{"id":6057,"date":"2020-09-18T17:47:31","date_gmt":"2020-09-18T08:47:31","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6057"},"modified":"2020-11-09T17:41:57","modified_gmt":"2020-11-09T08:41:57","slug":"cafe24-and-facebooks-synergistic-effects","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-and-facebooks-synergistic-effects\/","title":{"rendered":"\uce74\ud39824\uc640 \ud398\uc774\uc2a4\ubd81\uc758 \uc2dc\ub108\uc9c0"},"content":{"rendered":"<p><em>\uce74\ud39824\uc640 \ud398\uc774\uc2a4\ubd81\uc758 \ud611\uc5c5\uc774 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \ud070 \uc774\uc288\ub85c \uc8fc\ubaa9 \ubc1b\uace0 \uc788\ub2e4. \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uad6c\ucd95\ub41c 178\ub9cc\uacf3\uc758 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc774 \u2018\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\u2019\uc758 \uc804 \uc138\uacc4 \uc0ac\uc6a9\uc790 27\uc5b5\uba85\uacfc \u2018\ucd08\uc5f0\uacb0\u2019\ub418\uae30\uc5d0 \uac00\uce58 \ucc3d\ucd9c \uaddc\ubaa8\uac00 \uc0c1\uc0c1 \uc774\uc0c1\uc77c \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/em><\/p><p>\ubb34\uc5c7\ubcf4\ub2e4 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uacfc \uc18c\uc15c\ub124\ud2b8\uc6cc\ud06c\uc11c\ube44\uc2a4(SNS)\ub77c\ub294 \uac01\uc790 \uc601\uc5ed\uc744 \uc8fc\ub3c4 \uc911\uc778 \ub450 \uae30\uc5c5\uc774 \ud798\uc744 \ud569\ucce4\ub2e4\ub294 \uc804\ub7b5\uc801 \uc120\ud0dd\ubd80\ud130 \uc2dc\uc7a5\uc758 \uc8fc\ubaa9\ub3c4\uac00 \ud06c\ub2e4.<\/p><p>\uc6b0\ub9ac\ub098\ub77c \ud1b5\uacc4\uccad\uc5d0 \ub530\ub974\uba74 \uc9c0\ub09c 7\uc6d4 \uc628\ub77c\uc778 \uc1fc\ud551 \uac70\ub798\uc561\uc740 13\uc870\uc6d0\uc5d0 \uadfc\uc811\ud55c 12\uc8709,625\uc5b5\uc6d0\uc744 \uae30\ub85d\ud588\ub2e4. \uc9c0\ub09c\ud574 \uac19\uc740 \ub2ec \ub300\ube44 15.8%(1\uc8707,653\uc5b5\uc6d0) \uc99d\uac00\ud55c \uc218\uce58\ub2e4. \uc774\ub294 \uc5ed\ub300 \ucd5c\ub300 \uaddc\ubaa8\ub85c \ucf54\ub85c\ub098 \uc774\ud6c4 \uc5f0\uc18d 12\uc870\uc6d0\ub300 \uac70\ub798\uc561\uc744 \uc9c0\uc18d\ud558\ub358 \uc9c0\ub09c 5\uac1c\uc6d4 \ub3d9\uc548 \uac70\ub798 \uc911\uc5d0\uc11c\ub3c4 \uac00\uc7a5 \ub192\uc558\ub2e4.<\/p><p>\ub610, \ud55c\uad6d\uc740\ud589\uc740 \u20192020\ub144 \uc0c1\ubc18\uae30 \uc911 \uc804\uc790\uc9c0\uae09\uc11c\ube44\uc2a4 \uc774\uc6a9 \ud604\ud669&#8217;\uc5d0\uc11c \uc62c\ud574 \uc0c1\ubc18\uae30 \uc628\ub77c\uc778 \uc1fc\ud551 \uacb0\uc81c\uc5d0 \ud65c\uc6a9\ub41c \uc9c0\uae09\uacb0\uc81c \uc774\uc6a9\uac74 \uc218\uac00 \ud558\ub8e8 \ud3c9\uade0 1,780\ub9cc\uac74, \uc561\uc218\ub85c\ub294 6,769\uc5b5\uc6d0\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \uc774\uc6a9\uac74\uc218\ub294 \uc791\ub144 \ud558\ubc18\uae30 \ub300\ube44 32%, \uc774\uc6a9\uae08\uc561\uc740 15.3% \ub298\uc5b4\ub09c \uac83\uc774\ub2e4.<\/p><p>\ucf54\ub85c\ub098\ub85c \uc778\ud55c \uc5b8\ud0dd\ud2b8 \uc2dc\ub300\uac00 \ub3c4\ub798\ud568\uc5d0 \ub530\ub77c\uc11c \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \uc18c\ube44 \uc218\uc694\uac00 \ubab0\ub9b0\ub2e4\ub294 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub294 \uc774 \uc678\uc5d0\ub3c4 \uc218\uc5c6\uc774 \ub9ce\ub2e4. \uce74\ud39824\uc640 \u2018\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\u2019\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ud611\uc5c5\uc774 \ub354 \uc8fc\ubaa9\ub418\ub294 \uc774\uc720\ub2e4.<\/p><p>\uce74\ud39824\uc640 \u2018\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\u2019\uc740 \uc218\ub144 \uc804\ubd80\ud130 \uc11c\ub85c \uac04 \uc5f0\uacb0\uc744 \uc9c0\ud5a5\ud574\uc654\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ucf58\ud150\uce20\ub97c \uc27d\uac8c \ub9cc\ub4e4\uace0 \ud655\uc0b0\uc2dc\ud0a4\ub3c4\ub85d \ube45\ub370\uc774\ud130\ub97c \ube44\ub86f\ud55c \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \uac19\uc774 \uc81c\uacf5\ud574\uc654\ub2e4. \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud558\ub294 \uae38\uc744 \ub9cc\ub4e4\uc5b4\uc628 \ubaa8\uc2b5\uc774\ub2e4.<\/p><p>\uc774\ub97c \ud1b5\ud574 \uc218\ub9ce\uc740 \ud310\ub9e4\uc790\ub4e4\uc774 \u2018\uac1c\uc778\ud654\ub41c \ud0c0\uae43 \uad11\uace0\ub9c8\ucf00\ud305\u2019\uacfc \u2018\ucf58\ud150\uce20 \ucd5c\uc801\ud654\u2019\ub85c \uc131\uacf5\uac00\ub3c4\ub97c \ub2ec\ub824\uac00\uace0 \uc788\ub2e4. \uad11\ubc94\uc704\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0\uc11c \uc5f0\ub839, \uc131\ubcc4, \uc9c1\uc5c5, \uc131\ud5a5 \ub4f1\uc774 \ubaa8\ub450 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc774\uae30\uc5d0 \ud310\ub9e4\uc790\ub4e4\uc5d0\uac8c \ud2b9\uc815 \ub300\uc0c1\uc758 \uc9d1\uc911 \uacf5\ub7b5\uc740 \ub354 \uc911\uc694\ud574\uc9c8 \uc804\ub9dd\uc774\ub2e4.<\/p><p>\uc55e\uc73c\ub85c\ub294 \ube45\ub370\uc774\ud130 \uae30\ubc18 \u2018\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\u2019 \uad11\uace0\ub9c8\ucf00\ud305\uacfc \ub354\ubd88\uc5b4 \u2018\ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\u2019\ub97c \ud1b5\ud574 \ub450 \uae30\uc5c5 \uac04 \uc5f0\uacb0\uc774 \ub354 \uac15\ud654\ub41c\ub2e4. \ub354 \ub9ce\uc740 \ucc3d\uc5c5\uc790\ub4e4\uc774 \uc27d\uace0 \ud3b8\ub9ac\ud558\uac8c \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0 \uc720\uc785\ub420 \uc218 \uc788\uace0, \ub354 \ub9ce\uc740 \uc1fc\ud551 \ucf58\ud150\uce20\uac00 \uc0dd\uc0b0\ub418\uba74\uc11c \uae00\ub85c\ubc8c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc990\uac70\uc6b4 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p><h2><b>DTC \uc1fc\ud551\ubab0\uc758 \ube45\ub370\uc774\ud130 \uae30\ubc18 \ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0\ub9c8\ucf00\ud305<\/b><\/h2><p>\uce74\ud39824\ub85c \uad6c\ucd95\ud55c \uc790\uc0ac \uc1fc\ud551\ubab0(DTC, Direct to Consumer, \uc9c1\uc811 \ud310\ub9e4)\uc5d0\uc11c\ub294 \uc811\uc18d\uacbd\ub85c, \uace0\uac1d\uc131\ud5a5, \uc2dc\uac04\ub300\ubcc4 \uad6c\ub9e4\uc2dc\uac04 \ub4f1 \ub2e4\uc591\ud55c \uad6c\ub9e4\ud328\ud134 \ub370\uc774\ud130 \ud30c\uc545\uc774 \uac00\ub2a5\ud558\ub2e4. \uc774\ub294 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uacfc \ub9cc\ub098 \ube45\ub370\uc774\ud130 \uae30\ubc18\uc758 \uad11\uace0\ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc2dc\ub108\uc9c0\ub97c \ub0bc \uc218 \uc788\ub2e4.<\/p><p>\uc608\ucee8\ub300 \uce74\ud39824 \uc790\uc0ac \uc1fc\ud551\ubab0\uc5d0 \uac04\ub2e8\ud788 \uc124\uce58 \uac00\ub2a5\ud55c \ud398\uc774\uc2a4\ubd81 API(\uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud504\ub85c\uadf8\ub7a8 \uc778\ud130\ud398\uc774\uc2a4)\uac00 \uad6c\ub9e4 \uace0\uac1d \uc815\ubcf4\ub97c \ucd5c\ucca8\ub2e8 \ubd84\uc11d \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \uc790\ub3d9 \ud559\uc2b5\ud55c\ub2e4. 20\ub300 \ud6c4\ubc18\uc774\uace0, \ub0a8\uc131\uc774\uba70, 5\ubc88 \uc774\uc0c1 \uad6c\ub9e4\ud588\ub358 \uace0\uac1d\uc774 \ud2b9\uc815 \ucf58\ud150\uce20\ub97c \ubd24\uc744 \ub54c \u2018\uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30&#8217;\ub97c \ud074\ub9ad\ud558\uac70\ub098 \ubc18\ub300\ub85c &#8216;\ub4a4\ub85c\uac00\uae30&#8217; \ubc84\ud2bc\uc744 \ub204\ub974\ub294\uc9c0 \ub4f1\uc744 \ud1b5\uacc4 \ub370\uc774\ud130\ub85c \uccb4\uacc4\uc801 \ud30c\uc545\uc774 \uac00\ub2a5\ud558\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6071\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Ads.jpg\" alt=\"Facebook Ads\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Ads.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Ads-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Ads-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Ads-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p><p>\uc774\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud0c0\uac8c\ud305\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4. \uc804 \uc138\uacc4 27\uc5b5\uba85\uc758 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217; \uc0ac\uc6a9\uc790 \uc911 \ub0b4 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc774\ub4e4\uc5d0\uac8c \ucd5c\uc801\uc758 \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \uad6c\uc870\ub2e4. \uc790\uc0ac \uc1fc\ud551\ubab0\uc758 \ub370\uc774\ud130\uc640 \ud398\uc774\uc2a4\ubd81\uc758 \ud559\uc2b5 \uc2dc\uc2a4\ud15c\uc774 \uc870\ud654\ub97c \uc774\ub918\ub2e4.<\/p><p>\uc774\ub7f0 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0 \ud074\ub9ad\ub960\uc744 \ub450 \ubc30 \uc815\ub3c4 \uc62c\ub9b0 \uc0ac\ub840\ub294 \ub9ce\ub2e4. \uacbd\uc6b0\uc5d0 \ub530\ub77c\uc11c \uadf8 \uc774\uc0c1\uc758 \ud074\ub9ad\ub960\uacfc \uad6c\ub9e4 \uc0c1\uc2b9\uae4c\uc9c0 \uc774\ub8f0 \uc218 \uc788\ub2e4.<\/p><p>\ud0c0\uae43 \ub9c8\ucf00\ud305\uc758 \uc2dc\uc791\uc740 \uc790\uc0ac \uc1fc\ud551\ubab0\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uba70 &#8216;\uc8fc\uc694 \uace0\uac1d\uce35&#8217;\uc744 \uc815\ud558\uba74\uc11c\ubd80\ud130\ub2e4. \uc774\ubbf8 \ub300\ubd80\ubd84 \uc0ac\uc5c5\uc790\uc758 \uba38\ub9bf\uc18d\uc5d0 \uc788\ub294 &#8216;\uc5b4\ub290 \ub098\uc774 \ub300 \uc5b4\ub290 \uc131\ubcc4&#8217; \uc815\ub3c4\uc5d0\uc11c \ucd9c\ubc1c\ud574\ub3c4 \ub41c\ub2e4. &#8217;25\uc138~35\uc138 \uc0ac\uc774 \ub0a8\uc131&#8217;\ucc98\ub7fc \uc544\uc8fc \uc138\ubc00\ud55c \ubd84\uc11d\uc774 \uc5c6\ub354\ub77c\ub3c4 \ucda9\ubd84\ud788 \uc2dc\ub3c4\ud574 \ubcfc \uc218 \uc788\ub2e4.<\/p><p>\uadf8 \ub2e4\uc74c\uc740 \uc0c1\ub2f9\ud788 \uad6c\uccb4\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud558\ub2e4. \uc704\uc5d0\uc11c \uc124\uc815\ud55c &#8216;\uc8fc\uc694 \uace0\uac1d\uce35&#8217;\uc5d0\uc11c \ud2b9\uc815 \ucf58\ud150\uce20\uc5d0 \ubc18\uc751\ud55c \uc774\ub4e4\uc744 \ucd94\ub824\ubcf8\ub2e4. \ub3d9\uc601\uc0c1 \uc0c1\ud488\uc124\uba85\uc744 \uc2dc\uccad\ud588\uac70\ub098 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0 \u2018\uc88b\uc544\uc694\u2019\ub97c \ud074\ub9ad\ud558\ub294 \ub4f1\uc774 \ub300\ud45c\uc801\uc774\ub2e4. \ub2e8\uc21c \ubc29\ubb38\uc790\ubcf4\ub2e4 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub192\ub2e4. \uc774\ub4e4\uc744 \ud0c0\uae43\uc73c\ub85c \uc124\uc815\ud574\uc11c &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \ub178\ucd9c\ud558\ub294 \ucf58\ud150\uce20 \uad11\uace0\uac00 \uc774\ub978\ubc14 \ucde8\ud5a5\uc800\uaca9\uc744 \ud558\ub294 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305(Personalization marketing) \ub418\ub294 \uac83\uc774\ub2e4.<\/p><h2><b>\ubaa8\ubc14\uc77c SNS \ub9de\ucda4 \ucf58\ud150\uce20, \ud074\ub9ad\uc744 \uc720\ub3c4\ud55c\ub2e4<\/b><\/h2><p>\ub178\ucd9c \ubc29\uc548\uc744 \uc815\ube44\ud588\ub2e4\uba74 \ub9de\ucda4\ud615 \ucf58\ud150\uce20 \uc900\ube44\uac00 \ud544\uc694\ud558\ub2e4. \ud2b9\ud788, \uc628\ub77c\uc778 \uc1fc\ud551\uacfc SNS \ubaa8\ub450 \ubaa8\ubc14\uc77c\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\ub294 \uc810\uc744 \uc8fc\ubaa9\ud574\uc57c \ud55c\ub2e4. \uc774\ub294 \uc0c1\ud488\uc744 \ub178\ucd9c\ud558\ub294 \ucf58\ud150\uce20\uac00 \ubaa8\ubc14\uc77c, \ub2e4\uc2dc \ub9d0\ud574 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc758 \ubaa8\ubc14\uc77c \ubc84\uc804\uc5d0 \ub9de\ucd9c\uc218\ub85d \uc720\ub9ac\ud558\ub2e4\ub294 \ub73b\uc774\ub2e4. \uae30\ubcf8\uc801\uc778 \ub0b4\uc6a9\ub9cc \ub9de\ucd94\ub354\ub77c\ub3c4 \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud574\uc9c4\ub2e4.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6072\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Page-Plugin.jpg\" alt=\"Facebook Page Plugin\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Page-Plugin.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Page-Plugin-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Page-Plugin-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Page-Plugin-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p><p>\uc601\uc0c1 \uad11\uace0 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e0\ub2e4\uace0 \uac00\uc815\ud558\uc790. \uc7ac\uc0dd\uc2dc\uac04\uc774 \uc218\uc2ed \ubd84\uc774 \ub118\uc5b4\uac00\ub294 \uae34 \ucf58\ud150\uce20\ub294 \uace0\uac1d\uc758 \uc774\ud0c8\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4. \uace0\uac1d\uc744 \uc0ac\ub85c\uc7a1\uae30 \uc704\ud574\uc11c\ub294 15\ucd08 \uc774\ub0b4\uc758 \uc9e7\uc740 \uc601\uc0c1\uc5d0 \uac15\ub82c\ud55c \uba54\uc2dc\uc9c0\ub97c \ub123\uc5b4\uc57c \ud55c\ub2e4. \uc5ec\uae30\uc5d0 \ucf58\ud150\uce20 \uc774\ud574\ub97c \ub192\uc774\uae30 \uc704\ud55c \uc790\ub9c9\uc740 \ud544\uc218\ub2e4. \uc601\uc0c1\uc744 \ubcf4\ub294 \uc7a0\uc7ac\uace0\uac1d\uc758 \ud734\ub300\ud3f0\uc740 \ubb34\uc74c \uc0c1\ud0dc\uc77c \uac00\ub2a5\uc131\uc774 \uc5bc\ub9c8\ub4e0\uc9c0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \uc9e7\uace0 \uacf5\uac10\ub418\ub294 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc558\uc73c\uba74\uc11c \uc18c\ub9ac\ub97c \uaebc\ub3c4 \uc790\ub9c9\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\ub294 \uc601\uc0c1\uc774 &#8216;\ucd5c\uc801\ud654&#8217;\ub97c \ub73b\ud558\uac8c \ub410\ub2e4.<\/p><p>\uc774\ub7f0 \uc601\uc0c1\uc740 \uc7a0\uc7ac\uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc720\ub3c4\ud55c\ub2e4. \uc774\ub978\ubc14 &#8216;\uc2a4\uc640\uc774\ud504 \uc5c5(Swipe up)&#8217;\uc774\ub2e4. \ud074\ub9ad\ud558\uba74 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub4e4\uc5b4\uc624\ub3c4\ub85d \ub3d9\uc120\uc744 \ucd5c\uc801\ud654 \uc2dc\ucf1c\uc900\ub2e4\uace0 \ubcfc \uc218 \uc788\ub2e4. \ub354\ubd88\uc5b4 \uc2dc\uccad\uc744 \uc704\ud574 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uac00\ub85c\ub85c \ub3cc\ub9ac\ub294 \ubd88\ud3b8\uc774 \uc5c6\ub3c4\ub85d \uc138\ub85c\uc5d0 \ub9de\ucd94\ub294 \uac83\ub3c4 \uc911\uc694\ud55c \ud301\uc774\ub2e4.<\/p><p>\uc774\ub807\uac8c \ub9cc\ub4e4\uc5b4\uc9c4 \uc601\uc0c1\uc740 \ub300\uc911\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc73c\ub85c \uc804\ud574\uc9c4\ub2e4. \uc2a4\uccd0 \uc9c0\ub098\uac00\ub294 \ud558\ub098\uc758 \uad11\uace0\uac00 \uc544\ub2c8\ub77c \ub2e4\uc2dc \ud55c \ubc88 \ubcf4\uace0 \uc2f6\uc740 \ud765\ubbf8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\uac00 \ud0c4\uc0dd\ud558\ub294 \uac83\uc774\ub2e4. \uc774 \uacfc\uc815\uc774 \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub904\uc9c0\uba74 \ud654\uba74 \ub0b4 \ub178\ucd9c\ub418\ub294 &#8216;\ub354 \uc54c\uc544\ubcf4\uae30(CTA)&#8217; \ud074\ub9ad\ub960\uc774 \ud604\uaca9\ud788 \uc62c\ub77c\uac00\uac8c \ub41c\ub2e4.<\/p><h2><b>\ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4, DTC \uc1fc\ud551\ubab0\uc758 \uae00\ub85c\ubc8c\ud654 \uae30\ud68c<\/b><\/h2><p>\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \ud654\ub450\uc778 &#8216;\ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4(\uc774\ud558 \uc20d\uc2a4)&#8217; \uc5ed\uc2dc \uc790\uc0ac \uc1fc\ud551\ubab0 \uc6b4\uc601\uc790\ub77c\uba74 \uc8fc\ubaa9\ud574\uc57c \ud55c\ub2e4. &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \ub744\uc6b0\ub294 \uc774 \ub514\uc9c0\ud138 \uc0c1\uc810 \ud504\ub85c\uc81d\ud2b8\ub294 \uc790\uc0ac \uc1fc\ud551\ubab0\ub4e4\uc774 \uc8fc\uc5ed\uc774\ub2e4. \uc55e\uc73c\ub85c \uc790\uc0ac \uc1fc\ud551\ubab0\uacfc &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc758 \uceec\ub798\ubcf4\ub808\uc774\uc158\uc744 \ud06c\uac8c \uc9c4\ud654\uc2dc\ud0ac \uae30\ub300\uc8fc\ub2e4. 2020\ub144 5\uc6d4 \ud398\uc774\uc2a4\ubd81\uc740 \uc804 \uc138\uacc4 8\uacf3\uc758 \uae30\uc5c5\uacfc \ud398\uc774\uc2a4\ubd81 \uc20d\uc2a4\ub97c \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc73c\uba70, \uce74\ud39824\ub294 \uad6d\ub0b4 \uc720\uc77c\ud55c \ud30c\ud2b8\ub108 \uae30\uc5c5\uc774\ub2e4.<\/p><p>&#8216;\uc20d\uc2a4&#8217;\ub294 \ud398\uc774\uc2a4\ubd81 \ub0b4 \ub514\uc9c0\ud138 \uc0c1\uc810\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774\ub2e4. \uc911\uc694\ud55c \uac74 \uc774 \uc0c1\uc810\uacfc \uc790\uc0ac \uc1fc\ud551\ubab0\uc758 \uc720\uae30\uc801 \uc5f0\ub3d9\uc774\ub2e4. \uc790\uc0ac \uc1fc\ud551\ubab0\uc5d0\uc11c \ucde8\ud55c \uc6c0\uc9c1\uc784\uc774 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217; \uc0c1\uc758 &#8216;\uc20d\uc2a4&#8217;\uc5d0 \ubc18\uc601\ub41c\ub2e4. \ub610, &#8216;\uc20d\uc2a4&#8217;\ub97c \uc811\ud55c \uace0\uac1d\ub4e4\uc774 \uc790\uc0ac \uc1fc\ud551\ubab0\ub85c \uc720\uc785\ub418\uae30\ub3c4 \ud55c\ub2e4.<\/p><figure id=\"attachment_6073\" aria-describedby=\"caption-attachment-6073\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6073 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Shops.jpg\" alt=\"Facebook Shops\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Shops.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Shops-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Shops-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Facebook-Shops-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6073\" class=\"wp-caption-text\">\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0\uc11c \uad6c\ud604\ud55c \uc20d\uc2a4\uc758 \ud654\uba74<\/figcaption><\/figure><p>\ub9cc\uc57d \ubcf8\uc778\uc774 \uc790\uc0ac \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud55c\ub2e4\uba74 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 &#8216;\uc20d\uc2a4&#8217;\ub97c \uac1c\uc124, \uc804\uc9c4\uae30\uc9c0\ub85c \uc0bc\uc744 \uc218 \uc788\ub2e4. \uc790\uc0ac \uc1fc\ud551\ubab0 \uad00\ub9ac\uc790 \ubaa8\ub4dc\uc5d0\uc11c &#8216;\uc20d\uc2a4&#8217;\uc5d0 \ub178\ucd9c\ud560 \ucf58\ud150\uce20\ub97c \uc120\ubcc4 \ubc0f \ubd84\ub958\ud55c\ub2e4. \uacc4\uc808\uc774\ub098 \ud504\ub85c\ubaa8\uc158, \ucd9c\uc2dc\uc2dc\uae30, \uc2a4\ud0c0\uc77c \ub4f1\uc73c\ub85c \uceec\ub809\uc158(\uce74\ud14c\uace0\ub9ac) \ub4f1 \uc815\ub9ac \ubc29\uc2dd\uc774 \ub2e4\uc591\ud558\ub2e4. &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \uc788\ub358 \uc5b4\ub5a4 \uace0\uac1d\uc774 \ud574\ub2f9 \ucf58\ud150\uce20\ub97c \ud074\ub9ad\ud558\uac8c \ub418\uba74 \uad6c\uc131 \uc81c\ud488\uacfc \ub2f9\uc2e0\uc758 \uc1fc\ud551\ubab0 \uc5f0\uacb0 \ubc84\ud2bc\uae4c\uc9c0 \ub728\uac8c \ub41c\ub2e4.<\/p><p>\uac8c\ub2e4\uac00 \u2018\uc20d\uc2a4\u2019\ub294 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \uc811\uc18d\ud558\ub294 \uae00\ub85c\ubc8c \ubaa8\ub4e0 \uc774\ub4e4\uc5d0\uac8c \ubcf4\uc5ec\uc9c8 \uc218 \uc788\ub2e4. \uc790\uc0ac \uc1fc\ud551\ubab0\uc758 \uae00\ub85c\ubc8c \uc9c4\ucd9c\uc5d0 \ud070 \ud798\uc774 \ub418\ub294 \uac83\uc774\ub2e4. \ud398\uc774\uc2a4\ubd81\ub3c4 \ucc3d\uc5c5 \uc7a5\ubcbd\uc740 \ubb3c\ub860, \uc804\uc790\uc0c1\uac70\ub798 \uad6d\uacbd\uae4c\uc9c0 \ub0ae\uc544\uc9c8 \uac83\uc784\uc744 \uac15\uc870\ud558\uace0 \uc788\ub2e4.<\/p><p>\uce74\ud39824\ub97c \ud1b5\ud574 \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4\ub97c \uc9c4\ud589\ud558\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\ub4e4\uc740 \ubbf8\uad6d, \uc77c\ubcf8, \ub3d9\ub0a8\uc544 \ub4f1 \uad6d\uac00\ubcc4 \ud658\uacbd\uc5d0 \ub9de\ub294 \ucd5c\uc801\ud654\ub41c \ud604\uc9c0\ud654\uac00 \uac00\ub2a5\ud558\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc601\uc5b4\uad8c \uace0\uac1d \ub300\uc0c1\uc774\ub77c\uba74 \ucf58\ud150\uce20\uc758 \uc601\ubb38 \ubc88\uc5ed, \ud398\uc774\ud314 \ub4f1 \ud604\uc9c0 \uacb0\uc81c\uc218\ub2e8 \uc801\uc6a9\uae4c\uc9c0 \uc774\ub904\uc9c4\ub2e4.<\/p><p>\uc804 \uc138\uacc4\uc801\uc778 \ud55c\ub958 \uc5f4\ud48d\uc5d0 \ub530\ub77c K\uc2a4\ud0c0\uc77c, K\ucf58\ud150\uce20\ub97c \ubcf4\uc720\ud55c \uc0ac\uc5c5\uc790\ub294 \uc20d\uc2a4\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc640 \uc6d0\ud65c\ud55c \uc18c\ud1b5\uc774 \uac00\ub2a5\ud558\ub2e4. \ud328\uc158, \ubdf0\ud2f0 \ub4f1 \ub2e4\uc591\ud55c \ud55c\ub958 \uc0c1\ud488\ub4e4\uc758 \uae00\ub85c\ubc8c \uc218\uc694\ub294 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\ub294 \ub9cc\ud07c \uce74\ud39824\ub85c \uad6c\ucd95\ud55c \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uacfc\uc640 \u2018\uc20d\uc2a4\u2019 \uc5f0\ub3d9\uc740 \uc218\ucd9c \ube0c\ub79c\ub4dc\ub85c\uc758 \uc131\uc7a5\ub3c4 \ub354\uc6b1 \ube68\ub77c\uc9c0\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4.<\/p><h2><b>\uce74\ud39824\uc640 \ud398\uc774\uc2a4\ubd81, \ucc3d\uc5c5\uc790 \uc131\uacf5\uc9c0\uc6d0 \ub9de\uc190 <\/b><\/h2><p>\uba87 \ub144 \uc804\ub9cc\ud574\ub3c4 &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0\uc11c\ub294 \uc0c1\ud488 \uc0ac\uc9c4\uacfc &#8216;\ud31d\ub2c8\ub2e4&#8217;\ub77c\ub294 \ubb38\uad6c\ub97c \uc62c\ub9ac\ub294 \uc815\ub3c4\uac00 \uc77c\ubc18\uc801\uc774\uc5c8\ub2e4. \ub610, \ubcf8\uc778\uc740 \uc720\uba85 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \uc544\ub2c8\ub77c\uba70 \ud310\ub9e4 \ud65c\ub3d9\uc744 \ub9dd\uc124\uc774\ub294 \uc774\ub4e4\ub3c4 \ub9ce\uc558\ub2e4.<\/p><p>\uce74\ud39824\uc640 \ud398\uc774\uc2a4\ubd81\uc740 \uace0\ub3c4\ud654\ub41c IT\uae30\uc220\uc744 \uc190\uc27d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc804\uc790\uc0c1\uac70\ub798 \ucc3d\uc5c5\uc5d0 \ub300\ud55c \uc2ec\ub9ac\uc801, \uae30\uc220\uc801 \uc7a5\ubcbd\uc744 \ud568\uaed8 \uc9c0\uc6cc\uac08 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4. \ub204\uad6c\ub098 \uc6d0\ud074\ub9ad\uc774\uba74 \uc804 \uc138\uacc4 \ub300\uc0c1\uc73c\ub85c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4\uac00 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc0ac\uc5c5\uc790\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ubc29\ud5a5\uc774\ub2e4.<\/p><p>\ucd5c\uadfc \uce74\ud39824\uc640 \ud398\uc774\uc2a4\ubd81\uc774 \u2018\uae00\ub85c\ubc8c \ub9c8\ucf00\ud305 \uc131\uacf5\uc804\ub7b5\u2019\uc744 \uc8fc\uc81c\ub85c \uac1c\ucd5c\ud55c \uc6f9 \uc138\ubbf8\ub098\uc5d0\ub294 \ubb34\ub824 1,800\uc5ec\uba85\uc774 \uc6b4\uc9d1\ud588\ub2e4. \ub450 \ud68c\uc0ac \uac04 \ud611\ub825\uc774 \ubcf8\uc778 \uc0ac\uc5c5\uc5d0 \uc131\uacf5 \uc694\uc18c\ub85c \ubc18\uc601\ub420 \uac83\uc774\ub77c\ub294 \uae30\ub300\uc2ec\uc774 \ub098\ud0c0\ub09c \ubaa8\uc2b5\ub2c8\ub2e4.<\/p><figure id=\"attachment_6125\" aria-describedby=\"caption-attachment-6125\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6125 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Cafe24-X-Facebook-Marketing-Webninar_Philip.jpg\" alt=\"Cafe24 X Facebook Marketing Webninar_Philip\" width=\"1000\" height=\"591\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Cafe24-X-Facebook-Marketing-Webninar_Philip.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Cafe24-X-Facebook-Marketing-Webninar_Philip-300x177.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Cafe24-X-Facebook-Marketing-Webninar_Philip-768x454.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Cafe24-X-Facebook-Marketing-Webninar_Philip-750x443.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6125\" class=\"wp-caption-text\">\ud398\uc774\uc2a4\ubd81 \uc544\ud0dc\uc9c0\uc5ed \ubcf8\ubd80 \ucee4\uba38\uc2a4 \ud30c\ud2b8\ub108\uc2ed \ub2f4\ub2f9 \ud544\ub9bd \ud5c8. \uce74\ud39824\uc640\uc758 \uc6e8\ube44\ub098\uc5d0\uc758 \ubc1c\ud45c \ubaa8\uc2b5<\/figcaption><\/figure><p>\ud398\uc774\uc2a4\ubd81 \uc544\ud0dc\uc9c0\uc5ed \ubcf8\ubd80\uc5d0\uc11c \ucee4\uba38\uc2a4 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub2f4\ub2f9\ud558\ub294 \ud544\ub9bd \ud5c8\ub294 \uc774 \uc6e8\ube44\ub098\uc758 \uc5f0\uc0ac\ub85c\uc11c \ud611\ub825\uc744 \ud1b5\ud55c \uae30\uc220\ub825 \ud5a5\uc0c1\uc744 \uac15\uc870\ud588\ub2e4.<\/p><p>\u201c\uce74\ud39824\uc640 \ubc00\uc811\ud788 \ud611\ub825\ud558\uba74\uc11c \u2018\uc20d\uc2a4\u2019\ub97c \ube44\ub86f\ud55c \ud5a5\uc0c1\ub41c \uae30\ub2a5\uc744 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \ub298 \uc5f0\uacb0\uc744 \uc911\uc694\uc2dc\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc1fc\ud551\ub3c4 \uc18c\ube44\uc790\ub4e4\uc774 \ub04a\uae40 \uc5c6\uc774 \uacbd\ud5d8\ud558\uac8c \ub420 \uac83 \uc785\ub2c8\ub2e4.\u201d<\/p><p>\ub610, \uadf8\ub294 &#8216;\uc20d\uc2a4&#8217;\uc758 \ubbf8\ub798\ud615 \uae30\ub2a5\ub4e4\uc744 \uc608\uace0\ud558\uae30\ub3c4 \ud588\ub2e4. &#8216;\uc20d\uc2a4&#8217;\uc5d0\uc11c \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub123\uace0 \uc8fc\ubb38\uc740 \uc0ac\uc5c5\uc790 \uc790\uc0ac \uc1fc\ud551\ubab0\uc5d0\uc11c \ud55c\ub2e4\uac70\ub098, &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217; \uc678 \ub2e4\ub978 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c\ub3c4 &#8216;\uc20d\uc2a4&#8217;\ub97c \uc120\ubcf4\uc774\uaca0\ub2e4\ub294 \uc5b8\uae09\uc774 \uc788\uc5c8\ub2e4.<\/p><p>\uc9c0\uae08\uae4c\uc9c0 \uc790\uc0ac \uc1fc\ud551\ubab0\uacfc &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uac04 \ud604\uc2e4 \uc99d\uba85\ub41c \ud639\uc740 \uc55e\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uc2dc\ub108\uc9c0\ub97c \uc9da\uc5b4\ubd24\ub2e4. \uc790\uc0ac \uc1fc\ud551\ubab0\uc758 \ub370\uc774\ud130\ub97c &#8216;\ud398\uc774\uc2a4\ubd81-\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc758 \ucf58\ud150\uce20 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