ub85c \uc5f0\ub9d0\uc5f0\uc2dc\uac00 \ub418\uba74 \ubcf5\uc8fc\uba38\ub2c8\ub97c \uad6c\ub9e4\ud558\ub294\ub370, \uc774 \uc548\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc544 \ud310\ub9e4\ud558\ub294 \uc774\ubca4\ud2b8\ub2e4. \uc77c\uc885\uc758 \ub7ed\ud0a4\ubc15\uc2a4 \ud589\uc0ac\uc640 \uc720\uc0ac\ud558\ub2e4. \uc628\ub77c\uc778\uc740 \ubb3c\ub860 \uc624\ud504\ub77c\uc778\uc5d0\uc11c\ub3c4 \uc774\ubca4\ud2b8\uac00 \uc9c4\ud589\ub41c\ub2e4. \ubbf8\uad6d\uc774\ub098 \uc720\ub7fd\uc5d0\uc11c\ub294 \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 DTC \uc2a4\ud1a0\uc5b4\ub97c \ud654\ub824\ud558\uac8c \uafb8\uba70 \ud55c\uc815\ud310 \uc0c1\ud488 \uc774\ubca4\ud2b8\ub85c \uace0\uac1d\uc5d0\uac8c \uc5b4\ud544\ud55c\ub2e4.<\/p><h2><b>\uc18c\uc15c\ubbf8\ub514\uc5b4\ub85c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uae30\ud68c \ucc3d\ucd9c <\/b><\/h2><figure id=\"attachment_6201\" aria-describedby=\"caption-attachment-6201\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6201 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Social-media.jpg\" alt=\"Social Media\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Social-media.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Social-media-300x200.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Social-media-768x512.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Social-media-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6201\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\ucd5c\uadfc \uc18c\uc15c\ubbf8\ub514\uc5b4\ub294 \ucf58\ud150\uce20\ub97c \uc720\ud1b5\ud558\uace0 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub3c4\uc640 \uc601\ud5a5\ub825\uc744 \ud0a4\uc6cc \uace0\uac1d\uc774 \uad6c\ub9e4\uc5d0 \uc774\ub974\uac8c \ud558\ub294 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uc218\ub2e8\uc73c\ub85c \ub5a0\uc62c\ub790\ub2e4. \ubaa8\ubc14\uc77c\uc5d0\uc11c \uc0c1\ud488\uc744 \ubcf4\uace0 \uac80\uc0c9\ud558\uace0 DTC \uc2a4\ud1a0\uc5b4 \uad6c\ub9e4 \ud398\uc774\uc9c0\ub85c \uc774\uc5b4\uc9c0\ub294 \uc77c\ub828\uc758 \uacfc\uc815\uc774 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud53c\ub4dc\uc5d0\uc11c \uc774\ub904\uc9c4\ub2e4. \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d \uac04 \uc9c0\uc18d\uc801\uc778 \uc18c\ud1b5\uc774 \uc774\ub904\uc9c0\ub294 \uacf5\uac04\ub3c4 \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uc720\ud29c\ube0c \ub4f1\uc744 \ud544\ub450\ub85c \ud558\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub2e4. \uba38\ucc9c\ud2b8\ub4e4\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \uc798 \ud65c\uc6a9\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4.<\/p><p>\uc774\uc81c \ud398\uc774\uc2a4\ubd81\uc774\ub098 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \ud65c\uc6a9\ud574\uc11c \uae00\ub85c\ubc8c \uc9c4\ucd9c\ub3c4 \uaf80\ud560 \uc218 \uc788\ub2e4. DTC \uc2a4\ud1a0\uc5b4\ub97c \ud65c\uc6a9\ud574 \u2018\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\u2019\uc5d0 \u2018\uc20d\uc2a4\u2019\ub97c \uac1c\uc124\ud558\uba74 \uc774 \ucc44\ub110\uc5d0 \uc811\uc18d\ud558\ub294 \uc804 \uc138\uacc4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc790\uc2e0\uc758 DTC \uc2a4\ud1a0\uc5b4\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4. \ud55c\ub9c8\ub514\ub85c \ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\ub97c \ud1b5\ud574 \ud06c\ub85c\uc2a4\ubcf4\ub354\uac00 \uac00\ub2a5\ud574\uc9c4 \uc148\uc774\ub2e4. \ub178\ucd9c \ubc29\ubc95\ub3c4 \uac04\ub2e8\ud558\ub2e4. \uc20d\uc2a4\uc5d0 \ub178\ucd9c\ud560 \ucf58\ud150\uce20\ub97c \uc120\ubcc4\ud558\uace0 \uacc4\uc808\uc774\ub098 \ud504\ub85c\ubaa8\uc158, \uc2e0\uaddc \ub860\uce6d \ub4f1\uc744 \uace0\ub824\ud574\uc11c \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ud55c\ub370 \ubb36\uc5b4 \ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0 \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc774 \ud574\ub2f9 \ucf58\ud150\uce20\ub97c \ud074\ub9ad\ud558\uac8c \ub418\uba74 \uad6c\uc131 \uc81c\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc740 \ubb3c\ub860 DTC \uc2a4\ud1a0\uc5b4\ub85c \uc774\ub3d9\ub3c4 \uac00\ub2a5\ud558\ub2e4.<\/p><h2><b>\ubaa8\ubc14\uc77c \ub9de\ucda4\ud615 \uc601\uc0c1 \ucf58\ud150\uce20\ub85c \uc8fc\ubaa9\ub3c4 \ud5a5\uc0c1<\/b><\/h2><figure id=\"attachment_6202\" aria-describedby=\"caption-attachment-6202\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6202 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Short-form-video.jpg\" alt=\"Short form video\" width=\"1000\" height=\"668\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Short-form-video.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Short-form-video-300x200.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Short-form-video-768x513.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/Short-form-video-750x501.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6202\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\uace0\uac1d \uc720\uc785\uacfc \uad6c\ub9e4 \ucd09\uc9c4\uc744 \ub192\uc774\ub824\uba74 \ubaa8\ubc14\uc77c\uc744 \ud65c\uc6a9\ud55c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uace0\ub824\ud574\ubcfc \ud544\uc694\uac00 \uc788\ub2e4. \ucd5c\uadfc \ubaa8\ubc14\uc77c\uc758 \uc911\uc694\uc131\uc774 \uc810\ucc28 \ucee4\uc9c0\uba74\uc11c \uc1fc\ud37c\ube14(Shoppable) \uad11\uace0\uc640 10\ubd84 \uc774\ub0b4\uc758 \uc20f\ud3fc(Short-form) \uc601\uc0c1\uc774 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\ub2e4.<\/p><p>\uc1fc\ud37c\ube14 \uad11\uace0\ub294 \uc7a0\uc7ac\uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc720\ub3c4\ud55c\ub2e4. \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \ud074\ub9ad\ud558\uba74 DTC \uc2a4\ud1a0\uc5b4\ub85c \uc774\ub3d9\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ucee4\uba38\uc2a4\uc640 \uad11\uace0\uac00 \uacb0\ud569\ub41c \ud615\ud0dc\ub2e4. \uad6c\ub9e4\uc790\ub294 \uc9c1\uc811 \ucc29\uc6a9\ud55c \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc601\uc0c1\uc744 \ud1b5\ud574 \uc0ac\uc9c4\ubcf4\ub2e4 \uc0ac\uc2e4\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uace0 \ud765\ubbf8\ub97c \uc720\ubc1c\ud560 \uc218 \uc788\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c \uae0d\uc815\uc801\uc774\ub2e4. \uc20f\ud3fc \uc601\uc0c1\uc740 \ubaa8\ubc14\uc77c\uc5d0 \ucd5c\uc801\ud654\ub41c \ucf58\ud150\uce20\ub2e4. \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \ubaa8\ubc14\uc77c \uae30\uae30\ub85c \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. \uc2dc\uccad\uc790\uc758 \uc774\ud0c8\uc744 \ub9c9\uae30 \uc704\ud574 \uc9e7\uc740 \uc2dc\uac04 \ub0b4\uc5d0 \uc9c1\uc811\uc801\uc778 \uc2a4\ud1a0\ub9ac\ub97c \uad6c\uc131\ud558\uace0 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4.<\/p><p>\uc55e\uc11c \uc5b8\uae09\ud55c \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ubcf4\uc790\ub9c8\uc790 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub098 \ucf58\uc149\ud2b8\ub97c \uc778\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc790\ub9c9\uc5d0 \ud798\uc744 \uc2e4\uc5b4 \uac00\ub3c5\uc131\uc744 \ub192\uc774\uace0 \ub208\uc758 \ub744\ub294 \uc0c9\uc0c1\uc744 \uc0ac\uc6a9\ud558\uae30\ub3c4 \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\ub4e4\uc740 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \ub098\uc544\uac00 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uac8c \ub41c\ub2e4.<\/p><h2><b>\ubc29\ubb38 \uace0\uac1d\uc774 \ub5a0\ub098\uc9c0 \uc54a\uac8c \ud558\ub824\uba74<\/b><\/h2><p>\ub290\ub9b0 \uc811\uc18d \uc18d\ub3c4\ub294 \uace0\uac1d\uc774 DTC \uc2a4\ud1a0\uc5b4\uc758 \uc0c1\ud488\uc744 \ubcf4\uae30\ub3c4 \uc804\uc5d0 \uc774\ud0c8\uc744 \ubd80\ucd94\uae34\ub2e4. \ubc29\ubb38 \uace0\uac1d\ub4e4\uc758 \uc774\ud0c8\ub960\uc744 \ub0ae\ucd94\uba74\uc11c \uac80\uc0c9 \uacb0\uacfc\uac00 \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub420 \uc218 \uc788\ub3c4\ub85d \ucd94\uac00\uc801\uc778 \uc7a5\uce58\uac00 \ud544\uc694\ud558\ub2e4.<\/p><p>\u2018AMP(Accelerated Mobile Pages)\u2019\uc640 \u2018PWA(Progressive Web Apps)\u2019\uac00 \uadf8 \ud574\uacb0\ucc45\uc774 \ub420 \uc218 \uc788\ub2e4. \uc801\uc7ac\uc801\uc18c\uc5d0 \ud65c\uc6a9\ub9cc \ud55c\ub2e4\uba74 \uace0\uac1d\uc774 DTC \uc2a4\ud1a0\uc5b4\uc5d0 \uc811\uc18d\ud574 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc804\ud658\uc728(Coversion Rate)\uc744 \ub192\uc77c \uc218 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. AMP \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub530\ub974\uba74 \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8 \ub85c\ub4dc \ud0c0\uc784\uc774 3\ucd08 \uc774\uc0c1 \uac78\ub9b4 \ub54c \ubc29\ubb38\uc790\ub4e4 \ud574\ub2f9 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0a0 \ud655\ub960\uc740 53%\ub2e4. \ub610\ud55c \uc0ac\uc774\ud2b8\uc758 \uc131\ub2a5\uc5d0 \ubb54\uac00 \ubb38\uc81c\uac00 \uc788\uc744 \ub54c \ub2e4\uc2dc \ubc29\ubb38\ud558\uc9c0 \uc54a\uc744 \ud655\ub960\uc740 79%\uc5d0 \ub2ec\ud55c\ub2e4.<\/p><p>\ubaa8\ubc14\uc77c \uc6f9 \ud658\uacbd\uc5d0\uc11c AMP\uac00 \uc801\uc6a9\ub41c \ud398\uc774\uc9c0\uc5d0 \uc811\uc18d\ud558\uba74 non-AMP \ud398\uc774\uc9c0\uc640 \ube44\uad50\ud574 \ub370\uc774\ud130 \uc804\uc1a1\ub7c9\uc740 10\ubd84\uc758 1 \uc218\uc900\uc73c\ub85c \uc904\uc5b4\ub4e4\uace0 \uac80\uc0c9\uc5d4\uc9c4 \ud654\uba74\uc5d0\uc11c \ud574\ub2f9 \ud398\uc774\uc9c0\ub97c 1\ucd08 \uc774\ub0b4 \ub85c\ub529\ud560 \uc218 \uc788\ub2e4. PWA\uac00 \uc801\uc6a9\ub41c \ubaa8\ubc14\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud574 \u2018\ud648 \ubc14\ub85c\uac00\uae30(Add To Home Screen)\u2019\ub97c \ud130\uce58\ud558\uba74 \ud574\ub2f9 \uc0ac\uc774\ud2b8 \uc8fc\uc18c\ub97c \uc9c1\uc811 \uc785\ub825\ud558\uc9c0 \uc54a\uace0 \ubc14\ub85c\uac00\uae30 \uc544\uc774\ucf58\uc744 \uc774\uc6a9\ud574 \uc811\uc18d\ud560 \uc218 \uc788\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud3c9\uade0 \ub85c\ub4dc \ud0c0\uc784(median load time)\uc744 1\ucd08 \uc774\ub0b4\ub85c \uc904\uc774\uace0 \uc811\uc18d \uc18d\ub3c4\ub294 4\ubc30\uac00\ub7c9 \ube68\ub77c\uc9c4\ub2e4.<br \/><b> <\/b><br \/>\uce74\ud39824\uc758 \uc774\ucee4\uba38\uc2a4 \uc194\ub8e8\uc158\uc5d0\ub294 \ubcc4\ub3c4 \ucf54\ub529\uc774\ub098 \uc678\ubd80 \uc758\ub8b0 \uc5c6\uc774 \uac04\ub2e8\ud55c \uc124\uc815\ub9cc\uc73c\ub85c AMP\uc640 PWA\ub97c \ubb34\ub8cc\ub85c \uc9c0\uc6d0\ud55c\ub2e4. \uba38\ucc9c\ud2b8\ub4e4\uc740 \uc774\ub97c \ud65c\uc6a9\ud574 \uc790\uc2e0\uc758 DTC \uc2a4\ud1a0\uc5b4\ub97c \ube60\ub974\uac8c \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ud560 \uc218 \uc788\uace0 \uad6c\ub9e4\uae4c\uc9c0 \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4.<\/p><p>\uce74\ud39824 \uc194\ub8e8\uc158\uc73c\ub85c DTC \uc2a4\ud1a0\uc5b4\ub97c \uc6b4\uc601\ud558\uace0\ub294 \ubaa8\ub4e0 \uba38\ucc9c\ud2b8\uc758 \uc131\uacf5\uc744 \uc704\ud574 \uce74\ud39824\ub294 \uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uc6d0\uc2a4\ud1b1 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4. \ub204\uad6c\ub098 \uc804 \uc138\uacc4\ub97c \ubb34\ub300\ub85c \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uad6d\uc5b4 DTC \uc2a4\ud1a0\uc5b4 \uad6c\ucd95, \ubc30\uc1a1, \uacb0\uc81c, \uace0\uac1d\uc751\ub300, \ub9c8\ucf00\ud305\uc744 \ud3ec\ud568\ud55c \uc804\ubb38 \uc774\ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\ub97c \uace0\ub3c4\ud654\ud558\uace0 \uc788\ub2e4. \ub610 \uc591\uc9c8\uc758 \uc774\ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc720\uc218\uc758 \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5\uacfc \uc18c\uc15c\ubbf8\ub514\uc5b4, \ud310\ub9e4\ucc44\ub110\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud574 \uc774\ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac00\uace0 \uc788\ub2e4. \ucc3d\uc758\ub9cc \uc788\ub2e4\uba74 \ub204\uad6c\ub098 \uc774\ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4 \uc548\uc5d0\uc11c \uae30\ud68c\ub97c \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\ub294 \uc138\uc0c1\uc744 \uae30\ub300\ud574 \ubcf8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc5f0\ub9d0 \uc2dc\uc98c\uc744 \uc798 \ub9cc \ud65c\uc6a9\ud558\uba74 DTC \uc2a4\ud1a0\uc5b4\ub4e4\uc774 \uc804 \uc138\uacc4\ub97c \ubb34\ub300\ub85c \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \uae30\ud68c\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":6370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,7],"tags":[127,119,85,116],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-innovation","tag-d2c","tag-119","tag-cross-border-e-commerce","tag-116"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc5f0\ub9d0 \uc2dc\uc98c \uace0\uac1d \uc0ac\ub85c\uc7a1\ub294 DTC \uc2a4\ud1a0\uc5b4 \uc6b4\uc601 \ub178\ud558\uc6b0 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uc5f0\ub9d0 \uc2dc\uc98c\uc744 \uc798 \ub9cc \ud65c\uc6a9\ud558\uba74 DTC \uc2a4\ud1a0\uc5b4\ub4e4\uc774 \uc804 \uc138\uacc4\ub97c \ubb34\ub300\ub85c \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \uae30\ud68c\ub2e4. \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 \ub9de\ucdb0 \uc2a4\ud1a0\uc5b4 \uc6b4\uc601 \uc810\uac80\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ubaa8\uba58\ud140\uc744 \ub9cc\ub4e4\uc5b4 \uac08 \uc218 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/how-dtc-stores-can-attract-shoppers-during-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc5f0\ub9d0 \uc2dc\uc98c \uace0\uac1d \uc0ac\ub85c\uc7a1\ub294 DTC \uc2a4\ud1a0\uc5b4 \uc6b4\uc601 \ub178\ud558\uc6b0 | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\uc5f0\ub9d0 \uc2dc\uc98c\uc744 \uc798 \ub9cc \ud65c\uc6a9\ud558\uba74 DTC \uc2a4\ud1a0\uc5b4\ub4e4\uc774 \uc804 \uc138\uacc4\ub97c \ubb34\ub300\ub85c \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \uae30\ud68c\ub2e4. \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 \ub9de\ucdb0 \uc2a4\ud1a0\uc5b4 \uc6b4\uc601 \uc810\uac80\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ubaa8\uba58\ud140\uc744 \ub9cc\ub4e4\uc5b4 \uac08 \uc218 \uc788\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/how-dtc-stores-can-attract-shoppers-during-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-21T00:55:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-03T06:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/10\/GettyImages-872243452-scaled-e1606380937789.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" 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