{"id":5992,"date":"2020-09-08T09:21:36","date_gmt":"2020-09-08T00:21:36","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=5992"},"modified":"2020-10-21T13:03:10","modified_gmt":"2020-10-21T04:03:10","slug":"shoppable-ads-and-short-form-videos-rise-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/shoppable-ads-and-short-form-videos-rise-in-digital-marketing\/","title":{"rendered":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc2dc\uc7a5, \uc1fc\ud37c\ube14 \uad11\uace0\uc640 \uc20f\ud3fc \uc601\uc0c1\uc774 \ub72c\ub2e4"},"content":{"rendered":"<p><em>\ucd5c\uadfc \uc1fc\ud37c\ube14(Shoppable) \uad11\uace0\uc640 15\ubd84 \ub0b4\uc678\uc758 \uc20f\ud3fc(Short-form) \uc601\uc0c1\uc774 \ud6a8\uacfc\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ud765\ubbf8\ub85c\uc6b4 \uc601\uc0c1\uc744 \ubcf4\uba70 \uc0ac\uc774\ud2b8\uc5d0 \uba38\ubb3c\uace0 \uc2ec\uc9c0\uc5b4 \uad6c\ub9e4\ub3c4 \ud55c\ub2e4. \uce74\ud39824 \uad11\uace0\uc81c\uc791\ud300 \uc7a5\uc11d\uc601 \ud300\uc7a5\ub2d8\uc744 \ub9cc\ub098 \ucd5c\uc2e0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc640 \uace0\uac1d\ub4e4\uc744 \uc704\ud55c \uce74\ud39824 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubd24\ub2e4.<\/em><\/p><h2>\uc628\ub77c\uc778 \uad11\uace0 \uc131\uc7a5\uc138\uc640 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\uc751\ud558\ub294 \uce74\ud39824<\/h2><figure id=\"attachment_5212\" aria-describedby=\"caption-attachment-5212\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5212 size-full\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2020\/09\/Covid19_Online-shopping.jpg\" alt=\"shoppable ads\" width=\"1000\" height=\"800\" \/><figcaption id=\"caption-attachment-5212\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><h3>Q. \uc628\ub77c\uc778 \uad11\uace0 \uc2dc\uc7a5 \uaddc\ubaa8\uc640 \uc131\uc7a5\uc138\ub294 \uc5b4\ub5a4\uac00\uc694?<\/h3><p>\uacfc\ud559\uae30\uc220\uc815\ubcf4\ud1b5\uc2e0\ubd80, \ud55c\uad6d\ubc29\uc1a1\uad11\uace0\uc9c4\ud765\uacf5\uc0ac \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc62c\ud574 \ud55c\uad6d\uc758 \uad11\uace0\uc2dc\uc7a5 \uc804\uccb4 \uaddc\ubaa8\ub294 14\uc8705,076\uc5b5\uc6d0\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4. \uc774\uc911 \uc628\ub77c\uc778 \uad11\uace0 \uaddc\ubaa8\ub294 7\uc8703,890\uc5b5\uc6d0\uc5d0 \ub2ec\ud574, \uc870\uc0ac\uc774\ub798 \ucc98\uc74c\uc73c\ub85c \uc804\uccb4 \uc2dc\uc7a5\uc758 \uacfc\ubc18\uc744 \ub118\uae38 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc62c\ud574 \uc804\ud1b5 \ucc44\ub110 \uad11\uace0\ube44\ub294 4.3% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \ubc18\uba74 \uc628\ub77c\uc778 \ucc44\ub110 \uad11\uace0\ub294 \uc774\ubcf4\ub2e4 3\ubc30 \ub9ce\uc740 13.2% \ub9ce\uc544\uc9c8 \uc804\ub9dd\uc785\ub2c8\ub2e4.<br \/>\uc628\ub77c\uc778 \uad11\uace0\ub294 \uc804\ud1b5 \ubbf8\ub514\uc5b4 \ub300\ube44 \ub2e4\uc591\ud55c \uad11\uace0\uc8fc\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uacbd\uae30 \ubbfc\uac10\ub3c4\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uac80\uc0c9 \uc0ac\uc774\ud2b8, \uc18c\uc15c\ubbf8\ub514\uc5b4(SNS) \ub4f1 \ube44\ub300\uba74 \ucc44\ub110 \ud65c\uc6a9\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ub418\uace0 \uc788\uc5b4 \uafb8\uc900\ud55c \uc131\uc7a5\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p><h3>Q. \ucd5c\uadfc \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uad11\uace0\/\ub9c8\ucf00\ud305 \ud2b8\ub80c\ud2b8\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3><p>\ucd5c\uadfc \uc628\ub77c\uc778 \uad11\uace0\uc5d0\uc11c \uc8fc\ubaa9\ud560\ub9cc\ud55c \ud2b8\ub80c\ub4dc\ub294 \uc1fc\ud37c\ube14(Shoppable) \uad11\uace0\uc785\ub2c8\ub2e4. \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \ud074\ub9ad\ud558\uba74 \ubc14\ub85c \uad6c\ub9e4 \uc1fc\ud551\ubab0\ub85c \uc774\ub3d9\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0\uc640 \uc804\uc790\uc0c1\uac70\ub798\uc640 \uacb0\ud569\ub41c \ud615\ud0dc\uc785\ub2c8\ub2e4. \uce74\ud39824\uc758 \uc1fc\ud551\ubab0 \uc194\ub8e8\uc158\uacfc \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4\uac00 \uc2dc\ub108\uc9c0\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ubaa8\ub378\uc785\ub2c8\ub2e4.<br \/>\ub610 \ucd5c\uadfc\uc5d0\ub294 \uc601\uc0c1 \uad11\uace0\uac00 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc744 \uc0ac\uc9c4 \uac19\uc740 \uc774\ubbf8\uc9c0\ub85c\ub9cc \ubcf4\uc5ec\uc92c\ub358 \uacfc\uac70\uc640 \ub2ec\ub9ac \uc694\uc998\uc740 \uc2e4\uc81c \ucc29\uc6a9\ud574 \ubcf4\uc5ec\uc8fc\ub294 \uc601\uc0c1\uc774 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\uac00 \uc9c1\uc811 \ucc29\uc6a9\ud55c \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc601\uc0c1\uc744 \ud1b5\ud574 \uc0ac\uc9c4\ubcf4\ub2e4 \uc0ac\uc2e4\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uace0 \ud765\ubbf8\ub97c \uc720\ubc1c\ud560 \uc218 \uc788\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c \uae0d\uc815\uc801\uc785\ub2c8\ub2e4.<\/p><h3>Q. \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \ud558\ub294 \uba38\ucc9c\ud2b8\ub4e4\uc774 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ud560 \ub54c \ubb34\uc5c7\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud574\uc57c \ud560\uae4c\uc694?<\/h3><p>\uad11\uace0\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ud56d\ubaa9 \uc911 \ud558\ub098\ub294 &#8216;\uc8fc\ubaa9\ub3c4&#8217;\uc785\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc\uac00 \ube60\ub978 \uc18d\ub3c4\ub85c \ubcc0\ud558\ub354\ub77c\ub3c4 \ucf58\ud150\uce20 \uc9d1\uc911\ub3c4\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc9d1\uc911\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \uad11\uace0 \uc81c\uc791\uc790\ub4e4\uc740 \uc81c\ud488 \ubc30\uce58\uc5d0 \uc2e0\uacbd\uc4f0\uace0 \uc804\ub2ec\ud560 \uc815\ubcf4\ub97c \uac01\uc778\uc2dc\ud0a4\uae30 \uc704\ud574 \uc5ec\ub7ec \uc7a5\uce58\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0\ub97c \ubcf4\uc790\ub9c8\uc790 \ube0c\ub79c\ub4dc\uac00 \uc804\ub2ec\ud558\uace0\uc790 \ud558\ub294 \ucf58\uc149\ud2b8\ub97c \uc778\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc790\ub9c9\uc5d0 \ud798\uc744 \uc2e4\uc5b4 \uac00\ub3c5\uc131\uc744 \ub192\uc774\uace0 \ub208\uc5d0 \ub744\ub294 \uc0c9\uc0c1\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \ub098\uc544\uac00 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p><figure id=\"attachment_6087\" aria-describedby=\"caption-attachment-6087\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6087 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Advertising.jpg\" alt=\"Advertising\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Advertising.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Advertising-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Advertising-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/Advertising-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6087\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><h3>Q. \uce74\ud39824 \uad11\uace0\uc81c\uc791\ud300\uc774 \ud558\ub294 \uc77c\uacfc \uac15\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3><p>\ub2e4\uc218 \uc1fc\ud551\ubab0 \uc6b4\uc601\uc790\ub4e4\uc774 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uace0\ubbfc\ud558\uace0, \uc774\uc758 \uc77c\ud658\uc73c\ub85c \uad11\uace0 \uc9d1\ud589\uc744 \uace0\ub824\ud569\ub2c8\ub2e4. \uce74\ud39824 \uad11\uace0\uc81c\uc791\ud300\uc740 \uad11\uace0\ub97c \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294\uc9c0 \ub9c9\ub9c9\ud55c \uba38\ucc9c\ud2b8\ub4e4\uc5d0\uac8c \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud574 \uad11\uace0\ub97c \uc81c\uc791\ud558\uace0 \ub124\uc774\ubc84, \uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \uac19\uc740 \ucc44\ub110\uc5d0 \ub2e4\uc591\ud55c \ud615\ud0dc(\ud0a4\uc6cc\ub4dc\u00b7\uc1fc\ud551\u00b7\ub514\uc2a4\ud50c\ub808\uc774\u00b7\ubaa8\ubc14\uc77c \uad11\uace0 \ub4f1)\ub85c \ub178\ucd9c\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \uc81c\ud488 \uc804\ud658 \uc18d\ub3c4\uc5d0 \ub9de\ucdb0 \ube60\ub974\uac8c \uc81c\uc791\ud558\uace0 \uc811\uadfc\uc131\uc744 \ub192\uc774\ub294 \ub370 \uc6b0\uc120 \uc21c\uc704\ub97c \ub461\ub2c8\ub2e4.<\/p><p>\uce74\ud39824 \uad11\uace0\uc81c\uc791\ud300\uc758 \uac00\uc7a5 \ud070 \uac15\uc810\uc740 \uc804\uc790\uc0c1\uac70\ub798\uc5d0 \ud2b9\ud654\ub41c \ube45\ub370\uc774\ud130\ub97c \ucd95\uc801\ud558\uace0 \uc788\uc5b4 \uc774\ub97c \ud65c\uc6a9\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc138\ubd84\ud654\ub41c \ud0c0\uae43 \ub9c8\ucf00\ud305\uc73c\ub85c \ud22c\uc790\uc790\ubcf8\uc218\uc775\ub960(ROI)\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc804\ub7b5 \uc81c\uc2dc\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \u25b3\ub124\uc774\ubc84, \uad6c\uae00, \ubc14\uc774\ub450, \uc57c\ud6c4 \ub4f1 \uac80\uc0c9\uc5d4\uc9c4 \uae30\uc5c5 \u25b3\ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud2b8\uc704\ud130 \ub4f1 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uae30\uc5c5 \u25b3\uc720\ud29c\ube0c\uc640 \uac19\uc740 \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc \ub4f1 \ub2e4\uc591\ud55c \uad6d\ub0b4\uc678 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uacfc\uc758 \uacac\uace0\ud55c \ud30c\ud2b8\ub108\uc2ed \uad6c\ucd95\ud558\uace0 \uc788\uc5b4 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\ub3c4 \uacbd\uc7c1\ub825\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uce74\ud39824 \uad11\uace0\uc81c\uc791\ud300 \uc7a5\uc11d\uc601 \ud300\uc7a5\ub2d8\uc744 \ub9cc\ub098 \ucd5c\uc2e0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc640 \uace0\uac1d\ub4e4\uc744 \uc704\ud55c \uce74\ud39824 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubd24\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":5993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[110,71,111,112],"class_list":["post-5992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-110","tag-marketing","tag-111","tag-112"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc2dc\uc7a5, \uc1fc\ud37c\ube14 \uad11\uace0\uc640 \uc20f\ud3fc \uc601\uc0c1\uc774 \ub72c\ub2e4 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\ucd5c\uadfc \uc1fc\ud37c\ube14(Shoppable) \uad11\uace0\uc640 15\ubd84 \ub0b4\uc678\uc758 \uc20f\ud3fc(Short-form) \uc601\uc0c1\uc774 \ud6a8\uacfc\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/shoppable-ads-and-short-form-videos-rise-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc2dc\uc7a5, \uc1fc\ud37c\ube14 \uad11\uace0\uc640 \uc20f\ud3fc \uc601\uc0c1\uc774 \ub72c\ub2e4 | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\ucd5c\uadfc \uc1fc\ud37c\ube14(Shoppable) \uad11\uace0\uc640 15\ubd84 \ub0b4\uc678\uc758 \uc20f\ud3fc(Short-form) \uc601\uc0c1\uc774 \ud6a8\uacfc\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/shoppable-ads-and-short-form-videos-rise-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T00:21:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T04:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/09\/shoppable-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.cafe24.com\/kr\/shoppable-ads-and-short-form-videos-rise-in-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.cafe24.com\/kr\/shoppable-ads-and-short-form-videos-rise-in-digital-marketing\/\"},\"author\":{\"name\":\"\uce74\ud39824 \ub274\uc2a4\ub8f8\",\"@id\":\"https:\/\/news.cafe24.com\/kr\/#\/schema\/person\/7cf47d3c0e633fee060aa699205c58cf\"},\"headline\":\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 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