{"id":5682,"date":"2020-07-23T08:30:30","date_gmt":"2020-07-22T23:30:30","guid":{"rendered":"https:\/\/news.cafe24.com\/kr\/?p=5682"},"modified":"2021-05-03T15:14:35","modified_gmt":"2021-05-03T06:14:35","slug":"what-will-the-future-of-commerce-look-like","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/what-will-the-future-of-commerce-look-like\/","title":{"rendered":"\uac00\uae4c\uc6b4 \ubbf8\ub798, \ucee4\uba38\uc2a4\ub294 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8\uae4c?"},"content":{"rendered":"

\ucf54\ub85c\ub09819\ub85c \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc758 \ubaa8\uc2b5\uc774 \ube60\ub974\uac8c \ubcc0\ud558\uace0 \uc788\ub2e4. \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uac00\ub4dd \ub9e4\uc6b8 \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \uc0c1\uc810\ub4e4\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc744 \ud558\uace0 \uc788\uc744\uae4c?<\/em><\/p>

\uc774\ub3d9\ud615 \uc0c1\uc810 \uc2dc\ub300\ub97c \uc5f4 \ub3c4\uc694\ud0c0\uc758 \u2018\uc774\ud314\ub808\ud2b8\u2019<\/h2>
\"\"
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

2018\ub144 1\uc6d4, \ud1a0\uc694\ud0c0\uac00 \uc790\uc728\uc8fc\ud589\uc154\ud2c0 \uae30\ubc18 \uc774\ub3d9\uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc778 \u2018\uc774\ud314\ub808\ud2b8(e-Pallete)\u2019\ub97c \uc138\uacc4 \ucd5c\ub300 IT\uc1fc\uc778 CES(\uc18c\ube44\uc790\uac00\uc804 \uc804\uc2dc\ud68c)\uc5d0\uc11c \uacf5\uac1c\ud588\ub2e4. \uc774\ud314\ub808\ud2b8\ub294 \uc644\uc804\ud55c \uc790\uc728\uc8fc\ud589 \uc154\ud2c0\ubc84\uc2a4\ub85c, \uc0ac\ub78c\uc744 \ub098\ub974\ub294 \uac83 \uc678\uc5d0 \uc774\ub3d9\ud615 \ubcd1\uc6d0\uc774\ub098 \uc0c1\uc810, \uc5f0\uad6c\uc18c \ub4f1\uc73c\ub85c \uc4f8 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ub41c \uc6c0\uc9c1\uc774\ub294 \uacf5\uac04\uc774\ub2e4. \uc5b4\ub290 \uc628\ub77c\uc778 \ucee4\uba38\uc2a4\uc5d0\uc11c \u2018\uad6c\ub450\u2019\ub97c \uc8fc\ubb38\ud588\ub2e4\uace0 \uac00\uc815\ud558\uc790. \uc608\uc57d\ub41c \uc2dc\uac04\uc5d0 \uc9d1 \uc55e\uc73c\ub85c \uad6c\ub450 \uc0c1\uc810 \uc154\ud2c0 \uc774\ud314\ub808\ud2b8\uac00 \ucc3e\uc544\uc624\ub294 \uc2dd\uc774\ub2e4. \uc774 \uc154\ud2c0\uc740 \uc774\ub3d9\ud615 \uc2e0\ubc1c \uac00\uac8c\uace0, \ub098\ub294 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \uc2e0\uc5b4\ubcf4\uace0 \ucd5c\uc885 \uad6c\ub9e4\ub97c \uacb0\uc815\ud560 \uc218 \uc788\ub2e4. \ub54c\ub85c\ub294 \ud0d1\uc2b9\ud55c \ub85c\ubd07\uc774 \uad6c\ub450\uad7d\uc744 \uac08\uc544\uc904 \uc218\ub3c4 \uc788\uaca0\ub2e4.<\/p>

\ud1a0\uc694\ud0c0\ub294 \uc774\ud314\ub808\ud2b8\ub85c 2018\ub144 CES\uc5d0\uc11c \uac00\uc7a5 \uc8fc\ubaa9\ubc1b\ub294 \uae30\uc5c5\uc774 \ub410\ub2e4. \uadf8\ub7f0\ub370 \ud1a0\uc694\ud0c0\uc758 \uc57c\uc2ec\uc740 \uc5ec\uae30\uc11c \uadf8\uce58\uc9c0 \uc54a\uc558\ub2e4. \uc62c\ud574 CES\uc5d0\uc11c\ub294 \uc774\ud314\ub808\ud2b8\uac00 \uc2e4\uc81c\ub85c \uc6b4\uc601\ub420 \uc218 \uc788\ub294 \ubbf8\ub798 \ub3c4\uc2dc \u2018\uc6b0\ube10\uc2dc\ud2f0(Woven City)\u2019\ub97c \uacf5\uac1c\ud588\ub2e4. \uc6b0\ube10\uc2dc\ud2f0\ub294 \uc790\ub3d9\ud654\uc640 \ub85c\ubd07, \uc2a4\ub9c8\ud2b8\ud648, \uc778\uacf5\uc9c0\ub2a5, \ubaa8\ube4c\ub9ac\ud2f0 \uae30\uc220 \ub4f1\uc774 \ubaa8\ub450 \ud1b5\ud569\ub41c \uc644\uc804\ud55c \ub514\uc9c0\ud138 \ub3c4\uc2dc\ub85c \uae30\ud68d\ub410\ub2e4.<\/p>

\uc774 \ud68c\uc0ac \uc544\ud0a4\uc624 \ud1a0\uc694\ud0c0 \uc0ac\uc7a5\uc740 \u201c\ub3c4\uc2dc \uc778\ud504\ub77c\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \uc6b4\uc601 \uccb4\uc81c\ub97c \ud3ec\ud568\ud55c \ubbf8\ub798 \uae30\uc220\uc744 \uac1c\ubc1c\ud558\uae30 \uc704\ud574\uc11c \uc791\uc9c0\ub9cc \uc644\ubcbd\ud55c \ub3c4\uc2dc\ub97c \uac74\uc124\ud560 \ud544\uc694\uac00 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4. \uc6b0\ube10\uc2dc\ud2f0\uc5d0\uc11c \uc774\ud314\ub808\ud2b8\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc0ac\ub78c\uc774\ub098 \ubb3c\ub958\uc758 \uc6b4\uc1a1 \uc218\ub2e8\uc774\uc9c0\ub9cc, \ud544\uc694\uc5d0 \ub530\ub77c \uc18c\ub9e4\uc5c5\uccb4\ubd80\ud130 \ud638\ud154 \uac1d\uc2e4, \uc0ac\ubb34\uc2e4\uae4c\uc9c0 \uadf8 \ubb34\uc5c7\uc774\ub4e0 \ub420 \uc218 \uc788\ub2e4. \ud638\uae30\ub86d\uac8c\ub3c4, \ud1a0\uc694\ud0c0\ub294 \uc6b0\ube10\uc2dc\ud2f0\ub97c 2021\ub144\uc5d0 \uacf5\uac1c\ud560 \uac83\uc774\ub77c\uace0 \uc7a5\ub2f4\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>

DTC\uac00 \uc774\ub3d9\ud615 \ub9e4\uc7a5\uacfc \ub9cc\ub09c\ub2e4\uba74?<\/h2>
\"\"
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\ud1a0\uc694\ud0c0\uc758 \ubc29\uc2dd\uc740 \uc55e\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc774 \uc5f0\uacb0\ub420 \uac83\uc778\uc9c0\ub97c \uc5ff\ubcf4\uac8c \ud558\ub294 \ud78c\ud2b8\ucc98\ub7fc \ubcf4\uc778\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc0ac\uace0 \uc2f6\uc740 \ubb3c\uac74\uc758 \ub9ac\uc2a4\ud2b8\ub97c \ub9cc\ub4e4\uace0, \uc774 \uc0c1\ud488\ub4e4\uc744 \ub2f4\uc740 \uc0c1\uc810\uc744 \uc9d1 \uc55e\uae4c\uc9c0 \ubcf4\ub0b4\uc918 \uc624\ud504\ub77c\uc778 \uc1fc\ud551\uc758 \uacbd\ud5d8\uae4c\uc9c0 \ub9cc\uc871\ucf00 \ud55c\ub2e4\uba74, \ub610 \ub2e4\ub978 \uc138\ub300\uc758 \ucee4\uba38\uc2a4\uac00 \ub4f1\uc7a5\ud558\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>

\ud1a0\uc694\ud0c0\ub294 \uc774\ud314\ub808\ud2b8 \uc9c4\uc601\uc5d0 \uaf64 \ub9ce\uc740 \uc6b0\uad70\uc744 \ud655\ubcf4\ud588\ub294\ub370 \uc5ec\uae30\uc5d0\ub294 \uc544\ub9c8\uc874(Amazon) \uac19\uc740 \uc774\ucee4\uba38\uc2a4\ub098 \ub514\ub514\ucd94\uc2f1(\u6ef4\u6ef4\u51fa\u884c) \uac19\uc740 \ubaa8\ube4c\ub9ac\ud2f0 \uc11c\ube44\uc2a4 \uc678\uc5d0 \ud53c\uc790\ud5db \uac19\uc740 \ud504\ub79c\ucc28\uc774\uc988\ub3c4 \ub4e4\uc5b4\uac14\ub2e4. \ucee8\uc218\uba38\ub97c \uc0c1\ub300\ud558\ub294 \ub204\uad6c\ub098 \ud1a0\uc694\ud0c0\uc640 \ud611\uc5c5\uc744 \ub9fa\uace0 \uc774\ud314\ub808\ud2b8\ub97c \uc4f8 \uc218 \uc788\ub2e4\ub294 \uac78 \ub73b\ud55c\ub2e4.<\/p>

\uc774\ub7ec\ud55c \ucee4\uba38\uc2a4\uc640 \ubaa8\ube4c\ub9ac\ud2f0\uc758 \uacb0\ud569\uc740 \ucd5c\uadfc \ud558\ub098\uc758 \ud2b8\ub80c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub294 \u2018DTC<\/a>(Direct-to-Consumer)\u2019 \uc640\ub3c4 \uc5f0\uacb0 \uc9c0\uc5b4 \uc0dd\uac01\ud574\ubcfc \uc218 \uc788\ub2e4. DTC\ub294 \uc18c\ube44\uc790(consumer)\uc5d0\uac8c \uc9c1\uc811(Direct) \ub2e4\uac00\uac04\ub2e4\ub294 \ub73b\uc73c\ub85c, \uba38\ucc9c\ud2b8\uac00 \uc790\uc2e0\uc758 \ub3c5\ub9bd\uc801\uc778 \ubab0\uc5d0\uc11c \uc9c1\uc811 \uc0dd\uc0b0\ud55c \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4. \uc774\ub7f0 \ub3c5\ub9bd\ubab0\ub4e4\uc774 \ubbf8\ub798 \uc790\uc728\uc8fc\ud589 \uc154\ud2c0\uacfc \uc5f0\uacc4\ub41c\ub2e4\uba74 \uc9c0\ud558 \uc8fc\ucc28\uc7a5\uc5d0 \uc18c\uaddc\ubaa8\ubab0\uc758 \uc5f0\ud569 \ubb3c\ub958 \ucc3d\uace0\ub97c \ub9c8\ub828\ud574 \ub193\uace0, \uc8fc\ubb38\uc774 \uc77c\uc5b4\ub0a0 \ub54c\ub9c8\ub2e4 \uc154\ud2c0\uc774 \uc5b8\uc81c\ub4e0 \ubc30\uc1a1\uc744 \ub098\uac00\ub294 \uadf8\ub7f0 \uadf8\ub9bc\ub3c4 \uc0c1\uc0c1\ud560 \uc218 \uc788\ub2e4. \uce74\ud39824\uc640 \uac19\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ucc3d\uc5c5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc7a5\uc560\ubb3c\uc744 \uc5c6\uc574\ub2e4\uba74, \ubaa8\ube4c\ub9ac\ud2f0\uc640 \ub9cc\ub09c \ucee4\uba38\uc2a4\ub294 \uc774\ub4e4\uc5d0\uac8c \ubb3c\ub9ac\uc801 \uacf5\uac04\uc758 \ud55c\uacc4\ub9c8\uc800 \ub6f0\uc5b4\ub118\uac8c \ud560 \uc218 \uc788\ub2e4.<\/p>

\ucf54\ub85c\ub09819 \uc774\ud6c4 \ub098\ud0c0\ub0a0 \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \uc0c1\uc810\ub4e4<\/h2>
\"\"
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\ucf54\ub85c\ub09819\ub77c\ub294 \uc804\uc138\uacc4\uc801 \uc704\uae30\ub294 \uc0b6\uc758 \ubcc0\ud654\uc5d0 \uac00\uc18d\uc744 \ubd99\uc600\ub2e4. IBM\uc774 \uc9c0\ub09c 5\uc6d4\uacfc 6\uc6d4 \ub450 \ub2ec \ub3d9\uc548 \ubbf8\uad6d\uc758 \uc131\uc778 1\ub9cc 8000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc5d0\uc11c \uc751\ub2f5\uc790\uc758 60% \uc774\uc0c1\uc774 \u201c\ucf54\ub85c\ub09819\uc640 \uac19\uc740 \uc138\uacc4\uc801\uc778 \uc804\uc5fc\ubcd1 \uc0ac\uac74\uc774 \ub354 \ub9ce\uc774 \uc788\uc744 \uac83\uc774\ub77c \uc0dd\uac01\ud55c\ub2e4\u201d\uace0 \ub2f5\ud588\ub2e4. \uc8fc\uac70\ub97c \ub3c4\uc2dc\uc5d0\uc11c \uad50\uc678\ub85c \uc62e\uae34\ub2e4\uac70\ub098 \uc7ac\ud0dd\uadfc\ubb34\ub97c \uc77c\uc0c1\ud654\ud558\uace0 \uc788\ub2e4\ub294 \ub2f5\ub3c4 \ub098\uc654\ub2e4.<\/p>

\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc0b6\uacfc \ub9de\ub2ff\uc544 \uc788\ub294 \ucee4\uba38\uc2a4\uc5d0\ub3c4 \uae09\uaca9\ud55c \ubcc0\ud654\uac00 \ub098\ud0c0\ub0a0 \uac83\uc784\uc744 \uc758\ubbf8\ud55c\ub2e4. \uc774\uc81c \uc0ac\ub78c\uc774 \uc0b4 \uc218 \uc788\ub294 \uc7ac\ud654 \uc911 \uac00\uc7a5 \ube44\uc2fc \uac83, \ubd80\ub3d9\uc0b0\uae4c\uc9c0\ub3c4 \uc628\ub77c\uc778 \uac70\ub798\uc758 \ud2c0\ub85c \ub4e4\uc5b4\uc654\ub2e4. \uac1c\ud1b5 \uc11c\ube44\uc2a4 \ubb38\uc81c\ub85c \uc9c1\uc811 \ub300\ub9ac\uc810\uc744 \ucc3e\uc544\uc57c \ud588\ub358 \ud734\ub300\ud3f0 \uad6c\ub9e4\ub3c4 \uc774\uc81c\ub294 \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub904\uc9c4\ub2e4. \ud544\uc694\ud558\ub2e4\uba74 \uad50\uc721\uc744 \ubc1b\uc740 \ubc30\uc1a1\uae30\uc0ac\uac00 \uc9c1\uc811 \ubc29\ubb38\ud558\ub294 \uc2dd\uc774\ub2e4.<\/p>

\uc720\ud29c\ube0c\ub85c \ub300\ubcc0\ub418\ub294 \ub3d9\uc601\uc0c1\uc758 \uc2dc\ub300\uac00 \uc624\uba74\uc11c \uc1fc\ud551 \uadf8 \uc790\uccb4\uac00 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ucf58\ud150\uce20\uac00 \ub410\ub2e4. \uc1fc\ud551 \uadf8 \uc790\uccb4\uac00 \ub180\uc774\ub2e4. \uc55e\uc11c \uc0b4\ud3b4\ubcf8 \uc774\ud314\ub808\ud2b8\uc758 \uc0ac\ub840\ucc98\ub7fc DTC\uc640 \uacb0\ud569\ud55c \uc774\ub3d9\ud615 \ub9e4\uc7a5\uc774 \ubcf5\uc7a1\ud55c \ub9e4\uc7a5 \uc5c6\uc774\ub3c4 \uc6b0\ub9ac\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc624\ud504\ub77c\uc778 \uc1fc\ud551\uc758 \uc7ac\ubbf8\ub97c \uc120\uc0ac\ud574\uc904\uc9c0\ub3c4 \ubaa8\ub978\ub2e4.<\/p>

\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucee4\uba38\uc2a4\uc758 \uacbd\uacc4\uac00 \ubb34\ub108\uc9c0\uace0 \uc774\uc6a9\uc790\uc758 \uc695\uad6c\uc5d0 \ub530\ub77c \ucee4\uba38\uc2a4\ub3c4 \uc138\ubd84\ud654\ub418\ub294 \uc138\uc0c1. \uc774\ub807\uac8c \ud0c4\uc0dd\ud55c \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \uc0c1\uc810\ub4e4\uc740 \uc774\uc804\uacfc \ub611\uac19\uc774 \ud558\ub098\uc758 \ub300\ud615 \ud50c\ub7ab\ud3fc \uc548\uc5d0 \ub2f4\ub294\ub2e4\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud574 \ubcf4\uc778\ub2e4. \uc774\uac8c \uc544\ub9c8\ub3c4 \ucf54\ub85c\ub09819\uac00 \ubc14\uafc0 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc758 \ubaa8\uc2b5\uc774 \uc544\ub2d0\uae4c?<\/p>

By\ubc14\uc774\ub77c\uc778\ub124\ud2b8\uc6cc\ud06c
<\/strong>\u203b\uc678\ubd80 \ud544\uc9c4\uc758 \uae30\uace0\ub294 \uce74\ud39824\uc758 \uacf5\uc2dd \uc758\uacac\uacfc \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\ucf54\ub85c\ub09819\ub85c \uc0b6\uc758 \ubaa8\uc2b5\uc774 \ube60\ub974\uac8c \ubcc0\ud558\uace0 \uc788\ub2e4. \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uac00\ub4dd \ub9e4\uc6b8 \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \uc0c1\uc810\ub4e4\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc744 \ud558\uace0 \uc788\uc744\uae4c?<\/p>\n","protected":false},"author":9,"featured_media":5688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[127],"class_list":["post-5682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-d2c"],"yoast_head":"\n\uac00\uae4c\uc6b4 \ubbf8\ub798, \ucee4\uba38\uc2a4\ub294 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8\uae4c? | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\ucf54\ub85c\ub09819\ub85c \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc758 \ubaa8\uc2b5\uc774 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