{"id":5797,"date":"2020-08-05T08:30:48","date_gmt":"2020-08-04T23:30:48","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=5797"},"modified":"2021-05-03T15:13:56","modified_gmt":"2021-05-03T06:13:56","slug":"augmented-reality-is-the-new-driver-of-commerce-innovation","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/augmented-reality-is-the-new-driver-of-commerce-innovation\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ud601\uc2e0 \uc774\ub04c \uc0c8\ub85c\uc6b4 \uae30\uc220\ub85c \ub5a0\uc624\ub978 AR"},"content":{"rendered":"

\uc2dc\uc7a5\uc758 \ubcc0\ud654\ub294 \uae30\uc220\uc758 \ubc1c\uc804\uacfc \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub3fc \uc788\ub2e4. \ubaa8\ubc14\uc77c\uc5d0 \uc774\uc5b4 \uc804\uc790\uc0c1\uac70\ub798 \ud2b8\ub80c\ub4dc\ub97c \ub9cc\ub4e4 \ub300\ud45c\uc801 \uae30\uc220\uc740 \ubb34\uc5c7\uc77c\uae4c?<\/em><\/p>

\uc0c8\ub85c\uc6b4 \uae30\uc220\uc758 \ub4f1\uc7a5\uacfc \uc2dc\uc7a5\uc758 \ubcc0\ud654<\/h2>

\ud1b5\uacc4\uccad\uc5d0 \ub530\ub974\uba74, 2019\ub144 \uad6d\ub0b4 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc740 134\uc8705830\uc5b5\uc6d0 \uaddc\ubaa8\ub85c \uc870\uc0ac\ub410\ub2e4. 2016\ub144\uc5d0 \ubd88\uacfc 65\uc870\uc6d0\ub300\uc600\ub294\ub370 3\ub144\ub9cc\uc5d0 \ub450 \ubc30 \uc774\uc0c1 \uc131\uc7a5\ud55c \uac83\uc774\ub2e4. \uc62c\ud574\ub294 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ud6e8\uc52c \ub354 \ud070 \ud3ed\uc758 \uc131\uc7a5\uc744 \uc774\ub8f0 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4.<\/p>

\uc774\uc640 \uac19\uc740 \uae09\uc131\uc7a5\uc758 \ubc30\uacbd\uc740 \ubaa8\ubc14\uc77c\uc5d0 \uc788\ub2e4. \ub2d0\uc2a8 \ucf54\ub9ac\uc548\ud074\ub9ad\uc5d0 \ub530\ub974\uba74 \uc9c0\ub09c\ud574 4\ubd84\uae30 \uc804\uccb4 \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub798\uc561\uc5d0\uc11c \ubaa8\ubc14\uc77c \ube44\uc911\uc740 63%\uc5d0 \ub2ec\ud588\ub2e4. \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub97c \ud1b5\ud574 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \ud3b8\ub9ac\ud558\uac8c \uc1fc\ud551\uc774 \uac00\ub2a5\ud574\uc9c0\uc790 \ub354 \ub9ce\uc740 \uac70\ub798\uac00 \uc77c\uc5b4\ub098\ub294 \uac83\uc774\ub2e4.<\/p>

\uc774\ucc98\ub7fc \uc2dc\uc7a5\uc758 \ubcc0\ud654\ub294 \uae30\uc220\uc758 \ubc1c\uc804\uacfc \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub3fc \uc788\ub2e4. \uc0c8\ub85c\uc6b4 \uae30\uc220\uc758 \ub4f1\uc7a5\uc740 \ud601\uc2e0\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uacf5\uae09\uc790\uc640 \uc18c\ube44\uc790\uc758 \uc6c0\uc9c1\uc784\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub41c\ub2e4. \uc774\uc640 \uac19\uc740 \ud604\uc0c1\uc740 \ubaa8\ubc14\uc77c\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4. \ubaa8\ubc14\uc77c \uc774\ud6c4\uc5d0\ub3c4 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774 \ub4f1\uc7a5\ud558\uba74 \uc2dc\uc7a5\uc758 \ud2b8\ub80c\ub4dc\uac00 \ubc14\ub014 \uc218\uc788\ub2e4. \uc0c8\ub85c\uc6b4 \uc804\uc790\uc0c1\uac70\ub798 \ud2b8\ub80c\ub4dc\ub97c \ub9cc\ub4e4 \ub300\ud45c\uc801\uc778 \uae30\uc220\ub85c\ub294 \uc804\ubb38\uac00\ub4e4\uc740 \uc99d\uac15\ud604\uc2e4(AR)\uacfc \uac00\uc0c1\ud604\uc2e4\uc774 \uaf3d\ud78c\ub2e4.<\/p>

AR\uc744 \uc811\ubaa9\ud55c \ucee4\uba38\uc2a4\uc758 \uc0ac\ub840<\/h2>
\"\"
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

AR\uc740 \uc2e4\uc81c\ub85c \uc874\uc7ac\ud558\ub294 \ud658\uacbd\uc5d0 \uac00\uc0c1\uc758 \uc0ac\ubb3c\uc774\ub098 \uc815\ubcf4\ub97c \ud569\uc131\ud574 \ub9c8\uce58 \uc6d0\ub798\uc758 \ud658\uacbd\uc5d0 \uc874\uc7ac\ud558\ub294 \uc0ac\ubb3c\ucc98\ub7fc \ubcf4\uc774\ub3c4\ub85d \ud558\ub294 \ucef4\ud4e8\ud130 \uadf8\ub798\ud53d \uae30\ubc95\uc774\ub2e4. AR \uae30\uc220\uc774 \ucee4\uba38\uc2a4\uc640 \uacb0\ud569\ud558\uba74 \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0\uc11c\ub3c4 \uc624\ud504\ub77c\uc778\uc5d0\uc11c\ub9cc \uc904 \uc218\uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc637\uc744 \uc0ac\uae30\uc804\uc5d0 AR\ub85c \uc785\uc5b4\ubcf4\uac70\ub098 \ud654\uc7a5\ud488\uc744 \uc0ac\uae30\uc5d0 \uc55e\uc11c \ub098\uc640 \uc5b4\uc6b8\ub9ac\ub294 \uc0c9\uc778\uc9c0 \uac00\uc0c1\uc73c\ub85c \ubc1c\ub77c\ubcfc \uc218 \uc788\ub2e4.<\/p>

AR \uae30\uc220\uc758 \ubc1c\uc804\uc740 \ubaa8\ubc14\uc77c \ud50c\ub7ab\ud3fc\uc758 \ubc1c\uc804\uacfc \ub9de\ubb3c\ub824 \uc788\ub2e4. \uad6c\uae00\uacfc \uc560\ud50c\uc740 \uc548\ub4dc\ub85c\uc774\ub4dc\uc640 iOS\uc5d0\uc11c AR \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac1c\ubc1c\uc744 \ud560 \uc218 \uc788\ub294 API\ub97c \uc6b4\uc601\uccb4\uc81c \uc0c1\uc5d0\uc11c \uc81c\uacf5\ud55c\ub2e4. \uad6c\uae00\uc740 ‘AR\ucf54\uc5b4(AR Core)’, \uc560\ud50c\uc740 ‘AR\ud0b7(AR Kit)’\uc774\ub77c\ub294 \uc774\ub984\uc774\ub2e4. \uc5ec\uae30\uc5d0 \ud398\uc774\uc2a4\ubd81\ub3c4 AR\uc5d0 \ud070 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\ub2e4.<\/p>

\ucee4\uba38\uc2a4\uc640 AR\uc758 \uacb0\ud569\uc740 \ubbf8\ub798\uc758 \uc774\uc57c\uae30\uac00 \uc544\ub2c8\ub2e4. \uc774\ubbf8 \ub9ce\uc740 \uc5c5\uccb4\ub4e4\uc774 AR\uacfc \ucee4\uba38\uc2a4\ub97c \uacb0\ud569\ud55c \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc600\ub2e4. \uba87\uba87 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uc790.<\/p>

  • \uc774\ucf00\uc544: \uc774\ucf00\uc544\ub294 \uc2e4\uc81c \uac70\uc8fc\ud558\ub294 \uac70\uc2e4\uc774\ub098 \ubc29\uc5d0 \uc774\ucf00\uc544\uc5d0\uc11c \ud310\ub9e4\ud558\ub294 \uac00\uad6c\ub97c \ubc30\uce58\ud574 \ubcfc \uc218 \uc788\ub294 AR \uc571 ‘\uc774\ucf00\uc544 \ud50c\ub808\uc774\uc2a4\u2019\ub97c \uacf5\uae09\ud55c\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uad6c\ub97c \uad6c\ub9e4\ud558\uae30 \uc804 \ub2e4\uc591\ud55c \uc0c9\uc0c1\uacfc \ubaa8\uc591\uc758 \uac00\uad6c\ub97c 3D\ub85c \ubc30\uce58\ud574 \ubcf4\uba74\uc11c \uc6d0\ud558\ub294 \uc81c\ud488\uc744 \ucc3e\uc744 \uc218 \uc788\ub2e4.<\/li>
  • \ucee8\ubc84\uc2a4: \uc2a4\ub2c8\ucee4\uc988\uc758 \ub300\ud45c\uc801\uc778 \ube0c\ub79c\ub4dc \ucee8\ubc84\uc2a4\ub294 \u2018\ucee8\ubc84\uc2a4 \uc0d8\ud50c\ub7ec\u2019 \uc571\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uc0c1\uc73c\ub85c \uc2e0\ubc1c \uc2e0\uc740 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uace0, \uadf8 \ubaa8\uc2b5\uc744 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4\ub85c \uacf5\uc720\ud558\uac70\ub098 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\ub2e4. \uc774\ub294 \uc81c\ud488 \uad6c\ub9e4 \uc804 \uc9c0\uc778\ub4e4\uc5d0\uac8c \ub3d9\uc758\ub97c \uad6c\ud558\uace0 \uc2f6\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uc695\uad6c\ub97c \ucc44\uc6cc\uc8fc\uae30\ub3c4 \ud55c\ub2e4.<\/li>
  • \uc138\ud3ec\ub77c: \ud504\ub791\uc2a4 \ud654\uc7a5\ud488 \uc720\ud1b5 \ud68c\uc0ac\uc778 \uc138\ud3ec\ub77c\ub294 \ub9e4\uc7a5\uc5d0 AR \uac70\uc6b8\uc744 \ubc30\uce58\ud588\ub2e4. \uc774 \uac70\uc6b8\uc5d0 \uc5bc\uad74\uc744 \ube44\ucd94\uba74 \uace0\uac1d\uc774 \ud654\uc7a5\ud488\uc744 \uc9c1\uc811 \ubc1c\ub77c\ubcf4\uc9c0 \uc54a\uace0\ub3c4 \uc138\ud3ec\ub77c\uc5d0\uc11c \ud310\ub9e4\ud558\ub294 \ubaa8\ub4e0 \uc0c9\uc758 \uc544\uc774\uc100\ub3c4\ub97c \ud14c\uc2a4\ud2b8\ud574\ubcfc \uc218 \uc788\ub2e4. \uc138\ud3ec\ub77c\ub294 \uc544\uc6b8\ub7ec ‘\ubc84\ucd94\uc5bc \uc544\ud2f0\uc2a4\ud2b8’\ub77c\ub294 \ubaa8\ubc14\uc77c \uc571\ub3c4 \ucd9c\uc2dc\ud588\ub2e4. \uc774 \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c\ub294 \ub9bd\uc2a4\ud2f1, \uc544\uc774\uc100\ub3c4, \uc544\uc774\ub77c\uc774\ub108 \ub4f1\uc758 \ud654\uc7a5\ud488\uc744 \uac00\uc0c1\uc73c\ub85c \uc801\uc6a9\ud574\ubcfc \uc218 \uc788\ub2e4.<\/li><\/ul>

    DTC\uc2a4\ud1a0\uc5b4\uc640 AR\uc758 \ub9cc\ub0a8<\/h2>
    \"Decorating
    \ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

    \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ubfd0 \uc544\ub2c8\ub77c \uc2a4\ubab0 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 \ub9cc\ub4e0 DTC\uc2a4\ud1a0\uc5b4\ub4e4\ub3c4 AR\uc744 \ud65c\uc6a9\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4. \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0\ub294 \uc774\uc640 \uac19\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uc571\ub4e4\uc774 \ub4f1\uc7ac\ub3fc \uc788\ub2e4.<\/p>

    \ub525\ud53d\uc140\uc740 \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0 \uac00\uc0c1 \ud53c\ud305 \uc194\ub8e8\uc158 ‘\uc2a4\ud0c0\uc77cAR’\uc744 \ucd9c\uc2dc\ud588\ub2e4. \uc2a4\ud0c0\uc77cAR\uc740 \uc628\ub77c\uc778\uc0c1\uc5d0\uc11c \uc8fc\uc5bc\ub9ac\ub97c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uac00\uc0c1 \ucc29\uc6a9\ud574\ubcfc \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc774\ub2e4. \uc1fc\ud551\ubab0 \ubc29\ubb38\uc790\ub294 \uac00\uc0c1\uc73c\ub85c \uc5ec\ub7ec \uc81c\ud488\uc744 \ubc88\uac08\uc544 \ucc29\uc6a9\ud574\ubcf4\uba70 \uc790\uc2e0\uc758 \uc5bc\uad74\ud615\uc774\ub098 \ud53c\ubd80\ud1a4\uc5d0 \uc798 \uc5b4\uc6b8\ub9ac\ub294\uc9c0, \uc2e4\uc81c \uc0ac\uc774\uc988\ub294 \uc5b4\ub5a4\uc9c0\ub97c \uc27d\uac8c \uac00\ub2a0\ud560 \uc218 \uc788\ub2e4. \uc790\uc2e0\uc5d0\uac8c \uc798 \uc5b4\uc6b8\ub9ac\ub294 \uc81c\ud488\uc744 \ucd94\ucc9c\ubc1b\uc744 \uc218\ub3c4 \uc788\ub2e4.<\/p>

    \ucc28\uc138\ub300 \ud50c\ub7ab\ud3fc AR \uae00\ub798\uc2a4<\/h2>

    AR\uc740 \ub514\ubc14\uc774\uc2a4 \ubc1c\uc804\uacfc \ud568\uaed8 \ub354\uc6b1 \uac00\uc18d\ud654 \ub420 \uc804\ub9dd\uc774\ub2e4. \uc9c0\uae08\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \uce74\uba54\ub77c\ub85c \ube44\ucd94\uba74 \uac00\uc0c1 \uadf8\ub798\ud53d\uc774 \ub728\ub294 \uc218\uc900\uc774\uc9c0\ub9cc \uc55e\uc73c\ub85c \uae30\uc220\uc774 \ub354 \ubc1c\uc804\ud558\uba74 AR \uae00\ub798\uc2a4\uc640 \uac19\uc740 \ub514\ubc14\uc774\uc2a4\uac00 \uc0c8\ub85c\uc6b4 \ucef4\ud4e8\ud305 \ud50c\ub7ab\ud3fc\uc774 \ub420 \uc218 \uc788\ub2e4. AR \uae00\ub798\uc2a4\ub294 \uc548\uacbd\uc744 \ud1b5\ud574 \uac01\uc885 \uc815\ubcf4\uc640 \uadf8\ub798\ud53d\uc774 \uc81c\uacf5\ub418\ub294 \ub514\ubc14\uc774\uc2a4\ub85c, \ud604\uc2e4\uacfc \uac00\uc0c1\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud1b5\ud569\uc2dc\ucf1c\uc900\ub2e4. \uc2dc\uc7a5\uc870\uc0ac\uc5c5\uccb4 IDC\ub294 AR \uae00\ub798\uc2a4 \uc2dc\uc7a5\uc774 2021\ub144\uc744 \uae30\uc810\uc73c\ub85c \ud3ed\uc99d\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd24\ub2e4. 2023\ub144\uc5d0\ub294 461\uc5b55000\ub9cc\ub2ec\ub7ec(\uc57d 55\uc8704000\uc5b5\uc6d0)\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ud588\ub2e4.<\/p>

    \ud398\uc774\uc2a4\ubd81 \ub9c8\ud06c \uc800\ucee4\ubc84\uadf8 CEO\ub294 \uc62c\ucd08 \ud398\uc774\uc2a4\ubd81\uc5d0 \uc62c\ub9b0 \uae00\uc5d0\uc11c “1990\ub144\ub300\uc758 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc740 \ub370\uc2a4\ud06c\ud1b1 \ucef4\ud4e8\ud130\uc600\uace0, 2000\ub144\ub300\ub294 \uc6f9\uc774\uc5c8\uc73c\uba70, 2010\ub144\ub300\ub294 \ud734\ub300\ud3f0\uc774\uc5c8\ub2e4”\uba74\uc11c “\uc55e\uc73c\ub85c\ub3c4 \uc5ec\uc804\ud788 \ud734\ub300\ud3f0\uc774 \uc911\uc694\ud558\uaca0\uc9c0\ub9cc, 2020\ub144\ub300\uc758 \uc5b4\ub290 \uc2dc\uc810\uc774 \ub418\uba74 AR \uae00\ub798\uc2a4\uac00 \uc6b0\ub9ac\uc640 \uae30\uc220\uc758 \uad00\uacc4\ub97c \ub2e4\uc2dc \uc815\uc758 \ub0b4\ub9b4 \uac83”\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>

    By\ubc14\uc774\ub77c\uc778\ub124\ud2b8\uc6cc\ud06c<\/strong>
    \u203b\uc678\ubd80 \ud544\uc9c4\uc758 \uae30\uace0\ub294 \uce74\ud39824\uc758 \uc758\uacac\uacfc \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

    \uc2dc\uc7a5\uc758 \ubcc0\ud654\ub294 \uae30\uc220\uc758 \ubc1c\uc804\uacfc \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub3fc \uc788\ub2e4. \ubaa8\ubc14\uc77c\uc5d0 \uc774\uc5b4 \uc804\uc790\uc0c1\uac70\ub798 \ud2b8\ub80c\ub4dc\ub97c \ub9cc\ub4e4 \ub300\ud45c\uc801 \uae30\uc220\uc740 \ubb34\uc5c7\uc77c\uae4c?<\/p>\n","protected":false},"author":9,"featured_media":5802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[107,127],"class_list":["post-5797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-ar","tag-d2c"],"yoast_head":"\n\ucee4\uba38\uc2a4 \ud601\uc2e0 \uc774\ub04c \uc0c8\ub85c\uc6b4 \uae30\uc220\ub85c \ub5a0\uc624\ub978 AR | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uc2dc\uc7a5\uc758 \ubcc0\ud654\ub294 \uae30\uc220\uc758 \ubc1c\uc804\uacfc 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