{"id":6020,"date":"2020-09-15T17:33:31","date_gmt":"2020-09-15T08:33:31","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=6020"},"modified":"2020-10-21T13:00:27","modified_gmt":"2020-10-21T04:00:27","slug":"creator-commerce-grows-with-fandoms","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/creator-commerce-grows-with-fandoms\/","title":{"rendered":"\ud32c\ub364(Fandom)\uacfc \ud568\uaed8 \uc131\uc7a5\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4"},"content":{"rendered":"

\uc720\ud29c\ube0c\uac00 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc758 \uad7f\uc988\ub97c \uc5f0\ub3d9\ud560 \uc218 \uc788\ub294 \u2018\uc720\ud29c\ube0c \uba38\uce58 (Youtube Merch)\u2019\uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uba70 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud560 \uc804\ub9dd\uc774\ub2e4. \ud32c\ub364\uc5d0 \uae30\ubc18\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4\ub294 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc774 \ub192\ub2e4.<\/em><\/p>

\uc5bc\uad74\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\ub294 \ud070 \ub208\uacfc \ud3ec\uadfc\ud574 \ubcf4\uc774\ub294 \ubcf4\uc1a1\ubcf4\uc1a1\ud55c \uc19c\ud138. \uc5b8\ub73b \ubcf4\uba74 \u2018\uc7a5\ud654\uc2e0\uc740 \uace0\uc591\uc774’\ub97c \ub2ee\uc740 \uac70\ubbf8 \uce90\ub9ad\ud130 \ub8e8\uce74\uc2a4\ub294 \uc720\ud29c\ube0c \uc560\ub2c8\uba54\uc774\uc158 \u2018\ub8e8\uce74\uc2a4 \ub354 \uc2a4\ud30c\uc774\ub354(Lucas the Spider)<\/a>\u2019 \uc8fc\uc778\uacf5\uc774\ub2e4. 2017\ub144 1\uc778 \uc560\ub2c8\uba54\uc774\uc158 \uc81c\uc791\uc790 \uc870\uc288\uc544 \uc2ac\ub77c\uc774\uc2a4\uc758 \uc190\uc5d0\uc11c \ud0c4\uc0dd\ud55c \uc774 \uac70\ubbf8\ub294 \uc720\ud29c\ube0c \uc601\uc0c1\ubcf4\ub2e4 \ubd09\uc81c\uc778\ud615\uc73c\ub85c \ub354 \uc720\uba85\ud558\ub2e4.<\/p>

\uc2ac\ub77c\uc774\uc2a4\ub294 \uc720\ud29c\ube0c \uc601\uc0c1\uc774 \uc778\uae30\ub97c \ub04c\uc790 \ub8e8\uce74\uc2a4\ub97c \uce90\ub9ad\ud130 \uc0c1\ud488\uc73c\ub85c \ub9cc\ub4e4\uc5c8\uace0, 10\uc77c \ub9cc\uc5d0 80\ub9cc\ub2ec\ub7ec(\uc57d 9\uc5b55000\ub9cc\uc6d0)\uc5b4\uce58\ub97c \ud314\uc544 \uce58\uc6b0\ub294 \uae30\ub85d\uc744 \uc138\uc6e0\ub2e4. \uc628\ub77c\uc778\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc778\uae30\ub97c \uc9c0\ub81b\ub300 \uc0bc\uc544 \uac01\uc885 \uad7f\uc988(Goods)\ub97c \ud310\ub9e4\ud558\ub294 \u2018\ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4\u2019\uc758 \ub300\ud45c \uc0ac\ub840\ub2e4.<\/p>

\"Creator
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\uc18c\uc15c\ubbf8\ub514\uc5b4 \ud655\uc0b0\uc5d0 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc131\uc7a5<\/b><\/h2>

\uacfc\uac70 \uadf9\uc18c\uc218 \uc2a4\ud0c0\uc758 \uc804\uc720\ubb3c\uc774\uc5c8\ub358 \ud32c\ub364(Fandom)\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud655\uc0b0\uacfc \ud568\uaed8 \uac1c\ubcc4 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc5d0\uac8c\ub3c4 \ud615\uc131\ub418\uace0 \uc788\ub2e4. \uc18c\ud1b5\uc774 \ub2e8\uc808\ub410\ub358 \uae30\uc874 \uc2a4\ud0c0\ub4e4\uacfc \ud32c\ub4e4\uac04 \uad00\uacc4\uc5d0 \ube44\ud574 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc758 \ud32c\ub364\uc740 \ud65c\ubc1c\ud55c \uc758\uc0ac\uc18c\ud1b5\uc5d0 \ud798\uc785\uc5b4 \uc624\ud788\ub824 \ub354 \ub048\ub048\ud558\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uc790\uae30 \uc815\uccb4\uc131\uc744 \ubcf8\ub72c \uc0c1\ud488\uae4c\uc9c0 \ud310\ub9e4\ud558\uba70 \uc2a4\uc2a4\ub85c \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>

\ucd5c\uadfc \ucee4\uba38\uc2a4\ub85c \uc9c4\ucd9c\ud558\ub824\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc744 \uc704\ud574 \uc0c1\ud488\uc744 \uc81c\uc791\ud558\uace0 \ub514\uc790\uc778 \ud234\uc744 \uc81c\uacf5\ud558\uace0 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uba70, \ubc30\uc1a1 \uacfc\uc815\uae4c\uc9c0 \ub3c4\ub9e1\ub294 \uc804\ubb38 \ud50c\ub7ab\ud3fc\ub4e4\uc5d0 \uc758\ud574 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucee4\uba38\uc2a4\uac00 \ube60\ub974\uac8c \ud655\uc2e0\ub418\uace0 \uc788\ub2e4.<\/p>

\ub300\ud45c\uc801\uc778 \ud50c\ub7ab\ud3fc\uc774 \ubd81\ubbf8\uc758 \u2018\ud2f0\uc2a4\ud504<\/a>\ub9c1\u2019\uc774\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uad7f\uc988\ub97c \ub514\uc790\uc778\ud558\uae30\ub9cc \ud558\uba74, \ud310\ub9e4\u22c5\ubc30\uc1a1\uc5d0 \uc0ac\ud6c4 \uc11c\ube44\uc2a4\uae4c\uc9c0 \ub098\uba38\uc9c0\ub294 \uc54c\uc544\uc11c \ucc98\ub9ac\ud574\uc900\ub2e4. \uc55e\uc11c \uc18c\uac1c\ud55c \ub8e8\uce74\uc2a4 \ub354 \uc2a4\ud30c\uc774\ub354\uc758 \ub8e8\uce74\uc2a4 \ubd09\uc81c\uc778\ud615\ub3c4 \uc774 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ud310\ub9e4\ub41c\ub2e4.<\/p>

\uc774\ucc98\ub7fc \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \ud2f0\uc2a4\ud504\ub9c1 \uc678\uc5d0 \u2018\ub808\ud504\ub9ac\uc820\ud2b8<\/a>\u2019\ub3c4 \uc788\ub2e4. \ub808\ud504\ub9ac\uc820\ud2b8 \uc5ed\uc2dc \ubc30\uc6b0\u22c5\uc6b4\ub3d9\uc120\uc218\u22c5\ubba4\uc9c0\uc158 \ub4f1 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc744 \uc704\ud574 \ud480 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4. \ubc30\uc6b0 \ub808\uc624\ub098\ub974\ub3c4 \ub514\uce74\ud504\ub9ac\uc624, \ubc30\uc6b0\uc774\uc790 \uc815\uce58\uc778 \uc544\ub180\ub4dc \uc288\uc6cc\uc81c\ub124\uac70 \uc5ed\uc2dc \ub808\ud504\ub9ac\uc820\ud2b8\ub97c \ud1b5\ud574 \uc790\uc2e0\uc758 \uc0c1\ud488\uc744 \ud310\ub9e4\ud55c\ub2e4.<\/p>

\ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4\ub294 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc744 \ub118\uc5b4 \uc804 \uc138\uacc4\uc5d0\uc11c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \ud2b9\ud788 \uc138\uacc4 \ucd5c\ub300\uc758 \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc \uc720\ud29c\ube0c\uac00 \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc5d0\uc11c \u2018\uba38\uce58(merch)\u2019 \uae30\ub2a5\uc744 \uc2dc\ubc94 \uc11c\ube44\uc2a4\ud558\uba74\uc11c \ubcf8\uaca9\uc801\uc778 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uc704\ud55c \ucd08\uc77d\uae30\uc5d0 \ub4e4\uc5b4\uac14\ub2e4.<\/p>

\uc774 \uae30\ub2a5\uc744 \uc774\uc6a9\ud558\uba74 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \ud504\ub85c\ud544 \uc544\ub798 \uc0c1\ud488\uc744 \uc9c4\uc5f4\ud558\ub294 \uc139\uc158\uc744 \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4. \uc601\uc0c1\uc744 \uc18c\ube44\ud558\uae30 \uc704\ud574 \ucc44\ub110\uc5d0 \ubc29\ubb38\ud55c \ud32c\ub4e4\uc774 \ud06c\ub9ac\uc5d0\uc774\ud130\ub098 MCN(Multi Channel Network)\uc774 \uc6b4\uc601\ud558\ub294 \uc2a4\ud1a0\uc5b4\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub3d9\ud574 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc774\ub2e4.<\/p>

\ud32c\ub364 \uae30\ubc18\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4, \uc131\uc7a5 \uc7a0\uc7ac\ub825 \ub192\uc544<\/b><\/h2>
\"\"
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4\ub294 \ud32c\ub364 \ubb38\ud654\ub97c \uae30\ubc18\uc73c\ub85c \ud655\uc0b0\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \uc55e\uc73c\ub85c\ub3c4 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc774 \ub192\ub2e4. \ub2e8\uc21c\ud788 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \ucc3d\uc791\uc790\uc640\uc758 \uc720\ub300\ub97c \ucd94\uad6c\ud558\uae30 \ub54c\ubb38\uc774\ub2e4. \ud32c\uc2ec(Fan\u5fc3)\uc73c\ub85c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uace0, \uadf8 \uc0c1\ud488\uc744 \uc0ac\uc6a9\ud558\uba74\uc11c \ud32c\uc2ec\uc774 \ub354 \ub450\ud130\uc6cc\uc9c0\ub294 \uc0c1\uc2b9\ud6a8\uacfc\uac00 \ub098\ud0c0\ub09c\ub2e4.<\/p>

\uc815\ubbfc \ud604\ub300\uacbd\uc81c\uc5f0\uad6c\uc6d0 \uc5f0\uad6c\uc704\uc6d0\uc740 \u201c\ud32c\ub364\uc5d0 \uae30\ucd08\ud55c \uc18c\ube44\ub294 \uae30\uc5c5 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc758\ud574 \ud0c4\uc0dd\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uc790\ubc1c\uc801\uc778 \uc18c\ube44\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \uc5f0\uc608\uc778\u22c5\uae30\uc5c5\u22c5\ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5 \uc6d0\ub3d9\ub825\uc774 \ub420 \uc218 \uc788\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>

\ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 \uce74\ud39824<\/b><\/h2>

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \ube60\ub974\uac8c \ub300\uc751\ud558\uace0 \uc788\ub2e4. \uc2a4\ub9c8\ud2b8 \ubaa8\ub4dc\ub97c \ud1b5\ud574 \uc8fc\uc694 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc774 \uc720\ud29c\ube0c \ub4f1 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc758 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \uc81c\uacf5\ud558\uba70, \uc131\uc7a5\uc744 \uc704\ud55c \ud2b9\ud654 \uae30\ub2a5\ub3c4 \ucd94\uac00\ud558\uace0 \uc788\ub2e4.<\/p>

  • \ubc14\ub85c\uad6c\ub9e4URL: \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud398\uc774\uc2a4\ubd81 \ub4f1 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0 \uc0c1\ud488 \uc8fc\uc18c\ub97c \uacf5\uc720\ud558\uace0 \uacb0\uc81c\ub97c \ub9c8\uce60 \uc218 \uc788\uac8c \ud558\ub294 \uae30\ub2a5. \uc18c\ube44\uc790\uac00 \uc11c\ube44\uc2a4\ub97c \ubc97\uc5b4\ub098\uc9c0 \uc54a\uace0 \uc8fc\ubb38\uc11c \uc791\uc131\ubd80\ud130 \uacb0\uc81c\uae4c\uc9c0 \ud3c9\uade0 6\ubd84 \uc548\uc5d0 \ucc98\ub9ac\ud560 \uc218 \uc788\ub2e4.<\/li>
  • \uae30\uac04\ud310\ub9e4: \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc774 \uacf5\ub3d9\uad6c\ub9e4\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \uae30\ub2a5. \uc2dc\uc791\uc77c\u22c5\uc885\ub8cc\uc77c\u22c5\uc0c1\ud488\uc885\ub958\u22c5\uc218\ub7c9\ub9cc \ub4f1\ub85d\ud558\uba74 \uc774\ubca4\ud2b8\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4.<\/li>
  • \uc704\ud0c1\ubc30\uc1a1 \uc11c\ube44\uc2a4: \uc18c\ub7c9\uc758 \uc0c1\ud488\ub3c4 \uc8fc\ubb38\uc744 \uc811\uc218\ud558\uace0 \ubc30\uc1a1\ud560 \uc218 \uc788\ub294 \uae30\ub2a5. \ud488\ubaa9\uc774 \ub9ce\uc9c0 \uc54a\uc544 \uc804\ubb38 \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ud65c\uc6a9\ud558\uae30 \uc5b4\ub824\uc6e0\ub358 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc5d0 \uc720\uc6a9\ud558\ub2e4.<\/li><\/ul>

    \uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc774 \ud32c\ub4e4\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uace0 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d SNS \ucc44\ub110 \uc5f0\ub3d9\uc740 \ubb3c\ub860 \uadf8\uc5d0 \ub9de\ub294 \ucee4\uba38\uc2a4 \uae30\ub2a5\ub4e4\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \uace0\ub3c4\ud654\ud558\uaca0\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

    ‘\uc720\ud29c\ube0c \uba38\uce58\u2019\uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uba70 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud560 \uc804\ub9dd\uc774\ub2e4. <\/p>\n","protected":false},"author":9,"featured_media":6021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[103,59,113],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-trend","tag-103","tag-influencer","tag-113"],"yoast_head":"\n\ud32c\ub364(Fandom)\uacfc \ud568\uaed8 \uc131\uc7a5\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucee4\uba38\uc2a4 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uc720\ud29c\ube0c\uac00 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc758 \uad7f\uc988\ub97c \uc5f0\ub3d9\ud560 \uc218 \uc788\ub294 \u2018\uc720\ud29c\ube0c 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