{"id":4669,"date":"2020-04-07T15:03:23","date_gmt":"2020-04-07T06:03:23","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4669"},"modified":"2020-10-21T16:14:43","modified_gmt":"2020-10-21T07:14:43","slug":"what-are-the-best-commerce-strategies-to-win-over-generation-z","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/what-are-the-best-commerce-strategies-to-win-over-generation-z\/","title":{"rendered":"\u2018Z\uc138\ub300\u2019\ub97c \uc0ac\ub85c\uc7a1\uc744 \ucee4\uba38\uc2a4 \uc804\ub7b5\uc740?"},"content":{"rendered":"<p><em>\ud575\uc2ec \uc18c\ube44\uce35\uc73c\ub85c \uc0c8\ub86d\uac8c \ub5a0\uc624\ub978 Z\uc138\ub300\ub294 \uc774\uc804 \uc138\ub300\uc640 \uc804\ud600 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc9c0\uac11\uc744 \uc5f0\ub2e4. Z\uc138\ub300\uc758 \ub9c8\uc74c\uc744 \uc5bb\uc5b4 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uacf5\uc2dc\ud0a4\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \uc900\ube44\ud574\uc57c \ud560\uae4c?<\/em><\/p><h2><strong>\ube44\uc988\ub2c8\uc2a4\uac00 Z\uc138\ub300\uc5d0 \ub9de\ucdb0 \uc9c4\ud654\ud574\uc57c \ud558\ub294 \uc774\uc720<\/strong><\/h2><figure id=\"attachment_4671\" aria-describedby=\"caption-attachment-4671\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4671 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/teenagers.jpg\" alt=\"how Generation Z make consumption?\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/teenagers.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/teenagers-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/teenagers-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/teenagers-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4671\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>Z\uc138\ub300\ub294 1990\ub144\ub300 \uc911\ubc18\ubd80\ud130 2010\ub144\ub300 \ucd08\ubc18\uae4c\uc9c0 \ud0dc\uc5b4\ub09c \ucf54\ud638\ud2b8(\ud2b9\uc815\uc758 \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\ub294 \uc9d1\ub2e8)\uc744 \uc77c\uceeb\ub294 \ub9d0\uc774\ub2e4. \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc8fc\uccb4\ub85c \ub5a0\uc624\ub978 Z\uc138\ub300\ub294 \uc5b4\ub838\uc744 \ub54c\ubd80\ud130 \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \uc0ac\uc6a9\ud55c \u2018\ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\u2019\uc774\uba70 \uc778\ud130\ub137\uacfc \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uc18c\ud1b5\uc5d0 \uc775\uc219\ud558\ub2e4. \ub610\ud55c \uae00\ubcf4\ub2e4\ub294 \uc0ac\uc9c4\uc774\ub098 \uc601\uc0c1\uc744 \uc990\uaca8 \ubcf4\uba70 \uac80\uc0c9\ubcf4\ub2e4\ub294 \uc0ac\ud68c\uc801 \uad00\uacc4\ub9dd\uc744 \ud1b5\ud574 \uc5bb\ub294 \uc815\ubcf4\ub97c \uc0c1\ub300\uc801\uc73c\ub85c \uc2e0\ub8b0\ud55c\ub2e4. X\uc138\ub300, \ubc00\ub808\ub2c8\uc5bc \ub4f1 \uc774\uc804 \uc138\ub300\uc640 \uc804\ud600 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uc815\ubcf4\ub97c \uc2b5\ub4dd\ud558\uace0 \uc0ac\uace0\ud558\ub294 \uac83\uc774\ub2e4.<\/p><p>\uc774\uc81c \ub9c9 \uacbd\uc81c\ud65c\ub3d9\uc744 \uc2dc\uc791\ud55c Z\uc138\ub300\ub4e4\uc774 \uc18c\ube44\uc5d0 \ub07c\uce58\ub294 \uc601\ud5a5\ub825\uc740 \uc774\ubbf8 \uc0c1\ub2f9\ud55c \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud588\ub2e4. <a href=\"https:\/\/www.warc.com\/newsandopinion\/news\/gen_z_has_more_purchase_power_than_you_think\/42595\">Snap\uacfc GlobalWebIndex\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74<\/a> \uc774\ub4e4\uc740 \ubbf8\uad6d \uc2dc\uc7a5\uc5d0\uc11c\ub9cc \uc5f0\uac04 440\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc744 \uc18c\ube44\ud558\uace0 \uc788\uc73c\uba70, Z\uc138\ub300\uc758 \uc131\uc7a5\uacfc \uc18c\ub4dd \uc99d\uac00\uc5d0 \ub9de\ucdb0 \uc601\ud5a5\ub825\uc740 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc774\ub2e4.<\/p><p>\uc774\uc5d0 \ub530\ub77c \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 Z\uc138\ub300\ub97c \ud30c\uc545\ud558\uace0 \uc774\uc5d0 \ub9de\ucdb0 \uc9c4\ud654\ud574\uc57c\ub9cc \ud55c\ub2e4. \uadf8\ub807\ub2e4\uba74 Z\uc138\ub300\ub294 \uc5b4\ub5bb\uac8c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc5b4\ub514\uc5d0 \uc9c0\uac11\uc744 \uc5f4\uae4c?<\/p><h2>\u2018\ucd5c\uc800\uac00\u2019\uac00 \uc544\ub2cc \u2018\uc0c1\ud638\uc791\uc6a9\u2019\uc5d0 \uc9c0\uac11\uc744 \uc5ec\ub294 Z\uc138\ub300<\/h2><figure id=\"attachment_4613\" aria-describedby=\"caption-attachment-4613\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4613 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/stylenanda.jpg\" alt=\"Stylenanda is one of the most successful DTC fashion brands in South Korea. \" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/stylenanda.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/stylenanda-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/stylenanda-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/03\/stylenanda-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4613\" class=\"wp-caption-text\">\ud55c\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc131\uacf5\uc801\uc778 DTC \ud328\uc158 \ube0c\ub79c\ub4dc\ub85c \uc190\uaf3d\ud788\ub294 \uc2a4\ud0c0\uc77c \ub09c\ub2e4. \ucd9c\ucc98: Cafe24<\/figcaption><\/figure><p>\uc5bc\ub9c8 \uc804\uae4c\uc9c0 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub294 \ub204\uac00 \ub354 \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \ub354 \uc2f8\uac8c \ud310\ub9e4\ud558\ub294\uc9c0 \ub530\ub77c \uc131\ud328\uac00 \uac08\ub838\ub2e4. \uadf8\ub7ec\ub098 Z\uc138\ub300\ub4e4\uc740 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uae30\uc900\uc5d0 \ub530\ub77c \uc720\ud1b5\ucc44\ub110\uacfc \uad6c\ub9e4\ud560 \uc0c1\ud488\uc744 \uc120\ud0dd\ud558\uace0 \uc788\ub2e4. \ud55c\uad6d\uc758 \uc0ac\ub840\ub97c \ud55c\ubc88 \uc0b4\ud3b4\ubcf4\uc790.<\/p><p>OPENSURVEY\ub294 \uc9c0\ub09c\ud574 10\uc6d4 \ud55c\uad6d\uc5d0 \uac70\uc8fc\ud558\ub294 Z\uc138\ub300(14~24\uc138) \uc18c\ube44\uc790\uc758 \uc1fc\ud551\uc131\ud5a5\uc5d0 \ub300\ud55c \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\ub2e4. \uc870\uc0ac\uacb0\uacfc\uc5d0 \ub530\ub974\uba74 Z\uc138\ub300 \uc5ec\uc131\uc774 \uc758\ub958\ub97c \uac00\uc7a5 \ub9ce\uc774 \uad6c\ub9e4\ud55c \ucc44\ub110\uc740 \uc2a4\ud0c0\uc77c\ub09c\ub2e4, \uc18c\ub140\ub098\ub77c \ub4f1 DTC\uc2a4\ud1a0\uc5b4(\uc870\uc0ac\uc5d0\uc11c\ub294 \uac1c\uc778\uc778\ud130\ub137\uc1fc\ud551\ubab0\ub85c \ud45c\ud604)\ub2e4. \ud2b9\ud788 \uc911\uace0\ub4f1\ud559\uc0dd\uc758 \uacbd\uc6b0 \ubb34\ub824 57.8%, \ub300\ud559\uc0dd\ub4e4\uc740 53.1%\uac00 DTC\uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc81c\ud488\uc744 \uad6c\ub9e4\ud574\ubcf8 \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4. \ub0a8\uc131\uc758 \uacbd\uc6b0 \uc911\uace0\ub4f1\ud559\uc0dd(36.4%)\uacfc \ub300\ud559\uc0dd(48.2%) \ubaa8\ub450 \ub2e4\uc591\ud55c DTC\ube0c\ub79c\ub4dc\ub4e4\uc774 \uc785\uc810\ud574 \uc788\ub294 \uc804\ubb38\ubab0 \uad6c\ub9e4 \uacbd\ud5d8\uc774 \uac00\uc7a5 \ub9ce\uc558\ub2e4. Z\uc138\ub300\uac00 \uc88b\uc544\ud558\ub294 DTC\uc2a4\ud1a0\uc5b4\uc640 \uc804\ubb38\ubab0\uc740 \ubaa8\ub450 \uac00\uaca9\uacfc \ub2e4\uc591\uc131\uc73c\ub85c \uc2b9\ubd80\ud558\uae30\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ub4dc\ub7ec\ub0b4\uace0 \ucda9\uc131\uace0\uac1d\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ub370 \ud2b9\ud654\ub41c \ucc44\ub110\uc774\ub2e4.<\/p><h2>\uce74\ud39824 \uc0dd\ud0dc\uacc4\ub294 Z\uc138\ub300\uc758 \ubd80\uc0c1\uc5d0 \uc5b4\ub5bb\uac8c \ub300\ube44\ud560\uae4c?<\/h2><figure id=\"attachment_4672\" aria-describedby=\"caption-attachment-4672\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4672 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/UIdevelopers.jpg\" alt=\"cafe24 shopping experience\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/UIdevelopers.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/UIdevelopers-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/UIdevelopers-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/UIdevelopers-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4672\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\ube0c\ub79c\ub4dc\ub4e4\uc758 \uc774\ucee4\uba38\uc2a4 \uc131\uacf5\uc744 \uc9c0\uc6d0\ud558\ub294 \uce74\ud39824\ub294 \uc774\ub7f0 \ucd94\uc138\uc5d0 \ub9de\ucdb0 \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\ub2e4. \uc6b0\uc120 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc790\uc720\ub86d\uac8c DTC\uc2a4\ud1a0\uc5b4\ub97c \uc124\uacc4\ud574 Z\uc138\ub300\uac00 \ub9e4\ub825\uc744 \ub290\ub084 \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud50c\ub7ab\ud3fc\uc758 \uac1c\ubc29\uc131\uc744 \ub192\uc600\ub2e4.<\/p><p>\uc774\uc7ac\uc11d \uce74\ud39824 CEO\ub294 \u201c\uc774\uc81c \uc628\ub77c\uc778\uc5d0\uc11c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc774 \uc990\uac81\uac8c \uc1fc\ud551\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uba70 \uc790\uc5f0\uc2a4\ub7fd\uac8c UI\/UX\uac00 \uc911\uc694\uc131\uc774 \ucee4\uc84c\ub2e4\u201d\uba70 \u201c\uce74\ud39824\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \ub2e4\uc591\ud55c \uc571\ucd9c\uc2dc\uc640 \uc790\uc720\ub85c\uc6b4 \ucee4\uc2a4\ud140\uc744 \uc9c0\uc6d0\ud574 \uba38\ucc9c\ud2b8\ub4e4\uc774 \uc27d\uac8c \ube0c\ub79c\ub4dc\uc758 \ucc3d\uc758\uc640 \uc544\uc774\ub374\ud2f0\ud2f0\uc5d0 \ub9de\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub3c4\ub85d \uc9c4\ud654\ud558\uace0 \uc788\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p><p>\uc544\uc6b8\ub7ec \uc801\uadf9\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc804\ubb38\ubab0\uae4c\uc9c0 \ud310\ub9e4\ucc44\ub110\uc744 \ub113\ud788\uace0 \uad00\ub9ac\ud558\ub294 \uac8c\uc774\ud2b8\uc6e8\uc774\uac00 \ub418\uace0 \uc788\ub2e4.<\/p><p>\uce74\ud39824\uc758 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac\ub294 \uba38\ucc9c\ud2b8\ub4e4\uc774 \ub4f1\ub85d\ud55c \uc0c1\ud488\uc744 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uad6c\ucd95\ud55c DTC\uc2a4\ud1a0\uc5b4 \ubfd0 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\ub3c4 \uba87\ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \ub4f1\ub85d\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc774\ub2e4. \uce74\ud39824\ub294 \uc9c0\ub09c 2019\ub144 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac\ub97c \uc9c0\uc6d0\ud558\ub294 \ub9c8\ucf13\uc744 30\uc5ec\uac1c\ub97c \ub298\ub838\uc73c\uba70 \ud328\uc158(\uc9c0\uadf8\uc7ac\uadf8, \ubb34\uc2e0\uc0ac), \ub9ac\ube59\uc778\ud14c\ub9ac\uc5b4(\ubb38\uace0\ub9ac\ub2f7\ucef4) \ub4f1 \uc804\ubb38\ubab0\uc744 \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\ub3d9\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ud575\uc2ec \uc18c\ube44\uce35\uc73c\ub85c \uc0c8\ub86d\uac8c \ub5a0\uc624\ub978 Z\uc138\ub300\ub294 \uc774\uc804 \uc138\ub300\uc640 \uc804\ud600 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc9c0\uac11\uc744 \uc5f0\ub2e4. <\/p>\n","protected":false},"author":9,"featured_media":4671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[76,86],"class_list":["post-4669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-dtc","tag-gen-z"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Z\uc138\ub300\u2019\ub97c \uc0ac\ub85c\uc7a1\uc744 \ucee4\uba38\uc2a4 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