{"id":4790,"date":"2020-04-27T16:57:33","date_gmt":"2020-04-27T07:57:33","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4790"},"modified":"2020-10-21T16:04:56","modified_gmt":"2020-10-21T07:04:56","slug":"cafe24-takes-on-digital-marketing-with-e-commerce-big-data","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-takes-on-digital-marketing-with-e-commerce-big-data\/","title":{"rendered":"\uc544\ub0a0\ub85c\uadf8 \ub118\uc5b4\uc120 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc2dc\uc7a5\u2026\ube45\ub370\uc774\ud130 \uae30\ubc18 \uce74\ud39824 \uc194\ub8e8\uc158\uc758 \uacbd\uc7c1\ub825"},"content":{"rendered":"<p><em>2020\ub144 \ud55c\uad6d \uc804\uccb4 \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uc628\ub77c\uc778 \uad11\uace0\uac00 TV, \uc778\uc1c4\ub9e4\uccb4 \ub4f1 \uc544\ub0a0\ub85c\uadf8 \ubbf8\ub514\uc5b4 \uae30\ubc18 \uad11\uace0\ub97c \ub118\uc5b4\uc124 \uc804\ub9dd\uc774\ub2e4. \uce74\ud39824 \ub9c8\ucf00\ud305\uc13c\ud130\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ube45\ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba70 \ub9e4\ub144 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\uc728\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4.<\/em><\/p><h2>TV\uad11\uace0\ub97c \uc81c\uce5c \uc628\ub77c\uc778 \uad11\uace0\uc758 \ube60\ub978 \uc131\uc7a5\uc138<\/h2><figure id=\"attachment_4791\" aria-describedby=\"caption-attachment-4791\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4791 size-full\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2020\/04\/digitalmarketing.jpg\" alt=\"digital marketing of e-commerce\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/digitalmarketing.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/digitalmarketing-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/digitalmarketing-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/digitalmarketing-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4791\" class=\"wp-caption-text\">\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure><p>\uc544\ubb34\ub9ac \uc88b\uc740 \uc81c\ud488\uc744 \ub9cc\ub4e4\uace0 \uc88b\uc740 DTC\uc2a4\ud1a0\uc5b4\ub97c \ub9cc\ub4e4\uc5c8\ub354\ub77c\ub3c4 \ucd5c\uc885 \ud310\ub9e4\uac00 \uc774\ub904\uc9c0\uae30 \uc704\ud574\uc11c\ub294 \uc18c\ube44\uc790\uc758 \ub208\uc5d0 \ub744\ub294 \uc778\uc9c0\uc640 \uc815\ubcf4\uc2b5\ub4dd\uc758 \uacfc\uc815\uc774 \ud544\uc694\ud558\ub2e4. \uadf8\ub798\uc11c \ub9c8\ucf00\ud305\uacfc DTC\ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc740 \ub5bc\uc5b4\ub193\uace0 \uc0dd\uac01\ud560 \uc218 \uc5c6\ub294 \uad00\uacc4\uc5d0 \uc788\ub2e4.<\/p><p>\uace0\uac1d\ub4e4\uc774 \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \uc815\ubcf4\ub97c \uc2b5\ub4dd\ud558\uace0 \ucda9\uc131\ub3c4 \ub192\uc740 \ud32c\uc73c\ub85c \ubcc0\ud574\uac00\ub294 \uacfc\uc815\uc740 \uacfc\uac70\uc5d0\ub294 TV, \uc778\uc1c4\ub9e4\uccb4, \uc625\uc678\uad11\uace0 \ub4f1 \uc544\ub0a0\ub85c\uadf8 \ubbf8\ub514\uc5b4\ub97c \uc911\uc2ec\uc73c\ub85c \uc77c\uc5b4\ub0ac\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc288\ud37c \uc2a4\ud0c0\ub97c \ubaa8\ub378\ub85c \uc0ac\uc6a9\ud558\uace0 \ub192\uc740 \ub9e4\uccb4\uad11\uace0\ube44\ub97c \uc9d1\ud589\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\ub2e4.<\/p><p>\uadf8\ub7f0\ub370 \uc774\uc81c\ub294 \ub9c8\ucf00\ud305\uc758 \ubb34\ub300\ub3c4 \uc544\ub0a0\ub85c\uadf8 \ubbf8\ub514\uc5b4\uac00 \uc544\ub2cc \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub2e4. \uacfc\ud559\uae30\uc220\uc815\ubcf4\ud1b5\uc2e0\ubd80, \ud55c\uad6d\ubc29\uc1a1\uad11\uace0\uc9c4\ud765\uacf5\uc0ac \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud55c\uad6d\uc758 2020\ub144 \uad6d\ub0b4 \uad11\uace0\uc2dc\uc7a5 \uc804\uccb4 \uaddc\ubaa8\ub294 14\uc8705,076\uc5b5\uc6d0\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \ucd94\uc815\ub41c\ub2e4. \uc774\uc911 \uc628\ub77c\uc778 \uad11\uace0\uc2dc\uc7a5\uc758 \uaddc\ubaa8\ub294 7\uc8703,890\uc5b5\uc6d0\uc5d0 \ub2ec\ud574, \uc870\uc0ac\uc774\ub798 \ucc98\uc74c\uc73c\ub85c \uc804\uccb4 \uc2dc\uc7a5\uc758 \uacfc\ubc18\uc744 \ub118\uae38 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uc774\ub7ec\ud55c \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc740 \ud0a4\uc6cc\ub4dc \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774\uad11\uace0, \ub3d9\uc601\uc0c1 \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uc9c4\ud589\ub41c\ub2e4.<\/p><p>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc774\ub904\uc9c0\ub294 \ub9c8\ucf00\ud305\uc740 \uc544\ub0a0\ub85c\uadf8 \ubbf8\ub514\uc5b4\uc640 \ub2ec\ub9ac \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc138\ubd84\ud654\ub41c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ub9e4\uccb4\uc640 \uad11\uace0\uc758 \ud615\ud0dc\ub97c \uc870\ud569\ud574 \uc6d0\ud558\ub294 \ud0c0\uac9f\uc5d0 \uc0c1\ub300\uc801\uc73c\ub85c \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ucd5c\uc801\uc774 \ub9c8\ucf00\ud305\uc744 \ud560 \uc218 \uc788\ub2e4\ub294 \uac15\uc810\uc774 \uc788\ub2e4.<\/p><h2>\ube45\ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uce74\ud39824\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158<\/h2><figure id=\"attachment_4480\" aria-describedby=\"caption-attachment-4480\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4480 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/blackfriday.jpg\" alt=\"BFCM online shopping\" width=\"1000\" height=\"626\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/blackfriday.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/blackfriday-300x188.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/blackfriday-768x481.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/blackfriday-750x470.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4480\" class=\"wp-caption-text\">\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure><p>\ud6a8\uacfc\uc801 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \ub9e4\uccb4\uc640 \ud0c0\uae43 \uc124\uc815\uc774 \uc911\uc694\ud558\ub2e4 \ubcf4\ub2c8 \ucd5c\uc801\uc758 \uc870\ud569\uc744 \ucc3e\uc544\uc8fc\ub294 \uad11\uace0 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694\ub3c4 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4. \ubb38\ud654\uccb4\uc721\uad00\uad11\ubd80\uc5d0 \ub530\ub974\uba74 2018\ub144 \uc628\ub77c\uc778 \uad11\uace0\ub300\ud589 \uc2dc\uc7a5\uc740 \uc804\ub144\ub300\ube44 16.9% \uc99d\uac00\ud574 \uc804\uccb4 \uad11\uace0\ub300\ud589 \uc2dc\uc7a5\uc758 \uc99d\uac00\ud3ed(4.9%)\ub97c \ud06c\uac8c \uc6c3\ub3cc\uc558\ub2e4.<\/p><p>\uce74\ud39824 \ud50c\ub7ab\ud3fc\uc740 \uba38\ucc9c\ud2b8\ub4e4\uc758 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud574 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \ud68c\uc0ac\uac00 \ubcf4\uc720\ud55c \uc804\uc790\uc0c1\uac70\ub798 \ud2b9\ud654 \ube45\ub370\uc774\ud130\ub294 \uc138\ubd84\ud654\ub41c \ud0c0\uae43 \ub9c8\ucf00\ud305, ROI(Return on investment)\ub97c \ucd5c\ub300\ub85c \ub192\uc77c \uc218 \uc788\ub294 \uad11\uace0\ub9c8\ucf00\ud305 \uc804\ub7b5 \ub4f1\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \ub9c8\ub828\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc774\ub2e4.<\/p><p>\uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc911\ub300\ud615 \uae30\uc5c5 \ubc0f \uba38\ucc9c\ud2b8\ub4e4\uc744 \uace0\uac1d\uc73c\ub85c \ud655\ubcf4\ud574 \uc804\ubb38 \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70 \uac80\uc0c9\uc5d4\uc9c4, \uc18c\uc15c\ubbf8\ub514\uc5b4, \ub3d9\uc601\uc0c1\ud50c\ub7ab\ud3fc \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \ube60\ub974\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc744 \uc704\ud574 \uce74\ud39824\ub294 \uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \ud2f1\ud1a1, \ubc14\uc774\ub450, \uc57c\ud6c4, \ud2b8\uc704\ud130 \ub4f1 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\ub2e4.<\/p><p>\ub355\ubd84\uc5d0 \uce74\ud39824\uc758 \uad11\uace0\uc194\ub8e8\uc158 \uc0ac\uc5c5\ubd80\ubb38\uc740 \uc804\ub144\ub300\ube44 2018\ub144 21.7%, 2019\ub144 10.1%\uac00 \uc131\uc7a5\ud558\ub294 \ub4f1 \ub9e4\ub144 \ub450 \uc790\ub9bf\uc218\uc758 \uac00\ud30c\ub978 \uc131\uc7a5\ub960\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4.<\/p><p>\ub2e4\uc591\ud55c \uba38\ucc9c\ud2b8\ub4e4\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc124\uacc4\ud55c \uacbd\ud5d8\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uc790\uccb4\uc758 \uacbd\uc7c1\ub825\uc744 \ub192\uc774\ub294 \ub370\ub3c4 \uae30\uc5ec\ud558\uace0 \uc788\ub2e4. \uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc8fc\ubaa9\ud560 \ud2b8\ub80c\ub4dc\ub294 \uc1fc\ud37c\ube14 \uad11\uace0(Shoppable ads, \ucf58\ud150\uce20\ub97c \ud074\ub9ad\ud558\uba74 \ubc14\ub85c \uad6c\ub9e4 \uc1fc\ud551\ubab0\ub85c \uc774\ub3d9\ud558\ub294 \ubc29\uc2dd)\uacfc \uac19\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc774\ucee4\uba38\uc2a4\uc758 \uacb0\ud569\u201d\uc774\ub77c\uba70 \u201c\uce74\ud39824\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4\ub294 \uc2dc\uac04\uc774 \uac08\uc218\ub85d \uc2dc\ub108\uc9c0\uac00 \ucee4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ud55c\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>2020\ub144 \ud55c\uad6d \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uc628\ub77c\uc778 \uad11\uace0\uac00 TV, \uc778\uc1c4\ub9e4\uccb4 \ub4f1 \uc544\ub0a0\ub85c\uadf8 \ubbf8\ub514\uc5b4 \uae30\ubc18 \uad11\uace0\ub97c \ub118\uc5b4\uc124 \uc804\ub9dd\uc774\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,61,7],"tags":[71],"class_list":["post-4790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-all","category-innovation","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc544\ub0a0\ub85c\uadf8 \ub118\uc5b4\uc120 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc2dc\uc7a5\u2026\ube45\ub370\uc774\ud130 \uae30\ubc18 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